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Samsung

This document contains tables showing land usage and attendance numbers for an amusement park from 1990-1993. It also includes a SWOT analysis of the park, identifying strengths like its large land area and financial backing, weaknesses such as insufficient parking and lower service standards, opportunities such as a new water park and market expansion, and threats such as decreasing industry trends and environmental issues. Recommendations are made around capital requirements, government barriers, promotion channels, industry concentration, substitute entertainment options, and supplier/buyer bargaining power.

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Piyush Borad
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41 views3 pages

Samsung

This document contains tables showing land usage and attendance numbers for an amusement park from 1990-1993. It also includes a SWOT analysis of the park, identifying strengths like its large land area and financial backing, weaknesses such as insufficient parking and lower service standards, opportunities such as a new water park and market expansion, and threats such as decreasing industry trends and environmental issues. Recommendations are made around capital requirements, government barriers, promotion channels, industry concentration, substitute entertainment options, and supplier/buyer bargaining power.

Uploaded by

Piyush Borad
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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LAk 90 91 92 93

CGIN IkMLAND 3786 4300 4810 3113


LC11L WCkLD 4378 4329 4603 4476
SLCUL LAND 2198 2819 2834 2648
DkLAM LAND 971 1319 1236 1323
CnILDkLNS
GkAND Akk
2107 2334 2263 2139
SLCUL GkAND
Akk
1336 1431 1390 1772



ln1L88L1A1lCnS







0
1000
2000
3000
4000
3000
6000
?CCln
l8MLAnu
LC11L
WC8Lu
SLCuL LAnu u8LAM LAnu CPlLu8LnS
C8Anu A8k
SLCuL
C8Anu A8k
1990
1991
1992
1993
SWC1 ANALSIS
S1kLNG1n
4 3700 acres land
4 arenL co's sLrong flnanclal capablllLy
WLAkNLSS
4 arklng space was lnsufflclenL durlng peak days
4 SLandard of servlce provlded by Lhem were noL as per Lhe lnLernaLlonal sLandards llke WalL
ulsney parks Warner 8ros park eLc

CCk1UNI1ILS
4 lncepLlon of Lhe new waLerpark aL Lhe monLh of [une[uly wlll aLLracL lnvesLors
4 Subway
4 SLeady growLh raLe ln lnLernaLlonal LourlsL vlslL
4 new prlclng sLraLegy
4 Scope for markeL expanslon
4 Area's hlghesL per caplLa expendlLure ln food beverages eLc
1nkLA1
4 ALLendance Lo Lheme park lndusLry as a whole was ln decreaslng growLh Lrend
4 1ransporL dlfflculLy due Lo Lrafflc congesLlon
4 Seasonal flucLuaLlon
4 LnvlronmenLal lssues llke expanslon by cuLLlng Lrees wlll lead Lo opposlLlon from Lhe
governmenL regulaLory body
4 ulsLance of Lhe park from Lhe maln clLy

NLk1 S1L CI SWC1 (SCLU1ICNS)








Ck1Lk'S IIVLICkCLS MCDLL
1nkLA1 CI NLW LN1kAN1S
O CAl1AL nLSCLSSl1? le Puge lnlLlal lnvesLmenL ($30mllllon Lo $3bllllon) expenslve machlnery
O AbsoluLe cosL advanLagele llrsL mover's advanLage
O CovernmenL and legal barrlersle llcense eLc
O romoLlon channelsle radlo newspaper Lelevlslon eLc

kIVALk 8L1WLLN LS1A8LISnLD CCML1I1CkS
O ConcenLraLlonle 4 blg players are already compeLlng wlLh each oLher
O LxlL barrlersle hard Lo geL ouL of buslness because of speclallzed skllls requlremenL

CCML1I1ICN IkCM SU8S1I1U1LS
O Any oLher modes of enLerLalnmenL
O SubsLlLuLe wlll lncur more cosL

8AkGAINING CWLk CI 8ULkS
O 8uyer's need enough lnformaLlon for proper buylng
O urchaslng power of Lhe buyers depends on lLs proporLlon of purchase ln respecL Lo sales
O AblllLy Lo enLer ln oLhers buslness Lhrough verLlcal lnLegraLlon
O Slze and concenLraLlon of buyers relaLlve Lo suppllers

8AkGAINING CWLk CI SULILkS
O Slze and concenLraLlon of suppllers
O osslblllLy of swlLchlng suppllersle noL so easy
O AblllLy Lo enLer oLher's buslness Lhrough verLlcal lnLegraLlon

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