COM1502

MAY/JUNE 2020
1. Relationships occurs initially because….
1. individuals acknowledge each other as unique individuals
2. an exchange of thoughts, feelings and meanings takes place between them
3. participants acknowledge the differences between each other
4. people are attracted to each other by physical and personal factors
5. communication is the key factor that build a bridge between people

2. Self-disclosure is based on…. pg.169

1. the impression others have of us
2. learning about your general approach to relationships
3. the ability to enable others to know more about you
4. all the information you know about yourself and prefer not to disclose to someone else
5. revealing one’s thoughts, feelings and beliefs to others to grow meaningful relationships

3. Which of the following statements describe the interpersonal communication process? The interpersonal
communication process has to do with....
a. the sharing of meaning
b. interpretation of messages
c. encoding and decoding of messages
d. negotiation of meaning

1. (a) (d)
2. (a) (c) (d)
3. (b) (d)
4. (a) (b) (c) (d)
5. (a) (b)

4. Encoding ...
1. has to do with the transition from mind to perceptible reality
2. is a transition from the external to the internal
3. is only done by a medium of communication
4. is the coding of a medium into signs and codes
5. is the part of the process where messages are made sense of

5. Self-image or self-esteem can be described as….

1. the positive feelings that a person has about him or herself
2. a mental image that a person has about his or her communication skills
3. the way in which a person views his or her capabilities
4. everything that people feel and think about themselves
5. a view of self based on reflected appraisals from others

6. Reuben got a new job at an organisation he had always wanted to work for. He is always in his office and feels
lonely and unwanted as he does not have any social contact with his colleagues. According to Schutz’s
interpersonal needs theory, which need of Reuben is not met? His need for … .
1. affection
2. control
3. inclusion
4. assertion
5. entertainment

7. Which one of the following options are relevant to our intellectual self?
1. Material body
2. Involves fear
3. Mental processes
4. Ethical belief
5. Composites of personality

8. According to the looking glass self-theory about the development of self-concept, the perspectives of the
generalised other reflect the… pg.143
1. views that other people form during intrapersonal communication
2. cultural values of the people around us
3. impressions that individuals form about us during interaction
4. beliefs instilled by the mass media
5. values, experiences and understanding of a particular society

9. Our perception of others is mainly influenced by their... .

1. verbal messages
2. nonverbal messages
3. spatial positioning
4. culture
5. personal appearance

10. Non-verbal behavioural codes are most relevant in which order?

1. Appearance, gender, age, facial expressions, movement, eye contact and touch
2. Race, gender, age, appearance, facial expressions, eye contact, movement, personal space and touch
3. Race, gender, age, appearance, eye contact, facial expressions, movement, personal space and touch
4. Race, gender, age, appearance, facial expressions, movement, eye contact, personal space and touch
5. Race, age, gender, appearance, eye contact, facial expressions, movement, touch and personal space

11. We are referring to ………. when we talk about certain ideas which we have about what is good and bad or
about our conceptions of the relative worth which we attribute to the things, people and events in our lives.
1. attitudes
2. beliefs
3. values
4. opinions
5. perceptions

12. Which perceptual inaccuracy is reflected in the following scenario? As a child you were always told that your
older sister is brighter than you are. You still believe that this is true and you do not achieve high marks for any
tests or examinations.
1. The halo effect
2. Stereotyping
3. Poor self-image
4. Self-fulfilling prophecy
5. Negativity

13. How many of the following statements is/are correct?

a. Interpersonal communication most often occurs between people who have a close relationship
b. The purposes of communication are intentional and conscious
c. For interpersonal communication to occur, people have to encode and decode meanings
d. Interpersonal communication takes place within a set of circumstances

1. One
2. Two
3. Three
4. Four
5. None

14. “If you see yourself as an excellent communicator, you will behave in a way that reinforces your self-image.”
The above statement supports which one of the following?
1. Stereotyping
2. A self-fulfilling prophecy
3. False consensus
4. The halo effect
5. Recency effect

15. “Women who wear plain, conservative, dark suits to work are perceived as being more authoritative and
reliable than those who do not wear such clothes to work.” This statement - in terms of perceptual inaccuracies -
best describes ... .
1. preconceived opinions
2. selective perception
3. selective attention
4. stereotyping
5. first impressions

16. We select our behaviour in order to create a desired impression in other people. The above statement has to
do with (a) ………. view on (b) … . (a) (b)
1. Buber’s modes of existence
2. Goffman’s transactional analysis
3. Goffman’s self-presentation
4. Buber’s interpersonal relationships
5. Schutz’s perception

17. According to Martin Buber the link between interpersonal relationships and the quality of life is …
1. personal happiness
2. communication
3. perception
4. the nature of relationships
5. our mode of existence

18. All but one of the word pairs underneath indicate factors which contribute to Buber’s I — You relationship.
Indicate the incorrect option.
1. Subjective involvement, reciprocal relationship
2. Dialogue, acceptance of others
3. Subordination, authenticity
4. Interhuman domain, space
5. Understanding, respect

19. Which of the following statements about the self is false? The self… .
1. is not inborn or static but rather active and dynamic
2. is a concept used to describe who and what we think we are
3. is shaped by relationship with others
4. is influenced by messages that are overtly positive or negative
5. includes appearances, physical and mental capabilities

20. When a partner changes his or her religious beliefs so that it resembles the other person’s beliefs, it can be
said that the relationship is in the .………. stage.
1. integrating
2. experimenting
3. bonding
4. intensifying
5. initiating

21. Put the following stages in the interaction of coming together in the right order:
a. Experimenting
b. Integrating
c. Initiating
d. Bonding
e. Intensifying

1. (d) (a) (c) (e) (b)

2. (c) (a) (e) (b) (d)
3. (a) (b) (c) (e) (d)
4. (d) (a) (b) (c) (e)
5. (c) (d) (a) (b) (e)

23. Charlie likes Jonas very much, but is concerned that their relationship is not developing into one of trust. She
feels this way, because, although she knows that Jonas is unhappy at work, he is unwilling to tell her about the
problems he is experiencing there. She, on the other hand, tells him everything that happens at work every day.
After a while, Charlie also notices that when she tries to tell Jonas that he is sometimes rather aggressive when he
discusses political issues with their friends, he becomes annoyed and tells her to mind her own business.
If one applied the principles of the Johari window, which of the following options would be correct?
1. Charlie has a large open window, whilst Jonas has a big unknown window
2. Jonas’s hidden window is smaller than his open one
3. Charlie has a large open window, whilst Jonas has a big hidden window
4. Both Charlie and Jonas need help in their interpersonal relationships
5. Both Charlie and Jonas have large blind windows

24. Apply Schutz’s interpersonal needs theory to determine what kind of person is being illustrated in the
following scenario. Thandiwe is a new member of a committee. She works very hard. Whenever there is a
meeting, she attends, but immediately afterwards excuses herself. The other committee members colleagues
often ask her to join them for lunch, but she always declines. When they ask her for the tenth time she explodes,
telling them to get the message that she does not want to mix with them. She rushes from the committee room.
Thandiwe is displaying the characteristics of an ...................... person.
1. unaffectionate
2. underpersonal
3. undersocial
4. unadaptable social
5. assertive

25. Goffman refers to the masks that we put on for each of the roles that we play during the course of the day,
as... .
1. persona
2. impressions
3. fronts
4. staging
5. scripts

26. Small groups are primarily defined as .......... orientated groups.

1. socially
2. commitment
3. goal
4. change
5. task

27. Which one of the following concepts plays the most important role in the way first impressions are made?
Pg.153
1. attitude
2. opinion
3. nonverbal behaviour
4. prejudices
5. perception

28. Communication networks are defined as… .

1. an essential ingredient for interaction
2. recurring patterns of interaction
3. a group’s ability to accomplish a task
4. receiving of feedback relating to problems
5. the transmission and receiving of messages

29. The establishment of successful groups is primarily dependent on the ………. of group members.
1. commitment
2. heterogeneity
3. homogeneity
4. identity
5. cultural heritage

30. The concept of commitment in the group context relate primarily to the concept of… .
1. groupthink
2. homogeneity
3. cohesiveness
4. climate
5. norms

31. How many of the following statements regarding the I-You relationship is/are correct?
a. each communicates their own feelings, thoughts, and beliefs
b. each approach with honesty, respect and serenity
c. “I” does not attempt to impose his views on “You”
d. “I-You” is not a dialogical relationship
e. each does not reveal the person they really are or the image of themselves

1. One
2. Two
3. Three
4. Four
5. Five

32. When a speaker explains to the audience how a modem works, the purpose of the speech is... .
1. entertaining
2. persuasive
3. demonstrative
4. informative
5. educational

33. Analysing an audience according to their ………. characteristics, will help a speaker determine their values,
attitudes and beliefs and anticipate how they might react to a certain topic or argument.
1. sociographic
2. psychographic
3. ethnographic
4. biographic
5. demographic

34. “I want my audience to know what the three basic steps in cooking rice are”, is an example of a .......... for an
informative speech.
1. specific purpose
2. subject acrea
3. main point
4. general purpose
5. topic statement
35. There are four goals that a speaker should try to achieve in the introduction to a speech. Which of these goals
entails that the speaker reassures the audience that he or she shares their interests?
1. Capturing their attention
2. Establishing credibility
3. Canvassing support
4. Stating the purpose of the talk
5. Establishing rapport

36. Which organisational pattern would be the most effective for arranging the main points in a speech with the
specific purpose: “To inform my audience about the steps involved in applying to register at Unisa”? The ..........
order.
1. cause and effect
2. topical
3. spatial
4. chronological
5. problem and solution

37. Supporting materials that are typically used in informative talks include … .
a. demonstrations
b. statistics
c. comparisons
d. examples
e. quotations

1. (a) (c) (d)

2. (b) (e)
3. (a) (b) (c) (d) (e)
4. (b) (d) (e)
5. (a) (c)

38. In the ………. step of Monroe’s motivated sequence, the speaker presents a solution to an identified problem.
1. attention
2. need
3. satisfaction
4. visualisation
5. action

39. You represent a group that tries to help people infected with the Corona virus. When preparing an oral
presentation to a group of businessmen, you summarise the body of your talk in the following way:
Most of us are still healthy and able to look after ourselves. This is not the case with the people I am going to tell
you about. These people are suffering. It is within your power to help these people. Please do so before they lose
all hope because they tested positive. This summary is the preparation for a/an .......... talk.
1. informative
2. persuasive
3. instructive
4. emotional
5. entertaining

40 .......... are sounds and words that speakers use when they hesitate or are not sure of the right word.
1. Verbal transitions
2. Vocal interferences
3. Verbal insertions
4. Verbal intermissions
5. Vocal adaptors

41. Which of the following options accurately describe the mass communication process? Mass communication... .
a. is mediated
b. is a meaningful exchange of messages
c. involves the use of complex technology
d. involves a team of communicators
e. involves large audiences

1. (a) (b) (c)

2. (a) (c) (d) (e)
3. (b) (d) (e)
4. (c) (d) (e)
5. (a) (b) (d)

42. Which function of the mass communication process refers to the ability of the mass media to communicate
norms and values to the recipient of mass communication messages?
1. Correlation
2. Surveillance
3. Cultural transmission
4. Entertainment
5. Interpretation of the environment

43. Which theory explains the role of the media as gatekeepers of news? The ………. theory.
1. spiral of silence
2. magic bullet
3. two-step flow
4. agenda-setting
5. uses and gratifications

44. The concept of “media determinism” implies that the medium… .

1. is an important component in the mass communication process
2. is the technical or physical means to transfer messages
3. is not a “neutral container” of messages
4. plays an influential role in the understanding of messages
5. influences the structure of a society and people’s experiences

45. McLuhan’s views on hot and cool media refer to the… .

1. degree of participation, commitment and involvement of recipients
2. degree of participation, commitment and involvement of communicators
3. value of messages and their newsworthiness
4. role of gatekeepers and their influence on recipients
5. role of print media compared to the role of electronic media

46. A study investigating how the media is used as a source of information among children between 7 and 16,
found that younger children rely more heavily on their older siblings and friends for information, than on
television and newspapers. The ………. theory explains the above results.
1. agenda-setting
2. cultural transmission
3. spiral of silence
4. uses and gratifications
5. two-step-flow

47. Philosophical rhetoric… .

1. concentrated on the stylistic aspects of oratory in order to sway an audience’s emotions
2. allowed audience members to interpret the message within their own circumstances
3. relied on one-sided arguments to persuade audience members to change their attitudes
4. used any means or method to manipulate and deceive audience members
5. emphasised the importance of actual speech delivery instead of speech preparation
48. Which type of information flow within the organisational communication context is illustrated in the following
scenario? Jeremiah is an hospital clerk whose primary responsibility is data capturing. This elementary task
frustrates him because he has the knowledge to perform much more complicated tasks. He decides to talk to one
of the other clerks to find out what this person’s responsibilities are and how these compare to his responsibilities
in terms of difficulty.
The scenario illustrates ………. flow.
1. upward
2. lateral
3. formal
4. downward
5. informal

49. The ………. approach to organisational communication emphasises the importance of work satisfaction and
personal happiness of employees.
1. systems
2. classical
3. human resources
4. human relations
5. cultural

50. The relationship between a patient’s doctor and another health professional falls into the .......... context of
health communication.
1. public
2. small-group
3. organisational
4. interpersonal
5. mass communication

OCT/NOV 2019
1. The foundation of all our relationships is considered to be
1. emotions
2. people
3. quality of life
4. communication
5. interaction

2. Research into which communication context shows that communication with yourself is the first step towards
effective communication?
1. information communication
2. intentional communication
3. interpersonal communication
4. intrapersonal communication
5. inversive communication

3. When we are involved in planning, dreaming, thinking or worrying about the world around us, we are engaged
in
1. internal negotiation
2. interpersonal communication
3. intrapersonal communication
4. intellectual stimulation
5. self-disclosure

4. When we "respond from the heart" we are responding with our

1. moral self
2. physical self
3. intellectual self
4. active self
5. emotional self

5. Which of the following two dimensions are involved in defining the concept of self, according to Stewart?
1. private and internal
2. private and public
3. public and social
4. internal and social
5. private and social

6. The mental image that we communicate to others through the way we behave in a particular situation, is called
1. self-esteem
2. private self
3. looking glass-self
4. schemata
5. self-concept

7. People with negative self-esteem underrate their abilities in relation to others . They always expect poor results
from their own performance. How would you expect people suffering from this to behave during an interview?
They will
1. mumble and sweat during the interview
2. expect to be accepted by the interviewer
3. look the interviewer in the eye during the interview
4. feel comfortable whilst answering questions
5. be assertive and friendly

8. When we use others as a measuring stick to assess ourselves, we are involved in

1. social comparison
2. self-actualisation
3. self-fulfilling prophecies
4. selective perception
5. socialising

9. Edward Springer argues that each of us have one predominant value system drawn from the six major value
types If Sonja's parents tell her to study so as to advance her knowledge of as many subjects as possible, what
type of value system are they instilling in her?
1. theoretical
2. economic
3. political
4. aesthetic
5. emotional

10. If I will work harder for undemanding, less critical people than for people who demand high standards of
performance, I will have
1. no self-esteem
2. positive self-esteem
3. social skills
4. a passive personality
5. negative self-esteem

11. If you see yourself as a useless teacher, you will behave in a way that reinforces your self-imageThe above
statement supports which one of the following?
1. stereotyping
2. a self-fulfilling prophecy
3. false consensus
4. the halo effect
5. recency effect

12. Which one of the following is an important characteristic of self-concept? It is

1. inaccurate
2. realistic
3. a fixed entity
4. not a fixed entity
5. accurate

13. Which of the following options gives the best description of the meaning of interpersonal communication?
1. verbal communication between two people
2. verbal and nonverbal communication between two or more people
3. the making of conversation
4. the creation of meaning
5. communication with and in yourself

14. What do we call the storehouse of Interpersonal communication?

1. schemata
2. memory
3. self-image
4. history
5. reason

15. Examine the dialogue and identify the appropriate stage of Knapp and Vangelisti's coming together model.
Janet 'Hello ' Sibongile 'Good morning ' Janet 'My name is Janet ' Sibongile. `I'm Sibongile, it's nice to meet you
Janet'
1. experimenting
2. initiating
3. bonding
4. intensifying
5. stagnating

16. Is self-disclosure essential to the growth of meaningful interpersonal relationships?

1. no
2. yes
3. sometimes
4. only in the initiating stage
5. in the integrating stage

17. For effective communication to take place, a recipient must _____ a message in a manner that is close to how
it was encoded by the communicator
1. interpret
2. understand
3. transcribe
4. decode
5. receive

18. What do we call the interaction between the senses and the environment?
1. conception
2. encoding
3. stereotyping
4. empathy
5. perception

19. Research results demonstrate that the most important contributor to personal happiness is
1. money
2. sex
3. relationships
4. status
5. education level

20. In the I-it relationship, Buber says we are usually engaged in a

1. dialogue
2. monologue
3. soliloquy
4. reciprocal relationship
5. alternative relationship

