PROJECT REPORT

Dabur India Limited

MBA III Sem – Marketing Management (Session

(2023-24)

Channel of Distribution and Sales analysis

MDU-CPAS GURUGRAM SECTOR 40

Submitted To Submitted By

Dr. Partibha Paras Sharma

Associate Professor Roll No.- 02MBA22065

Department of Management
 ACKNOWLEDGEMENT

It is great pleasure to acknowledge the guidance and support we have received in

this project work on “Channel of Distribution and Sales analysis” in association
with DABUR INDIA LIMITED”

We are greatly overwhelmed with joy and guidance towards each and every
one who have extended their valuable support and full co-operation during
the time of project Special thanks to Mr Vinod Sharma (Sales Head-North,
Dabur India Ltd , Ms Manisha Panwar (Regional Manager HR-North).

We are deeply indebted to “Dr. Partibha ” our project guide, throughout our
work, to convey our deep sense of gratitude towards her.

We are also very much thankful to all colleagues for their co-operation during our
project.

Date PARAS SHARMA

MBA III SEM

 CERTIFICATE FROM THE PROJECT
GUIDE

This is to certify that the Project Report titled “Channel of Distribution and
Sales analysis” In Association with Dabur India Ltd, is a bonafide work of Paras
Sharma enrolment number 02MBA22065 undertaken for the partial fulfillment of
Masters of Business Administration (MBA) degree of MD University, Rohtak under
my guidance. This project work is original and has not been submitted earlier for the
award of any degree or diploma of any other University or Institution.

Signature of the Guide

Dr. Partibha

Department of Management
 DECLARATION

I PARAS SHARMA Son of Sh. Ashok Kumar certify that the project report
entitled on “Channel of Distribution and Sales analysis” In Association with Dabur
India Ltd, is prepared by me is my personal and authentic work under the guidance
of Dr. Partibha , Associate Professor, Department of Management.

Date: Signature of the Student

Place: GURUGRAM Name: Paras Sharma

Class: MBA (III SEMESTER)

 Roll Number: 02MBA22065
CONTENTS

1. Overview of a 1
Company
2. History of the Dabur 2-3

3. Vision & Mission of 4

Dabur
4. Objectives of Dabur 5
India
5. Board of Directors 6

6. Objectives of the 7
Study
7. Product Line of Dabur 8-10

8. Problem Faced by 11
Company
9. Finding & Analysis 12-
14
10 Marketing Strategies 15-
. 17
11 Awards & 18
. Achievements
 OVERVIEW OF A COMPANY

Dabur India limited is India's leading fast-moving consumer good FMCG company
with interest in health care, personal care and foods. Dabur has a history of more
than 100 years and the company has carved niche for itself in the field of
Ayurvedic medicine. The products of Dabur are marketed in more than 50
countries worldwide.

Over its 120 years of existence, the Dabur has stood for goodness through a natural
lifestyle. An umbrella name for a variety of products, ranging from haircare to
honey. Dabur has consistently ranked among India’s top brands. Its brands are
built on the foundation of trust that a Dabur offering will never cause one harm.

The trust levels that this brand enjoys are phenomenally high. While ries and trout
may ask “what does Dabur stand for - shampoo or digestive tablets”? The answer
is fairly simple, it stands for
One of the largest FMCG and Ayurveda company.
India's fourth largest fast-moving consumer goods company that both consumer
and trade respect and trust unequivocally, and which has annual turnover of rupees
11529.9 crore in Yr 2023.
The company has kept an eye on new generations of customer with a range of
products that cater to a modern lifestyle, while managing not to alienate earlier
generations of loyal customers.
Dabur is an investor friendly brand as its financial performance shows. There is an
abundance of information for its investors and prospective information including a
daily update on a share price. There’s a great sense of responsibility for investors
fund on view. This is a direct extension of Dabur philosophy of taking care of its
constituents and it adds to the sense of trust for the brand over all.
Dabur today operates in key consumer products categorized like hair care, oral
care, health care, skin care, home care and foods. The company has a wide
distribution network, covering over 6.7 million retail outlets with a high
penetration in both urban and rural markets. Dabur’s product also has a huge
presence in the overseas market and are today available in over 100 countries
across the globe. Its brands are highly popular in the Middle East, Africa, SAARC
countries, US, Europe and Asia. Dabur’s overseas revenues account for 28.2% of
the total turnover.

