COER UNIVERSITY

DATA VISUALIZATION
LECTURE NOTES
Lecture -1
Topic - Data Visualization in Practice sets

Certainly! Let's create a hypothetical data visualization practice set. In this scenario, imagine
you are a data analyst tasked with analyzing and visualizing data for a fictional company
called "ABC Electronics." The company produces electronic devices, and your goal is to
provide insights and recommendations based on the given data. Here's the practice set:
Practice Set: Data Visualization for ABC Electronics
Data Description:
 The dataset contains information about ABC Electronics' sales, product performance,
and customer feedback.
Tasks:
1. Data Exploration:
 Examine the dataset to understand its structure and variables.
 Identify key metrics such as sales revenue, product categories, and customer
satisfaction scores.
2. Time-Series Analysis:
 Analyze the monthly sales trends over the past year.
 Identify any seasonality or patterns in sales data.
3. Product Performance:
 Create a bar chart or treemap to show the sales performance of different
product categories.
 Identify the top-performing and underperforming products.
4. Customer Segmentation:
 Use a scatter plot or a bubble chart to visualize customer satisfaction scores
against the average order value.
 Identify clusters or segments of customers based on their purchasing behavior.
5. Geospatial Analysis:
  If applicable, visualize sales data on a map to identify regions with the highest
and lowest sales.
 Consider using a choropleth map to represent regional sales.
6. Customer Feedback Analysis:
 Analyze customer feedback data to identify common themes or sentiments.
 Create a word cloud to visualize frequently mentioned keywords in customer
reviews.
7. Sales Funnel Analysis:
 Create a funnel chart to visualize the sales process from leads to conversions.
 Identify any bottlenecks or drop-offs in the sales funnel.
8. Cross-Selling Opportunities:
 Explore data for cross-selling opportunities by visualizing the association
between products purchased.
 Use techniques like network diagrams to illustrate product relationships.
9. Financial Overview:
 Create a dashboard that provides a financial overview, including total revenue,
costs, and profit margins.
 Use line charts and bar charts to represent financial metrics over time.
10. Interactive Dashboard:
 Combine selected visualizations into an interactive dashboard using a tool like
Tableau or Power BI.
 Include filters, tooltips, and other interactive elements for exploration.
11. Data Storytelling:
 Craft a data-driven story that communicates key insights and
recommendations to stakeholders.
 Use a combination of visualizations, annotations, and narratives to tell a
compelling story.
12. Documentation:
 Provide documentation for your visualizations, including explanations of
methodology, assumptions, and any data cleaning or preprocessing steps.
Tools:
 Choose a data visualization tool such as Tableau, Power BI, or a programming
language like Python with libraries like Matplotlib or Seaborn for creating
visualizations.
Submission:
 Present your findings in a report or presentation format, including visualizations and
explanations.
 Highlight actionable insights and recommendations for ABC Electronics based on
your analysis.
Note:
This practice set is designed to simulate a real-world data analysis scenario. Feel free to adapt
the tasks based on the specific skills you want to practice or the tools you are comfortable
using. The goal is to gain hands-on experience in data exploration, analysis, and effective
communication through visualizations.

Lecture -2
Topic - Case studies and examples of data visualization in various business
contexts.

Certainly! Below are a few case studies and examples of data visualization in various
business contexts, showcasing how organizations have used visualizations to derive insights
and make informed decisions.
1. Sales and Revenue Analysis:
Case Study: Salesforce Analytics Cloud
 Context:
 Salesforce, a customer relationship management (CRM) platform,
implemented its Analytics Cloud to help businesses visualize and analyze their
sales and revenue data.
 Visualization Examples:
 Sales Dashboards: Visualizations of sales performance, pipeline, and
forecasts.
 Revenue Trend Analysis: Time-series visualizations tracking revenue growth
over time.
 Regional Sales Maps: Geospatial visualizations showing sales distribution
across regions.
