Marketing
Marketing
Marketing
A Product Proposal
DAANBANTAYAN CAMPUS
In Partial Fulfillment
JESSICA ARANETA
AIZEL PARPADO
JUSTINE ROSELLOSA
COURTNEY FLYNN SINADJAN
APRIL 2024
Chapter I
INTRODUCTION
Plastics bottles stick around in the environment for ages, threatening wildlife and
spreading toxins. Plastics bottles also contributes to global warming our reliance on
plastic therefore prolongs our demand for these dirty fuels. It cannot be denied that most
of the problems including the issue of plastics towards our environment are cause by
humans due to a fact that from time to time we uses plastics, different type of plastics
such as food packaging or plastic bags down to plastic bottles and etc.
The issues of plastics now is one of the major problem everyone is focusing now
including the people behind this to find a solution or to resolve this big problem that is
why many rules are being implemented in order to help reducing plastic wastes. The
researchers aim is to find another way to help lessen the plastic wastes specifically any
sort of empty bottles, thus, the researchers create an idea of forming empty bottles into a
Spending huge amount of money on buying classy yet easily worn purses when
you can create and customized your own purses at home with the use of any sort of
empty bottles. This product is called “mini purse" teaches people on becoming more
creative and skillful to their own plastic wastes. Since the main material of this product
are empty bottles then the process of recycling is also taking part of this and instead of
throwing those empty bottles knowing that plastics takes a lots of time for decomposing,
why don't forming them into a new and creative product that could be used by everyone.
This mini purse main goal is to help environment to decrease the pollution in the air and
The utilization of empty bottles as a material for crafting mini purses poses both
opportunities and challenges. While recycling these bottles can contribute to waste
reduction and creative reuse, there are several key issues that need to be addressed:
sustainability?
4. What is the potential demand for mini purses made from recycled plastic
scalability?
The result of this research paper will hopefully benefits the following:
To the Government: The findings of this research paper will help the
government in order for them to think or to have another better idea on how to control the
plastic wastes.
To the Community: This research paper will give an idea to all the residents in
the community on how they can make their empty plastic bottles at their home into a
useful one.
To the Researchers: They would have the exact and concrete information needed
Research Local
Research at the University of the Philippines Diliman has explored methods for
fibers that can be woven into textiles or used to create products like bags and purses. The
researchers aimed to find an eco-friendly way to repurpose plastic waste while also
creating a sustainable source of textile fibers. Their method involved chemically treating
the PET bottles to break them down into smaller polymer chains that could then be
extruded into fibers. The resulting fibers were found to have properties suitable for
Plastic Bank, an organization that aims to reduce plastic waste and provide
opportunities for the underserved, has partnered with various communities in the
Philippines to collect and recycle plastic bottles. Some of the recycled plastic is used to
create accessories like bags and purses through their partnership with companies like
Lush Cosmetics. The concept behind Plastic Bank is to create a circular economy by
turning plastic waste into a valuable resource, while also providing income opportunities
for people in poverty. Communities can exchange collected plastic waste for money,
goods, or digital tokens. The plastic is then recycled into new products like bags and
The Filipino fashion brand Rags2Riches has been incorporating recycled plastic
bottles into their products, including handbags and purses. They work with local
communities to collect and recycle the plastic bottles. Rags2Riches aims to provide
sustainable livelihoods for artisans from poor communities while also promoting eco-
friendly fashion. Their process involves shredding and melting down the plastic bottles
into fibers that can be woven into textiles. These upcycled materials are then used to
The Filipino social enterprise Anthill Fabric Gallery creates eco-fabrics and
products, including bags and purses, from recycled plastic bottles. Their goal is to reduce
plastic waste while also creating sustainable employment opportunities. Anthill's process
involves collecting and sorting plastic bottles, then shredding and melting them down
into pellets. These pellets are extruded into fibers that can be woven or knitted into
fabrics. The resulting eco-fabrics are used to create fashionable yet environmentally-
in the Philippines who have been exploring creative ways to upcycle plastic bottles into
fashionable and functional products like purses and bags. Many of these initiatives aim to
plastic bottles into intricate designs for bags and accessories (SunStar Bacolod, 2019).