HISTORY OF DABUR

The story of Dabur began with a small, but visionary endeavor by Dr. S. K.
Burman, a physician tucked away in Bengal. His mission was to provide effective
and affordable cure for ordinary people in far - flung villages.
Dr. S. K. Burman started Dabur in 1884 as a small pharmacy. Initially, he prepared
Ayurvedic medicines to treat diseases like malaria, plague, and cholera that had no
cure during that period. It was his dedication, commitment and empathy that made
Dabur a renowned name among the masses. And today, after more than 120 years

Dabur is known for its trustworthiness more than anything else.

During this passage of time, Dabur went through several structural and
strategic chances to maintain its market strength. The real mass production
started in 1896. Early 1900s saw , Dabur emerged as the first company to
provide health care through scientifically tested methods. It achieved significant
improvements after setting up research and development centers and
manufacturing automation. The launch of Dabur Amla hair oil and Chyawanprash
was a boon to the expanding business. To keep up with the times Dabur
computerized its operation in 1957. It's Dant Manjan and digestive tablets were
widely accepted as well.
However, with a large product portfolio in the market, Dabur had to maintain
operational efficiency. To make sure it adjusted to the business environment it
become a public limited company in 1986 followed by diversification in Spain in
1992. A major change came when Dabur came up with its IPO in 1994. Because of
its position Dabur’s issue was 21 times oversubscribed. Dabur further divided its
business into three separate groups:
 Health Care products Division
 Family products Division
 Dabur Ayurvedic specialties Limited
Dabur India limited is a consumer care and health care products company. Product
portfolio offered by the company includes personal care products, health care
products, home care products, and foods. Dabur also offers Ayurveda-based health
care products. It markets its products in India as well as international market as
Middle East, South-east Asia, Africa, the European union and America. The
company operates through four division namely 1. Consumer Care Division [CCD]
that deal in FMCG products across a wide spectrum of market segments;
2.International Business Division [IBD] that focuses on developing Dabur’s
business abroad; 3. Consumer Healthcare Division [CHD] that deals in the
classical and OTC range of products which are grantha raised and which follow
strict Ayurvedic formations; and 4.Retail divisions which is currently in the
development phase. The company is headquartered at Ghaziabad, Uttar Pradesh,
India.
In 1998, for the first time in the history of Dabur, a non-family member took
charge. Dabur handed over the operation to professionals. Successful
implementation off procedure, timely changes and maintaining its essence, Dabur
achieved its highest ever sales figure of Rs 1166.5 crores in 2000-2001.
As FMCG sector was struggling with a slow growth in the Indian economy Dabur
decided to take enormous strategic initiatives, recognize operation and improvise
on its brand architecture.
beginning 2002. It decided to concentrate its marketing effort on Dabur, Vatika,
Real, Anmol and Hajmola to strengthen their brand equity, create differentiation
and emerge as a pure FMCG player recognized as Herbal brand. This was chosen
after a study with Accenture, which revealed that Dabur was mainly perceived as a
herbal brand and connected with the age group above 35.
Also, larger retailer was making their foray into the FMCG market. Apart from at
HLL, P&G, Marcio and Himalayan, ITC was also posing a challenge. The supply
chain of Dabur was becoming complex because of the large array of product.
Southern market share in the sales figure was negligible. These factors posed a
threat to Dabur and hence small challenges were not enough.
 VISION & MISSION OF DABUR INDIA

VISION OF DABUR
After the successful implementation of the 4-year business plan from 2002 to 2006,
Dabur has launched another plan for 2010. The main objectives are:

1. Doubling of the sales figure from 2006.

2. The new plan will focus on expansion, acquisition and innovation. Although

Dabur’s international business has done well- growing by almost 29 percent

to Rs.292 crores in 2006-07, plans are to increase it by leaps and bounds.
3. Growth will be achieved through international business, homecare, healthcare
and foods.
4. Southern markets will remain as a focus area to increase its revenue share to 15
%.
5. With smoothly sailing through its previous plans, this vision seems possible.

Time and again, Dabur has made decision that led to its present position.
However, if Dabur could be more aggressive in its approach, it can rise to
unprecedented levels.
 MISSION OF DABUR

Dabur believes in the mission of being a leader in the natural foods &

beverages industry. Dabur aims in offering quality products and distributing

higher returns to stakeholder. “Real”

And “Real Active” are the two fruit juice brands of Dabur, which are packaged in
different flavors like – mixed fruit cucumber spinach juice and fruit beetroot carrot
juice.