2. Supply Chain Optimization:
Case Study: Walmart's Data Café
 Context:
 Walmart utilizes a Data Café to optimize its supply chain, improving inventory
management and reducing operational costs.
  Visualization Examples:
 Inventory Heat Maps: Visualizing inventory levels across warehouses and
stores.
 Supply Chain Network Diagrams: Network visualizations showing the flow
of products from suppliers to distribution centers and stores.
 Predictive Analytics Dashboards: Visualizations predicting demand and
optimizing inventory replenishment.
3. Customer Segmentation and Marketing:
Case Study: Airbnb's Data-Driven Approach
 Context:
 Airbnb leverages data visualization to understand user behavior, segment
customers, and enhance its marketing strategies.
 Visualization Examples:
 User Demographic Maps: Geospatial visualizations of Airbnb user
demographics.
 Customer Segmentation Charts: Visualizing user segments based on
behavior and preferences.
 Marketing Campaign Dashboards: Visualizations tracking the performance
of marketing campaigns and user acquisition.
4. Financial Performance Analysis:
Case Study: Citibank's Data Visualization Platform
 Context:
 Citibank implemented a data visualization platform to provide real-time
insights into its financial performance and risk management.
 Visualization Examples:
 Portfolio Dashboards: Visualizing the performance of investment portfolios.
 Risk Heat Maps: Visualizations highlighting areas of potential financial risk.
 Compliance Scorecards: Visualizing compliance metrics and adherence to
regulations.
5. Healthcare Analytics:
Case Study: Johns Hopkins COVID-19 Dashboard
 Context:
 Johns Hopkins University created a widely used dashboard to visualize and
track the global spread of the COVID-19 pandemic.
  Visualization Examples:
 World Map with Case Counts: Geospatial visualization of COVID-19 cases
worldwide.
 Time-Series Charts: Visualizing daily and cumulative case counts over time.
 Demographic Heat Maps: Visualizing the impact of the pandemic on
different demographics.
6. Human Resources and Workforce Analytics:
Case Study: Google's People Analytics Team
 Context:
 Google's People Analytics team uses data visualization to analyze workforce
trends and inform HR decisions.
 Visualization Examples:
 Employee Engagement Dashboards: Visualizing survey data to gauge
employee satisfaction.
 Workforce Diversity Charts: Visualizations representing diversity and
inclusion metrics.
 Attrition and Retention Visualizations: Tracking employee turnover and
retention rates.
7. E-commerce and User Experience Optimization:
Case Study: Amazon's Business Intelligence
 Context:
 Amazon employs data visualization to enhance the user experience, optimize
the online shopping journey, and improve overall business performance.
 Visualization Examples:
 User Journey Flowcharts: Visualizing the steps users take during an online
shopping session.
 Product Recommendation Visualizations: Showing the effectiveness of
personalized product recommendations.
 Cart Abandonment Analysis: Visualizations of cart abandonment rates and
reasons.
These case studies illustrate the diverse applications of data visualization across industries,
demonstrating how organizations leverage visualizations to gain insights, improve decision-
making, and drive business success.
 Lecture -3
Topic - Group project involving data visualization design
A group project involving data visualization design can be a collaborative and hands-on
experience that allows team members to explore, analyze, and present insights from a dataset.
Below is a framework for a group project along with key steps, roles, and considerations:
Project Title: "Visualizing Trends in Urban Mobility"
Project Objectives:
1. Analyze and visualize patterns in urban mobility data.
2. Identify key factors influencing transportation trends.
3. Present actionable insights for urban planning and improvement.
Key Steps:
1. Define the Scope and Goals:
 Clearly define the project scope and goals.
 Identify the dataset(s) to be used and establish the key objectives.
2. Data Collection and Cleaning:
 Assign team members to collect relevant urban mobility data.
 Collaboratively clean and preprocess the data to ensure accuracy and consistency.
3. Exploratory Data Analysis (EDA):
 Conduct exploratory data analysis to understand the dataset.