22. Which one of the following is not one of Schutz's needs?

1. need for inclusion
2. need for self-actualisation
3. need for affection
4. need for control
5. none of them

23. Which one of the following concepts is not relevant to Homans's theory
1. profit
2. cost
3. reward
4. exchange
5. buying

24. The Johan window of a person who is blind to feedback and unwilling to share information will have a (a)____
open window and a (b) _______ blind window (a)_____(b) _____
1. large small
2. small large
3. large large
4. small small
5. non-existent large

25. Beebe, Beebe and Redmond (1999) suggested that we must attribute someone's behaviour that is different
from ours to their
1. age
2. gender
3. past relationships
4. education
5. political affiliations

26. To verbalise your position on an issue for purposes of achieving a specific goal means that you are being
1. aggressive
2. domineering
3. protective
4. assertive
5. autocratic

27. According to Goffman the presentation of self in everyday life has to do with
1. drama
2. acting
3. the playing of social roles
4. the way we see ourselves
5. the perception we have of others

28. The main form of communication in a small group is

1. discussion
2. argumentation
3. debate
4. nonverbal
5. intrapersonal

29. We distinguish between two types of small groups Small groups are primarily _____ and _____ orientated
groups
1. change, goal
2. social, task
3. goal, social
4. goal, development
5. change, task

30. When a group suffers from groupthink the following happens

1. They obey whatever the leader says
2. They strive to preserve harmony
3. Maintaining a good relationship with the leader becomes the most important thing
4. Ethical considerations are high on the agenda
5. They maximise conflict

31. During which stage of group development does cohesiveness start to develop?
1. forming
2. storming
3. norming
4. co-operation
5. adjourning

32. Which leadership style is preferred by most people who participate in groups'?
1. laissez-faire
2. authoritarian
3. democratic
4. development
5. liberal

33. Which two strategies in conflict resolution are suitable for resolving conflicts revolving around issues which
are not of major importance?
a. Collaboration
b.Negotiation
c. Accommodation
d.Compromise
e. Avoidance

1. c, d
2. a, b
3. d, e
4. a, d
5. b, d

34. Which one of the following statements is true'?

1. Important areas of norm development are procedure and commitment
2. Task roles reflect the commitment of a group in reaching its goals
3. The role of a leader is paramount for the reaching of group goals
4. Maintenance roles help group members to reconcile similar views
5. The provision of constructive feedback is encouraged in laissez faire groups

35. The all-channel pattern is an example of a/an

1. interaction network
2. centralised network
3. decentralised network
4. leaderless network
5. chain network

36. _____is the ability to say the whole word in a way that is accepted as correct
1. Vocal interference
2. Articulation
3. Nonverbal behaviour
4. Pronunciation
5. Pitch

37. How many of the following statements about the language of oral messages are true')
a. Language meant to be heard is personal
b.Transition words such as 'however', 'therefore', 'consequently' and 'finally' should be avoided
c. Do not underestimate the audience's intelligence by repeating crucial ideas a number of times
d.The language of an oral message is the same as language from a written message
e. The bigger the words you use, the more intelligent you will seem

1. one
2. two
3. three
4. four
5. none

38. The intention of _____ talks is to change or reinforce the attitudes, beliefs, values and behaviour of listeners
1. informative
2. persuasive
3. instructive
4. educational
5. entertaining

39. Which one of the following is NOT a factor which we use when we are referring to ____ psychographics?
1. interests
2. ethnicity
3. values
4. attitudes
5. beliefs

40. The economic infrastructure in Brazil" is an example of a _____ for an informative speech
1. specific purpose
2. subject area
3. main point
4. general purpose
5. topic statement

41. When selecting a topic for a speech, a narrowing process consisting of three steps should be followed ____
Select the correct sequence of the steps in this process
1. Subject area  General purpose  Topic statement
2. Topic  General purpose  Specific purpose
3. General purpose  Specific purpose  Subject area
4. Subject area  Specific purpose  Topic statement
5. General purpose  Specific purpose  Topic statement

42. Which organisational pattern is used to arrange the main points of a speech in either problem-solution or
cause-to-effect order? The ____ pattern
1. reasoning
2. topical
3. logical
4. sequential
5. chronological

43. A serious accident happened in your neighbourhood because of a burst waterpipe A local community
newspaper decided to inform the public about the incident and to assure their readers, in the newspaper's
editorial, that the city council plans to take steps in order to prevent this dangerous situation. Which function did
mass communication serve in this situation?
1. cultural transmission
2. agenda setting
3. sensational information
4. index correlation
5. information about the environment

45. Which theory explains that the media effectively limit the range of opinions ____ available to the public'?
1. agenda-setting
2. spiral of silence
3. magic bullet
4. two-step flow

46. The concept of media determinism refers to the idea that the media are
1. important components in the mass communication process
2. technical or physical means to transfer messages
3. not "neutral" in their transference of messages
4. influential in the understanding of messages
5. influential in the forming of the structure of a society as well as experiences

47. Identify the option that briefly describes McLuhan's concept of a hot message. This type of message is
____message
1. an incomplete
2. a partially incomplete
3. a partially complete
4. a complete
5. a transitional

48. Which one of the following statements best applies to the interpretive approach to intercultural
communication?
1. The primary focus is on describing and comparing cultures, emphasising that behaviour can be observed,
measured and predicted
2. The interpretive approach is concerned with examining power relationships and assumes that these
relationships dominate all intercultural relationships
3. This approach focuses on subjective experiences and uses qualitative research methods (such as ethnography) to
predict behaviour
4. Cultures differ with regards to how closely a member is expected to fulfil his or her role expectations
5. Three of the components that contribute to culture are identity, image and personality

49. Which of these processes occur within the context of organisational communication?
1. digital communication
2. mass communication
3. public communication
4. intrapersonal communication
5. all of the above
50. According to the alternative paradigm of development communication, the mass media could play a positive
role in transformation in South Africa and other Third World countries if certain conditions are met Of the
following statements, how many refer to these conditions?
a. The government should exert a certain amount of control on the press in order to ensure that issues relevant to
the desires of the country are reported on
b.The mass media must be accessible to most people if it is going to play a substantial role in developing society
c. The democracy and freedom of press must be guaranteed
d.Reporters must be independent of the ruling political party

1. none
2. one
3. two
4. three
5. four

MAY/JUNE 2019
1. What do we call the mental activity of talking to ourselves?
1. Interpretation
2. Intrapersonal communication
3. Dreaming
4. Thinking
5. Interpersonal communication

2. The emotional self's responses are often

1. logical
2. fleeting
3. complex
4. relational
5. dynamic

13. "If you see yourself as a very funny person, you will behave in a way that reinforces your self-image ". The
above statement supports which one of the following?
1. Stereotyping
2. A self-fulfilling prophecy
3. False consensus
4. The halo effect
5. Recency effect

14. "Women who wear loud colours, short hemlines and revealing clothes to work are perceived as being less
authoritative and reliable than those who do not wear such clothes to work " This statement - in terms of
perceptual inaccuracies - best describes
1. preconceived opinions
2. selective perception
3. selective attention
4. stereotyping
5. first impressions

27. Leadership styles differ greatly and are interdependent with personality traits of leaders. Which leadership
style generally reflects a let them do their own thing" attitude?
1. Democratic-participant
2. Authoritarian
3. Laissez-faire
4. Libertarian
5. Development
41. The phrase "the medium is the message" refers to
1. the development of new technologies
2. repeatability of messages
3. the structure of attitudes and perceptions
4. revolutionary changes
5. the electronic age

44. If one says that the media messages directed at a particular audience would have a predictable effect on that
audience, one would be stating the basic assumption of the _____theories
a. magic bullet
b.hypodermic needle
c. stimulus-response
d.effect

1. (a) (b)
2. (b) (c)
3. (c) (d)
4. (a) (b) (c)
5. (a) (b) (c) (d)

45. Low-context cultures

1. rely more on the physical and emotional setting of a communication encounter to convey meaning
2. assume that recipients will be able to understand the implicit or underlying meaning of a message
3. prefer messages that are direct, explicit and completely encoded in words, to convey meaning
4. use nonverbal communication cues to help them interpret the messages they receive from others
5. believe that misunderstandings arise when verbal cues dominate non-verbal cues

48. Advertising an organisation's products or services is an example of organisational communication

1. internal
2. lateral
3. downward
4. external
5. upward

OCT/NOV 2018
1. How many of the following options are elements involved in intrapersonal processing?
a. Integration
b.Decoding
c. Perceptual sets
d.Assimilation
e. Encoding

1. One
2. Two
3. Three
4. Four
5. Five

2. Steward (1990 115) argues that there are two dimensions involved in defining the concept of "self" Choose the
option that contains the correct dimensions
1. Private and internal
2. Private and public
3. Public and social
4. Internal and social
5. Private and social
8. The looking-glass self is a theory about the development of self-concept that is based on
1. how you see yourself on day-to-day basis
2. how you perceive other people around you
3. the things you say about people you meet for the first time
4. the responses you get from people around you
5. other's perceptions of you

10. _____ is considered the foundation of all our relationships

1. People
2. Communication
3. Quality of life
4. Interaction
5. Perception

12. How many of the following options are part of the stages in Knapp and Vangelisti's coming together?
a. Differentiating
b.Initiating
c. Intensifying
d.Inclusion
e. Experimenting

1. One
2. Two
3. Three
4. Four
5. Five

13. When a woman says to her partner 'I feel so close to you at this moment', in which stage is the relationship
according to the stages in the development of interpersonal relationships
1. Initiating
2. Intensifying
3. Integrating
4. Circumscribing
5. Emotional

15. You attend a course on effective communication and are told that the motto of the course is "You are what
you think you are" This statement describes
1. a self-fulfilling prophecy
2. the halo effect
3. stereotyping
4. selective perception
5. the recency effect

Q16 and 17 are based on the following scenario and concern Johan's window.
You apply for a position as a marketing agent at a company and are called in for an interview There are five board
members present during the interview All of them has received a copy of your Curriculum Vitae (C V) and they ask
you questions about your previous work experience

16. To which pane of the Johan Window would your C V and the questions that you are expected to answer be
most relevant to'?
1. Open pane
2. Blind pane
3. Hidden pane
4. Unknown pane
5. All of the panes
17. During your interview the board members notice that you tap your feet continuously (because you are
nervous) You, however, are not aware of this Which pane of the Johan Window is relevant to this scenario'
1. Open pane
2. Blind pane
3. Hidden pane
4. Unknown pane
5. None of the panes

18. Select the option that will be relevant to develop and improve assertive behaviour
1. Initiating and experimenting
2. Knowledge and self-knowledge
3. Self-disclosure
4. Direct and indirect assertion
5. Communication and feedback

19. Erving Goffman theorises about the presentation of self in everyday life by focussing on the
1. individual's inner self
2. actors on stage in plays
3. public self that people displays in specific situations
4. interpersonal relationships between people
5. assertiveness in public

20. Which one of the following statements about the need for control, identified by Schutz, is true? The need
1. for control is the desire to successfully manage both events and people
2. for control is the desire to always be solely in control
3. to be controlled, does not concern the sharing of power
4. to control others is very strong in an autocrat
5. to find a balance between controlling and being controlled is illustrated in an abdicrat

21. Identify the option that will be most helpful for a group to reach its ultimate goal
1. A charismatic leader defines the goals of the group
2. The group defines the goals of the group
3. An authoritarian leader defines the goals of the group
4. A laissez-fair group defines the goals of the group
5. Educated members define the goals of the group

22. The concept of harmony in group contexts relates primarily to the concept of
1. groupthink
2. homogeneity
3. cohesiveness
4. climate
5. norms

23. Which one of the following options regarding the most prominent advantages of small groups is least true?
1. People working in groups accomplish more that people working alone, because they can pool more resources
and information
2. People get to meet and talk to new people and learn how to communicate more effectively
3. Groups reach superior results and decisions because they are better equipped than individuals to foresee
difficulties
4. Other people tend to receive the decisions or solutions generated by groups better than those generated by
people working alone
5. Most people find it more fulfilling and pleasant to work in a group than to work alone

25. A homogeneous group is generally more cohesive that a heterogeneous group. A heterogeneous group has
member
a. with a great deal in common
b.who are different ages
c. who pursue similar needs and purposes
d.from different backgrounds
e. with different interests

1. (a) (b) (c)

2. (a) (b) (d)
3. (b) (c) (d)
4. (b) (d) (e)
5. (a) (c) (d)

26. Which leadership style usually works best when a crisis needs to be solved?
1. Democratic-participant
2. Authoritarian
3. Laissez-faire
4. Libertarian
5. Development

27. Which of the following communication networks are centralised9

a. Circle
b.Y-network
c. Chain or line
d.All channel
e. Wheel or star

1. (b) (c) (d)

2. (a) (b) (c)
3. (a) (c) (d)
4. (c) (d) (e)
5. (b) (c) (e)

28. Consensus on a decision in a group does not mean that everybody

1. accepts the decision
2. will co-operate in implementing the decision
3. is committed to the decision
4. agrees with the decision
5. understands the decision

29. A manager holds a speech in which he tells his employees how to operate the newly bought coffee machine.
What is the purpose of this talk? It is a/an
1. persuasive talk
2. informative talk
3. entertaining talk
4. persuasive and informative talk
5. informative and entertaining talk

30. Which of the following components are part of sociographic elements?

a. Occupational affiliations
b.Political Affiliations
c. Beliefs
d.Interests
e. Gender and nationality

1. (a) (b)
2. (c) (d)
3. (a) (b) (c) (d)
4. (b) (c) (e)
5. All of the above
31. _____describes the profile of a group of listeners according to factors such as their interests, values, attitudes
and beliefs
1. Demographics
2. Sociographics
3. The occasion and the setting
4. Observation
5. Psychographics

32. In a discussion of the provinces that make up South Africa, a lecturer starts off with the Western Cape and
finishes with Mpumalanga. What organisational technique or pattern did the lecturer employ?
1. The sequential pattern
2. The topical pattern
3. The logical pattern
4. Monroe's motivated sequence
5. Articulation

33. Which one of the following phrases/sentences represents the general purpose of this speech?
1. Sexual discrimination in the workplace
2. To inform
3. I want my audience to understand the consequences of the problem of sexual discrimination in the workplace
4. The three most important consequences of the problem of sexual discrimination in the workplace are it is
detrimental to the individual, it is detrimental to the company's good name, it is detrimental to the company's
profits
5. (a) Why sexual discrimination is detrimental to the individual?
(b) Why sexual discrimination is detrimental to the company's name?
(c) Why sexual discrimination is detrimental to the company's profits?

34. With what step in Monroe's motivated sequence will a presenter be busy with if he/she explains to the
audience what they should do?
1. Attention
2. Need
3. Satisfaction
4. Visualisation
5. Action

35. Which one of the following options provides the best definition of mass communication? Mass communication
is
1. a process of delivering information, ideas and attitudes to a sizeable and diversified audience through a medium
developed for the purpose
2. mediated, but it does not involve the use of complex technology to multiply message and transmit them to large
numbers of recipients simultaneously
3. an encounter with a medium and a message and relationships with other persons
4. a transactional, dynamic process
5. a process in which messages are transmitted to people with the same demographic characteristics

36. All but one of the following options are part of the basic assumptions of the spiral of silence theory Indicate
the option which does not represent one of these basic assumptions
1. The media are inclined to tell people what and how to think
2. The media limit the range of opinions available to the public
3. The media concentrate on the same news stories and send out a unified picture
4. The media create the impression that the majority of people share their views
5. People are scared to differ from what they consider to be the majority opinion

38. Identify the option that best describes McLuhan's concept of cool media briefly. This type of media
1. is complete
2. is three-dimensional
3. requires participation
4. deprives the senses
5. has high informational content

40. An analysis of how audience members actively use the media is explained by the following theory
1. spiral of silence.
2. uses and gratifications theory
3. cultural transmission.
4. agenda-setting
5. two-step-flow

41. The concept of ____ _ asserts that the medium, because of its particular characteristics, plays an
influential role in the communication process and on how the message is formulated and understood
1. media determinism
2. cultural studies approach
3. ratio of the senses
4. hot and cool media
5. the global village

42. Analysing an audience according to their ______ characteristics, will help a speaker draw up an audience
profile based on factors such as gender, age, and ethnic or cultural ties
1. ethnographic
2. demographic
3. biographic
4. sociographic
5. psychographic

44. Which organisational pattern will be appropriate for a speech about the features of a new computer
programme that is being introduced to the market? The _____order
1. logical
2. sequential
3. causal
4. topical
5. chronological

45. Which Greek philosopher regarded rhetoric as an art or a skill that can be taught?
1. Aristotle
2. Quintilian
3. Cicero
4. Plato
5. Socrates

46. Which combination of the following options best represents a systems approach to organisational
communication?
a. This approach gives insight into the functioning of an organisation as a whole, as well as the influence the
environment has on organisational functioning
b.Any change in one component affects the other components of the system
c. Within a system, the flow of information between an organisation and society is closed
d.Communication is seen as an important constituent in linking the parts of a system to form a whole

1. (a) (b)
2. (b) (c) (d)
3. (b) (d)
4. (a) (b) (d)
5. (a) (b) (c) (d)
48. The manager of the sales department of a glass company holds a planning meeting every Monday morning
where her employees co-ordinate their work schedules for the week. The above scenario illustrates the _____
communication
1. synchronising
2. integrative
3. persuasive
4. informative
5. regulatory

50. Self-development and cultural growth, participation of recipients in development programmes, and
communication as a two-way process is emphasised by the
1. dominant paradigm
2. persuasive function
3. critical approach
4. alternative paradigm
5. new paradigm

MAY/JUNE 2018
1. Intrapersonal communication can be best defined as
1. the relationship level of communication
2. interactions with a limited number of persons.
3. communication designed to inform or persuade audience members
4. communication with the self.