Apart from food, Dabur Health care offers wide range of Ayurvedic and Health
care product. Dabur Consumer Health is a department that deals with the
marketing of Ayurvedic medicines worldwide. Dabur offers 350 Shastriya
(Classical) ayurvedic treatments and solutions.

After a lot of market research Dabur foods came up with a new brand name as
“Nature’s Best”, which was the initial brand of Dabur services network. The 1kg
Nature’s best Tomato Ketch-up was successfully launched after that.
 OBJECTIVE OF DABUR INDIA

The objective of Dabur India Limited are as follow:

1. Focus on growing core brands across categories, reaching out to new

geographies. Within and outside India and improve operational efficiencies

by leveraging technology.
2. Be the preferred to meet the health and personal grooming needs of target

consumer with safe, efficacious, natural solution by synthesizing deep

knowledge of Ayurveda and herbs with modern science.
3. Be a professionally managed employer of choice, attracting, developing, and

retaining quality personnel.

4. Be responsible citizen with a commitment to environmental protection.
5. Provide superior returns, relative to our peer group, to our shareholder.
 BOARD OF DIRECTORS OF DABUR INDIA

Dabur has an Illustrious Board of Directors who is committed to take the company
to newer level of corporate governance.

The Board comprises of:

 CHAIRMAN VICE-CHAIRMAN

Mr. Amit Burman Mr. Mohit Burman

WHOLE TIME DIRECTORS

Mr. Mohit Malhotra Mr. P.D. Narang

 PRODUCT LINE OF DABUR

Categories:

1. Health Care
2. Home Care
3. Personal Care
4. Ayurvedic Specialties
5. Foods

HEALTH CARE PRODUCTS:

1. Health Supplements

 Dabur Chyawanprash
 Dabur Glucose-D
 Dabur Chyawan Junior
2. Digestives
 Hamjola
 Hajmola Candy
 Anardana
 Pudin hara G
 Dabur Hingoli
3. Natural cures
 Bhringraj Ayurvedic Tail
 Badam Tail
  Sat Isabgol
 Sarbyna Strong
 Dabur Balm

4. Baby care
 Dabur Lal Tail
 Dabur Janma Ghunti
 Dabur baby olive oil

HOME CARE PRODUCTS:

 Odomos
 Odonil
 Sanifresh
 Dazz
 Odopic

PERSONAL CARE PRODUCTS:

1. Hair care oil
 Amla hair oil
 Vatika hair oil
 Anmol sarson Amla
 Amla lite hair oil
2. Hair care shampoo
 Vatika heena conditioning shampoo
 Vatika anti dandruff shampoo
 Anmol silky black shampoo
3. Skin care
 Gulabari Rose Water
 Vatika Fairness Face Pack
 Vatika Saffron Glow Soap with Sandal
  Gulabari Hydrating Rose Lotion

4. Oral care
 Dabur Red Toothpaste
 Babool Toothpaste
 Meswak Toothpaste
 Dabur Lal Dant Manjan
 Dabur Binaca Toothbrush

FOODS:
 Real
 Real active
 Hommade
 Lemoneez
 Capsico

AYURVEDIC SPECIALITIES
 Ethical-Proprietary
 Classical
 OTC
OBJECTIVE OF THE STUDY.

Primary objective:
The primary objective is to benchmark Dabur Ayurveda products so as to make it
available to the end consumer at the store next door.

Secondary objective:
To analyze the efficiency level of the distributors.
To work out an efficient beat plan for the salesman.
To make effective road mapping for the distributors.
To increase sales by increasing distribution.

SCOPE OF THE STUDY:

The study deals with how the distribution channels works to maximize the sales of
Dabur Ayurveda keeping in mind the every day changing needs of the customers and
the study is restricted to Delhi South-west region only.
The data is collected by visiting the retailers and the Ayurveda stores with the respective
Sales Team / Person

The area covered for the market Research is Delhi South-west only.
Janakpuri, Dwarka, Najafgarh, Vishnu Garden ,Mahavir Enc, Palam, Sagarpur
etc

DABUR AYURVEDA PORTFOLIO:

Table showing fastest selling Dabur Ayurveda medicines and NPD.

