MKT243: Fundamentals of Marketing

FACULTY OF BUSINESS AND MANAGEMENT, UNIVERSITI TEKNOLOGI MARA

PROMOTIONAL VIDEO RUBRICS (15%)

Marks Marks (M) Weighted

Attribute Sub attribute Allocated 1 2 3 4 5 Marks Obtained

Clear delivery of 15 Not able to Able to deliver ideas Able to deliver Able to deliver Able to deliver
ideas deliver ideas and require further ideas fairly clearly ideas clearly ideas with M/5 x 15
clearly and improvements and require minor great clarity
require major improvements
improvement

Confident delivery Not able to Able to deliver ideas Able to deliver Able to deliver Able to deliver
Video content of ideas 15 deliver ideas with limited ideas fairly ideas ideas with M/5 x 15
confidently confidence and confidently and confidently great
require further require minor confidence
improvements improvements

Fluency and Presenter is not Presenter is not Presenter is Presenter is Presenter is

Clarity 15 fluent and voice fluent and voice is slightly not fluent fluent and voice very fluent M/5 x 15
is not clear slightly not clear and voice is quite is slightly easy and voice is
difficult to be to be heard easy to be
heard clearly clearly heard clearly

Use of media Very little or Moderate usage of Media are Media are Media are
25 poor usage of media adequate but adequate but well usage M/5 x 25
(Music, voice media do not inspire slightly inspire and
over, video & engagement with engagement are used to
graphic) the material with the material make
presentation
more
interesting
and
meaningful
MKT243: Fundamentals of Marketing

Creativity Student poorly Student moderately Student project is Student project Student M/5 x 20
20 follows a set of follows a set of original, but is explored and clearly
direction to direction to complete mostly based on expressed in a explored and
complete a a project and did not an existing idea fairly original expressed
project and did explore new ideas way. multiple ideas
not explore new in a unique
ideas way.

Teamwork The group The group The group The group The group M/5 x 10
(members 10 poorly not moderately establish establishes establishes establishes
participation) establish roles roles for each informal roles for clear and formal and
for each member and the each member and roles for each documents
member and the workload is workload could be member and clear and
workload is unequally distributed distributed more distributes the formal roles
unequally equally workload for each
distributed equally member and
distributes the
workload
equally

OVERALL 100x15% TOTAL

ASSESSMENT