2. Choose which of the following statements describe the interpersonal communication process. The
interpersonal communication process has to do with.
1. the sharing of meaning
2. interpretation of messages
3. communication through a mass medium
4. negotiation of meaning

3. "The view of ourselves comes from contemplating personal qualities and impressions of how others perceive us
" Which of the following best describes this statement?
1. social comparison
2. the looking-glass self
3. self-fulfilling prophecies
4. none of the above

4. _____is concerned with the ability of storing information and retrieving it.
1. Encoding
2. Integration
3. Memory
4. Decoding

5. Which one of the following perceptual inaccuracies will most-probably occur when a speaker at a function is
introduced as a politician?
1. false consensus
2. fundamental attribution error
3. stereotyping
4. false consistency

6. Mr Jimana, who is a teacher, does not want his wife to buy a car because according to him women cannot drive.
Mr Jimana's perception about women and cars shows that he ...
1. has selective perception.
2. suffers from the halo effect
3. stereotypes.
4. all of the above

7. Our verbal and nonverbal interactions communicate our

1. beliefs
2. opinions
3. attitudes
4. prejudices

9. Sihle and Palesa have been dating since their first year in college In their final year, Sihle moved to another
province to work there. When Sihle left he told Palesa he can no longer carry on with their relationship because of
the distance. From this statement, it is clear that Sihle was initiating the ...
1. avoiding stage.
2. terminating stage.
3. stagnating stage.
4. circumscribing stage

10. Impressions given are often verbal and they are impressions .
1. that are not intended by role-players
2. that are created by role-players.
3. used by the performers themselves to save the show
4. created without role players noticing.

11. "To show affection for others as well as to receive love." Which one of the following of Schutz's interpersonal
needs theory does this statement belong to
1. the need for love
2. the need for affection
3. the need for control
4. the need for inclusion

12. Lisa has a problem with her boyfriend but she avoids speaking about it because she does not want to fight
with him. Which assertiveness style is Lisa using?
1. the passive or non-assertive style
2. the avoidance style
3. the aggressive style
4. the assertive style

13. The way we behave in front of others is called ..

1. ritual code
2. self knowledge.
3. social contact.
4. dramaturgical performance.

14. The concept of emotion in group contexts relate primarily to the concept of
1. groupthink
2. homogeneity.
3. cohesiveness.
4. climate

15. A group can be . .

a. a collection of individuals who see themselves as belonging to the group, who interact verbally and nonverbally,
who occupy certain roles with respect to one another and who co-operate to accomplish a definite goal.
b.a random collection of individuals who occupy a certain space
c. six people waiting at a bus station or riding together in a lift.
d.a board of directors that meets to plan corporate policy for the coming year.

1. (a) and (d)

2. (b) and (c)
3. (d)
4. (a)

16. Which of the following statements is not an advantage of a small group?

1. Working in a group rather than alone usually results in an increase in individual motivation to find a solution to a
problem, as well as greater commitment to the task on hand.
2. Time can more flexibly be allocated to where it is needed.
3. Feedback is received instantly from your group mates
4. It takes longer for a group to reach a decision.

17. A democratic leader can be best described as a leader that

1. exercises direct control over the group by determining policy and procedure and assigning tasks and roles
2. allows members of the group to take a more participative role in the decision-making process
3. supplies information, advice and matenal when asked to but does not actively participate in group decisions
4. makes decisions without consulting the group

18. Leadership styles differ greatly and are interdependent with personality traits of leaders. Which leadership
style is in accordance with solving a crisis situation?
1. democratic-participant
2. authoritarian
3. laissez-faire
4. libertarian

19. Which one of the following does not form part of the filling role requirement?
1. the forming role
2. the task role
3. the maintenance role
4. the self-centered role

20. Which one of the strategies for conflict resolution is not appropriate for trivial decisions, emergency issues or
decisions on which members cannot come to an agreement?
1. collaboration
2. negotiation
3. accommodation
4. compromise

21. What best describes the purpose of public speaking?

1. to build self confidence
2. to get an idea across to another person
3. to overcome one's fear
4. being entertaining

22. Identify one important public speaking skill.

1. analysing the audience
2. being entertaining
3. a good introduction
4. being logical

23. Identify one benefit of public speaking.

1. becoming a successful, responsible and productive citizen
2. laying a foundation for a political leadership career
3. gaining the opportunity to boost the image of your brand or career
4. learning to be confident

24. A summary of what your audience wants to know is referred to as ..

1. a specific purpose.
2. a topic statement.
3. a general purpose.
4. collation.

25. "The technological infrastructure in Africa" is an example of a _____ for a informative speech.
1. specific purpose
2. main point
3. general purpose
4. topic statement

26. Which two best summarise the material required for a talk?
1. illustrations and material resources
2. expect opinions and illustrations
3. information and illustrations
4. information and material resources

27. The function which deals with how the mass media interprets information about the environment is called ..
1. mass communication.
2. cultural transformation.
3. news value or news worthiness.
4. correlation.

28. Presentations that are intended to influence people are called ...
1. persuasive talks.
2. demographics talks.
3. entertaining talks
4. informative talks.

29. Understanding your audience's attitudes, beliefs and values is a component of ..

1. sociographic information.
2. the occasion and the setting.
3. psychographic information.
4. emographic information

30. The organisation pattern that is effective for problem-solving speeches is called ...
1. visualisation.
2. a sequential pattern
3. Monroe's motivated sequence
4. a topical pattern.

32. ____ is the ability to say individual sounds or letters in a word correctly.
1. Pronunciation
2. Vocal interference
3. Articulation
4. Using notes

33. A process of delivering information, ideas and attitudes to a sizeable and diversified audience through a
medium developed for that purpose, is known as ..
1. intercultural communication.
2. mass communication.
3. tntracultural communication.
4. interpersonal communication.

34. Newspaper articles or discussions on radio and television about political, economic or social events are
selected and interpreted by.
1. the mass media
2. mass communication.
3. feedback.
4. a mass audience

35. Which one of the three functions of mass communication is a teaching function of different norms and values?
1. cultural transmission
2. cultural communication
3. the cultural function
4. socio-cultural communication

38. A process whereby the mass media determines what we think and worry about is called . .
1. framing
2. media attention
3. agenda setting
4. a hypodermic needle.

39. McLuhan's definition of media refers to the fact that the media is ..
1. technologically created extensions of the human sense.
2. every broadcasting and narrowcasting medium.
3. collective communication outlets or tools that are used to store and deliver messages.
4. a plural word form for "medium".

40. Which one of the following statements about Monroe's motivated sequence is correct?
1. Monroe's motivated sequence is used to persuade listeners to accept a point of view and take the desired action
2. Monroe's motivated sequence is a good substitute for the steps in speech preparation
3. When a speaker uses Monroe's motivated sequence the need step is usually presented in the introduction.
4. In the fourth step the speaker presents audience members with a solution that will satisfy their needs

41. Which Greek philosopher was sceptical of the rhetorical techniques used and taught by the sophists?
1. Aristotle
2. Quintilian
3. Cicero
4. Plato

44. E-mails between staff members regarding work-related matters are examples of organisational
communication
1. internal
2. upward
3. lateral
4. external

45. Which theoretical approach to intercultural communication focuses primarily on describing and comparing
cultures? The _____ approach.
1. descriptive
2. human science
3. critical
4. social science

46. According to which development paradigm can the problems of the Third World be attributed to the
dominance of Western capitalist ideology? The _____ paradigm.
1. dominant
2. critical
3. alternative
4. liberal

48. A communication _____ can be identified by establishing who communicates with whom, and who the central
and peripheral figures are in the communication process.
1. channel
2. hierarchy
3. network
4. function

OCT/NOV 2017
3. The theory called the looking glass self is based on
1. learned perceptions that we form about our environment
2. our own perceptions and not on what the mass media reflect
3. feedback we receive from people around us.
4. intrapersonal communication
5. how we perceive and evaluate others

9. An attitude is
1. related to a value, because it involves morals and ethics
2. not a learned reaction, but something you are born with
3. something that influences our behaviour in the public sphere of life
4. something that can not be conveyed by nonverbal communication only
5. concerned with a positive or negative evaluation of someone or something

16. How many of the following statements about the need for control - identified by Schutz - are true? The need
a. for control is the desire to successfully manage both events and people
b.for control is the desire to sometimes let others take control
c. to be controlled, is very strong in a democrat
d.to control others is very strong in an autocrat
e. to find a balance between controlling and being controlled is illustrated in an abdicrat

1. one
2. two
3. three
4. four
5. none

20. Decentralised networks solve _____ problems with greater speed and accuracy than networks.
1. simple
2. complex
3. performance
4. different
5. real-life

22. When dealing with the identification and definition of a problem, we deal with questions of fact, value and
policy. What is the meaning of "policy"? Policy concerns the judgement of
1. quality
2. truth and falsehood
3. purpose
4. fact
5. action

27. Which one of the following does NOT describe one of the basic functions of the mass communication process'?
1. surveillance of the environment
2. correlation
3. cultural transmission
4. entertainment
5. technological development
36. There are four goals that a speaker should try to achieve in the introduction to a speech Which one of these
goals may be achieved by the use of a startling statement or rhetorical question?
1. capturing the audience's attention
2. establishing credibility as speaker
3. stating the purpose of the talk
4. establishing rapport with the audience
5. providing a preview of the content

37. Effective speeches consist of three main parts, namely

1. an introduction, argument and summary
2. a review, body and conclusion.
3. an introduction, body and conclusion
4. an argument, evidence and appeal
5. an introduction, argument and conclusion

40. Using _____ is appropriate in instructive talks

1. demonstrations
2. statistics
3. hypothetical examples
4. testimony
5. quotations

50. The _____ approach to organisational communication emphasises the importance of work satisfaction and
the personal happiness of employees
1. systems
2. classical
3. human resources
4. human relations
5. cultural

MAY/JUNE 2017
1. What do we call the intellectual activity of talking to ourselves?
1. Self-talk
2. IntrapersonaI communication
3. Dreaming
4. Thinking
5. Interpersonal communication

27. When a speaker explains to the audience how a cellular phone works, the purpose of the _____ speech is
1. entertaining
2. persuasive
3. demonstrative
4. informative
5. educational

49. ______ refers to the way in which the public perceives an organisation
1. Organisational culture
2. Corporate image
3. Corporate identity
4. Organisational climate
5. Corporate personality

MAY/JUNE 2017 - REPEATED IN OTHER PAPERS.

 OCT/NOV 2016
2. Dlamini goes to the gym three times a week. His goal is to be able to play touch rugby on the beach during the
summer holiday This is an example of awareness of one's _____ self
1. physical
2. emotional
3. intellectual
4. moral

3. A person who causes an accident and drives off without determining the damage he or she has caused, has a
low level of _____ responsibility
1. physical
2. emotional
3. intellectual
4. moral

1. The fact that a person's opinion about his or her appearance can change over time shows that the self is
1. inborn and static
2. active and dynamic
3. fluid
4. assertive

1. Problem-solving abilities, logical reasoning, analysis and logical thinking are associated with the _____ self
1. physical
2. emotional
3. intellectual
4. moral

6. Intrapersonal factors that create biases in our interpretation of ourselves, others and the events around us are
referred to as intrapersonal
1. variables
2. versions
3. variations
4. values

7. Identify the dimension that "values what is useful, practical" according to Spranger's value system
1. theoretical
2. economic
3. aesthetic
4. political

8. Identify the dimension that "values love, sympathy, warmth and sensitivity in relationships with others"
according to Spranger's value system
1. theoretical
2. aesthetic
3. social
4. religious

9. Emile thinks that the earth is flat, while Mark thinks that the earth is round. Their different views mean that
they also have different _____ about the shape of the earth
1. values
2. attitudes
3. beliefs
4. opinions

10. The part of interpersonal processing that relates various pieces of information to one another is known as
1. decoding
2. integration
3. memory
4. schemata

11. You perceive someone you have just met negatively because you are in a bad mood This is an example of
perceptual inaccuracies owing to
1. your emotional state
2. selective perception
3. a fundamental attribution error
4. the recency effect

12. The interaction stage known as ______ involves the processes we go through when we come together with
other people, strangers or friends, either formally or informally
1. initiation
2. experimenting
3. intensifying
4. bonding

13. Which of the following is NOT a verbal or non-verbal manifestation of integrating?

1. Social circles merge and others begin to treat the two individuals as a unit
2. Common property is designated and includes "our song" or a joint bank account
3. Body rhythms and routines achieve heightened synchrony
4. Partners in the relationship define their distinct individuality through unique mannerisms, clothing and verbal
behaviour to emphasise their individuality

14. Which interaction stage during coming apart is characterised by the following statement? "Love me as I am, or
leave me "
1. differentiating
2. circumscribing
3. avoiding
4. terminating

15. _____ means to reveal your thinking, feelings and beliefs to another person
1. Communication
2. Self-disclosure
3. Revelation
4. Self-involvement

16. The ______ pane of the Johan window is the most public area and reflects your openness to the world and
your willingness to be known
1. open
2. hidden
3. blind
4. unknown

17. The need for ____ reflects a desire for social contact
1. inclusion
2. affection
3. socialising
4. control

18. Schutz describes a person who continually seeks the companionship of others and tends to join and to feel
part of many groups as
1. undersocial
2. oversocial
3. social
4. adaptable-social

19. According to Homans's theory, the effort to maintain a relationship is the incurred
1. reward
2. cost
3. effort
4. profit

20. According to the social-exchange theory, a person who has an extra job and works extra hours fulfils his or her
need for
1. security
2. social contact
3. financial gain
4. status

21. Identify the assertiveness style described by the following These people often lash out at the source of their
discomfort with little concern for the situation or the feelings of those concerned
1. non-assertive style
2. aggressive style
3. assertive style
4. passive style

22. assertion involves a short, straightforward statement in support of one's opinions, suggestions or rights
1. Direct
2. Indirect
3. Complex-direct
4. Passive-direct

23. Identify the embellishment used in the following complex-direct assertion "I know that you have a lot on your
plate organising the wedding, but _____ "
1. explanation
2. empathy
3. praise
4. compromise

24. By behaving correctly and controlling the physical setting in which the performance takes place, as well
as your appearance, you project the correct
1. protective measures
2. front stage appearance
3. impression management
4. definition of the situation

25. Which ONE of the following ingredients is not conducive to an effective group climate?
1. opposition
2. participative decision-making
3. trust among group members
4. cohesion

26. The people who fulfil the _____ role in groups initiate ideas, seek and provide information, define problems,
clarify and summarise suggestions and proposals, and record the group's key decisions
1. task
2. maintenance
3. self-centred
4. decisive

27. During the _____ stage of group development the identity of the group is formed
1. forming
2. storming
3. norming
4. co-operation

28. Leaders exercise direct control over the group by determining policy and procedure, assigning tasks and roles
to members, and deciding who may talk and who may not
1. Authoritarian
2. Assertive
3. Democratic
4. Laissez-faire

29. Which of the following behaviours can prevent a person from becoming a leader?
1. being too rigid about the problem
2. being more persistent than others
3. being willing to co-operate
4. being scholarly inclined

30. Identify the type of question asked "Did Mr Gray steal money from the club's savings account?"
1. question of fact
2. question of value
3. question of policy
4. question of ethics

31. Which element of analysing and researching the problem involves both personal experience and direct
observation that help the group to discuss a problem'?
1. defining words and phrases
2. seeking out information
3. deciding what the solution should accomplish
4. finding and evaluating solutions

32. The ideal conflict resolution strategy for any group conflict is _____, because it leaves both parties feeling
satisfied with the outcome
1. collaboration
2. negotiation
3. accommodation
4. compromise

35. Which ONE of the following does NOT describe a basic function of the mass communication process?
1. surveillance of the environment
2. correlation
3. cultural transmission
4. technological development

42. When selecting a topic for a speech, a process of narrowing down consisting of three steps should be followed
Select the correct sequence of the steps in this process
1. Subject area General purpose  Topic statement
2. Topic General purpose Specific purpose
3. General purpose Specific purpose Subject area
4. General purpose  Specific purpose  Topic statement

