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    Wasim Abid. CV

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    hrektabharti95
    The document provides details about a digital marketing professional with 5 years of experience in advertising. It includes work history managing ad campaigns on Facebook and Google Ads, as well as skills in SEO, social media marketing, analytics and graphic design. Education includes an MBA and BBM.

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    Download as PDF, TXT or read online from Scribd

    Wasim Abid. CV

    Uploaded by

    hrektabharti95
    8 views2 pages
    The document provides details about a digital marketing professional with 5 years of experience in advertising. It includes work history managing ad campaigns on Facebook and Google Ads, as well as skills in SEO, social media marketing, analytics and graphic design. Education includes an MBA and BBM.

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    © © All Rights Reserved

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    The document provides details about a digital marketing professional with 5 years of experience in advertising. It includes work history managing ad campaigns on Facebook and Google Ads, as well as skills in SEO, social media marketing, analytics and graphic design. Education includes an MBA and BBM.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    8 views2 pages

    Wasim Abid. CV

    Uploaded by

    hrektabharti95
    The document provides details about a digital marketing professional with 5 years of experience in advertising. It includes work history managing ad campaigns on Facebook and Google Ads, as well as skills in SEO, social media marketing, analytics and graphic design. Education includes an MBA and BBM.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Wasim Abid (LinkedIn)

    PH: +918899552178 | EM: [email protected]| AD: Srinagar, Jammu & Kashmir 190006

    SUMMARY: I am an Ad Operations professional with 5 Years of experience in advertising industry. A dedicated and
    results-driven Digital Marketing Specialist with a strong academic background in marketing. Proficient in
    executing and optimizing ad campaigns, driving website traffic, and maintaining a high standard of quality.

    WORK HISTORY:

    Ad Trafficker @ EKCS | Remote : (2022 – present)


    Execute and manage ad campaigns.
    Optimize and manage active campaigns.
    Trafficking ads in Facebook Ad Manager (Social Media Marketing).
    Oversee the technical and operational facets of digital advertising campaigns.
    Proficient in campaign setup, creative supervision, precise audience targeting,
    strategic ad placement, and in-depth tracking and analytics.
    Ensure compliance with platform-specific guidelines and industry regulations.
    Drive campaign optimization through meticulous analysis and adjustments.
    Foster effective communication and collaboration with cross-functional teams.
    Deliver effective ad campaigns, align with objectives, and generate positive ROI for
    advertisers.Platform – Facebook Ad Manager, Google Ads & Media Ferry.
    • Platform – Facebook Ad Manager, Google Ads & Media Ferry.

    Digital Marketing Manager @ Excellent Kashmir Tour & travels (2019 – 2022)

    Executed and managed ad campaigns to drive website traffic and brand visibility.

    Optimized and maintained profitable ad campaigns. (lead generation)

    Maintained a high standard of quality and attention to detail.

    Platform/Skill: Facebook & Instagram ads, Page handling, Lead Generation, GMB,

    SEO, Google analytics


    Social Media Marketing Intern @International Model United Nation (IMUN):
    (2020 – 2020)
    Managed the company's online presence, including website updates and social media accounts.
    Monitored ongoing marketing campaigns and prepared presentations for prospective clients.
    Platform/Skill: Facebook & Instagram lead generation and awarness

    Digital Marketing Intern @ NIIT | Srinagar, Jammu and kashmir (2017 – 2019)
    Collaborated with team members to develop digital marketing strategies and content for clients.
    Analyzed data analytics reports to enhance content marketing strategies.
    Created and executed effective social media strategies.
    Platform/Skill: GMB, Facebook & Instagram ads, SEO,SEM,Google ads & Analytics,SMO,
    Graphic Design, Wordpress, Keyword research

    TECHNOLOGIES & TOOLS:

    Digital Marketing Facebook Ad Manager


    Web/Graphic Design. Meta Business Suite
    SEO (Search Engine Optimization) SEM Hubspot
    (Search Engine Marketing) SMM (Social Google Ads
    Media Marketing) Google Analytics / Search Google ad Manager
    Console Keywords research / PPC (google Google Analytics
    ads) Google Console
    Teamwork, Multitasking, and Fast Learner, Google Trends
    Attention to Detail.

    ADDON SKILLS:

    Experience with Ad Trafficking, Campaign Management, Reporting, Client Servicing, Account Management,
    Media Planning, Inventory Management, Optimization, and Forecasting.5 year of excellent cross border
    collaboration & communication experience.
    Troubleshooting skills for reported discrepancies, viewability and conversions.
    Good communication skills and ability to provide and communicate ideas.
    Proficient in ad serving platforms (e.g., Google Ad Manager, DoubleClick Campaign Manager).
    Strong analytical and communication skills.
    Detail-oriented with a focus on campaign accuracy and efficiency.

    EDUCATION:

    MBA (Master of Business Administration) from I.K.Gujral Punjab Technical


    University BBM (Bachelor of Business Management) Graduate from Bangalore
    University.

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