A MANUAL FOR PREPARATION OF PROJECT REPORT

1. GENERAL :
The manual is intended to provide broad guidelines to the M.B.A. candidates in
the preparation of the project report. In general, the project report shall report, in
an organised and scholarly fashion an account of original research work of the
candidate leading to the discovery of new facts or techniques or correlation of
facts already known (analytical, experiments, hardware oriented etc.)
2. NUMBER OF COPIES TO BE SUBMITTED:
Students should submit two copies to the Head of the Department concerned. If
the student needs to submit a copy of the report to the concerned organization
then a third copy also has to be submitted.
3. SIZE OF PROJECT REPORT:
The size of project report should not exceed 90 pages of typed matter reckoned
from the first page of Chapter 1 to the last page.
4. ARRANGEMENT OF CONTENTS OF PROJECT REPORT:
The sequence in which the project report material should be arranged and bound
should be as follows:
1. Title page
2. Bonafide Certificate
3. Abstract
4. Acknowledgement
5. Table of Contents
6. Chapters
7. Appendices
8. References
5. PAGE DIMENSIONS AND MARGIN:
The dimensions of the final bound copies of the project report should be 290mm
x 205mm. Standard A4 size (297mm x 210mm) paper may be used for preparing
the copies.

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 The final copies of the project report (at the time of submission) should have the
following page margins:
Top edge : 30 to 35 mm
Bottom edge : 25 to 30 mm
Left side : 35 to 40 mm
Right side : 20 to 25 mm
The project report should be prepared on good quality white paper preferably not
lower than 80 GSM /Sq. Meter.
6. MANUSCRIPT PREPARATION:
The candidates shall supply a typed copy of the manuscript to the guide for the
purpose of approval. In the preparation of the manuscript, care should be taken to
ensure that all textual matter is typed to the extent possible in the same format as
may be required for the project report.
Hence, some of the information required for the final typing of the project report
is included also in this section.
The headings of all items 2 to 11 listed section 4 should be typed in capital letters
without punctuation and centred 50mm below the top of the page. The text
should commence 4 spaces below this heading. The page numbering for all items
1 to 8 should be done using lower case Roman numerals and the pages thereafter
should be numbered using Arabic numerals.
6.1 Title page – A specimen copy of the title page for M.B.A. project report
are given in Appendix 1.
6.2 Bonafide Certificate – Using double spacing for typing the Bonafide
Certificate should be in this format:
Certified that this project report titled…………………………is the
bonafide work of Mr./ Ms………………………………..who carried out
the research under my supervision. Certified further, that to the best of my
knowledge the work reported herein does not form part of any other project

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 report or dissertation on the basis of which a degree or award was
conferred on an earlier occasion on this or any other candidate.
(Certificate to be countersigned by the HOD.)
6.3. Abstract – Abstract should be an essay type of narrative not exceeding
600 words, outlining the problem, the methodology used for tackling it and
a summary of the findings.
6.4. Acknowledgement – It should be brief and should not exceed one page
when typed double spacing.
6.5. Table of contents – The table of contents should list all material following
it as well as any material which precedes it. The title page, bonafide
Certificate and acknowledgement will not find a place among the items
listed in the table of contents but the page numbers of which are in lower
case Roman letters. One and a half spacing should be adopted for typing
the matter under this head.
6.6. Chapters – The chapters may be broadly divided into 5 parts (i)
Introductory chapter, (ii) Review of literature, (iii) Research methodology,
(iv) Data Analysis & Interpretation, (v) Conclusion.
The main text will be divided into several chapters and each chapter may
be further divided into several divisions and sub-division.
 Each chapter should be given an appropriate title.
 Footnotes should be used sparingly. They should be typed single space
and placed directly underneath in the very same page which refers to
the material they annotate.
6.7. Appendices – Appendices are provided to give supplementary
information, which if included in the main text may serve as a distraction
and cloud the central theme under discussion.
 Appendices should be numbered using Arabic numerals, e.g. Appendix
1, Appendix 2, etc.