MAY/JUNE 2016
1. It is a fact that when people are constantly planning, dreaming, thinking and worrying about what is happening
in the world, they are engaged in
1. interpersonal communication
2. intrapersonal communication
3. self-centred role play
4. self-disclosure
5. denial

3. Erving Goffman states that people play roles in order to create a desired impression on other people This can be
described as which kind of self?
1. Emotional
2. Private
3. Intellectual
4. Public
5. Internal

4. According to Verderber and Verderber (2001) research shows that culture influences perceptions and ___
1. values
2. high self-esteem
3. self concept
4. prejudices
5. attitudes

5. Choose the correct option

1. Selective perception means that people choose information in accordance with the way their parents and
grandparents choose information
2. The halo effect occurs when we allow our judgements of other people to be based on more than one
characteristic
3. An example of stereotyping is classifying people irrespective of their expectations
4. Research shows that a one's perception and view of oneself is influenced by one's culture
5. False consensus refers to the belief that other people know our hidden secrets

6. People who prefer to socialise with people who are more like them are often referred to as
1. commoners
2. insular
3. racist
4. elite
5. snobbish

8. According to Buber, the relationship whereby the attitude of the T is that his partner in communication is not
an equal subject in the relationship, is known as relationship
1. an I-you
2. an I-It
3. a differentiating
4. a stagnating
5. an intercultural

9. How many of the following statements is/are correct? A large hidden quadrant in the Johan window is an
indication that a person
1. does not readily reveal his/her thoughts and feelings to others
2. has a strong need to establish close interpersonal relationships
3. is not extreme in his/her interpersonal needs
4. mainly has friends of the same sex

1. One
2. Two
3. Three
4. Four
5. None
10. Use the Johan Window to explain a situation in which the world is not aware of your capabilities and where
you are also not aware of them In which pane does this kind of situation fit within the Johan Window?
1. Unknown
2. Blind
3. Hidden
4. Open
5. Missing

12. Knapp and Vangelisti's model of relationships coming together is best described with the use of which stages?
1. Differentiating, circumscribing, stagnating, avoiding, terminating
2. Initiating, experimenting, intensifying, bonding
3. Open, blind, hidden, unknown
4. Inclusion, affection and control
5. Intrapersonal, interpersonal, small group

13. In the interaction stage of interpersonal relationships coming apart, the stage where a couple starts being
aware of the fact that they are really different and becomes aware of what causes the differences, is known as the
____ stage
1. circumscribing
2. avoiding
3. stagnating
4. differentiating
5. terminating

14. In Schutz's interpersonal needs theory, the need for inclusion is comprised of which of the following? The
desire
a. to control others
b.for social contact
c. to be in the company of others
d.to express one's feelings openly, freely and with the expectation that others will respond in the same way
e. to show affection

1. (a) (b) d)
2. (a) (c) d)
3. (b) (c)
4. (a) (b) (c) (d) (e)
5. (b) (c) (e)

15. Which theory or model is described in the following sentence "This theory provides a way of understanding
why we and others behave as we do in our relationships" (Steinberg 2007 174)?
1. Self Discipline theory
2. Johan Window model
3. Interpersonal needs theory
4. Social-exchange theory
5. Homan's theory

16. People who use this style of communication are afraid to express themselves, mostly due to the fact that they
fear conflict or rejection by those they confront
1. Aggressive style
2. Assertive style
3. Passive or non-assertive style
4. Laissez faire style
5. None of the above

18. What makes an effective group?

a. Having the optimum number of members
b.Showing cohesiveness
c. Having gone through the stages of group formation
d.Respecting group norms
e. Having a commitment to the task
f. Meeting key role requirements
g. Having a dominant leader

1. (a) (b) (d) (e) (g)

2. (a) (b) (c) (d) (e)
3. (b) (c) (d) (e) (f)
4. (a) (c) (e) (f) (g)
5. (a) (b) (d) (e) (f)

20. Which of the following statements give a clear definition of the concept of groupthink?
a. The importance of minimising conflict and preserving harmony
b.Members are open to new ideas
c. They do not neglect the purpose which led to the formation of the group
d.Group tends to discount negative information
e. The group can even ignore ethical considerations to preserve cohesiveness

1. (a) (b)
2. (a) (d) (e)
3. (a) (b) (c) (d) (e)
4. (b) (c) (d)
5. (a) (b) (c)

21. Which one of the following is a dysfunctional or negative role in a group?

1. Maintenance role
2. Attendance role
3. Task role
4. Co-operation role
5. Self-centered role

25. A senior manager is giving an instructive talk on the operating procedures of a new software programme to
employees What is the purpose of this talk?
1. Persuasion
2. informing
3. Entertainment
4. Persuasion and informing
5. Informing and entertaining

26. In public speaking, analysing the audience entails obtaining information about the audience Which of the
following options do not form part of audience analysis?
a. Psychographics
b.Sociographics
c. Demographics
d.Cultural Approach
e. The occasion and the setting

1. (a) (d} (b)

2. (d)
3. (a)
4. (a) (c) (e)
5. (d) (e)

27. When a speaker goes beyond giving information, to adopting a cause, the information that he/she offers is
used to try to change or reinforce the attitude, beliefs, values and ____ of your listeners
1. religion
2. behaviour
3. decisions
4. thoughts
5. ideas

29. How many of the following statements about the use of visuals in a presentation of a speech are true?
a. Visuals must be computer generated in order to keep them neat
b.Visuals should be in view only when they are being used
c. The presenter must not speak to the visual
d.Visuals being used must never be bigger than the presenter
e. Visuals must be kept as simple as possible

1. One
2. Two
3. Three
4. Four
5. None

30. Which one of the following phrases/sentences represents the general purpose of this speech?
1. Discrimination in the workplace
2. To inform
3. I want my audience to understand the consequences of discrimination in the workplace
4. The three most important consequences of the problem of discrimination in the workplace are it is detrimental
to the individual, it is detrimental to industry, it is detrimental to the economy
5. (a) Why discrimination is detrimental to the individual
(b) Why discrimination detrimental to industry
(c) Why discrimination is detrimental to the economy

31. Which one of the following phrases/sentences represents the topic statement of this speech?
1. Discrimination in the workplace
2. To inform
3. I want my audience to understand the consequences of the problem of discrimination in the workplace
4. The three most important consequences of the problem of discrimination in the workplace are it is detrimental
to the individual, it is detrimental to industry, it is detrimental to the economy
5. (a) Why discrimination is detrimental to the individual
(b) Why discrimination is detrimental to industry
(c) Why discrimination is detrimental to the economy

34. Mass communication entails communicating information, ideas and attitudes to a sizeable and diversified
audience In the South African context, mass media is mainly comprised of which three options?
a. Television
b.Email
c. Radio
d.Newspapers
e. Internet

1. (a) (b) (e)

2. (b) (c) (e)
3. (a) (c) (d)
4. (c) (d) (e)
5. (a) (b) (c)

35. Which one of the following statements does not describe the agenda setting theory?
1. The way the mass media create public awareness and concern about important issues
2. The public responds, not to actual events in the environment, but to "pictures in our heads" that are created by
the media in their reporting of news stories
3. It is an extension of the gatekeeping function
4. The media effectively limit the range of opinions available to the public
5. The press may not be successful much of the time in telling people what to think, but it is stunningly successful in
telling its readers what to think about

36. Which one of the following theories explain how audience members actively use the media?
1. Spiral of silence
2. Uses and gratifications theory
3. Cultural transmission
4. Agenda setting
5. Two step flow theory

37. Individuals have different perspectives about the world During Apartheid South Africa people from different
backgrounds were forced by certain laws to limit their interaction with people from other races In this
case communication was not encouraged in the Republic
1. development
2. health
3. intercultural
4. mass
5. interpersonal

38. Media determinism is an approach to the study of communication in which the medium plays an important
role in the communication of messages. Which one of the following statements is not true of media determinism?
1. Minimising the role of people in creating and interpreting meaning
2. The medium plays an influential role on how the message is formulated and understood
3. The medium is regarded as a neutral 'container' that has no influence on people
4. The medium shapes the way people experience their world
5. it does not focus on the technical and physical means by which messages are transmitted

40. According to McLuhan's approach to media determinism social change is considered to be the direct result of
1. technological development and innovation
2. innovation and societal development
3. media development
4. audience development
5. media criticism

41. Philosophical Rhetoric, which involves persuasion by ethical means, was developed by
1. Aristotle
2. Plato
3. the sophists
4. the classical Greeks
5. Socrates

44. In the effort to communicate organisations create channels to gather information from the environment
outside them and they also provide this environment with information pertaining to the organisation. This type of
communication is called communication
1. internal
2. interpersonal
3. mass
4. external
5. organisational

46. Which one of the following examples best describes a high-context culture?
1. Stating to your roommate that you can see that he had an enjoyable dinner, which implies that you want him to
clean the kitchen
2. Saying to your roommate "Please clean up the kitchen,"
3. Disagreeing profusely when asked by your roommate to clean up the kitchen
4. Believing your roommates silence to imply that he agrees to clean up the kitchen, when in actual fact he is in
disagreement
5. Refusing to clean the kitchen because in your culture it is not your job to clean the kitchen

49. A patient comes into the emergency room after being involved in a serious collision After an examination of
her injuries, it is found that she has a shattered knee, a tear in her heart, a dislocated nose and an offset jaw line A
cardiologist, plastic surgeon, orthopaedic surgeon and maxillo-facial surgeon all meet to discuss the patient's
injuries and to determine a treatment plan. Which area of research in health communication is the above scenario
an example of'?
1. Intrapersonal context
2. Interpersonal context
3. Small group context
4. The healthcare organisation
5. The mass communication context

50. How many of the following functions of health communication are evident in the scenario discussed in
Question ___
a. Diagnosis
b.Co-operation
c. Counsel
d.Education

1. None
2. One
3. Two
4. Three
5. Four

OCT/NOV 2015
1. "Self-talk" is another word for pg. 139
1. interpersonal communication
2. intrapersonal communication
3. monologues
4. diadic communication
5. encoding

2. The two dimensions of self, as defined by Stewart (1990), are the

1. internal and public self
2. social and public self
3. social and private self
4. internal and private self
5. internal and social self

3. The intellectual self

1. consists of our values and the principles we up hold
2. is associated with responses from the heart, rather than from the brain
3. deals with mental processes, problem solving, reasoning and analyses*
4. deals with the internal functioning of our intellect
5. is associated with social behaviour and social accountability

4. Which one of the following options is not regarded as a specific dimension of the self)
1. Private
2. Intellectual
3. Internal
4. Moral
5. Social

6. Which one of the five elements of interpersonal processing helps describe structures of thinking or ways of
organising information?
1. Integration
2. Encoding
3. Schemata
4. Decoding
5. Memory

7. Which one of the following intrapersonal variables implies a positive or negative evaluation of someone or
something'?
1. Prejudices
2. Values
3. Beliefs
4. Attitudes
5. Opinion

8. Steinberg (2007) says that our _____ develop mainly from our family, religion, education, economic and social
class
1. attitudes
2. beliefs
3. opinions
4. prejudices
5. values

10. When we believe that other people agree with the views that we express and project our own values and
beliefs on them, we are guilty of
1. false consistency
2. stereotyping
3. selective perception
4. false consensus
5. inaccuracy

12. According to Buber's theory of interpersonal relationship… pg.162

1. verbal communication is the foundation for all our interpersonal relationships
2. the quality of your life is directly related to the quality of your communication
3. the basis of human existence is that people are communicating beings
4. the I-it relationship is avoidable
5. the I-you relationship is reciprocal, but with self-centredness

13. When a space opens up between people in a I-you relationship, and dialogue unfolds, it is referred to as
1. acceptance of others
2. the interhuman domain
3. understanding
4. the authentic mode of existence
5. a reciprocal relationship

14. During which one of the following interaction stages of coming together do individuals' self-disclosure
increase?
1. Experimenting
2. Integrating
3. Bonding
4. Initiating
5. Intensifying
19. When you are speaking out and protecting yourself from being victimised in a relationship, you are being
1. aggressive
2. assertive
3. passive
4. verbal
5. self-respecting

20. According to Goffman, people know how to behave in different public contexts, because they know
1. the definition of the situation
2. the roles that they must play
3. the ritual code
4. impression management
5. defensive measures

28. Which one of the following statements best describes the typical behaviour of a laissez-faire leader? A laissez-
faire leader
1. makes decisions only after consultation with the group
2. keeps tight control of the group and may use coercive power
3. assigns group members to certain tasks without consulting them
4. plays a passive role in the activities and interactions of the group
5. guides and facilitates decision making by sharing power

29. Step 3 in the problem-solving sequence in groups is to

1. analyse the problem
2. research the problem
3. evaluate solutions
4. decide what the solution must accomplish
5. find solutions

30. Which one of the following is not an effective strategy for conflict resolution in groups,
1. Collaboration
2. Accommodation
3. Negotiation
4. Cooperation
5. compromise

38. Which one of the following options does not influence gatekeeping? Gatekeeping can be influenced by
1. advertisers who pay for what they want to be covered
2. what the editor or producer considers to be worthwhile
3. what the government may do to them
4. the constitutional right concerning the freedom of the press
5. whether there is enough time and space to cover an aspect

40. Which one of the following elements does not describe the mass communication process. The mass
communication process
1. is mediated
2. Is characterised by immediate feedback
3. involves the use of complex technology
4. involves a team of communicators
5. involves large audiences

MAY/JUNE 2015
1. Decoding, integration, memory, schemata and encoding form part of the communication process.
1. interpersonal
2. intrapersonal
3. external
4. internal
5. initiating

2. Which of the following statements are correct?

a. Intrapersonal communication concerns communication within the self to the self
b. Intrapersonal communication does not influence our communication with other people
c. We are born with a self-concept which we cannot change
d. The self is an internal as well as a social thing
e. The self consists of the physical, emotional and public selves

1. (a) (d)
2. (b) (d)
3. {a) (b) (d)
4. (c) (d) (e)
5. (a) (b) (c) (d) (e)

3. One's self-concept is based on

a. what we think and feel about ourselves
b.what we think others think about us
c. the impressions others have of us
d.objective reality and subjective truths
e. our physical appearance and our capabilities
f. subjective, unproven and perhaps incorrect feelings
g. absolute truth and impressions from outsiders

1. (a) (b) (c) (d)

2. (b) (e) (f)
3. (c) (d) (e) (g)
4. (a) (c) (e) (f)
5. (a) (b} (c) (e) (f)

5. Whilst you are watching a soccer match on television, a news reader announces that people are being trampled
to death at the venue where the match is being played Your listening to, and trying to make sense out of the
announcement shows that, intrapersonally, you are the message being given by the newsreader.
1. encoding, decoding and interpreting
2. decoding and integrating
3. encoding, processing and interpreting
4. integrating
5. decoding and processing

7. You meet Tom at a conference for the first time. He shakes your hand and you notice that it is a very firm
handshake, which is something you like You also note that he is very well dressed and that his shoes are highly
polished Before you even start a conversation, you have formed a favourable impression of him This impression
or perception of him will guide your future interaction with him. Which of the statements about perception
below, are correct? Your perception of Tom is based on .
a. his appearance and handshake
b.the information about him that your senses picked up
c. his nonverbal communication
d.your interpretation of information that your brain has processed

1. (a) (b)
2. (b) (c)
3. (a) (c) (d)
4. (b) (c} (d)
5. (a) (b) (c) {d)
10. Read the following scenario to decide which kind of relationship, according to Buber, it reflects. A woman
spends 20 years of her life looking after her husband and children. She does, however, continue with part-time
studies At the age of 45, she is offered a job She and her husband discuss the matter and he then encourages her
to take the job, saying that she cannot allow the opportunity to pass her by He undertakes to take the children to
and from school and to get them to all their extra-mural activities. He also offers to help with the preparation of
meals whilst holding down a full-time job himself. The above relationship reflects
1. autocratic behaviour being practised by the wife concerned
2. non-assertive behaviour by the husband concerned
3. that a space opened up between the couple, yet caused them to become a "we"
4. that the husband has weighed up child-rearing versus earning an income
5. Buber's I - It relationship

13. At a work function, Blessing notices a group of people whom he does not know at all He joins this group and
converses easily with his "newly found friends" Before long, they all know about his wife's unfaithfulness and his
impending divorce. According to the interpersonal needs theory developed by Schutz, it can be said that Blessing
is a/an
1. adaptable - social
2. oversocial
3. sociable
4. overpersonal
5. openhearted

15. Read the following scenario to decide which kind of behaviour is being displayed therein. You have been
working at your new place of employment for 7 months The director of the company recognises your potential
and sends you on an advanced training course which the company pays for. A week before the examination has
to be written, you approach the human resources manageress to ask for a day's paid leave to write the exams She
refuses and tells you to take unpaid leave You make an appointment to see the director telling him that you think
it is only fair that you be given a day's leave to write the examination for the course that they had told you to do.
You are displaying _____ behaviour.
1. aggressive
2. adaptable
3. autocratic
4. arrogant
5. assertive

17. Group forming is not necessarily without problems. But sometimes these so-called uhic-ups" are necessary to
the cohesiveness of the group. To which stage does the above statement refer?
1. the initial establishment of a group
2. the decision to cooperate with leadership
3. the establishment of different norms and values
4. differences in opinions and commitment
5. the discussion and interaction of the reaching of goals

19. Effective leadership is defined as

1. a person with the ability to influence the members of a group
2. behaviour that facilitates group task accomplishment
3. bringing about changes in the attitudes and actions of others
4. being able to guide people to accept certain viewpoints
5. the pointing out of the advantages and disadvantages of projects

20. Which three of the following are part of the five steps in the problem-solving sequence?
a. identifying, defining and solve the problem
b.analysing and researching the problem
c. reaching of consensus about the problem
d.cohesion, commitment, norms and climate
e. implementing the solution
1. (a) (b) (c)
2. (a) (c) (d)
3. (b) (c) (d)
4. (b) (c) (e)
5. (a) (c) (e)

22. When we refer to "groupthink" we usually think of ..

1. members of a mature group who perform all the groups tasks successfully
2. a highly cohesive group who believe in the preserving of harmony
3. a group who does not believe in the stereotyping of out-groups members of a group who think independently
and apply pressure on dissenters
4. a group who functions well and performs their tasks successfully

23. Eugene is the leader of a neighbourhood watch committee. The members of the committee depend on him
to tell them exactly what they should do and how they should do it They are also very anxious about the outcome
of their venture. Eugene's group is at the _____ stage of development
1. confusion
2. rebellion
3. co-operation
4. forming
5. disintegrating

24. Identify the main option that is the most important characteristic of a group in reaching its ultimate goal
1. A charismatic leader defines the goals of the group
2. The group defines the goals of the group.
3. An authoritarian leader defines the goals of the group
4. A laissez-fair group defines the goals of the group.
5. Educated members define the goals of the group

28. Which theory explains that the media decide what to publish and what not? The ____ theory
1. agenda-setting
2. spiral of silence
3. magic bullet
4. two-step flow
5. uses and gratifications

29. Which theory emphasises the importance of newsworthiness and news values to explain the role of the media
as gatekeepers of news? The _____ theory
1. stimulus-response
2. spiral of silence
3. two-step flow
4. agenda-setting
5. uses and gratifications

30. The medium has become part of our natural environment Identify the option that is the most powerful to
describe the concept of media determinism The media are
1. important components in the mass communication process
2. the technical or physical means to transfer messages
3. influential in the understanding of messages
4. influential in the structure of a society and experiences
5. not neutral in the transference of messages

31. New electronic media put people in touch with each other, as messages are communicated instantly around
the world and thus forcing them back into tribal unity This means that new media changes our world by means of
1. a revolutionary explosion
2. a revolutionary implosion
3. the revolutionary use of hot media
4. the revolutionary use of cool media
5. the revolutionary use of the internet

33. Complete the following statement by selecting the correct options from Column A and Column B. (A) _____
speeches are usually more controversial than (B) _____ speeches, because listeners might hold a different view to
that of the speaker
Column A Column B
1. Informative persuasive
2. Persuasive entertaining
3. Entertaining informative
4. Persuasive informative
5. Informative entertaining

34. A speaker who finds out what audience members' predominant political affiliations are, are taking the
audiences _____ characteristics into account
1. sociographic
2. demographic
3. ethnographic
4. psychographic
5. biographic

35. What is wrong with the following specific purpose for an informative speech? What steps should be followed
in the process of financing a new car? The specific purpose
1. is vague and ambiguous
2. contains more than one idea
3. is an incomplete sentence
4. is worded as a question
5. does not make sense

36. Which one of the following statements represents a topic statement for a speech about the disadvantages of
credit card debt?
1. Two disadvantages of credit card debt are that it is an expensive affiancing option and it encourages people to
spend more than what they can afford
2. The use of credit cards.
3. To inform my audience about the disadvantages of credit card debt
4. To persuade
5. Disadvantages of credit card debt

37. Which one of the following will be the best source of information for a speech about teenagers' opinions on
the latest fashions in clothing?
1. interviews
2. books and magazines
3. newspapers
4. observation
5. personal experience

38. The sequential organisation technique is used to arrange the main points of a speech in either spatial or _____
order.
1. topical
2. logical
3. problem-solution
4. cause-to-effect
5. chronological

39. Which organisational pattern will be appropriate for a speech about the planets in the Solar System? The
_____ order
1. chronological
2. sequential
3. spatial
4. topical
5. logical

40. Choose the statements that accurately describe the purpose of the conclusion to a speech. A conclusion should
a. motivate listeners to think about the ideas presented
b.introduce new ideas and concepts
c. reinforce the central ideas of the speech
d.prove to the audience that you are an expert on the topic
e. remind the audience why the information is important
f. sum up and tie the main points of the speech

1. (a) (c) (e) (f)

2. (b) (d)
3. (c) (d) (e) (f)
4. (a) (e)
5. (b) (c) (f)

42. Plato's main criticism against sophistic rhetoric was that… pg.288
1. too much emphasis was placed on the needs and interests of recipients
2. the dynamic interaction of speaker, message and context were ignored
3. communicators focussed too much on the credibility of the message
4. recipients were seen as mere objects to be manipulated by the speaker
5. recipients were presumed to be knowledgeable about the speech topic

44. Advertisements about an organisation's products are examples of _____ organisational communication.
Pg.292
1. internal
2. upward
3. lateral
4. external
5. downward

45. Which one of the following statements is an accurate description of the classical approach to organisational
communication? Pg.292
1. Organisational efficiency depends on strategies for increasing the work satisfaction and personal happiness
of individual employees
2. Workers are considered as sources of suggestions and ideas and are encouraged to contribute to the
organisation in diverse ways
3. Communication functions primarily to establish managerial control, instruct workers and gather information
for planning
4. An organisation consists of various parts that are dependent on one another in the performance of
organisational activities
5. Every organisation has a system of shared values and beliefs that interact with its people, structures and control
systems

46. Complete the following statement by selecting the correct options from Column A and Column B. The (A)
_____ function of organisational communication is concerned with control and coordination of organisational
activities, while the (B) _____function focuses on the provision of information
Column A Column B
1. informative integrative
2. regulatory informative
3. integrative participatory
4. persuasive regulatory
5. participatory persuasive
47. Read the following scenario and then complete the statement that follows by selecting the correct options
from Column A and Column B. The senior partner in a small law firm provides all staff members with the various
policies of the firms by sending them an e-mail with the policy documents as attachments. The partner's e-mail
fulfils the (A) _____ function of organisational communication, while the policy documents fulfil the (B)
____. function.
Column A Column B
1. informative regulatory
2. persuasive informative
3. integrative participatory
4. regulatory integrative
5. participatory persuasive

48. Which theoretical approach to intercultural communication focuses on the subjective experiences of
individuals and mostly uses qualitative research methods? The _____ approach pg.299
1. descriptive
2. interpretive
3. comparative
4. persuasive
5. informative

49. The introduction of mechanical farming equipment to improve agricultural methods, is an example of
the _____ approach to development
1. diffusion of innovations
2. mass media and modernisation
3. rural development
4. development support
5. mechanisation

50. A health professional who engages in empathic listening to determine a patient's cultural beliefs about a
disease is performing the function of in health communication pg.309
1. diagnosis
2. co-operation
3. counselling
4. education
5. reflection

COM1502 ASSIGNMENTS 2020

COM1501 SEMESTER 2 ASSIGNMENTS

Assignment 01: Closing Date 11 August 2020 Unique Assignment Number: 652975 Marks: 25

1. Choose the most appropriate option when considering your study material. When I wake up all alone in the
morning and wonder out loud what the day is going to bring, I am engaged in...
1. interpersonal communication
2. an internal monologue
3. intrapersonal communication
4. a dialogue
5. contemplation

2. Which one of the following names for our different selves consists mainly of our values, principles and beliefs?
1. physical self
2. ethical self
3. moral self
4. intellectual self
5. emotional self
3. Self-concept can be described as …
1. the positive feelings that a person has about him or herself.
2. a mental image that a person has about his or her communication skills.
3. the way in which a person views his or her capabilities.
4. everything that people feel and think about themselves.
5. a view of self based on reflected appraisals from others.

4. According to the looking glass self theory about the development of self-concept, the perspectives of the
generalised other reflect the …
1. views that other people have about us.
2. cultural values of the people around us.
3. impressions that individuals form about us during interaction.
4. beliefs instilled by the mass media.
5. values, experiences and understanding of a particular society.

5. Which perceptual inaccuracy is reflected in the following scenario? As a child you were always told that your
older sister is more intelligent than you are. You still believe that this is true and you do not achieve high marks
for any tests or examinations.
1. the halo effect
2. stereotyping
3. poor self-image
4. self-fullfilling prophecy
5. negativity

6. Which one of the following does not form part of the intrapersonal processing process?
1. encoding
2. interpretation
3. memory
4. schemata
5. decoding

7. When a man, dressed in black and covered in tattoos, confronts you in the street and ask for directions, you
might become aggressive. Which of the following intrapersonal variables determining perception, could have led
to the possible misconceptions which causes you to become aggressive?
a) values
b) attitudes
c) beliefs
d) opinions
e) prejudices

1. (a) (b) (c)

2. (b) (d) (e)
3. (b) (c) (d)
4. (b) (c) (d) (e)
5. (a) (b) (c) (d) (e)

8. When Leon Schuster, the South African comedian and filmmaker who loves to portray interracial conflict in
South Africa in a humorous way, dresses up as a Rastafarian he most probably wants to play on ………. of the
persons he tries to prank.
1. the emotional state
2. stereotypes in the head
3. selective perception
4. false consensus in the head
5. the cultural identity

9. “Men who wear plain, dark suits are perceived as being more authoritative and reliable than those who do
not.” This statement - in terms of perceptual inaccuracies - best describes ...
1. preconceived opinions.
2. selective perception.
3. selective attention.
4. stereotyping.
5. first impressions.

10. The accuracy of one’s perceptions about others can be improved by ...
1. assuming that your conclusions are correct.
2. passing judgement with the information at one’s disposal.
3. observation, rather than through discussion.
4. having empathy and acknowledging other viewpoints.
5. holding on to earlier perceptions and not letting them go.

11. According to Martin Buber the link between interpersonal relationships and the quality of life is …
1. personal happiness.
2. communication.
3. perception.
4. the nature of relationships.
5. our mode of existence.

12. All but one of the word pairs underneath indicate factors which contribute to Buber’s I — You relationship.
Indicate the incorrect option.
1. subjective involvement, reciprocal relationship
2. dialogue, acceptance of others
3. subordination, authenticity
4. interhuman domain, space
5. understanding, respect

13. When a partner changes his or her political beliefs so that it resembles the other person’s beliefs, it can be said
that the relationship is in the ………. stage.
1. integrating
2. experimenting
3. bonding
4. intensifying
5. initiating

Use the diagrams of the Johari window below to answer questions 14 and 15.

14. Which one of the above diagrams illustrates a case where a person does not readily disclose information about
his or her salary, personal problems and even his/her successes to other people? (Focus on the “open window” to
answer this question.)
1. Johari window (1)
2. Johari window (2)
3. Johari window (3)
4. Johari window (4)
5. Johari window (5)

15. You were discharged from your previous place of employment, due to a disagreement with a colleague. When
applying for a new job, you withhold this information from the personnel consultant interviewing you. Which of
the diagrams of the Johari window above would reflect your lack of self-disclosure? (Focus on the “hidden
window” to answer this question.)
1. Johari window (1)
2. Johari window (2)
3. Johari window (3)
4. Johari window (4)
5. Johari window (5)

16. Shannon likes Charles very much, but is concerned that their relationship is not developing into one of trust.
She feels this way, because, although she knows that Charles is unhappy at work, he is unwilling to tell her about
the problems he is experiencing there. She, on the other hand, tells him everything that happens at work every
day. After a while, Shannon also notices that when she tries to tell Charles that he is sometimes rather aggressive
when he discusses political issues with her father, he becomes annoyed and tells her to mind her own business. If
one applied the principles of the Johari window, which of the following options would be correct?
1. Shannon has a large open window, whilst Charles has a big unknown window.
2. Charles’s hidden window is smaller than his open one.
3. Shannon has a large open window, whilst Charles has a big hidden window.
4. Both Shannon and Charles need help in their interpersonal relationships.
5. Both Shannon and Charles have large blind windows.

17. Apply Schutz’s interpersonal needs theory to determine what kind of person is being illustrated in the
following scenario.
Bambi is new at her place of work. She works very hard. Whenever there is a meeting, she attends, but immediately
afterwards returns to her office. Her female colleagues often ask her to join them for tea, but she always declines.
When they ask her for the tenth time she explodes, telling them to get the message that she does not want to mix
with them. She slams the door and withdraws into her office.
Bambi is displaying the characteristics of an ...................... person.
1. unaffectionate
2. underpersonal
3. undersocial
4. unadaptable social
5. assertive

18. Goffman uses five concepts related to a dramaturgical performance to describe how people behave in social
interactions. Three of these concepts are ...
a) perception
b) persona
c) teams
d) transactions
e) performing
f) schemata

1. (a) (b) (c)

2. (c) (d) (e)
3. (b) (c) (e)
4. (c) (e) (f)
5. (a) (d) (f)

19. Goffman refers to the roles that we play during the course of a day, and the masks that we put on for each of
these roles, as ...
1. persona.
2. impressions.
3. self-concept.
4. staging.
5. scripts.

20. A cynical performance is a performance where an individual ...

1. sincerely beliefs that the staged reality is the real reality.
2. selects his/her behaviours in order to create a desired impression.
3. deliberately deceives the audience and doesn’t belief in his/her own act.
4. manipulates the physical environment to create the appropriate setting.
5. concentrates on a united presentation of a social establishment.

21. Small groups are primarily defined as .......... orientated groups.

1. socially
2. commitment
3. goal
4. change
5. task

22. The establishment of successful groups is primarily dependent on the ………. of group members.
1. commitment
2. heterogeneity
3. homogeneity
4. identity
5. cultural heritage

23. Which one of the following is a main disadvantage of a group, which may hinder the achievement of group
goals?
1. A charismatic leader defines the goals of the group.
2. The group defines the goals of the group.
3. A democratic leader defines the goals of the group.
4. A spokesperson defines the goals of the group.
5. A leader is selected to define the goals of the group.

24. Climate in the group context refers to the atmosphere relating to …

1. groupthink.
2. emotions.
3. cohesiveness .
4. commitment.
5. weather patterns.

25. The concept of commitment in the group context relate primarily to the concept of …
1. groupthink.
2. homogeneity.
3. cohesiveness.
4. climate.
5. norms.

Assignment 02: Closing Date 14 September 2020 Unique Assignment Number: 710948 Marks: 25

1. Encoding …
1. has to do with the transition from mind to perceptible reality.
2. is a transition from the external to the internal.
3. is the first step in the intrapersonal processing process.
4. is the coding of a medium into signs and codes.
5. in the intrapersonal process concerns other people.

2. The figure below represents the following concepts in the narrowing process of topic selection in public
speaking:
1. a) topic statement; b) general purpose; c) specific purpose.
2. a) topic statement; b) specific purpose; c) general purpose.
3. a) general purpose; b) specific purpose; c) topic statement.
4. a) general purpose; b) topic statement; c) specific purpose.
5. a) specific purpose; b) general purpose; c) topic statement.

3. When dealing with the identification and definition of a problem, we deal with questions of fact, value and
policy. What is the meaning of “policy”? Policy concerns the judgement of …
1. quality.
2. truth and falsehood.
3. purpose.
4. fact.
5. action.

4. In a discussion on load shedding, a representative of Eskom states that, if every household in South Africa turns
their geysers off in the morning before they go to work the need for load shedding will reduce dramatically and
the power crisis will be temporarily solved. What organisational technique or pattern did this representative
employ?
1. sequential pattern.
2. topical pattern.
3. logical pattern.
4. Monroe’s motivated sequence.
5. articulation.

5. How many of the following statements about the use of visuals in the presentation of a speech are true?
a) Visuals must be computer generated in order to keep them neat.
b) Visuals should be in view only when they are being used.
c) The presenter must not speak to the visual.
d) Visuals being used must never be bigger than the presenter.
e) Visuals must be kept as simple as possible.

1. one
2. two
3. three
4. four
5. none

6. A serious accident happened in your neighbourhood. A local community newspaper decided to inform the
public about the accident and to assure their readers, in the newspaper’s editorial, that the city council plans to
take steps in order to prevent this recurring and dangerous situation.
Which function did mass communication serve in this situation?
1. cultural transmission
2. agenda setting
3. sensational information
4. index correlation
5. information about the environment

7. ………. is the ability to say the whole word in a way that is accepted as correct.
1. Vocal interference
2. Articulation
3. Nonverbal behaviour
4. Pronunciation
5. Pitch

8. The function of gatekeeping is one of the main functions of the mass communicator. Only one of the factors
mentioned below may act as constraint to the gatekeeper. Indicate this option.
The gatekeeper will not be constrained by …
1. advertisers who pay for what they want to be covered.
2. what the editor or producer considers to be worthwhile.
3. what the government may do to them.
4. the constitutional right concerning the freedom of the press.
5. whether there is enough time and space to cover an aspect.

9. How many of the following statements about the language of oral messages are true?
a) Language meant to be heard is personal.
b) Transition words such as ‘however’, ‘therefore’, ‘consequently’ and ‘finally’ should be avoided.
c) Do not underestimate the audience’s intelligence by repeating crucial ideas a number of times.
d) The language of an oral message is the same as language from a written message.
e) The bigger the words you use, the more intelligent you will seem.

1. one
2. two
3. three
4. four
5. none

10. Which one of the following elements does not describe the mass communication process. The mass
communication process …
1. is mediated.
2. is a meaningful exchange of messages.
3. involves the use of complex technology.
4. involves a team of communicators.
5. involves large audiences.

11. Which theory explains that the media effectively limit the range of opinions available to the public?
1. agenda-setting
2. spiral of silence
3. magic bullet
4. two-step flow
5. uses and gratifications

12. Which one of the following is not a function of mass communication?

1. surveillance of the environment
2. mass mediation
3. cultural transmission
4. entertainment
5. correlation
13. The concept of media determinism refers to the idea that the media are …
1. important components in the mass communication process.
2. technical or physical means to transfer messages.
3. not “neutral” in their transference of messages.
4. influential in the understanding of messages.
5. influential in the forming of the structure of a society as well as experiences.

14. Which one of the following statements is not relevant to the agenda setting theory
1. the way the mass media create public awareness and concern about important issues
2. the public responds, not to actual events in the environment, but to “pictures in our heads” that are created by
the media in their reporting of news stories
3. an extension of the gatekeeping function
4. the media effectively limit the range of opinions available to the public
5. the press may not be successful much of the time in telling people what to think, but it is stunningly successful in
telling its readers what to think about

15. The cultural transmission function is a teaching function of mass communication and tries to create common
bonds among members of society. This function is also known as the ………. function.
1. surveillance of environment
2. technology development
3. socialization
4. correlation
5. entertainment

16. The intention of ………. talks is to change or reinforce the attitudes, beliefs, values and behaviour of listeners.
1. informative
2. persuasive
3. instructive
4. educational
5. entertaining

17. Identify the option that briefly describes McLuhan’s concept of a hot message. This type of message is……….
message
1. an incomplete
2. a partially incomplete
3. a partially complete
4. a complete
5. a transitional

18. The ………. function is considered the information and news-providing function of mass communication.
1. entertainment
2. correlation
3. mass media
4. cultural transmission
5. surveillance of the environment

19. Which of these processes occur within the context of organisational communication?
1. digital communication
2. mass communication
3. public communication
4. intrapersonal communication
5. all of the above

20. “Telecommunication infrastructure in Africa” is an example of a ………. for an informative speech.

1. specific purpose
2. subject area
3. main point
4. general purpose
5. topic statement

21. There are four goals that a speaker should try to achieve in the introduction to a speech. Which one of these
goals may be achieved by the use of a startling statement or rhetorical question?
1. capturing the audience’s attention
2. establishing credibility as speaker
3. stating the purpose of the talk
4. establishing rapport with the audience
5. providing a preview of the content

22. Which organisational pattern is used to arrange the main points of a speech in either problem-solution or
cause-to-effect order? The ………. pattern.
1. reasoning
2. topical
3. logical
4. sequential
5. chronological

23. The ………. function of organisational communication ensures unity and cohesion amongst individual
employees by coordinating the schedules of individuals, groups and departments.
1. informative
2. integrative
3. authoratative
4. regulatory
5. persuasive

24. The dominant paradigm in development communication is characterised by two main approaches, namely …
a) self-development
b) diffusion of innovations
c) cultural growth
d) mass media and modernisation
e) development journalism

1. (a) (c)
2. (b) (d)
3. (a) (e)
4. (b) (e)
5. (c) (d)

25. Television, radio and newspaper campaigns promoting awareness of the dangers of smoking fall into the ……….
context of research in health communication.
1. public
2. small-group
3. organisational
4. interpersonal
5. mass communication

Assignments for Semester 1

Assignment 01: CLOSING DATE 16 MARCH 2020 UNIQUE NUMBER: 539403 MARKS: 25

1. Which of the following statements are correct?

a. Intrapersonal communication concerns communication within the self to the self.
b. Intrapersonal communication does not influence our communication with other people.
c. We are born with a self-concept which we cannot change.
d. The self is an internal as well as a social thing.
e. The self consists of the physical, emotional and public selves.

1. (a) (d)
2. (b) (d)
3. (a) (b) (d)
4. (c) (d) (e)
5. (a) (b) (c) (d) (e)

2. One’s self-concept is based on ...

a. what we think and feel about ourselves
b. what we think others think about us
c. the impressions others have of us
d. objective reality and subjective truths
e. our physical appearance and our capabilities
f. subjective, unproven and perhaps incorrect feelings
g. absolute truth and impressions from outsiders

1. (a) (b) (c) (d)

2. (b) (e) (f)
3. (c) (d) (e) (g)
4. (a) (c) (e) (f)
5. (a) (b) (c) (e) (f)

3. The theory called the looking glass self is based on …

1. learned perceptions that we form about our environment.
2. our own perceptions and not on what the mass media reflect.
3. feedback we receive from people around us.
4. intrapersonal communication.
5. how we perceive and evaluate others.

4. Which perceptual inaccuracy is reflected in the following scenario? As a child you were always told that your
older brother is more intelligent than you are. You still believe that this is true and you do not achieve high marks
for any tests or examinations.
1. the halo effect
2. stereotyping
3. poor self-image
4. self-fulfilling prophecy
5. negativity

5. Whilst you are watching a soccer match on television, a newsreader announces that people are being trampled
to death at the venue where the match is being played. Your listening to, and trying to make sense out of the
announcement shows that, intrapersonally, you are ... the message being given by the newsreader.
1. encoding, decoding and interpreting
2. decoding and integrating
3. encoding, processing and interpreting
4. integrating
5. decoding and processing
6. An attitude is …
1. related to a value, because it involves morals and ethics.
2. not a learned reaction, but something you are born with.
3. something that influences our behaviour in the public sphere of life.
4. something that cannot be conveyed by nonverbal communication only.
5. concerned with a positive or negative evaluation of someone or something.
7. You meet Tom at a conference for the first time. He shakes your hand and you notice that it is a very firm
handshake, which is something you like. You also note that he is very well dressed and that his shoes are highly
polished. Before you even start a conversation, you have formed a favourable impression of him. This impression
or perception of him will guide your future interaction with him. Which of the statements about perception
below, are correct? Your perception of Tom is based on ...
a. his appearance and handshake
b.the information about him that your senses picked up
c. his nonverbal communication
d.your interpretation of information that your brain have processed

1. (a) (b)
2. (b) (c)
3. (a) (c) (d)
4. (b) (c) (d)
5. (a) (b) (c) (d)

8. Which one of the following statements about perception is correct? Perception ...
1. is an impersonal, objective and commonly held view of others.
2. always provides us with an accurate representation of others.
3. never causes distortion and misunderstanding of any situation.
4. is based on sensory and not on factual information.
5. is not based on information processed and stored in one’s brain and memory.

The following two questions are based on the same scenario.

9. A conservative elderly man reads a newspaper and sees a job being advertised. He dresses himself as well as he
can and goes for the job interview in the type of clothing traditionally used for job interviews. In his eagerness to
find employment he overlooks the fact that the job being advertised, is one at a record company, called “Wild
Records”. When the interview takes place, both parties to the communication encounter seem to be shocked by
the physical appearance of the other. The elderly man is dressed in a suit and tie, whilst the interviewer is dressed
in all black leathers and covered in tattoos. What, in terms of perceptual inaccuracies, could this shock most
probably be ascribed to?
1. emotional state
2. self-fulfilling prophecies
3. stereotypes
4. the halo effect
5. lack of empathy

10. Which of the following are things that the two parties above could use to improve the accuracy of their
perceptions so that they could perhaps enter into a meaningful interpersonal They could ...
a. believe that first impressions are always true.
b. withhold judgement until they have more information about each other.
c. check out their perceptions verbally.
d. talk with each other in order to verify their perceptions.
e. believe that what they saw, is true.

1. (a) (b) (c)

2. (a) (c) (d)
3. (b) (c) (d)
4. (c) (d) (e)
5. (a) (d) (e)

11. All but one of the word pairs underneath indicate factors which contribute to Buber’s I - You relationship.
Indicate the incorrect option.
1. subjective involvement, reciprocal relationship
2. dialogue, acceptance of others
3. subordination, authenticity
4. interhuman domain, space
5. understanding, respect

12. Read the following scenario to decide which kind of relationship, according to Buber, it reflects.
A woman spends 20 years of her life looking after her husband and children. She does, however continue with part-
time studies. At the age of 45, she is offered a job. She and her husband discuss the matter and he then encourages
her to take the job, saying that she can not allow the opportunity to pass her by. He undertakes to take the children
to and from school and to get them to all their extra-mural activities. He also offers to help with the preparation of
meals whilst holding down a full-time job himself. The above relationship reflects ...
1. autocratic behaviour being practised by the wife concerned.
2. non-assertive behaviour by the husband concerned.
3. that a space opened up between the couple, yet caused them to become a “we”.
4. that the husband has weighed up child-rearing versus earning an income.
5. Buber’s I-it relationship.

13. Put the following stages in the interaction of coming together in the right order:
a. experimenting
b. integrating
c. initiating
d. bonding
e. intensifying

1. (d), (a), (c), (e), (b)

2. (c), (a), (e), (b), (d)
3. (a), (b), (c), (e), (d)
4. (d), (a), (b), (c), (e)
5. (c) (d), (a), (b), (e)

14. In the circumscribing stage of relationships coming apart, communication...

1. decreases qualitatively, but not quantitavely.
2. ceases and the participants conduct internal dialogues.
3. is avoided and antagonism is displayed.
4. decreases quantitavely and is restricted to safe topics.
5. is marked by verbally expressed conflict.

15. Apply the Johari window and the principles of self-disclosure to the following scenario and decide which pane
of the Johari window reflects your limited knowledge about yourself.
Your colleagues, previously friendly, seem to keep a physical distance from you. You are upset about this. You then
approach one of them and ask her whether she knows of any reason for their behaviour. She tells you that they have
spoken among themselves about your perfume being much too strong. Your lack of knowledge about yourself
reflects the ................... pane in the Johari window model.
1. unknown
2. hidden
3. blind
4. open
5. missing

16. Neo and Kabelo have been married for 12 years. Neo has been honest by telling Kabelo about her romantic
past, her fears and her ambitions, yet Kabelo does not reciprocate. In fact he gets very angry when Neo asks him
about his past. She told him several times that he should learn to control his temper. Which Johari window is
illustrated in the story above?
a. Neo and Kabelo have large open windows.
b.Neo's hidden window is smaller than Kabelo's hidden window.
c. Kabelo's hidden window is larger than his blind window.
d.Kabelo's blind window and hidden window are large.
e. Kabelo's blind window is large and his open window is large.
f. Neo's open window is large and her hidden window is small.
1. (b) (c) (d)
2. (a) (d) (f)
3. (b) (d) (f)
4. (c) (e) (f)
5. (b) (c) (f)

17. At a cocktail party, Charles notices a group of people whom he does not know at all. He joins this group and
converses easily with his “newly found friends”. Before long, they all know about his wife’s unfaithfulness and his
impending divorce. According to the interpersonal needs theory developed by Schutz, it can be said that Charles is
a/an ................... person.
1. adaptable - social
2. oversocial
3. sociable
4. overpersonal
5. openhearted

18. How many of the following statements about the need for control - identified by Schutz - are true? The need ...
a. for control is the desire to successfully manage both events and people.
b.for control is the desire to sometimes let others take control.
c. to be controlled, is very strong in a democrat.
d.to control others is very strong in an autocrat.
e. to find a balance between controlling and being controlled is illustrated in an abdicrat.

1. one
2. two
3. three
4. four
5. none

19. Read the following scenario to decide which kind of behaviour is being displayed therein.
You have been working at your new place of employment for 7 months. The director of the company recognises your
potential and sends you on an advanced training course which the company pays for. A week before the
examination has to be written, you approach the human resources manageress to ask for a day’s paid leave to write
the exams. She refuses and tells you to take unpaid leave. You make an appointment to see the director telling him
that you think it is only fair that you be given a day’s leave to write the examination for the course that they had told
you to do. You are displaying ................... behaviour.
1. aggressive
2. adaptable
3. autocratic
4. arrogant
5. assertive

20. Goffman refers to the roles that we play during the course of a day, and the masks that we put on for each of
these roles, as ...
1. persona.
2. impressions.
3. self-concept.
4. staging.
5. scripts.

21. “Group forming is not necessarily without “hiccups”. But sometimes “hiccups” are necessary for the
cohesiveness of the group”. To which stage (of the formation of groups) does the above statement refer?
1. The initial establishment of a group.
2. The decision to cooperate with leadership.
3. The establishment of norms and values.
4. Differences of opinions and goals.
5. The discussion and ultimate reaching of goals.

22. Communication networks are defined as …

1. an essential ingredient for interaction.
2. recurring patterns of interaction.
3. a group’s ability to accomplish a task.
4. receiving of feedback relating to problems.
5. the transmission and receiving of messages.

23. The ……… network sometimes functions without central leadership.

1. wheel
2. Y-
3. circle
4. chain
5. square

24. Leadership is defined as …

1. a person with the ability to influence the members of a group.
2. any behaviour that facilitates group task accomplishment.
3. bringing about changes in the attitudes and actions of others.
4. being able to guide people to accept certain viewpoints.
5. the pointing out of the advantages and disadvantages of projects.

25. Leadership styles differ greatly and are interdependent with personality traits of leaders. Which leadership
style is in accordance with solving a crisis situation?
1. democratic
2. authoritarian
3. laissez-faire
4. libertarian
5. guidance

Assignment 02: CLOSING DATE 14 APRIL 2020 UNIQUE NUMBER: 563782

1. When a speaker explains to the audience how something works, the purpose of the speech is …
1. entertaining.
2. persuasive.
3. demonstrative.
4. informative.
5. educational.

2. Analysing an audience according to their ………. characteristics, will help a speaker determine their values,
attitudes and beliefs and anticipate how they might react to a certain topic or argument.
1. sociographic
2. psychographic
3. ethnographic
4. biographic
5. demographic

3. I want my audience to know what the three basic steps in preventative dicine are, is an example of a .......... for
an informative speech.
1. specific purpose
2. subject area
3. main point
4. general purpose
5. topic statement
4. There are four goals that a speaker should try to achieve in the introduction to a speech. One of these goals
………. entails that the speaker reassures the audience that he or she shares their interests.
1. capturing their attention
2. establishing credibility
3. canvassing support
4. stating the purpose of the talk
5. establishing rapport

5. Which organisational pattern would be the most effective for arranging the main points in a speech with the
specific purpose, “To inform my audience about the steps involved in a successful job interview”? The ..........
order.
1. cause and effect
2. topical
3. spatial
4. chronological
5. problem and solution

6. Supporting materials that are typically used in informative talks include …

a. demonstrations
b.statistics
c. comparisons
d.examples
e. quotations

1. (a) (c) (d)

2. (b) (e)
3. (a) (b) (c) (d) (e)
4. (b) (d) (e)
5. (a) (c)

7. In the ………. step of Monroe’s motivated sequence, the speaker presents a solution to an identified problem.
1. attention
2. need
3. satisfaction
4. visualisation
5. action

8. You represent a church group that tries to help destitute families. When preparing an oral presentation to a
group of businessmen, you summarise the body of your talk in the following way:
This is the coldest winter we have had in several years. Thirty-five families in our parish have insufficient food and
clothing. Several face eviction because they can no longer pay the rent due to the retrenchment of the breadwinner.
Many of the children in these families stand on street corners and beg from passers by. It is within your power to
help us put these families back on their feet. Please do so before they turn to criminal activities in order to survive. A
member of your family could become a victim. This summary is the preparation for a/an .......... talk.
1. informative
2. persuasive
3. instructive
4. emotional
5. entertaining

9. When Sally had to give a presentation to a group of high school pupils about the different major subjects they
could take, she decided to divide her speech into equal subtopics based on the number of faculties in the
university. This organisational pattern is known as the .......... order.
1. chronological
2. topical
3. problem and solution
4. cause and effect
5. spatial

10. .......... are sounds and words that speakers use when they hesitate or are not sure of the right word.
1. Verbal transitions
2. Vocal interferences
3. Verbal insertions
4. Verbal intermissions
5. Vocal adaptors

11. Which of the following options accurately describe the mass communication process? Mass communication ...
a. is mediated
b.is a meaningful exchange of messages
c. involves the use of complex technology
d.involves a team of communicators
e. involves large audiences

1. (a) (b) (c)

2. (a) (c) (d) (e)
3. (b) (d) (e)
4. (c) (e)
5. (a) (b) (d)

12. Which function of the mass communication process refers to the ability of the mass media to communicate
norms and values to the recipient of mass communication messages?
1. correlation
2. surveillance
3. cultural transmission
4. entertainment
5. interpretation of the environment

13. Which theory explains that the media effectively limit the range of opinions available to the public The ……….
theory.
1. agenda-setting
2. spiral of silence
3. magic bullet
4. two-step flow
5. uses and gratifications

14. Which theory explains the role of the media as gatekeepers of news? The ………. theory.
1. spiral of silence
2. magic bullet
3. two-step flow
4. agenda-setting
5. uses and gratifications

15. The concept of “media determinism” implies that the medium …

1. is an important component in the mass communication process.
2. is the technical or physical means to transfer messages.
3. is not a “neutral container” of messages.
4. plays an influential role in the understanding of messages.
5. influences the structure of a society and people’s experiences.