Product Type No.of Outlets Percentage

Dashmularisht
a

Ashokarishta
Aampachak
Kadha(NPD)
Tripla churan
Restora
Gold(NPD)

KEY DISTRIBUTORS OF DABUR AYURVEDA SOUTH_WEST DELHI:

S.N ENTERPRISES:
ADDRESS:

ADHYA ENTERPRISES:
ADDRESS:

ROSHANLAL MAHESH KUMAR

ADDRESS:

Interpretation:
From the above Data we can conclude that the fastest moving/selling Dabur product is
the range of Dasmularishta with a % of outlets stocking the product. Next come
Ashokrishta, Aampachak kadha, Tripla churan and Restora Gold. You can easily find
the data in the above table.

Service Level of Distributors

The distributor generally provides the credit facility to the retailers and the Ayurveda
stores, so they can hassle free order the Dabur Ayurveda products easily. The credit
facility allows the Retailers and the Ayurveda stores keepers to pay the amount with in
10-15 days of ordering the stock for them.

Mode of Payment:
They have various options to pay the amount like by Cash, Cheque and Upi transfer.

Discount availability to Retailers and the Ayurveda stores from the Distributors:
The Distributors provides discounts to the retailers and Ayurveda stores on the basis of
their ordering format the maximum discount that is given to them is 40%.

How Distributors reach out to the retailer and the Ayurveda stores:
The Company provides the Distributors the Sales Officers, Product Specialists and the
Sales Executives who brings the order from Retailer ,Drs/Vaidyas and the
stores(Ayurveda,Grocers-Retail aswell as Whole Sellers etc) which leads to the sale of
the respective stock of the Distributors.

Time taken for the delivery:

Usually the normal time taken for the delivery by the distributor is around 24 to 48
hours. They ship the ordered stock by the retailer by themselves.

PRICING SCHEME TO INCREASE SALES

The Company provides various pricing scheme to retailers and the wholesalers increase
and boost the sale of the Dabur Ayurveda product.

PTR: Price to retailer (Approx Avg 16.67% less to MRP).

PTS: Price to stockiest (Approx Avg 9.09% less on price after Primary Scheme
deduction after PTR).

PTR -To understand let’s takes a example of Restora gold.

The MRP of Restora gold is 175 at which the retailer sale that unit to a customer. He
will get this unit at PTR price set by the company that is 145.5(16.67% less to MRP). So
the margin for the retailer will be 29.5 per unit.

PTS- To understand let’s takes example of Restora gold.

The MRP of Restora gold is 175 at which the retailer sale that unit to a customer. He
will get this unit at PTR price set by the company that is
145.5, will deduct primary scheme in this suppose 24% is primary scheme( In this
case145.5-24%:110.58 then PTS:110.58-9.09%: 100.52 OR during offer and
promotions Company offer PTS as direct less on PTR in this they provide scheme in
free units e.g. 1 unit free on purchasing the given no. of unit like in purchasing two
Restora gold you will get a unit free.

So in this case the effective price per unit for the retailer will get 3 unit by paying for
two unit
Total cost for 2 unit 145.5+145.5=291
Divided by 3 = 97 per unit.
The margin on per unit then will be 145.5-97=48.5

Interpretation:
Hence this way the retailer tries to sell the product of Dabur Ayurveda.
This way how the company focus on pricing to boost the sale pf it’s product.
 FINDINGS
1. There is good demand for Dabur products throughout all the
Consumer classes.
2. There is a huge distribution gap in the rural and semi-urban
areas.
3. Distributors are choosy about their distribution pattern and
therefore, prefer to work on cash and efficient retailers
ignoring a mass of other small outlets.
4. Concentration on top outlets.
5. Ignorance of small provisional stores who have the potential
to sell Dabur products.
6. Advertisement plays an important role as it helps in
stimulating demand for the product.
7. The outlets having good sales are recording increasing sales.
8. There is huge demand in the corporate world.
9. Dealers are concerned with the credit to great extent.
10. Salespersons usually work as per their convenience.