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  Appendices, Tables and References appearing in appendices should be
numbered and referred to at appropriate places just as in the case of
chapters.
6.8. List of References – Any work of other researcher is used either directly
or indirectly the origin of the material thus referred to at appropriate places
in the project report should be indicated. A paper, a monograph or a book
may be designated by the name of the first author followed by the year of
publication, placed inside brackets at the appropriate places in the project
report should be indicated. The reference material should be listed in the
alphabetical order of the first author. The name of the author/authors
should be immediately followed by the year and other details. A typical
illustrative list given below relates to the citation examples quoted above.
REFERENCES
1. Ariponnammal S. and Natarajan S. (1994) ‘Transport Phonomena of
Sm Se 1-x Asx’ Pramana – Journal of Physics Vol. 42 No.5 pp.421-
425
2. Barnard R.W. and Kellogg C. (1980) ‘Applications of Convolution
operators to Problems in univalent function theory. Michigan Mach.
J., Vol 27, pp 81-94
3. Jankins G.M. and Walts D.G. (1968), Spectral Analysis and its
Applications’ Holder Day, Sanfrancisco.
7. TYPING INSTRUCTIONS
7.1 General
This section includes additional information for final typing of the project report.
Some information given earlier under ‘Manuscript preparation’ shall also be
referred.
 The impressions on the typed copies should be black in colour.
 Uniformity in the font of letters in the same project report shall be
observed.

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  A sub-heading at the bottom of a page must have atleast two full lines
below it or else it should be carried over to the next page.
 The last word of any page should not be split using a hyphen.
 One and a half spacing should be used for typing the general text.
 Single spacing should be used for typing:
(i) Long Tables
(ii) Long quotations
(iii) Foot notes
(iv) Multiline captions
(v) References
All quotations exceeding one line should be typed in an indented space –
the indentation being 15mm from either margins.
Double spacing should be used for typing the Bonafide Certificate and
Acknowledgement.
7.2. Chapters
The format for typing chapter headings, division headings and sub division
headings are explained through the following illustrative examples.
Chapter heading : CHAPTER 1
Division heading INTRODUCTION
Division heading : 1.1 OUTLINE OF PROJECT REPORT
Sub-division heading : 1.1.2. Literature review.
The word CHAPTER without punctuation should be centered 50mm down from
the top of the page. Two spaces below, the title of the chapter should be typed
centrally in capital letters. The text should commence 4 spaces below this title,
the first letter of the text starting 20mm, inside from the left hand margin.
The division and sub-division captions along with their numberings should be
left-justified. The typed material directly below division or sub-division heading
should commence 2 spaces below it and should be offset 20mm from the left
hand margin. Within a division or sub-division, paragraphs are permitted. Even
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 paragraph should commence 3 spaces below the last line of the preceding
paragraph, the first letter in the paragraph being offset from the left hand margin
by 20mm.
8. NUMBERING INSTRUCTIONS
8.1. Page Numbering
All pages numbers (whether it be in Roman or Arabic numbers) should be typed
without punctuation on the upper right hand corner 20mm from top with the last
digit in line with the right hand margin. The preliminary pages of the project
report (such as Title page, Acknowledgement, Table of Contents etc.) should be
numbered in lower case Roman numerals. The title page will be numbered as (i)
but this should not be typed. The page immediately following the title page shall
be numbered (ii) and it should appear at the top right hand corner as already
specified. Pages of main text, starting with Chapter 1 should be consecutively
numbered using Arabic numerals.
8.2 Numbering of Chapters, Divisions and Sub-Divisions
The numbering of chapters, divisions and sub-divisions should be done, using
Arabic numerals only and further decimal notation should be used for numbering
the divisions and sub-divisions within a chapter. For example, sub-division 4
under division 3 belonging to chapter 2 should be numbered as 2.3.4. The caption
for the sub-division should immediately follow the number assigned to it.
Every chapter beginning with the first chapter should be serially numbered using
Arabic numerals. Appendices included should also be numbered in an identical
manner starting with Appendix 1.
9. BINDING SPECIFICATIONS
Project report submitted for M.B.A. should be bound using flexible cover of thick
white art paper. The spine for the bound volume should be of black Calico of
20mm width. The cover should be printed in black letters and the text for printing
should be identical to what has been prescribed for the title page.