16. The phrase “the medium is the message” refers to …

1. the development of new technologies.
2. repeatability of messages.
3. the structure of attitudes and perceptions.
4. revolutionary changes.
5. the electronic age.

17. McLuhan’s views on hot and cool media refer to the …

1. degree of participation, commitment and involvement of recipients.
2. degree of participation, commitment and involvement of communicators.
3. value of messages and their newsworthiness.
4. role of gatekeepers and their influence on recipients.
5. role of print media compared to the role of electronic media.

18. The function of gatekeeper is one of the main functions of the mass communicator. Which one of the
following factors may not act as a constraint to the gatekeeper?
1. Advertisers who pay for what they want to be covered.
2. What the editor or producer considers to be worthwhile.
3. What the government may do to them.
4. The constitutional right concerning the freedom of the press.
5. Whether there is enough time and space to cover an aspect.

19. A study investigating how the media is used as a source of information among rural people found that rural
people rely more heavily on their “educated” neighbours for information, than on television and newspapers. The
………. theory explains the above results.
1. agenda-setting
2. cultural transmission
3. spiral of silence
4. uses and gratifications
5. two-step-flow

20. If one says that the media messages directed at a particular audience would have a predictable effect on that
audience, one would be stating the basic assumption of the ………. theories.
a. magic bullet
b. hypodermic needle
c. stimulus-response
d. effect

1. (a) (b)
2. (b) (c)
3. (c) (d)
4. (a) (b) (c)
5. (a) (b) (c) (d)

21. Which of the following are examples of persuasive messages?

a. a T-shirt with a products name printed on it
b.a discount coupon for a product in the supermarket
c. the packaging of a bottle of perfume for women
d.the shopping channel on television
e. a free gift when one purchases more than R200 of make-up.

1. (b) (d)
2. (a) (c)
3. (a) (b) (c) (d) (e)
4. (a) (b) (e)
5. (c) (d) (e)

22. Philosophical rhetoric …

1. concentrated on the stylistic aspects of oratory in order to sway an audience’s emotions.
2. allowed audience members to interpret the message within their own circumstances.
3. relied on one-sided arguments to persuade audience members to change their attitudes.
4. used any means or method to manipulate and deceive audience members.
5. emphasised the importance of actual speech delivery instead of speech preparation.

23. Advertising an organisation’s products or services is an example of ………. organisational communication.

1. internal
2. lateral
3. downward
4. external
5. upward

24. The ………. approach to organisational communication emphasises the importance of work satisfaction and
personal happiness of employees.
1. systems
2. classical
3. human resources
4. human relations
5. cultural

25. ………. refers to the way in which the public perceives an organisation.
1. Organisational culture
2. Corporate image
3. Corporate identity
4. Organisational climate
5. Corporate personality

COM1502 ASSIGNMENTS 2018

Assignment 01: CLOSING DATE 23 March 2018 UNIQUE NUMBER: 738628

1. Choose the most appropriate option when considering your study material. When I wake up all alone in the
morning and wonder out loud what the day is going to bring, I am engaged in...
1. interpersonal communication.
2. an internal monologue.
3. intrapersonal communication.
4. a dialogue.
5. Contemplation.

2. Which one of the following names for our different selves consists mainly of our values, principles and beliefs?
1. physical self
2. ethical self
3. moral self
4. intellectual self
5. emotional self

3. Self-concept can be described as …

1. the positive feelings that a person has about him or herself.
2. a mental image that a person has about his or her communication skills.
3. the way in which a person views his or her capabilities.
4. everything that people feel and think about themselves.
5. a view of self based on reflected appraisals from others.

4. According to the looking glass self theory about the development of self-concept, the perspectives of the
generalised other reflect the …
1. views that other people have about us.
2. cultural values of the people around us.
3. impressions that individuals form about us during interaction.
4. beliefs instilled by the mass media.
5. values, experiences and understanding of a particular society.
5. Which perceptual inaccuracy is reflected in the following scenario? As a child you were always told that your
older sister is more intelligent than you are. You still believe that this is true and you do not achieve high marks
for any tests or examinations.
1. the halo effect
2. stereotyping
3. poor self-image
4. self-fullfilling prophecy
5. negativity

6. Which one of the following does not form part of the intrapersonal processing process?
1. encoding
2. interpretation
3. memory
4. schemata
5. decoding

7. When a man, dressed in black and covered in tattoos, confronts you in the street and ask for directions, you
might become aggressive. Which of the following intrapersonal variables determining perception, could have led
to the possible misconceptions which causes you to become aggressive?
a. values
b. attitudes
c. beliefs
d. opinions
e. prejudices

1. (a) (b) (c)

2. (b) (d) (e)
3. (b) (c) (d)
4. (b) (c) (d) (e)
5. (a) (b) (c) (d) (e)

8. When Leon Schuster, the South African comedian and filmmaker who loves to portray interracial conflict in
South Africa in a humorous way, dresses up as a Rastafarian he most probably wants to play on ………. of the
persons he tries to prank.
1. the emotional state
2. stereotypes in the head
3. selective perception
4. false consensus in the head
5. the cultural identity

9. “Men who wear plain, dark suits are perceived as being more authoritative and reliable than those who do
not.” This statement - in terms of perceptual inaccuracies - best describes...
1. preconceived opinions.
2. selective perception.
3. selective attention.
4. stereotyping.
5. first impressions.

10. The accuracy of one’s perceptions about others can be improved by ...
1. assuming that your conclusions are correct.
2. passing judgement with the information at one’s disposal.
3. observation, rather than through discussion.
4. having empathy and acknowledging other viewpoints.
5. holding on to earlier perceptions and not letting them go.
11. According to Martin Buber the link between interpersonal relationships and the quality of life is
1. personal happiness.
2. Communication
3. perception.
4. the nature of relationships.
5. our mode of existence.

12. All but one of the word pairs underneath indicate factors which contribute to Buber’s I — You relationship.
Indicate the incorrect option.
1. subjective involvement, reciprocal relationship
2. dialogue, acceptance of others
3. subordination, authenticity
4. interhuman domain, space
5. understanding, respect

13. When a partner changes his or her political beliefs so that it resembles the other person’s beliefs, it can be said
that the relationship is in the ………. stage.
1. integrating
2. experimenting
3. bonding
4. intensifying
5. initiating

Use the diagrams of the Johari window below to answer questions 14 and 15.

14. Which one of the above diagrams illustrates a case where a person does not readily disclose information about
his or her salary, personal problems and even his/her successes to other people? (Focus on the “open window” to
answer this question.)
1. Johari window (1)
2. Johari window (2)
3. Johari window (3)
4. Johari window (4)
5. Johari window (5)

15. You were discharged from your previous place of employment, due to a disagreement with a colleague. When
applying for a new job, you withhold this information from the personnel consultant interviewing you. Which of
the diagrams of the Johari window above would reflect your lack of self disclosure? (Focus on the “hidden
window” to answer this question.)
1. Johari window (1)
2. Johari window (2)
3. Johari window (3)
4. Johari window (4)
5. Johari window (5)

16. Shannon likes Charles very much, but is concerned that their relationship is not developing into one of trust.
She feels this way, because, although she knows that Charles is unhappy at work, he is unwilling to tell her about
the problems he is experiencing there. She, on the other hand, tells him everything that happens at work every
day. After a while, Shannon also notices that when she tries to tell Charles that he is sometimes rather aggressive
when he discusses political issues with her father, he becomes annoyed and tells her to mind her own business. If
one applied the principles of the Johari window, which of the following options would be correct?
1. Shannon has a large open window, whilst Charles has a big unknown window.
2. Charles’s hidden window is smaller than his open one.
3. Shannon has a large open window, whilst Charles has a big hidden window.
4. Both Shannon and Charles need help in their interpersonal relationships.
5. Both Shannon and Charles have large blind windows.

17. Apply Schutz’s interpersonal needs theory to determine what kind of person is being illustrated in the
following scenario.
Bambi is new at her place of work. She works very hard. Whenever there is a meeting, she attends, but immediately
afterwards returns to her office. Her female colleagues often ask her to join them for tea, but she always declines.
When they ask her for the tenth time she explodes, telling them to get the message that she does not want to mix
with them. She slams the door and withdraws into her office. Bambi is displaying the characteristics of an
...................... person.
1. unaffectionate
2. underpersonal
3. undersocial
4. unadaptable social
5. assertive

18. Goffman uses five concepts related to a dramaturgical performance to describe how people behave in social
interactions. Three of these concepts are ...
a. perception
b. persona
c. teams
d. transactions
e. performing
f. schemata

1. (a) (b) (c)

2. (c) (d) (e)
3. (b) (c) (e)
4. (c) (e) (f)
5. (a) (d) (f)

19. Goffman refers to the roles that we play during the course of a day, and the masks that we put on for each of
these roles, as ...
1. persona.
2. impressions.
3. self-concept.
4. staging.
5. scripts.

20. A cynical performance is a performance where an individual...

1. sincerely beliefs that the staged reality is the real reality.
2. selects his/her behaviours in order to create a desired impression.
3. deliberately deceives the audience and doesn’t belief in his/her own act.
4. manipulates the physical environment to create the appropriate setting.
5. concentrates on a united presentation of a social establishment.

21. Small groups are primarily defined as .......... orientated groups.

1. socially
2. commitment
3. goal
4. change
5. task

22. The establishment of successful groups is primarily dependent on the ………. of group members.
1. commitment
2. heterogeneity
3. homogeneity
4. identity
5. cultural heritage

23. Which one of the following is a main disadvantage of a group, which may hinder the achievement of group
goals?
1. A charismatic leader defines the goals of the group.
2. The group defines the goals of the group.
3. A democratic leader defines the goals of the group.
4. A spokesperson defines the goals of the group.
5. A leader is selected to define the goals of the group.

24. Climate in the group context refers to the atmosphere relating to …

1. groupthink.
2. emotions.
3. cohesiveness .
4. commitment.
5. weather patterns.

25. The concept of commitment in the group context relate primarily to the concept of …
1. groupthink.
2. homogeneity.
3. cohesiveness.
4. climate.
5. norms.

Assignment 02: CLOSING DATE 13 April 2018 UNIQUE NUMBER: 702627

1. Encoding …
1. has to do with the transition from mind to perceptible reality.
2. is a transition from the external to the internal.
3. is the first step in the intrapersonal processing process.
4. is the coding of a medium into signs and codes.
5. in the intrapersonal process concerns other people.

2. The figure below represents the following concepts in the narrowing process of topic selection in public
speaking:

1. a) topic statement; b) general purpose; c) specific purpose.

2. a) topic statement; b) specific purpose; c) general purpose.
3. a) general Purpose; b) specific purpose; c) topic statement.
4. a) general Purpose; b) topic Statement; c) specific purpose.
5. a) specific Purpose; b) general Purpose; c) topic statement.

3. When dealing with the identification and definition of a problem, we deal with questions of fact, value and
policy. What is the meaning of “policy”? Policy concerns the judgement of …
1. quality.
2. truth and falsehood.
3. purpose.
4. fact.
5. action.

4. In a discussion on load shedding, a representative of Eskom states that, if every household in South Africa turns
their geysers off in the morning before they go to work the need for load shedding will reduce dramatically and
the power crisis will be temporarily solved. What organisational technique or pattern did this representative
employ?
1. sequential pattern
2. topical pattern
3. logical pattern
4. Monroe’s motivated sequence
5. articulation
a
b
c

5. How many of the following statements about the use of visuals in the presentation of a speech are true?
a. Visuals must be computer generated in order to keep them neat.
b. Visuals should be in view only when they are being used.
c. The presenter must not speak to the visual.
d. Visuals being used must never be bigger than the presenter.
e. Visuals must be kept as simple as possible.

1. one
2. two
3. three
4. four
5. none

6. A serious accident happened in your neighbourhood. A local community newspaper decided to inform the
public about the accident and to assure their readers, in the newspaper’s editorial, that the city council plans to
take steps in order to prevent this recurring and dangerous situation. Which function did mass communication
serve in this situation?
1. cultural transmission
2. agenda setting
3. sensational information
4. index correlation
5. information about the environment

7. ………. is the ability to say the whole word in a way that is accepted as correct.
1. Vocal interference
2. Articulation
3. Nonverbal behaviour
4. Pronunciation
5. Pitch

8. The function of gatekeeping is one of the main functions of the mass communicator. Only one of the factors
mentioned below may act as constraint to the gatekeeper. Indicate this option. The gatekeeper will not be
constrained by …
1. advertisers who pay for what they want to be covered.
2. what the editor or producer considers to be worthwhile.
3. what the government may do to them.
4. the constitutional right concerning the freedom of the press.
5. whether there is enough time and space to cover an aspect.

9. How many of the following statements about the language of oral messages are true?
a. Language meant to be heard is personal.
b. Transition words such as ‘however’, ‘therefore’, ‘consequently’ and ‘finally’ should be avoided.
c. Do not underestimate the audience’s intelligence by repeating crucial ideas a number of times.
d. The language of an oral message is the same as language from a written message.
e. The bigger the words you use, the more intelligent you will seem.

1. one
2. two
3. three
4. four
5. none

10. Which one of the following elements does not describe the mass communication process. The mass
communication process …
1. is mediated.
2. is a meaningful exchange of messages.
3. involves the use of complex technology.
4. involves a team of communicators.
5. involves large audiences.

11. Which theory explains that the media effectively limit the range of opinions available to the public?
1. agenda-setting
2. spiral of silence
3. magic bullet
4. two-step flow
5. uses and gratifications

12. Which one of the following is not a function of mass communication?

1. surveillance of the environment
2. mass mediation
3. cultural transmission
4. entertainment
5. correlation

13. The concept of media determinism refers to the idea that the media are …
1. important components in the mass communication process.
2. technical or physical means to transfer messages.
3. not “neutral” in their transference of messages.
4. influential in the understanding of messages.
5. influential in the forming of the structure of a society as well as experiences.

14. Which one of the following statements is not relevant to the agenda setting theory
1. the way the mass media create public awareness and concern about important issues
2. the public responds, not to actual events in the environment, but to “pictures in our heads” that are created by
the media in their reporting of news stories
3. an extension of the gatekeeping function
4. the media effectively limit the range of opinions available to the public
5. the press may not be successful much of the time in telling people what to think, but it is stunningly successful in
telling its readers what to think about
15. The cultural transmission function is a teaching function of mass communication and tries to create common
bonds among members of society. This function is also known as the ………. function.
1. surveillance of environment
2. technology development
3. socialization
4. correlation
5. entertainment

16. The intention of ………. talks is to change or reinforce the attitudes, beliefs, values and behaviour of listeners.
1. informative
2. persuasive
3. instructive
4. educational
5. entertaining

17. Identify the option that briefly describes McLuhan’s concept of a hot message. This type of message is……….
message
1. an incomplete
2. a partially incomplete
3. a partially complete
4. a complete
5. a transitional

18. The ………. function is considered the information and news-providing function of mass communication.
1. entertainment
2. correlation
3. mass media
4. cultural transmission
5. surveillance of the environment

19. Which of these processes occur within the context of organisational communication?
1. digital communication
2. mass communication
3. public communication
4. intrapersonal communication
5. all of the above

20. “Telecommunication infrastructure in Africa” is an example of a ………. for an informative speech.

