Ch. 12 Edited
Ch. 12 Edited
• This example may serve to illustrate a simple point about the way we react
to language that contains ungrammatical forms. Rather than simply reject
the text as ungrammatical, we try to make sense of it. That is, we attempt to
arrive at a reasonable interpretation of what the writer intended to convey.
(Most people say they understand the “My Town” text quite easily.)
Maxim of quantity: Make your contribution as informative as is required, but not more, or less, than is
required.
Maxim of quality: Do not say that which you believe to be false or for which you lack adequate evidence.
Maxim of relation: Be relevant.
Maxim of manner: Be clear, brief and orderly.
Hedges
• Hedges can be defined as words or phrases used to indicate that we’re not
really sure that what we’re saying is sufficiently correct or complete.
We can use sort of or kind of as hedges on the accuracy of our statements, as
in descriptions such as
• His hair was kind of long
• The book cover is sort of yellow (rather than It is yellow).
These are examples of hedges on the Quality maxim. Other examples would
include the expressions listed below that people sometimes put at the
beginning of their conversational contributions.
• As far as I know …,
• Now, correct me if I’m wrong, but …
• I’m not absolutely sure, but ….
Implicatures
We usually talk about speakers implying something that is not said. Similarly,
in considering what the woman meant by:
• sandwich is a sandwich.
We decided that she was implying that the sandwich wasn’t worth talking
about. With the co-operative principle and the maxims as guides, we can start
to work out how people actually decide that someone is “implying”
something in conversation. Consider the following example.
➢CAROL: Are you coming to the party tonight?
➢LARA: I’ve got an exam tomorrow.
Lara’s statement is not an answer to Carol’s question. Nevertheless, Lara did not violate the maxims of Relation and
Quantity. Lara’s answer is not simply a statement about tomorrow’s activities, it contains an implicature (an additional
conveyed meaning) concerning tonight’s activities.