Capstone Project 2022-2023

Final Report

Title of the Project:

Moderating Effect of Personality types between Online

Engagement and Job Pursuit Intention - A Study in IT
Sector

Submitted by:

Name of Faculty Name of the

Guide: Student:
Designation: Roll No.:
Program:
Batch:
Semester: III

Institute for Technology and Management

Plot No. 25 / 26,
Institutional Area, Sector –
4, Kharghar, Navi Mumbai
 CERTIFICATE FROM THE FACULTY GUIDE

This is to certify that the Project Work titled …………………………………………………………

---------------------------------------------------------------------- is a bonafide work carried out by

Mr./Ms ,…………………………………………….
Roll No……………………………………………………….., a student of PGDM program

2021-2023 of the Institute for Technology & Management, Kharghar, Navi Mumbai under my

supervision & guidance.

Signature of Guide :

Name of Guide : Dr/Prof.

Designation : Dr. Professor / Associate Professor, Assitant Professor, ITM Kharghar

Date: Place: Kharghar, Navi Mumbai

 ACKNOWLEDGEMENT

Execution of a project of this nature is impossible without active support from the faculty
guide and professors of the Institute. I would like to express my sincere gratitude to my guide
Dr/Prof………………… for his/ her active guidance throughout the last three semesters of
the project duration. I would specially thank my family and colleagues for their support.
Also, I would like to thank all the people who participated in the survey for data collection,
without which the completion of the project would never have been possible.

I also extend my sincere thanks to all those who directly and indirectly helped me to
complete the project.

Last but not the least, I would thank Almighty God for giving me the strength and wisdom to
undertake this project and successfully complete it.

Name of the Student ……… Signature of the Student……………

 Abstract

IT sector in India which has 56% of the global outsourcing market size is a rapidly growing
urban infrastructure sector. This sector contributes a largest share in Total Indian Service
exports which is 45%. IT sector is the largest private sector employer which provides 3.7
million jobs across the globe and contributes 9.3% of India's GDP. Govt. of India is working
towards the improvement of the infrastructure, which shows that it might be a reason of
obstacle in the path of Make-In-India. Adequate attention was not given to the Indian IT
industry with respect to Global IT industry, for which it is observed that the study and
research regarding Indian IT sector is still relatively inexperienced. However, to overcome
this and to make successful IT sector in India, we need to understand the importance and
build the development of IT in India as IT sector in developing countries. The country today
is turning towards digital India with consistent innovation in products, process and business
models that can deliver enhanced value to the clients to remain as an excellent business
centre for IT industry. If it improves with the help of Make-In-India initiative India can
remain in the leadership position in the global market and can provide highest volume of
employment and career growth opportunities in India.

In today's digitalized world, engagement is dominated by virtual engagement through online

social media networking platforms (SNPs) such as Facebook, Instagram, Twitter, LinkedIn
etc. Users create their profiles on these platforms and use them to engage and interact both at
the personal and professional level. These platforms serve as a medium where users meet
other people based on common interests and beliefs. The motivational condition for job
pursuit has appeared to contrast between employment with different qualities, however, its'
connections with personality traits and online engagement have less frequently been
examined. The engagement was anticipated to be an important aspect of personality factors
and sub-factors, which matches its full of feeling and inspirational components, to be specific
Emotional Stability and more invigorated types of Extraversion and Conscientiousness.

With the above backdrop the current study aims at finding out the moderating effect
personality types between online engagement and job pursuit intention with special reference
to IT Sector. By incorporating both, psychological and technological perspectives, this study
aimed at examining the relationship between personality traits, online engagement, and job
pursuit intentions. Primary data is collected by a validated questionnaire from potential job
seekers in India. SPSS is used for data analysis techniques. Results of this study may benefit
participants to explore their personality as a job seeker and how it may act leading to
interaction with companies they are interested in, on social networking platforms/ sites
through company social media pages which will help them to take a decision to apply to
online job advertisements. This study may also help companies to link the relevant content
for different personality types i.e. the study will also provide an idea what companies should
post on their social networking platforms/ sites, so that right prospective future employees are
engaged and attracted to apply to their organization. The research has also limitations and
implications which are discussed at the end.
 INDEX
Content Page No.

Front Cover Page I

Certificate from the Faculty Guide II

Abstract III

Objective of the study Acknowledgement IV

Acknowledgement V

Table of Contents VI

Chapter 1 Introduction 1 - 20

1.1 Social networks and social media

1.2 Types of social media platforms

1.3 Social media marketing

1.4 Advantages of social media marketing

1.5 Uses of Social Media

1.6 E-Commerce

1.7 Types of E-Commerce

1.8 Uses of E-commerce

1.9 Online marketing and purchasing

1.10
Statistics and Facts of E-commerce
1.11
SWOT Analysis
Chapter 2 21 - 36
Literature Review
Chapter 3 37 - 47
Research Methodology
3.1
Types of Research methodology
3.2
Questionnaire
3.3
Sample size
3.4
Choice of Data Analysis Techniques & justification for use of Data analysis
 technique
Chapter 4 48 - 73
Data Collection, Analysis & Interpretation
4.1 Type of data required

4.2 Sources of data

4.3 Descriptive statistics (Details of data collected)

4.4 Processing of data for analysis

4.5 Analysis of data

4.6 Consolidation and Representation of results and analysis

4.7
Discussion of results and interpretation of results
Chapter 5 74 - 85
Recommendations & Conclusions
5.1
Summary and conclusion
5.2
Recommendations
5.3
Limitations
5.4
Scope for future study

References

Appendix*
Note (Contents of Appendix) *
1) Copy of survey questionnaire / interview questions
2) Brainstorming session / expert opinion / discussion points/ questions if any
 LIST OF FIGURES
Chapter No. Contents Page No.

Fig.1 GDP distribution pie chart

Fig.2 CAGR over past 5 years
Fig. 3 Market share among the top 10 IT companies in India
as on 19/09/2018
Fig. 4 Sales Turnover in FY 17-18 for top 10 IT forms in
India
Fig. 5 Net Profit in FY 17-18 for top 18 firms in India
Fig. 6 Market size of IT industry in India
Fig. 7 Market size by 2020
Fig. 8 Global locations of TCS
Fig. 9 Manpower of top 4 IT firms in India in FY 17 and FY
18
Fig. 10 Market size of IT industry in India 2019
Fig. 11 Expectation on IT industry in revenue
Fig. 12 Diverse Industry segments
 ABBREVIATIONS
IPO Initial Public Officer
IDBI Industrial Development Bank of India
ISBS Integrated standard Banking System
EFT Electronics Fund Transfer
 List of Tables
Chapter No. Contents Page No.
Table 1 CAGR for last 5 years
Table 2 Market CAP and Market share among top 10 IT
firms in India
Table 3 Sales Turnover in FY 17-18 for top 10 IT firms in
India
Table 4 Net Profit in FY 17-18 for top 10 IT firms in India
Table 5 Market size of IT industry in India
Table 6 Comparison of TCS with its competitors
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