 Identify potential trends, outliers, and patterns.
4. Select Visualization Tools:
 Choose data visualization tools based on the project requirements.
 Consider tools like Tableau, Power BI, Python libraries (Matplotlib, Seaborn), or
JavaScript libraries (D3.js).
5. Divide Roles:
 Assign specific roles to team members based on their strengths and interests:
 Data Analysts: Responsible for data exploration and analysis.
 Visualization Designers: Focus on creating visually appealing and
informative visualizations.
 Project Manager: Oversee the project timeline, coordination, and
communication.
6. Design Visualizations:
  Collaborate on the design of visualizations that align with project objectives.
 Consider the use of charts, maps, and dashboards to convey insights effectively.
7. Iterative Development:
 Adopt an iterative approach to the development of visualizations.
 Gather feedback from team members and stakeholders to refine visualizations.
8. Interactive Features:
 Explore adding interactive elements to visualizations for a dynamic user experience.
 Incorporate filters, tooltips, and drill-down features where relevant.
9. Create a Storyboard:
 Develop a storyboard that outlines the flow of the data story.
 Define how each visualization contributes to the overall narrative.
10. Data Storytelling:
 Practice data storytelling to communicate insights coherently.
 Craft a narrative that guides viewers through the visualizations.
11. Documentation:
 Document the process, decisions, and any challenges faced during the project.
 Provide a detailed explanation of the dataset, variables, and visualization choices.
12. Prepare for Presentation:
 Rehearse the presentation to ensure clarity and coherence.
 Be ready to answer questions and discuss the project findings.
Considerations:
1. Collaboration Tools:
 Use collaboration tools like Google Workspace, Microsoft Teams, or Slack for
effective communication.
2. Data Security and Ethics:
 Ensure compliance with data security and ethical considerations, especially if
the dataset involves sensitive information.
3. Feedback and Peer Review:
 Encourage regular peer reviews to provide constructive feedback on
visualizations.
4. Timeline and Milestones:
  Establish a realistic timeline with milestones to track progress and meet
project deadlines.
5. Presentation Style:
 Discuss and agree upon the presentation style, whether it's a live demo, a
recorded video, or a combination of both.
6. Post-Project Reflection:
 Reflect on the project as a team, discussing what worked well and areas for
improvement.
Deliverables:
1. Interactive Dashboard:
 A fully functional interactive dashboard showcasing key urban mobility
trends.
2. Project Report:
 A comprehensive report documenting the project, methodology, insights, and
recommendations.
3. Presentation:
 A visually engaging presentation summarizing the project findings.
Evaluation Criteria:
1. Effectiveness of Visualizations:
 Clarity, relevance, and impact of visualizations.
2. Storytelling and Narrative Flow:
 How well the team communicates insights and findings.
3. Collaboration and Teamwork:
 Coordination, communication, and contribution of each team member.
4. Creativity and Innovation:
 Innovative use of visualization techniques to convey information.
5. Adherence to Timeline:
 Timely completion of milestones and project deadlines.
By following this framework, your group can create a compelling and informative data
visualization project that not only showcases technical skills but also emphasizes effective
collaboration and communication.
 Lecture -4
Topic - Group project involving data visualization design, development.
Certainly! Here's an extended plan for a group project involving both data visualization
design and development. This project will assume a scenario where the team is working on
visualizing and analyzing COVID-19 data. This comprehensive plan outlines the steps, roles,
and considerations for a successful project:
Project Title: "COVID-19 Data Visualization and Analysis Platform"
Project Objectives:
1. Analyze and Visualize COVID-19 Trends:
 Explore patterns and trends in COVID-19 cases, recoveries, and fatalities.
2. Provide Interactive Dashboards:
 Create interactive dashboards to allow users to explore data dynamically.
3. Geospatial Visualization:
 Visualize the spread of COVID-19 on a world map and analyze regional
patterns.
