#20 Public Relation
#20 Public Relation
INTRODUCTION:
But how is this managed? This is done with the help of different
channels of communication which include oral communication,
printed word, broadcast messages and even exhibitions. In
other words, these are different tools used for communication in
public relations.
From all the definitions stated above, it clearly images that the
basic goal of public relations is :
PR AS A COMMUNICATION FUNCTION
Oral communication
Printed and graphic communication
Print media
Outdoor media
Broadcast media (radio, television, films)
Other media (websites, endorsements, exhibitions)
Examples of brochures:
PRESS RELEASE
PRINT MEDIA
BROADCAST MEDIA
WEBSITES
From the above example, it can be seen that the internet web
has enabled quick access to information and services. The
CELEBRITY ENDORSEMENTS
EXHIBITIONS
HISTORY OF PR
The Arabian Tales relate stories about kings like the celebrated
Sultan Haroon-Al-Rashid who went around in disguise at night
to see for himself what the people felt about his administration.
Spiritual leaders like Baba Ramdev and Sri Sri Ravishankar have
also been
successful in developing a huge mass base consisting of their
followers by their simple and direct approach.
GROWTH OF PR IN INDIA
Public relations in its true sense started with PSUs like HMT,
BHEL, Bhilai Steel Plant, followed by NTPC, Indian Oil, VSNL,
NHPC, ONGC-- to name a few.
PRESS RELEASE:
POSTERS:
LOBBY GROUPS: