Module 1
Module 1
o Objectives
A business objective is typically thought of as the rationale for a company's existence in society.
All company actions shall be guided in the direction specified by the objective.
1. Economic objectives
The following is a discussion of a business's financial goals:
a. Profit-Making
b. Customer satisfaction
c. Innovation
d. Effective Resource Utilisation
2. Social Objective:
A company's social aims define its responsibilities to various parties, including its customers,
employees, community, and government.
The following are some crucial societal goals:
a. Supply of Quality Goods at Fair Prices - The company must provide clients with the high-
quality goods they want. The goods must be dependable, original (not copies), and secure.
Additionally, the prices for the goods should be fair.
b. Adoption of Fair-Trade Practices - The company should always use ethical business
methods. Antisocial behaviours like hoarding, black marketing, overcharging customers, etc.,
should be avoided. Additionally, it shouldn't engage in dishonest business practices like selling
fake goods or running deceptive advertisements.
c. Employee Well-Being - The firm has a critical duty to advance its employees' welfare. Along
with paying fair salaries, the company also owes its workers decent working conditions, a
canteen, housing, transportation, and other amenities.
d. Community Service - To fulfil their social responsibilities and improve their public image,
contemporary business organisations participate in community service. Running hospitals and
schools, promoting social events, and establishing training facilities for unemployed youth in
underdeveloped areas are all examples of ways to perform community service.
3. Human objective:
Two significant groups, customers and staff, are directly related to a firm. Both of these groups
must believe that the company enterprise treated them with respect as fellow humans.
4. National Objectives:
The nation's aims are addressed through these objectives.
a. Every company must support the following national objectives
b. Attaining self-sufficiency in the production of goods and services
c. Export promotion and import substitution
d. Development of supplementary and small-scale industries
e. The emergence of underdeveloped areas
f. The country's economic development
SWOT Analysis
The SWOT Analysis aids in identifying the variables that affect any product's and project's
efficiency and effectiveness. These are described as follows:
o Strengths: A company's key competencies provide it with an advantage over rivals. These are
its strengths. It addresses things like:
a. Favourable financial situation
b. A sizable clientele
c. Distinctive product or a powerful brand name
d. Latest patents or technology
e. Influential marketing and advertising.
f. Cost-benefit
o Weaknesses: The constraints of the firm that prevent it from expanding and may even put it at
a strategic disadvantage are referred to as weaknesses. To compete effectively, you must make
progress in these areas. This includes:
a. Technology and infrastructure that is out of date.
b. A product has a greater unit price per unit than its rivals.
c. A lack of internal control.
d. Services and goods given are of lower quality.
e. Weak brand perception.
f. It's not in very good financial shape.
Elements of Microenvironment
Competing businesses are not seen by competitors if they are little, but if they are enormous, they
will draw their attention. The microenvironments of different companies within an industry might
occasionally be very similar. In this situation, the way these firms react to their microenvironment
may vary because each firm will be striving for greater success.
Session 3: Macro Business Environment
1. The macro-environment analysis helps the economy to detect possible dangers and provides
management strategies.
2. The macro-environment survey assists in budgeting the economic and financial requirements
for the next years while taking into account the macro-environmental aspects that will be
important.
3. The macro-environment analysis aids in achieving the intended goals by investigating the
elements that influence the macro environment.
4. Because the influence of macro variables can be dramatic, the macro-environment study
exposes the strengths and weaknesses of the economy as a whole.
A crucial component of strategic management is macro-environment analysis.
1. Gross domestic product
The gross domestic product (GDP) measures a country's output and service and good
production (GDP).
2. Inflation
The rate at which the prices of goods and services in an economy are growing is known as
inflation. The effects of inflation, which raises the cost of necessities like food, can be
detrimental to society.
3. Employment
The Bureau of Labor Statistics calculates the number of people employed and publishes a
monthly report on corporate payrolls and the unemployment rate.
4. Public Spending
The term "public spending" refers to funds used by the government through any of its
organizations or agencies. It also goes by the name "public expenditure" and often refers to all
forms of public expenditures.
