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Shilpy MM

The document provides a summary of experience and qualifications for Shilpy Mishra. She has over 18 years of experience in marketing, sales, and consultancy for pharmaceutical companies. Her experience includes roles in product management, branding, strategic planning, and marketing communications.

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50 views2 pages

Shilpy MM

The document provides a summary of experience and qualifications for Shilpy Mishra. She has over 18 years of experience in marketing, sales, and consultancy for pharmaceutical companies. Her experience includes roles in product management, branding, strategic planning, and marketing communications.

Uploaded by

cakhilesh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Ms.

Shilpy Mishra
Email: [email protected]
Mobile : +91 783 873 5938

SUMMARY OF EXPERIENCE

More than eighteen years of experience with top notch companies like AstraZeneca, Zydus Cadila,
Guidepost (Johannesburg) having handled key positions in Marketing, Sales, Consultancy have developed
concepts & strategies leading to huge profits and cost savings; rewarded many times for performances in the
companies worked for. During these years I have conducted and attended major conferences in India and
abroad. I have handled nearly all therapeutic segments :like dermatology, paediatrics, neurology, oncology,
orthopaedics , general products and OTC.

KEY STRENGTHS

Product Management, Branding Lead Generation Strategic Planning


Marketing Communications Market Research Analytical Skills
Social Media Marketing Campaign Management Team Management

EXPERIENCE DETAILS

03/2022- Till date, Marketing Manager-APAC, Tech Care For All, New Delhi
 Directly responsible for all aspects of Marketing which involves scaling up
aggressively into the Pharma, Medical Device, Biotech & Diagnostic companies and Hospitals
 Making strategies for increasing brand sales value of Pharmaceutical and Med. Device companies
 Develop and execute a comprehensive route plan aimed at identifying top opportunities
 Expanding the business to new and existing accounts in the South Asia Region
 Implementing marketing campaigns from ideation to execution
I
05/2016- 03/2022, Consultancy in Brand Management (Pharma and Healthcare companies in
Marketing)
 Aid clients in developing launch strategies
 Formulate brand and market strategies
 Suggest organizational structure and support market research
 Coordinate with clients and internal teams
 Managed social media strategies across channels

06/2012-04/2016, Director Marketing, SABS KPO, New Delhi (Handling Pharma portal with
MNCs)
 Launch Strategy for new and innovative products
 Develop and execute promotional and communication campaigns that target multiple channels for
diverse patient populations.
 Responsible for strategies that improve business operations: Sales forecast, Budgeting, Pricing,
advertising and campaign spend, profit and loss of the entire portfolio
 Working closely with the international advisory board – including Ambassadors, Cambridge
University Professor and key international corporate executives
 Relationship building activities including National Conference on Innovation & Markets, including
hosting Gurus like Mr. Sam Pitroda for the event.
 Corporate development: Connecting with the Key Opinion Leaders of Leading Hospitals

08/2011-06/2012, Group Product Manager, Morepen, New Delhi


 Setting marketing direction: Lead development of Marketing strategy on different brands.
 Guide & oversee development of annual marketing plans including product strategy, positioning,
pricing strategy and marketing programs
 Responsible for delivery on revenue & marketing spend targets.
 Planning, tracking & reviewing systems, follow-up through implementation, track to ensure delivery
on budget
 Train marketing team in tracking response to major promotion & evaluating efficacy, cost/benefit for
key marketing programs.
 Defining direction for future business, develop long term new product pipeline.
 Identifying & working on market development opportunities
11/2008-06/2010, Product Manager, Ozone Pharmaceuticals, New Delhi
 Analyzing the market and competition to identify opportunities, threats & key issues.
 Developing marketing strategies & programs to address key issues.
 Developing innovative & informative promotional programs for augmenting Field Force detailing
efforts.
 Controlling & monitoring expenses to maximize return on investment.
 Co-ordinating across the Field Force and other departments to resolve various product related
issues from time to time.
 Responsible for sales forecast, promotional and advertising spend
 Tracking, analyzing and reviewing the performance of the regions against targets; investigating
problems and working out solution.
 Extensive fieldwork across the country to understand the market and evaluate implementation of
strategies and monitor key competitor activities.

01/2008-03/2008, Product Manager, Zydus Cadila, Ahmedabad


 Market SWOT Analysis and creating strategies
 Program Management to address key issues relating to Hospital Promotion.
 Conducting promotional programs in leading hospitals of the city.
 Successful Product Launch
 Organizing and Participating in National and International Conferences

05/2005-01/2008, Product Manager, in Ochoa Pvt Labs-New Delhi


 Develop marketing strategies & innovative programs for launching key brands.
 Develop innovative & informative promotional programs for augmenting Field Force detailing efforts.
 Responsible for Product launches, Performance monitoring, competitor intelligence.

04/2002-04/2005, Territory Business Manager, AstraZeneca-Sales and Marketing,Bangalore


 Successfully promoted brands in Kolkata
 Exceeded and achieved sales target that led to satisfactory growth of the region.
 Relationship building with Key customers

EDUCATION & EXECUTIVE DEVELOPMENT

 2000 – 2002 MBA (Marketing & IT), Kirloskar Institute of Advanced Management Studies,
Karnataka (qualified CAT in 2000).
 1996 – 2000 B.Pharm (Spl. ‘Dosage form and Design’-2000), Rohilkhand University, UP,
India
 2002 – 2008 Several Management Trainings (Leadership, Strategy, Marketing etc)
 2020 The Complete Digital Marketing Course
 2020 Google Digital Garage –Digital Marketing

KEY ACHIEVEMENTS

 Best Product Manager –OCHOA LABS Won a Trip to Paris


 Ranked # 1 in the country, MD’s circle of Excellence Award - ASTRAZENECA
 Certificate of appreciation from HR Showed a saving of 2 crores- ASTRAZENECA
 Certificate of appreciation and cash award for brand positioning strategy- ZYDUS CADILA
 Certificate of appreciation and cash award for Digital campaign execution that generated revenue for
over 20 lakhs – TECH CARE FOR ALL

PERSONAL DETAILS
th
Date of Birth: 08 May 1978
Marital Status: Married
Permanent Address: 3, Harsukh Apartment, Sector 7, Dwarka-110075
Languages known: English, Hindi, Bengali, Tamil

Shilpy Mishra, (New Delhi)

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