4. Temporal Analysis:
 Conduct time-series analysis to identify peaks, trends, and seasonal variations.
5. Demographic Insights:
 Explore demographic data to understand the impact on different age groups
and genders.
Key Steps:
1. Define Scope and Goals:
 Clearly define the scope and goals of the project, specifying the datasets to be used.
2. Data Collection and Cleaning:
 Assign team members to collect COVID-19 data from reliable sources.
 Collaboratively clean and preprocess the data.
3. Exploratory Data Analysis (EDA):
 Conduct exploratory data analysis to identify interesting trends and patterns.
4. Select Visualization Tools:
 Choose tools for both design and development. Consider tools like Tableau for design
and a web development framework (e.g., D3.js) for development.
5. Divide Roles:
  Data Analysts: Analyze and explore COVID-19 data.
 Visualization Designers: Design static visualizations using tools like Tableau.
 Developers: Create interactive and dynamic visualizations using web development
frameworks.
6. Design Static Visualizations:
 Design static visualizations for key insights using Tableau or similar tools.
7. Web Development:
 Develop a web platform using a web development framework (e.g., D3.js, React, or
Vue.js).
 Integrate static visualizations and design interactive elements.
8. Interactive Features:
 Implement filters, tooltips, and interactive elements for dynamic exploration.
9. Geospatial Visualization:
 Create an interactive world map highlighting COVID-19 spread.
 Use choropleth maps to represent cases by country or region.
10. Temporal Analysis:
 Develop time-series visualizations to showcase daily, weekly, and monthly trends.
 Implement interactive sliders for users to adjust the time range.
11. Demographic Insights:
 Design visualizations that provide insights into the impact on different demographics.
 Use pie charts, bar charts, or heat maps for demographic analysis.
12. Create a Storyboard:
 Develop a storyboard outlining the flow of the data story on the web platform.
13. Data Storytelling:
 Write narratives and explanations to accompany visualizations, guiding users through
the story.
14. Documentation:
 Document the design and development process, including tools used and challenges
faced.
15. Prepare for Presentation:
 Rehearse the presentation, showcasing both static and interactive visualizations.
Considerations:
 1. Collaboration Tools:
 Use collaboration tools for communication and sharing resources (e.g., GitHub
for code collaboration, Slack for communication).
2. Data Security and Ethics:
 Ensure compliance with data security and ethical considerations, especially
when working with health-related data.
3. Responsive Design:
 Ensure the web platform is responsive and accessible across different devices.
4. Feedback and User Testing:
 Collect feedback from team members and conduct user testing to ensure the
platform's usability.
5. Scalability:
 Consider the scalability of the web platform, especially if dealing with large
datasets.
Deliverables:
1. Web Platform:
 A responsive web platform hosting interactive COVID-19 visualizations.
2. Static Visualizations:
 Static visualizations showcasing key insights using tools like Tableau.
3. Project Report:
 A comprehensive report documenting the project, methodology, and insights.
4. Presentation:
 A visually engaging presentation summarizing the project findings.
Evaluation Criteria:
1. Effectiveness of Visualizations:
 Clarity, relevance, and impact of both static and interactive visualizations.
2. Storytelling and Narrative Flow:
 How well the team communicates insights and findings through the web
platform.
3. Collaboration and Teamwork:
 Coordination, communication, and contribution of each team member.
4. Creativity and Innovation:
  Innovative use of visualization techniques to convey information.
5. Adherence to Timeline:
 Timely completion of milestones and project deadlines.
This project will provide an opportunity for team members to blend data analysis,
visualization design, and web development skills to create a comprehensive and impactful
data visualization platform.

Lecture -5
Topic - Group project involving data visualization design, development, and
presentation
Certainly! Here's a comprehensive plan for a group project that involves data visualization
design, development, and presentation. This project assumes a scenario where the team is
working on visualizing and analyzing social media engagement data. This plan outlines key
steps, roles, and considerations for a successful project:
Project Title: "Social Media Engagement Analytics Platform"
Project Objectives:
1. Analyze and Visualize Social Media Engagement:
 Explore patterns and trends in social media engagement data, including likes,
comments, and shares.
2. Provide an Interactive Dashboard:
 Create an interactive dashboard for users to explore and analyze social media
engagement metrics.
3. Sentiment Analysis:
 Incorporate sentiment analysis to understand the emotional tone of user
comments.
4. Time-Based Analysis:
 Conduct time-based analysis to identify peak engagement times and trends.
Key Steps:
1. Define Scope and Goals:
 Clearly define the scope and goals of the project, specifying the social media
platforms and metrics to be analyzed.
2. Data Collection and Cleaning:
 Assign team members to collect social media engagement data from relevant
platforms.
  Collaboratively clean and preprocess the data.
3. Exploratory Data Analysis (EDA):
 Conduct exploratory data analysis to identify interesting trends and patterns.
4. Select Visualization Tools:
 Choose tools for both design and development. Consider tools like Tableau for design
and a web development framework (e.g., D3.js, React) for development.
5. Divide Roles:
 Data Analysts: Analyze and explore social media engagement data.
 Visualization Designers: Design static visualizations using tools like Tableau.
 Developers: Create interactive and dynamic visualizations using web development
frameworks.
6. Design Static Visualizations:
 Design static visualizations for key insights using Tableau or similar tools.
7. Web Development:
 Develop a web platform using a web development framework (e.g., D3.js, React, or
Vue.js).
 Integrate static visualizations and design interactive elements.
8. Interactive Features:
 Implement filters, tooltips, and interactive elements for dynamic exploration.
9. Sentiment Analysis:
 Incorporate sentiment analysis results into the visualizations.
 Use color-coded indicators to represent sentiment.
10. Time-Based Analysis:
 Develop time-based visualizations to showcase daily, weekly, and monthly
engagement trends.
 Implement interactive sliders for users to adjust the time range.
11. Create a Storyboard:
 Develop a storyboard outlining the flow of the data story on the web platform.
12. Data Storytelling:
 Write narratives and explanations to accompany visualizations, guiding users through
the story.
13. Documentation:
  Document the design and development process, including tools used and challenges
faced.
14. Prepare for Presentation:
 Rehearse the presentation, showcasing both static and interactive visualizations.
15. Live Demo:
 Prepare for a live demo during the presentation to showcase the interactivity of the
web platform.
Considerations:
1. Collaboration Tools:
 Use collaboration tools for communication and sharing resources (e.g., GitHub
for code collaboration, Slack for communication).
2. Data Security and Ethics:
 Ensure compliance with data security and ethical considerations, especially
when dealing with user-generated content.
3. Responsive Design:
 Ensure the web platform is responsive and accessible across different devices.
4. Feedback and User Testing:
 Collect feedback from team members and conduct user testing to ensure the
platform's usability.
5. Scalability:
 Consider the scalability of the web platform, especially if dealing with large
datasets.
Deliverables:
1. Web Platform:
 A responsive web platform hosting interactive social media engagement
visualizations.
2. Static Visualizations:
 Static visualizations showcasing key insights using tools like Tableau.
3. Project Report:
 A comprehensive report documenting the project, methodology, and insights.
4. Presentation:
 A visually engaging presentation summarizing the project findings.
Evaluation Criteria:
 1. Effectiveness of Visualizations:
 Clarity, relevance, and impact of both static and interactive visualizations.
2. Storytelling and Narrative Flow:
 How well the team communicates insights and findings through the web
platform.
3. Collaboration and Teamwork:
 Coordination, communication, and contribution of each team member.
4. Creativity and Innovation:
 Innovative use of visualization techniques to convey information.
5. Adherence to Timeline:
 Timely completion of milestones and project deadlines.
This project will provide an opportunity for team members to collaborate on data analysis,
visualization design, web development, and effective communication through a
comprehensive presentation.