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Phase 4

The document discusses customer segmentation using data science. It outlines steps to import data, create a dataset, perform data visualization with plots, develop a k-means clustering model, and analyze customer frequency.

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rajirk2022
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8 views5 pages

Phase 4

The document discusses customer segmentation using data science. It outlines steps to import data, create a dataset, perform data visualization with plots, develop a k-means clustering model, and analyze customer frequency.

Uploaded by

rajirk2022
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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IBM NAAN MUDHALVAN – PHASE 4

DOMAIN : DATA SCIENCE


TITLE : CUSTOMER SEGMENTATION USING DATA SCIENCE

PROGRAM :
1,import the libraries
import pandas as pd
import seaborn as sns
import matplotlib.pyplot as plt
import plotly.express as px
import numpy as np
from scipy.stats import iqr
from sklearn.preprocessing import StandardScaler
from sklearn.cluster import KMeans

2,import the dataset


import pandas as pd
data = pd.read_csv('Customer_segmentation.csv',
encoding='unicode_escape')

data.head()

Output:

3.create a dataset
df_s = df.sample(10000, random_state=42)
df_s["InvoiceDate"] = df_s["InvoiceDate"].dt.date
df_s["TotalSum"] = df_s["Quantity"] * df_s["UnitPrice"]
snapshot_date = max(df_s.InvoiceDate) + datetime.timedelta(days=1)
customers = df_s.groupby(['CustomerID']).agg({'InvoiceDate': lambda x:
(snapshot_date - x.max()).days,
'InvoiceNo':
'count','TotalSum': 'sum'})
customers.rename(columns = {'InvoiceDate': 'Recency','InvoiceNo':
'Frequency',
'TotalSum': 'MonetaryValue'}, inplace=True)

display(customers.head())

import numpy as np
import pandas as pd
import matplotlib.pyplot as plt
import seaborn as sns

df = pd.read_csv("../input/customer-segmentation-tutorial-in-
python/Mall_Customers.csv")
df.head()
4
.DATA VISUALIZATION:
age18_25 = df.Age[(df.Age <= 25) & (df.Age >= 18)]
age26_35 = df.Age[(df.Age <= 35) & (df.Age >= 26)]
age36_45 = df.Age[(df.Age <= 45) & (df.Age >= 36)]
age46_55 = df.Age[(df.Age <= 55) & (df.Age >= 46)]
age55above = df.Age[df.Age >= 56]

x = ["18-25","26-35","36-45","46-55","55+"]
y =
[len(age18_25.values),len(age26_35.values),len(age36_45.values),len(age
46_55.values),len(age55above.values)]

plt.figure(figsize=(15,6))
sns.barplot(x=x, y=y, palette="rocket")
plt.title("Number of Customer and Ages")
plt.xlabel("Age")
plt.ylabel("Number of Customer")
plt.show()

x_axis = df_std['Age']
y_axis = df_std['Income']
plt.figure(figsize = (10, 8))
sns.scatterplot(x_axis, y_axis, hue = df_std['Labels'], palette = ['g',
'r', 'c', 'm'])
plt.title('Segmentation K-means')
plt.show()
5.MODEL DEVELOPING:
df = pd.read_csv('Mall_Customers.csv')
df = df.drop(['CustomerID'],axis=1
pred = model.predict(PCA_components.iloc[:,:2])
frame = pd.DataFrame(df)
frame['cluster'] = pred
frame.head()
6.FREQUENCY:
freq = df_rec.groupby('CustomerID')['Date'].count()
df_freq = pd.DataFrame(freq).reset_index()
df_freq.columns = ['CustomerID','frequency']

rec_freq = df_freq.merge(df_rec,on='CustomerID')

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