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A STUDY ON CONSUMER PREFERENCE TOWARDS
ONLINE SHOPPING WITH SPECIAL REFERENCE TO
THE CHENNAI SILKS P LTD

PROJECT REPORT

Submitted by

NAME OF THE STUDENT

Register No: 713222631___

in partial fulfillment for the award of the degree

MASTER OF BUSINESS ADMINISTRATION

IN

RVS INSTITUTE OF MANAGEMENT STUDIES

JULY 2024

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 RVS INSTITUTE OF MANAGEMENT STUDIES, COIMBATORE - 641 402

BONAFIDE CERTIFICATE

Certified that this project report titled…………………………is the bonafide work of

Mr./ Ms………………………………..who carried out the research under my supervision.

Certified further, that to the best of my knowledge the work reported herein does not form part

of any other project report or dissertation on the basis of which a degree or award was

conferred on an earlier occasion on this or any other candidate.

--------------------- ----------------------------------
Project Guide Head of the Department
Name with Designation Name with Designation

Submitted for the Project Viva-Voce examination held on __________

----------------------------- ----------------------------
Internal Examiner External Examiner

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 DECLARATION

I affirm that the project work titled “A Study On Consumer Preference Towards Online

Shopping With Special Reference To The Chennai Silks P Ltd” being submitted in partial

fulfillment for the award of Master of Business Administration is the original work carried

out by me. It has not formed the part of any other project work submitted for award of any

degree or diploma, either in this or any other University.

Name of the Candidate

Register Number

I certify that the declaration made above by the candidate is true.

Signature of the Guide

(Name with Designation)

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 ACKNOWLEDGEMENT

“Gratitude is the music of our hearts.” A project of such a comprehensive finish cannot be
completed without the help of numerous sources and people throughout the long rugged path of
success. We realize this fact and so, we are greatly indebted to all of them and take this opportunity to
thank them.

First and foremost let me sincerely thank almighty for the great opportunity and blessings that he has
showered up on me for the successful and timely completion of my Project. I wish to pledge and
reward my deep sense of gratitude for all those who have made this project come alive.

I would like to express my heart-felt gratitude to thank to the management and staff of RVS Institute
of Management Studies, Coimbatore, the Director Dr. P.V. PRABHA MBA, Ph.D., for permitting
me to take up this project

Now I great fully thank to Dr. S. VISWANATHAN, MBA, Ph.D., Head, RVS Institute of
Management Studies, for the active and patient support forwarded to me in respect of this project.

I am gratefully indebted to my internal faculty guide ___________________________, Assistant

I thank to all other faculties and non-teaching staffs of RVS Institute of Management Studies for
indirectly helping me to complete the report.

I thank my parents and all other family members for their valuable and inseparable support in
completion of this project. Once again I take this opportunity to convey my sincere thanks to each and
every person who helped me directly and indirectly in the successful completion of this project.

NAME OF THE STUDENT

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 TABLE OF CONTENTS

CHAPTER NO. TITLE PAGE NO.

ABSTRACT

LIST OF TABLES

LIST OF FIGURES

1 INTRODUCTION

1.1 ABOUT THE INDUSTRY

1.2 ABOUT THE COMPANY

1.3 ABOUT THE STUDY

1.4 OBJECTIVES OF THE STUDY

1.5 LIMITATIONS OF THE STUDY

2 REVIEW OF LITERATURE

3 RESEARCH METHODOLOGY

4 DATA ANALYSIS AND INTERPRETATION

5 CONCLUSION

5.1 SUMMARY OF FINDINGS

5.2 SUGGESTIONS & RECOMMENDATIONS

5.3 CONCLUSION

APPENDIX

BIBLIOGRAPHY

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