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Using AI To Revolutionise Email Marketing

The document discusses how AI, specifically ChatGPT, can be used to improve email marketing strategies. It provides tips on using ChatGPT to create attention-grabbing subject lines, compelling opening lines, persuasive calls to action, and effective email series. It also recommends seeking feedback from ChatGPT to refine emails before sending them.
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0% found this document useful (0 votes)
91 views13 pages

Using AI To Revolutionise Email Marketing

The document discusses how AI, specifically ChatGPT, can be used to improve email marketing strategies. It provides tips on using ChatGPT to create attention-grabbing subject lines, compelling opening lines, persuasive calls to action, and effective email series. It also recommends seeking feedback from ChatGPT to refine emails before sending them.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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USING AI

TO REVOLUTIONISE
EMAIL MARKETING
TABLE OF
CONTENTS
PAGE
S/N
NUMBER
1. Transform your email engagement rates
using AI-powered strategies with ChatGPT. 03

Supercharge Your Email Openings with AI


2. Assistance 05

3. Refining Your Call to Action with ChatGPT 06

4. Crafting Email Series for Sales Success 08

5. Seek Constructive Criticism 10

6. Elevate Your Email Game with ChatGPT 12


03

TRANSFORM YOUR EMAIL ENGAGEMENT


RATES USING AI-POWERED STRATEGIES WITH
CHATGPT.
04

A list of unread emails sits in an inbox. How is your title


going to stand out among the sea of company
information, administrative tasks and exciting
opportunities your dream customer might have in front of
them?

Craft captivating subject lines amidst the clutter of


emails, enticing recipients with intrigue, fostering an
information gap, and providing undeniable value in a
single phrase.

“I'm sending an email to [target audience, e.g. small


business owners, marketing professionals, etc.] about
[topic of the email, e.g. new product launch,
marketing tips, industry insights, etc.]. The working
title of the email is "[current title]". Can you suggest
some alternative titles that are more attention-
grabbing, create curiosity/an information gap, and
highlight the value for the reader? The goal is to
maximize the email’s open rate.”
05
SUPERCHARGE YOUR
EMAIL OPENINGS
WITH AI ASSISTANCE

After capturing your recipient's


attention with an engaging subject
line, the opening line of your email is
paramount. It must entice the reader
to continue, ensuring your message
isn't lost among the flood of emails.
Utilize AI to craft compelling opening
lines that captivate your audience from
the start. Whether it's sparking
curiosity, addressing pain points, or
providing value, ChatGPT can assist in
tailoring the perfect opening to draw
your readers in and encourage further
engagement. Harness the power of AI
to craft impactful opening lines that
ensure your emails are not only
opened but also read and acted upon.

“I've got my reader's attention


with the email title "[your email
title]." It’s going to be sent to
my target audience. My current
opening line is [enter it here].
Can you suggest some
powerful opening lines that
will grab their interest right
away, set up the
story/information, and compel
them to keep reading?”
06
REFINING YOUR CALL TO ACTION
WITH CHATGPT
Once your audience is captivated by your email content,
the next step is crucial: the call to action (CTA). What
action do you want your readers to take? Whether it's
watching a video, making a purchase, or contacting
you, your CTA must compel them to act. People don't
readily give up their time, attention, or money without
a compelling reason. ChatGPT can assist in crafting
persuasive CTAs that motivate your audience to engage
further, ensuring your email campaign's success.

“Based on the email I described previously, where I


want the reader to [desired action], my current call-to-
action is: "[insert your existing CTA]". Can you suggest
alternatives to this CTA to make it more compelling and
motivating for the reader to take that desired action?”
07
08

CRAFTING EMAIL SERIES FOR


SALES SUCCESS
Elevate your email marketing strategy by
implementing email series, each with a distinct
purpose aimed at guiding recipients towards a sale.
One effective framework is the problem-agitation-
solution (PAS) model. Begin by identifying and
addressing the problem your audience faces in the first
email. Engage them by highlighting the issue and
gaining their agreement. Subsequently, in the second
email, agitate the problem by delving into its
implications and how it impacts their lives. Finally, in
the third email, present a compelling solution, which
could be your product or service offering, addressing
the identified problem. Utilize this sequential approach
to gradually lead recipients towards a purchase
decision, maximizing the effectiveness of your email
campaigns.

“I'm creating a 3-email sequence to nurture [target


audience] toward [ultimate goal/offer]. I'd like the first
email to clearly introduce a major problem they face,
the second to agitate this problem, and the third to
position my [product/service] as the solution.

For the whole sequence, can you provide an outline


covering:

The "Problem" Email


Suggested ways to concisely articulate the core
problem to [target audience]. Examples of common
pain points/frustrations they feel around this problem
09

The "Agitation" Email


How to highlight the negative
impacts/consequences of this unsolved problem.
Ideas to agitate the problem and get them
wanting a solution
The "Solution" Email
"Positioning my [product/service] as the best way
to solve this problem. Persuasive ways to describe
the key benefits/results they'll achieve. Potential
CTAs to include to move them towards [ultimate
goal] An outline covering all 3 emails in a logical
sequence will help me craft an effective nurture
series.”

Title:
"Unlocking Your Potential: Overcoming Challenges
and Achieving Success"
Opening Line:
"Dear [Recipient's Name],
Do you ever feel like you're facing obstacles that
hinder your progress? You're not alone. Many of
us encounter challenges on our journey to
success. But what if I told you there's a way to
overcome them and reach your goals? Let's
explore how together."

Call to Action:
"Ready to take the first step towards realizing
your full potential? Click here to learn more and
embark on your journey to success!"

Feel free to tweak or expand upon these drafts to


better suit your needs.
10
SEEK CONSTRUCTIVE CRITICISM

Before sending out your revamped emails, seek


feedback from ChatGPT to ensure they resonate
effectively with your audience. Put yourself in the
recipient's position, viewing each message from
their perspective. Request detailed feedback from
ChatGPT to pinpoint areas for improvement and
ensure every email aligns with your audience's
needs. Take the time to thoroughly review each
message before hitting send to maximize their
impact.
11

“I've written the following email to be sent to [target


audience] with the goal of [purpose of the email].
Review the full email draft critically from the
perspective of someone in the target audience and
provide detailed feedback in a single response.
Analyze how well the subject line would grab
attention, whether the opening line is good, and if it
clearly [edit to reflect the purpose of this email, e.g.
articulates a relatable problem/pain point, if the
agitation of that problem feels genuine and
motivating, or how persuasive the positioning of my
[offer] is in terms of highlighting key benefits, if the
call-to-action is compelling for taking the desired
action, any areas that are confusing or unclear, and a
general critique of the writing style, flow, and ability
to keep interest. I'm looking for an honest,
comprehensive critique so I can improve and ensure
this email truly resonates with my audience before
sending. [Insert full email draft text here]”
12
ELEVATE YOUR EMAIL GAME WITH
CHATGPT
Stop investing time and energy in emails that miss the mark.
Harness ChatGPT's expertise to enhance every element,
tailored to your audience's preferences. Optimize your subject
line for maximum opens, craft engaging opening lines to
captivate readers, and create compelling calls to action.
Embrace the power of email series, and refine each message
with ChatGPT's guidance before hitting send. Transform your
emails, boost sales, and take your marketing to the next level
with expert assistance.
Errrrr....

The End
Did you know the Cohort 2 of "The Language
of Retail" in-person Retail Training is taking
place in November 2024? This exciting event
will house retail professionals from different
fields coming together to discuss the latest
trends and match strategies in the retail
industry. Want to sign up? Click here now!

[email protected] www.tolagbe.com

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