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    PropertyPro Class Business Case

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    Destiny

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    © All Rights Reserved
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    PropertyPro Class Business Case

    Uploaded by

    Destiny
    9 views4 pages

    Copyright

    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    9 views4 pages

    PropertyPro Class Business Case

    Uploaded by

    Destiny

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    Utiva Design School

    Product Design Business Case

    About PropertyPro………….. h​ ttps://www.propertypro.ng/

    PropertyPro.ng is a real estate property centre platform in


    Nigeria. With a web-based platform for property rentals and
    sales, They provide users with the best property search
    experience both online and offline by connecting them with
    legitimate and verified real estate agents.

    Formerly Tolet.com.ng,
    Problem Statement:
    The cost of Building a house in Nigeria, especially in some urban
    cities like; Lagos, Abuja or Port Harcourt can be very high. Some
    of the reasons for this include; high costs of building materials,
    high skilled labour costs, costs associated with poor roads and
    sewerage systems. There is the issue of lack of adequate
    infrastructure and more. All these things put together, make it
    hard to invest in the real estate sector of the economy.

    Also, the Real estates sector of the Nigerian economy is usually


    capital intensive. Financing remains a problem both for
    property developers and prospective homeowners.

    Furthermore, the “omo-onile” menace is crazy! Most of the


    scams in the Nigeria real estate sector are perpetuated by the
    “omo-oniles”​. Apart from the fact that they are known to extort
    money from buyers who are developing their properties, most
    of them sell the lands inherited from their parents or
    grand-parents to more than one person. They tend to act on
    lands that have been sold but are yet to be developed and then
    they sell to a new buyer. Sometimes, they even sell lands that
    have been developed half-way to buyers and these buyers, in
    turn, find themselves in a continuous battle for possession of
    the land. Unfortunately, the ​“omo-oniles” are nowhere to be
    found and there are no means for these buyers to get their
    money back. They demand levies for everything! Ranging from
    a levy for the foundation of a building to fencing of land, to
    erecting a gate, to levies for every building material transported
    to the site! All these are enough reasons to discourage anyone
    from investing in real estate.

    YOUR ROLE:

    You are a Product Designer and you have just joined a


    real-estate company, PropertyPro.ng Within the next 1 month,
    as part of your role, you will be working together with your team
    to ensure that it achieves its mission for customer retention
    from the Product Design Perspective.

    Your Job is to work through this Journey with him from the
    Product Design Perspective which are:

    Problem Create a 1 page document with your team


    Revalidation that describes the problem and come into
    the meeting with a more identifiable design
    challenges
    Customer Draft a writeup detailing the customer/user
    Segments and research. Present the Empathy Maps, User
    Niches Personas, Research Method/document.

    Study the customer segmentation and


    understand how the current design is being
    used by the different customers at the
    different identified segments
    Market Study the different feedback to understand
    Validation the users experience with the current
    solution & identify the major challenges
    Solution Navigate through the entire current platform
    and identify different user experience &
    interface challenges and how you can make
    it better
    Product Create a low fidelity mock-up for the
    Functionalities intended design
    The Product Understand and create a Product Vision for
    Vision the Product
    The Product Work with your team to build a high-fidelity
    Design prototype for your Product t​ hat​ has
    high-resolution images in such a way they
    can be viewed in full screen, while zooming
    in and out
    Customer Use Customer Reviews to monitor your
    Reviews Product Performance and and get valuable
    feedback, identify where the major gaps are
    Backend The tools, architecture and technology that
    Technology would be used to build the product will be
    provided by your instructor.

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