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DEVELOPING PRINT MEDIA
Reporter MALLORGA PAGAYONAN ROMERO Principle Of Visual CONTENTS Design
And Communication
Equipment to be used for
specific task What is Print Media? Printed media are PRINT MEDIA materials used to Inform, instruct and motivate learners. Some materials may be used as Learning aids used in the classroom, training materials used in workshops, seminars or trainings or as information materials to announce upcoming events or products Principle of Visual and Design There are twelve basic principles of design: contrast, balance, emphasis, proportion, hierarchy, repetition, rhythm, pattern, white space, movement, variety, and unity. CONTRAST Contrast refers to how different elements are in a design, particularly adjacent elements. These differences make various elements stand out. BALANCE All design elements and principles—typography, colors, images, shapes, patterns, etc.— carry a visual weight. Some elements are heavy and draw the eye, while other elements are lighter. The way these elements are laid out on a page should create a feeling of balance. EMPHASIS Emphasis deals with the parts of a design that are meant to stand out. In most cases, this means the most important information the design is meant to convey. PROPORTION Proportion is one of the easier principles of graphic design to understand. Simply put, it’s the size of elements in relation to one another. Proportion signals what’s important in a design and what isn’t. Larger elements are more important, smaller elements less. HIERARCHY Hierarchy is most easily illustrated through the use of titles and headings in a design. The title of a page should be given the most importance REPETITION Repetition is a great way to reinforce an idea. It’s also a great way to unify a design that brings together a lot of different elements. Repetition can be done in a number of ways: via repeating the same colors, typefaces, shapes, or other elements of a design. RHYTHM The spaces between repeating elements can cause a sense of rhythm to form, similar to the way the space between notes in a musical composition create a rhythm. PATTERN Patterns are nothing more than a repetition of multiple design elements working together. Wallpaper patterns are the most ubiquitous example of patterns that virtually everyone is familiar with. WHITE SPACE White space—also referred to as “negative space”— is the areas of a design that do not include any design elements. The space is, effectively, empty. MOVEMENT Movement refers to the way the eye travels over a design. The most important element should lead to the next most important and so on. VARIETY Variety in design is used to create visual interest. Without variety, a design can very quickly become monotonous, causing the user to lose interest. Variety can be created in a variety of ways, through color, typography, images, shapes, and virtually any other design element. UNITY Unity refers to how well the elements of a design work together. Visual elements should have clear relationships with each other in a design. Unity also helps ensure concepts are being communicated in a clear, cohesive fashion. COMMUNICATION Print media is an effective way to communicate the people. Communication is the medium of transferring information from one place to another. Communication is used for a wide variety of activities including planning, media relations, customer-client relations, and internal communications. Teaching reflection Teaching reflection Teaching strategy Teaching strategy Teaching strategy Teaching strategy Teaching strategy Thank you for listening BTVTED III-B DRAFTING TECHNOLOGY