5. Monetary Policy
The monetary policy actions of the Reserve bank of India (RBI) are a significant element
affecting the macro environment in the country.y Interest rates and credit availability are often
at the focus of monetary policy measures.
6. Economic Policy
Fiscal policy refers to the combined spending, borrowing, and taxes practices of the
government. High tax rates could deter people and businesses from working, saving, and
investing.
MRTP Act
Monopolistic trading practices refer to market-dominating trade tactics where a company or an
oligopolistic corporation made up of three companies achieves a dominant position. They can then
exert control over the market by stifling rivalry or setting limits on prices and production.
Regardless of market share, restrictive trade practices are carried out by a group of two or more
organisations working together to avoid competition in the market. These actions are considered
to be against the interests of the public.
The MRTP act was the first significant piece of law to regulate unrestricted and free commerce.
This law aimed to distinguish between monopolistic and restrictive business practices.
The following is a list of the MRTP Act's original goals:
1. The law ensured that a small number of businesses did not end up with all the economic power.
2. To ensure monopolies are controlled, monopolistic and limiting commercial practices must be
controlled.
Following its final revision in 1991, the MRTP act's goals were as follows:
MTP: Monopolistic Trade Practices Prohibited
RTP - Restrictive Trade Practices are Prohibited
UTP - Unfair Trade Practices Prohibited.
Competition Act
Commercial competition in India is governed by the Competition Act, 2002. The previous
Monopolies and Restrictive Trade Practices Act 1969 was replaced by it.
The Competition Act seeks to limit actions that will harm competition in India.
Characteristics: The Competition Act has the following characteristics:
1. Anti-Agreement
2. Abuse of dominating position
3. Combinations
4. Competition Commission of India
FERA
The exchange of one currency for another is referred to as the foreign exchange. For instance, USD
can be exchanged for INR or EUR. The Foreign Exchange Market, or Forex for short, is the market
that facilitates foreign exchange.
The Foreign Exchange Regulation Act was created with the intention of regulating foreign
exchange in order to protect foreign reserves, which were at the time considered a valuable
resources. The goal was to secure and conserve the nation's foreign exchange while regulating
international payments, foreign exchange transactions, and security.
Features of FERA: The following list includes some of the FERA's key components:
o A corporation or person must have RBI authorisation before engaging in foreign exchange
business.
o The RBI has the authority to grant permission to dealers to conduct foreign exchange
transactions and, in certain circumstances, to revoke that permission.
o The RBI must grant permission to money changers, who are charged with converting
currencies, in order for them to do so at the predetermined rates (by RBI)
o No one else outside authorised dealers is allowed to engage in foreign exchange
transactions.
o If that is not practicable, the foreign money must be sold to another dealer within 30 days.
The foreign currency must only be used for the purposes for which it was purchased.
o No one is allowed to do any transactions with a partner who is not an Indian resident
without the RBI's consent.
o There shall be no conversations with respect to any bills of exchange when the right to
obtain payment is outside of India.
o No one is allowed to make any credits to anyone else's account outside of India.
o No person may move foreign currency beyond of India's borders unless they are authorised
to do so by the Reserve Bank of India (RBI).
FEMA
The former Foreign Exchange Regulation Act was repealed in 1999 and was replaced by the
Foreign Exchange Management Act. It was implemented against a backdrop of numerous
economic liberalisation policies affecting India. The act's principal goals were to promote
international trade and facilitate global growth.
Features of FEMA: The following are some of the main FEMA features:
o The Act gave authorised people the ability to facilitate currency trading.
o Additionally, it gave RBI the authority to impose limits, and they were required to regularly
give RBI feedback regarding trading.
o The Act permitted Indian citizens to engage in foreign exchange trading and to possess real
estate outside of India.
o However, this was only valid if the asset was obtained during travels to the relevant nation
or if the requesting party inherited the asset.
o The FEMA Act also considered remittances and foreign exchange transactions, including
those involving residents of India or the exchange of foreign currency for travel purposes
in India.
o The Act also contained a number of rules and limitations relating to things like the
authentication of necessary documents and current account transactions.