Research Design
The research design being used in this study is a descriptive survey. It aims to
The target participants for this survey would likely be people who frequently
products. Ideally, the participants would be a diverse mix of ages, genders, and preferred
Instruments
concept of a mini purse made from recycled plastic bottles. Questionnaires are ideal for
this type of study because they allow you to reach a wider audience and collect a large
Gathering of Data
Eligible individuals were provided information on the aims of the research and
freely consented prior to data collection. Consenting participants received the final
from multiple viewpoints. Participants could refuse to answer any questions felt overly
the responses while keeping personal information confidential. The numbered data was
The following were the statistical treatments used in the gathered data:
Formula:
f
P= x 100 %
n
Where:
% = percentage
f = Frequency
This product is focuses on reducing plastic wastes through recycling all the empty bottles
of lotion and creating them into a new and creative product that will benefit to everyone
not just in humans advantage but also in the environment by recycling and creating the
Table of Responses
QUESTION YES NO
1. Do you currently carry a 31 (86.1%) 5 (13.9%)
purse or bag?
2. If yes, 8 (23.5%) 11 15
what type (32.4%) (44.1%)
of purse or
bag do you
typically
use?
(Select all
that apply)
VERBATIM PRESENTATION
7. Do you have any concerns about using a mini purse made from recycled plastic
bottles? (Open-ended)
Respondent 1: No
Respondent 2: None
Respondent 3: No
Respondent 4: Nothing
Respondent 5: While using a mini purse made from recycled plastic bottles is a positive
Respondent 6: No
Respondent 7: My main concern would be whether the purse is durable and can hold up
over time.
Respondent 11: By recycling a plastic bottles we create a healthier planet for ourselves
Respondent 12: No I think it’s good since we are helping the environment
Respondent 18: By recycling a plastic bottle we can help keep the environment clean
Respondent 20: Its flexibility: if it can fit a lot when its size is small just like how small
Respondent 1: Yes
Respondent 2: Yes, because its eco-friendly and we can help our country from being
polluted
Respondent 3: Many people would indeed feel proud to carry such an item for several
reasons.
Respondent 4: Yes, I am proud to carry a mini purse made from recycled plastic bottles
it's because we can reduce the waste and help our environment.
Respondent 5: Yes, as I always appreciate a handmade work, and I love people's artistic
Respondent 6: Yes
Respondent 7: Yes, since this product is made from recycled plastic bottles, it is such a
nice feeling that you are carrying or using such a product made from recycled materials
because, in such a way, you are able to help lessen the plastic waste.
Respondent 8: Depends
Respondent 11: Yes, because it is an eco-friendly purse or bag, and I think it feels so
comfy to carry.
Respondent 15: Of course, so people can see how artistic and eco-friendly you are.
Respondent 16: Yes, since purchasing it means we are helping the nature in reducing
Plastic waste
Respondent 17: Yes I would be proud if the design is good and the price is also not bad
Respondent 18: Yes, by carrying a recycle materials can make me proud, cuz I know I
Respondent 19: Yes I would be proud since I’m helping the environment from plastic
waste
Respondent 22: Yes, by carrying a recycle materials you can decrease the resources used
Respondent 23: Yes, because in that action of mine I can be a role model for everyone to
be eco-friendly.
Respondent 27: Yes, because it feels like nakatabang kas problem sa pollution
community-is being-paid-to-recycle-plastic/
Esquire Philippines. (2018, July 24). PET project: Turning plastic into eco-
pet project-91234782
Gomez, J. (2019, August 5). UP researchers turn plastic waste into clothing
https://www.philstar.com/other-sections/education-and home/2019/08/05/1941687/up-
researchers-turn-plastic-waste-clothing-fiber
Nace, T. (2018, April 10). This Filipino company is turning plastic waste into
https://www.forbes.com/sites/trevornace/2018/04/10/filipino-company-plastic-waste-high
https://www.sunstar.com.ph/article/1804550/Bacolod/Lifestyle/Siaynons-turn-plastic-
bottles into-bags