RECOMMENDATIONS AND SUGGESTIONS

1. The Company should work on covering all the outlets by
building an effective distribution channel.
2. Attractive incentives to sales persons.
3. Sufficient stock needs to be maintained at the C & F agents.
4. Take the competition seriously.
5. Advice salespersons to manage time so as to work
efficiently.
6. Concentrate on semi-urban and rural market.
7. Cover each and every outlet possible.
8. If the Credit Terms can be little more liberalized more
dealers will be willing to keep more Dabur Foods products.
9. Create awareness among consumers as to the benefits of the
products.
10. Work efficiently on claims and damages.
11. Team of sales force should be maintained on a regular basis
to negotiate with lost dealers, so that the company can
expand its distribution network.
12. Feedback should be taken from the dealers on a regular basis
to avoid dissatisfaction and frustration in dealers towards the
company.
PROBLEM FACED BY THE COMPANY
Dabur has strategically positioned itself as a quality ayurvedic supplier, thereby,
making it extremely difficult to imitate due to causal ambiguity and excellent
cross-sectional fit among the activities they perform. As a result, its main
competitors like HUL or P&G face a high trade-off to capture the strategic position
of Dabur.

Long distances of rural areas were one basic limitation few of the villages which
were to be surveyed were 40 to 45 km away from the main city. And there were
times when travelling 40 km was of no use as there was no retail outlet from where
information could be collected.

Despite their superior positioning in ayurvedic and natural health care products in
rural areas and semi-urban regions (SEC-1, SEC-2), there are issues Dabur faces
due to poor consumer preferences in the urban areas. Also, the low switching costs
for consumers coupled with very low and sizeable investments in branding and
advertising makes strategic marketing difficult in the urban market, especially for
the visibility, as compared to their top competitors like P&G, Unilever and
Colgate.

This is also perceived in the quality for similar products. Strategic spending for
brand building, awareness and promotional activities needs to be done in order to
aggressively market its product. Technology automation to leverage operational
efficiencies would help in achieving superior competitive advantage compared to
the top rivals.

Dabur’s foods & beverage division was facing a pricing problem. Due to the
impact of citrus canker disease that devastated orange crop, the orange concentrate
prices worldwide including India soared, leading to price rise in 2006.
 FINDING AND ANALYSIS

SWOT Analysis of Dabur

SWOT (strengths, weaknesses, opportunities, and threats) analysis is a technique

used by the company to determine its competitive position, to form strategies and plans
accordingly, and to achieve the organizational objective. A SWOT
analysis measures internal and external factors, as well as current and future
possibilities.
We have done in-depth research and have developed this SWOT analysis of Dabur for
you, have a look:

STRENGTH
Dabur has a wide variety of products for each age group.
Being a century-old brand, it has a strong brand image in the eyes of customers.
Currently operating in over 60 countries, with 5000 distributors and 3 million outlets.

WEAKNESS
Many unbranded and duplicate products are being sold under the name of Dabur.
Dabur not only has competition from local brands, but also international players like
Colgate.

OPPORTUNITIES
The era of modernization and instant food has led to an unhealthy lifestyle, and people
are forced to take ayurvedic medicines and supplements like Chyawanprash, Hajmola,
etc.
Dabur products have an equally high demand in foreign markets.
Expansion of the product line and introducing ayurvedic beverages can boost their
busines

THREATS
Stiff competition from big MNC’s like ITC, HUL, Patanjali.
With an increasing trend of ayurvedic medicines and supplements, many local brands
have also entered the market.

We can see that being a global leader in Ayurveda and a century-old brand, Dabur has a
strong brand image. Dabur has intense competition from big MNC’s like HUL,
PATANJALI, ITC, etc. Dabur seeks the attention of customers by providing a variety of
products, which also become a threat to the brand as many duplicates and unbranded
goods are sold under the same name. Expanding the production line and introducing
new products will give Dabur a better share in the market.
 MARKETING STRATEGIES

A marketing strategy is a long-term plan carried out to promote

the goods and services of a company. Strategies are the long-
term plans made to achieve the organizational goal and
marketing deals in the selling or promotion of goods and
services with a primary aim of customer satisfaction.
Dabur’s marketing strategy aims at continuing its brand image
by providing a variety of products and using print media and
sales promotion for reaching out to its customers.
We will discuss the marketing strategy of Dabur in more detail
now. Let us begin by learning more about the advertising
strategy used by Dabur.
.