1. specific purpose
2. subject area
3. main point
4. general purpose
5. topic statement

21. There are four goals that a speaker should try to achieve in the introduction to a speech. Which one of these
goals may be achieved by the use of a startling statement or rhetorical question?
1. capturing the audience’s attention
2. establishing credibility as speaker
3. stating the purpose of the talk
4. establishing rapport with the audience
5. providing a preview of the content

22. Which organisational pattern is used to arrange the main points of a speech in either problem-solution or
cause-to-effect order? The ………. pattern.
1. reasoning
2. topical
3. logical
4. sequential
5. chronological

23. The ………. function of organisational communication ensures unity and cohesion amongst individual
employees by coordinating the schedules of individuals, groups and departments.
1. informative
2. integrative
3. authoratative
4. regulatory
5. persuasive

24. The dominant paradigm in development communication is characterised by two main approaches, namely …
a. self-development
b. diffusion of innovations
c. cultural growth
d. mass media and modernisation
e. development journalism

1. (a) (c)
2. (b) (d)
3. (a) (e)
4. (b) (e)
5. (c) (d)

25. Television, radio and newspaper campaigns promoting awareness of the dangers of smoking fall into the ……….
context of research in health communication.
1. public
2. small-group
3. organisational
4. interpersonal
5. mass communication

Assignments for Semester 2

Assignment 01: CLOSING DATE 13 August 2018 UNIQUE NUMBER: 822077

1. Which of the following statements are correct?

a. Intrapersonal communication concerns communication within the self to the self.
b. Intrapersonal communication does not influence our communication with other people.
c. We are born with a self-concept which we cannot change.
d. The self is an internal as well as a social thing.
e. The self consists of the physical, emotional and public selves.

1. (a) (d)
2. (b) (d)
3. (a) (b) (d)
4. (c) (d) (e)
5. (a) (b) (c) (d) (e)

2. One’s self-concept is based on ...

a. what we think and feel about ourselves
b. what we think others think about us
c. the impressions others have of us
d. objective reality and subjective truths
e. our physical appearance and our capabilities
f. subjective, unproven and perhaps incorrect feelings
g. absolute truth and impressions from outsiders
1. (a) (b) (c) (d)
2. (b) (e) (f)
3. (c) (d) (e) (g)
4. (a) (c) (e) (f)
5. (a) (b) (c) (e) (f)

3. The theory called the looking glass self is based on …

1. learned perceptions that we form about our environment.
2. our own perceptions and not on what the mass media reflect.
3. feedback we receive from people around us.
4. intrapersonal communication.
5. how we perceive and evaluate others.

4. Which perceptual inaccuracy is reflected in the following scenario? As a child you were always told that your
older brother is more intelligent than you are. You still believe that this is true and you do not achieve high marks
for any tests or examinations.
1. the halo effect
2. stereotyping
3. poor self-image
4. self-fulfilling prophecy
5. negativity

5. Whilst you are watching a soccer match on television, a newsreader announces that people are being trampled
to death at the venue where the match is being played. Your listening to, and trying to make sense out of the
announcement shows that, intrapersonally, you are ... the message being given by the newsreader.
1. encoding, decoding and interpreting
2. decoding and integrating
3. encoding, processing and interpreting
4. integrating
5. decoding and processing

6. An attitude is …
1. related to a value, because it involves morals and ethics.
2. not a learned reaction, but something you are born with.
3. something that influences our behaviour in the public sphere of life.
4. something that cannot be conveyed by nonverbal communication only.
5. concerned with a positive or negative evaluation of someone or something.

7. You meet Tom at a conference for the first time. He shakes your hand and you notice that it is a very firm
handshake, which is something you like. You also note that he is very well dressed and that his shoes are highly
polished. Before you even start a conversation, you have formed a favourable impression of him. This impression
or perception of him will guide your future interaction with him. Which of the statements about perception
below, are correct? Your perception of Tom is based on
a. his appearance and handshake
b. the information about him that your senses picked up
c. his nonverbal communication
d. your interpretation of information that your brain have processed

1. (a) (b)
2. (b) (c)
3. (a) (c) (d)
4. (b) (c) (d)
5. (a) (b) (c) (d)

8. Which one of the following statements about perception is correct? Perception ...
1. is an impersonal, objective and commonly held view of others.
2. always provides us with an accurate representation of others.
3. never causes distortion and misunderstanding of any situation.
4. is based on sensory and not on factual information.
5. is not based on information processed and stored in one’s brain and memory.

The following two questions are based on the same scenario.

9. A conservative elderly man reads a newspaper and sees a job being advertised. He dresses himself as well as he
can and goes for the job interview in the type of clothing traditionally used for job interviews. In his eagerness to
find employment he overlooks the fact that the job being advertised, is one at a record company, called “Wild
Records”. When the interview takes place, both parties to the communication encounter seem to be shocked by
the physical appearance of the other. The elderly man is dressed in a suit and tie, whilst the interviewer is dressed
in all black leathers and covered in tattoos. What, in terms of perceptual inaccuracies, could this shock most
probably be ascribed to?
1. emotional state
2. self-fulfilling prophecies
3. stereotypes
4. the halo effect
5. lack of empathy

10. Which of the following are things that the two parties above could use to improve the accuracy of their
perceptions so that they could perhaps enter into a meaningful interpersonal They could ...
a. believe that first impressions are always true.
b. withhold judgement until they have more information about each other.
c. check out their perceptions verbally.
d. talk with each other in order to verify their perceptions.
e. believe that what they saw, is true.

1. (a) (b) (c)

2. (a) (c) (d)
3. (b) (c) (d)
4. (c) (d) (e)
5. (a) (d) (e)

11. All but one of the word pairs underneath indicate factors which contribute to Buber’s I - You relationship.
Indicate the incorrect option.
1. subjective involvement, reciprocal relationship
2. dialogue, acceptance of others
3. subordination, authenticity
4. interhuman domain, space
5. understanding, respect

12. Read the following scenario to decide which kind of relationship, according to Buber, it reflects.
A woman spends 20 years of her life looking after her husband and children. She does, however continue with part-
time studies. At the age of 45, she is offered a job. She and her husband discuss the matter and he then encourages
her to take the job, saying that she can not allow the opportunity to pass her by. He undertakes to take the children
to and from school and to get them to all their extra-mural activities. He also offers to help with the preparation of
meals whilst holding down a full-time job himself. The above relationship reflects ...
1. autocratic behaviour being practised by the wife concerned.
2. non-assertive behaviour by the husband concerned.
3. that a space opened up between the couple, yet caused them to become a “we”.
4. that the husband has weighed up child-rearing versus earning an income.
5. Buber’s I-it relationship.

13. Put the following stages in the interaction of coming together in the right order:
a. experimenting
b. integrating
c. initiating
d. bonding
e. intensifying

1. (d) (a) (c) (e) (b)

2. (c) (a) (e) (b) (d)
3. (a) (b) (c) (e) (d)
4. (d) (a) (b) (c) (e)
5. (c) (d) (a) (b) (e)

14. In the circumscribing stage of relationships coming apart, communication...

1. decreases qualitatively, but not quantitavely.
2. ceases and the participants conduct internal dialogues.
3. is avoided and antagonism is displayed.
4. decreases quantitavely and is restricted to safe topics.
5. is marked by verbally expressed conflict.

15. Apply the Johari window and the principles of self-disclosure to the following scenario and decide which pane
of the Johari window reflects your limited knowledge about yourself.
Your colleagues, previously friendly, seem to keep a physical distance from you. You are upset about this. You then
approach one of them and ask her whether she knows of any reason for their behaviour. She tells you that they have
spoken among themselves about your perfume being much too strong. Your lack of knowledge about yourself
reflects the ................... pane in the Johari window model.
1. unknown
2. hidden
3. blind
4. open
5. missing

16. Neo and Kabelo have been married for 12 years. Neo has been honest by telling Kabelo about her romantic
past, her fears and her ambitions, yet Kabelo does not reciprocate. In fact he gets very angry when Neo asks him
about his past. She told him several times that he should learn to control his temper. Which Johari window is
illustrated in the story above?
a. Neo and Kabelo have large open windows.
b. Neo's hidden window is smaller than Kabelo's hidden window.
c. Kabelo's hidden window is larger than his blind window.
d. Kabelo's blind window and hidden window are large.
e. Kabelo's blind window is large and his open window is large.
f. Neo's open window is large and her hidden window is small.

1. (b) (c) (d)

2. (a) (d) (f)
3. (b) (d) (f)
4. (c) (e) (f)
5. (b) (c) (f)

17. At a cocktail party, Charles notices a group of people whom he does not know at all. He joins this group and
converses easily with his “newly found friends”. Before long, they all know about his wife’s unfaithfulness and his
impending divorce. According to the interpersonal needs theory developed by Schutz, it can be said that Charles is
a/an ................... person.
1. adaptable - social
2. oversocial
3. sociable
4. overpersonal
5. openhearted

18. How many of the following statements about the need for control - identified by Schutz - are true? The need ...
a. for control is the desire to successfully manage both events and people.
b. for control is the desire to sometimes let others take control.
c. to be controlled, is very strong in a democrat.
d. to control others is very strong in an autocrat.
e. to find a balance between controlling and being controlled is illustrated in an abdicrat.

1. one
2. two
3. three
4. four
5. none

19. Read the following scenario to decide which kind of behaviour is being displayed therein.
You have been working at your new place of employment for 7 months. The director of the company recognises your
potential and sends you on an advanced training course which the company pays for. A week before the
examination has to be written, you approach the human resources manageress to ask for a day’s paid leave to write
the exams. She refuses and tells you to take unpaid leave. You make an appointment to see the director telling him
that you think it is only fair that you be given a day’s leave to write the examination for the course that they had told
you to do.
You are displaying ................... behaviour.
1. aggressive
2. adaptable
3. autocratic
4. arrogant
5. assertive

20. Goffman refers to the roles that we play during the course of a day, and the masks that we put on for each of
these roles, as ...
1. persona.
2. impressions.
3. self-concept.
4. staging.
5. scripts.

21. “Group forming is not necessarily without “hiccups”. But sometimes “hiccups” are necessary for the
cohesiveness of the group”. To which stage (of the formation of groups) does the above statement refer?
1. The initial establishment of a group.
2. The decision to cooperate with leadership.
3. The establishment of norms and values.
4. Differences of opinions and goals.
5. The discussion and ultimate reaching of goals.

22. Communication networks are defined as …

1. an essential ingredient for interaction.
2. recurring patterns of interaction.
3. a group’s ability to accomplish a task.
4. receiving of feedback relating to problems.
5. the transmission and receiving of messages.

23. The ……… network sometimes functions without central leadership.

1. wheel
2. Y-
3. circle
4. chain
5. square

24. Leadership is defined as …

1. a person with the ability to influence the members of a group.
2. any behaviour that facilitates group task accomplishment.
3. bringing about changes in the attitudes and actions of others.
4. being able to guide people to accept certain viewpoints.
5. the pointing out of the advantages and disadvantages of projects.

25. Leadership styles differ greatly and are interdependent with personality traits of leaders. Which leadership
style is in accordance with solving a crisis situation?
1. democratic
2. authoritarian
3. laissez-faire
4. libertarian
5. guidance

Assignment 02: CLOSING DATE 17 September 2018 UNIQUE NUMBER: 802335

1. When a speaker explains to the audience how something works, the purpose of the speech is …
1. entertaining.
2. persuasive.
3. demonstrative.
4. informative.
5. educational.

2. Analysing an audience according to their ………. characteristics, will help a speaker determine their values,
attitudes and beliefs and anticipate how they might react to a certain topic or argument.
1. sociographic
2. psychographic
3. ethnographic
4. biographic
5. demographic

3. I want my audience to know what the three basic steps in preventative dicine are, is an example of a .......... for
an informative speech.
1. specific purpose
2. subject area
3. main point
4. general purpose
5. topic statement

4. There are four goals that a speaker should try to achieve in the introduction to a speech. One of these goals
………. entails that the speaker reassures the audience that he or she shares their interests.
1. capturing their attention
2. establishing credibility
3. canvassing support
4. stating the purpose of the talk
5. establishing rapport

5. Which organisational pattern would be the most effective for arranging the main points in a speech with the
specific purpose, “To inform my audience about the steps involved in a successful job interview”? The ..........
order.
1. cause and effect
2. topical
3. spatial
4. chronological
5. problem and solution

6. Supporting materials that are typically used in informative talks include …

a. demonstrations
b. statistics
c. comparisons
d. examples
e. quotations

1. (a) (c) (d)

2. (b) (e)
3. (a) (b) (c) (d) (e)
4. (b) (d) (e)
5. (a) (c)

7. In the ………. step of Monroe’s motivated sequence, the speaker presents a solution to an identified problem.
1. attention
2. need
3. satisfaction
4. visualisation
5. action

8. You represent a church group that tries to help destitute families. When preparing an oral presentation to a
group of businessmen, you summarise the body of your talk in the following way:
This is the coldest winter we have had in several years. Thirty-five families in our parish have insufficient food and
clothing. Several face eviction because they can no longer pay the rent due to the retrenchment of the breadwinner.
Many of the children in these families stand on street corners and beg from passers by. It is within your power to
help us put these families back on their feet. Please do so before they turn to criminal activities in order to survive. A
member of your family could become a victim. This summary is the preparation for a/an .......... talk.
1. informative
2. persuasive
3. instructive
4. emotional
5. entertaining

9. When Sally had to give a presentation to a group of high school pupils about the different major subjects they
could take, she decided to divide her speech into equal subtopics based on the number of faculties in the
university. This organisational pattern is known as the .......... order.
1. chronological
2. topical
3. problem and solution
4. cause and effect
5. spatial

10. .......... are sounds and words that speakers use when they hesitate or are not sure of the right word.
1. Verbal transitions
2. Vocal interferences
3. Verbal insertions
4. Verbal intermissions
5. Vocal adaptors

11. Which of the following options accurately describe the mass communication process? Mass communication ...
a. is mediated
b. is a meaningful exchange of messages
c. involves the use of complex technology
d. involves a team of communicators
e. involves large audiences

1. (a) (b) (c)

2. (a) (c) (d) (e)
3. (b) (d) (e)
4. (c) (e)
5. (a) (b) (d)

12. Which function of the mass communication process refers to the ability of the mass media to communicate
norms and values to the recipient of mass communication messages?
1. correlation
2. surveillance
3. cultural transmission
4. entertainment
5. interpretation of the environment

13. Which theory explains that the media effectively limit the range of opinions available to the public? The ……….
theory.
1. agenda-setting
2. spiral of silence
3. magic bullet
4. two-step flow
5. uses and gratifications

14. Which theory explains the role of the media as gatekeepers of news? The ………. theory.
1. spiral of silence
2. magic bullet
3. two-step flow
4. agenda-setting
5. uses and gratifications

15. The concept of “media determinism” implies that the medium …

1. is an important component in the mass communication process.
2. is the technical or physical means to transfer messages.
3. is not a “neutral container” of messages.
4. plays an influential role in the understanding of messages.
5. influences the structure of a society and people’s experiences.

16. The phrase “the medium is the message” refers to …

1. the development of new technologies.
2. repeatability of messages.
3. the structure of attitudes and perceptions.
4. revolutionary changes.
5. the electronic age.

17. McLuhan’s views on hot and cool media refer to the …

1. degree of participation, commitment and involvement of recipients.
2. degree of participation, commitment and involvement of communicators.
3. value of messages and their newsworthiness.
4. role of gatekeepers and their influence on recipients.
5. role of print media compared to the role of electronic media.

18. The function of gatekeeper is one of the main functions of the mass communicator. Which one of the
following factors may not act as a constraint to the gatekeeper?
1. Advertisers who pay for what they want to be covered.
2. What the editor or producer considers to be worthwhile.
3. What the government may do to them.
4. The constitutional right concerning the freedom of the press.
5. Whether there is enough time and space to cover an aspect.
19. A study investigating how the media is used as a source of information among rural people found that rural
people rely more heavily on their “educated” neighbours for information, than on television and newspapers. The
………. theory explains the above results.
1. agenda-setting
2. cultural transmission
3. spiral of silence
4. uses and gratifications
5. two-step-flow

20. If one says that the media messages directed at a particular audience would have a predictable effect on that
audience, one would be stating the basic assumption of the ………. theories.
a. magic bullet
b. hypodermic needle
c. stimulus-response
d. effect

1. (a) (b)
2. (b) (c)
3. (c) (d)
4. (a) (b) (c)
5. (a) (b) (c) (d)

21. Which of the following are examples of persuasive messages?

a. a T-shirt with a products name printed on it
b. a discount coupon for a product in the supermarket
c. the packaging of a bottle of perfume for women
d. the shopping channel on television
e. a free gift when one purchases more than R200 of make-up.

1. (b) (d)
2. (a) (c)
3. (a) (b) (c) (d) (e)
4. (a) (b) (e)
5. (c) (d) (e)

22. Philosophical rhetoric …

1. concentrated on the stylistic aspects of oratory in order to sway an audience’s emotions.
2. allowed audience members to interpret the message within their own circumstances.
3. relied on one-sided arguments to persuade audience members to change their attitudes.
4. used any means or method to manipulate and deceive audience members.
5. emphasised the importance of actual speech delivery instead of speech preparation.

23. Advertising an organisation’s products or services is an example of ………. organisational communication.

1. internal
2. lateral
3. downward
4. external
5. upward

24. The ………. approach to organisational communication emphasises the importance of work satisfaction and
personal happiness of employees.
1. systems
2. classical
3. human resources
4. human relations
5. cultural
25. ………. refers to the way in which the public perceives an organisation.
1. Organisational culture
2. Corporate image
3. Corporate identity
4. Organisational climate
5. Corporate personality