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Introduction To Management - Assignment 1

The document compares and contrasts the management practices of Amazon and Enron. It discusses 7 positive management practices of Amazon, such as being customer-centric and innovative, and 7 negative practices of Enron, such as poor accounting practices and a culture of deception.

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Omer Tariq Wattoo
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18 views

Introduction To Management - Assignment 1

The document compares and contrasts the management practices of Amazon and Enron. It discusses 7 positive management practices of Amazon, such as being customer-centric and innovative, and 7 negative practices of Enron, such as poor accounting practices and a culture of deception.

Uploaded by

Omer Tariq Wattoo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Introduction to Management

Assignment 1
Name/ID: Omer Tariq Wattoo(F2023384023)

Haris Awan(F2023385035)

Section: QC-A

Teacher: Alka Tariq


Take 2 companies

Amazon(Good Management) Enron(Bad Management)


1. Amazon is Customer-Centric: 1. Accounting practices that
From the very beginning, Amazon disguised the fundamentals:
has been focused on putting the Accountants let Enron book more
customer first. revenue than they actually earned;
keep losses and debt off balance
sheets.
2. Amazon Sales Multiple Products: 2. Poorly constructed
Amazon has a wide variety of compensation structures that
items for sale on their website. rewarded unprofitable behavior: A
This includes books, music, pattern of Enron’s compensation
movies, video games, electronics, style was to reward short-term
and more. behaviors (like stock price or
closing deal sizes) without concern
for long-term value (like
profitability).
3. Amazon Is Innovative: It has 3. Lack of Transparency: Enron’s
always been on the forefront of complex financial structures and
innovation. It was one of the first off-balance-sheet transactions
companies to offer a 1-hour made it difficult for investors and
delivery service, and it was one of regulators to understand the true
the first companies to offer a financial health of the company.
streaming service. Amazon is
always looking for new ways to
improve its products and services
and to make it easier for
customers to shop online.
4. Amazon Is Reliable: It is known 4. Poor Corporate Governance:
for its high-quality products and its Enron's board of directors failed to
excellent customer service. exercise proper oversight of
Amazon has a reputation for being management, allowing executives
reliable and for delivering on its to engage in unethical and risky
promises. behavior without adequate
accountability.
5. Amazon Is Affordable: Amazon is 5. Collapse of Company: Enron’s
one of the most affordable places fraudulent activities eventually
to shop online. It offers free caught up with it, leading to the
shipping on most items, and its largest corporate bankruptcy in
prices are often lower than those American history up to that point.
of its competitors. Amazon also
offers a variety of discounts and
sales promotions, which makes it a
great place to find bargains.
6. Amazon Is Convenient: It is also 6. Culture of Deception: Enron
one of the most convenient places fostered a culture of arrogance
to shop online. It offers a wide and deceit, where employees were
selection of products, it has a user- encouraged to take risks and push
friendly website, it is easy to use, the boundaries of ethical conduct
and it offers fast and reliable to achieve financial success.
shipping.
7. Amazon is Efficient: Amazon is 7. Regulatory Failures: Enron's
known for its efficiency. It is able collapse exposed weaknesses in
to get products to its customers regulatory oversight and corporate
quickly and efficiently. Amazon has governance practices, leading to
also been able to create a calls for reform in accounting
streamlined checkout process that standards, financial reporting, and
makes it easy for customers to corporate governance.
purchase items on its website.

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