I. PRICE

Price is normally expressed in monetary terms. it is worth of a product or service in

monetary terms. Price is the value which a buyer passes on to the seller in lieu of
the product or services provided. Price is a crucial determinant of the fact whether
the exchange between the buyer and seller should materialize or not. While pricing
the product three main factor should be kept in mind-:

1. Cost
2. Competition
3. Consumer demand

Pricing strategies of Dabur

Dabur is today seen as far more proactive in the market Dabur is now an external
oriented company. Across the whole organization the company have one definition
of winning and that means not just growing but growing completely. Over the last
two year, Dabur has maintained its operating margins through judicious price hikes
across products and reduction in pack sizes.
The three main factors affecting the pricing strategies have been discussed:

1. COST

One of the most important factors to take care while pricing is the cost set the
floor for pricing decision.

2. COMPETTION

Competition is another important consideration while pricing. But when there

are competitors selling the same or similar products, the pricing freedom is
considerably reduced. Its price must fall in line with the competitors. Similarly,
Dabur India limited also has many competitors.

1. Hindustan unilever limited

2. Proctor and gamble
3. Pepsi co.
4. Colgate Palmolive

3. CONSUMER DEMAND
Dabur learned that majority of Indian population tends to go towards the
Indianized natural and herbal products thus they made it their USP.

II. PLACE

Place in the context of marketing mix refer to a set of decision that need to be
taken in order to make the product available to the customer for purchase and
consumption.

CHANNEL OF DISTRIBUTION
Dabur ‘s distribution network is recognized as one of its key strengths. Its focus
is not only to enable easy access to our brands but also to touch consumer with
a three-way convergence of product availability, brand communication and
higher levels of experience.
 III. PROMOTION

Once the product has been manufactured, priced rightly and is distributed. There
are different promotional activities like Advertising, Sales promotion, Trade
promotion, Personal selling, etc. but one of the most convenient and effective one
that most of the industries uses is the Advertising and Sales Promotion.

ADVERTISING

Advertising is a form of communication that typically attempt to persuade potential

customers to purchase or to consume more of a particular brand of product or
service.
Dabur has created the huge brand image and a vast product following by
associating mega-names like Amitabh Bachchan, Rani Mukherjee, Vivek Oberoi,
mandira Bedi etc. Dabur invested rupees 150 crore just on the advertising of “real
fruit juice” and “real active”. So far, the company has been successfully in this
mission as the people now know the brand and ask for its product by the name.
SALES PROMOTION
“An activity designed to boost the sales of a product or services. It may include an
advertising campaign, a free sample campaign, offering free gifts, trading stamps,
exhibition, setting up competition with attractive prices, telemarketing etc.
Sales promotion involved short-term investment to encourage buyers to purchase a
product. Its aim is to encourage immediate purchase of the product.

SALES PROMOTIONAL TOOLS OF DABUR

 Price promotion
 Coupons
 Gift with purchase
 Point-of-sale displays
 Free samples
 Sales contest
 Incentives
 Digital Marketing Of Dabur

Dabur is known for its use of traditional promotional mediums but they are shifting their
marketing strategy to a digital-first approach. In an insightful interview taken by
BrandEquity of A.C. Burman, the Chairman of Dabur, he talked very intensely about
the digital-first approach for Dabur and how the company will shift it’s marketing
efforts to a newer medium.
The rationale for such a shift of marketing strategy comes from the acknowledgement of
the fact that social media and other digital platforms provide far more to a marketer in
terms of effectiveness than any previous medium of promotions. Dabur has been
increasing its digital spend over the last few years. From the year 2017, they have
increased their digital marketing spending by 33% in 2018. They spent a total of RS1.99
billion in the year 2018-19.
 AWARDS AND ACHIVEMENTS

 Dabur ranked 182 in the ET-500 list of India Inc’s Heroes.

 Dabur ranked 7th most respected company in the Fast-Moving Consumer
Goods space in India.
 Dabur ranked among Top 10 Best companies to work for in the Goods
and Durables sectors.
 Dabur ranked 45 among most trusted brands in India, according to Brand
Trust Report, India Study, 2011.
 The Burman family, promoters of Dabur, ranked 20th in Forbes ‘The 100
richest Indians’ list.
 Dabur listed among the enterprises that are ‘Doing India Proud’ in Limca
Book of records 2010.
 Dabur ranked 200 in the Fortune India 500 list that ranks India’s 500 largest
corporations.
 Dabur India Limited ranked as India’s Most Customer Responsive FMCG
Company.
 Dabur Chyawanprash Immune India Campaign and Dabur Glucose-D ace
the pace bag International Promotion Marketing Award of Asia 2010.