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    The Recreators - Shri Ram College of Commerce

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    Naman Gulati

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    © All Rights Reserved
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    The Recreators - Shri Ram College of Commerce

    Uploaded by

    Naman Gulati
    7 views8 pages

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    The Recreators_Shri Ram College of Commerce

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    7 views8 pages

    The Recreators - Shri Ram College of Commerce

    Uploaded by

    Naman Gulati

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 8

    HEALTHFIRST

    MED 1

    The Recreators

    Shri Ram College of Commerce


    Khushi Jain (+91 95993 38947)
    Preksha Jindal (+91 91493 19085)
    Namya Jindal (+91 70115 65015)
    1
    PROBLEM
    STATEMENT

    1. Present the possible implications of the HFM


    coins on the growth of the company and
    what can they build out of it.
    2. Suggest some ideas Healthfirst MED can
    implement in order to have an edge over its
    competitors?

    2
    IMPLICATIONS OF
    HFM

    CUSTOMER ACQUISITION STRATEGIC ACTION GLOBAL EXPANSION

    After transforming the healthcare


    Since one coin is worth one segment in the Indian market, we
    rupee, the customer will be Introduction of marketing will venture into the foreign sphere
    compelled to place further tactics such as starting a 50 with our Sata Coin system through
    orders. This has been evident cent credit after five orders mergers and acquisitions with a
    vision to become the leading brand
    by our sales and growth curve or more inside a month.
    in affordable and accessible
    since we first opened healthcare across communities

    3
    REVENUE BUILDING
    IMPLICATIONS
    It is a benefit that the HFM coins can be used to order on the

    OF HFM Sata's other company activities, increasing business sales


    across all domains, nurturing growth of all brands and creating
    several prospects for revenue production

    CENTRALISED SYSTEM
    A centralised Sata Coin system will enable the user to earn
    and expend these coins on any of the company’s business
    operations, thus enabling intra business transactions and
    boosting sales. They will revolutionise the financial industry

    AUGMENTED SALES
    Since HFM coins give customers access to things at a discount,
    our sales will rise in comparison to those of our rivals

    4
    COMPETITOR
    ANALYSIS
    Online Pharmacy HealthCare Doctor HealthCarre HealthCare
    Online Orde Lab Test Ayurveda Section Business Model Insurance
    firm Product Sale Consultation Devices packages

    Medlife
    Y Y Y Y Franchise Y Y

    Netmeds Y Y Y Y Y Franchise Y

    Business
    1Mg Y Y Y Y Y Y Y Y
    Model

    Pharmeasy Y Y Y Franchise Y

    SOURCE: COMPANY WEBSITE

    5
    OUR
    STRATEGIES REVENUE STRATEGIES
    ADVERTISEMENT

    Advertisement Model will make a significant


    contribution to revenue generation. The
    advertisements come from a variety of
    LONG TERM STRATEGIES stakeholders, including diagnostic centres,
    insurance companies, pharmaceutical companies,
    banks, and companies that make products for the
    healthcare industry

    ONLINE TO OFFLINE (O2O) ECONOMICAL DRUGS PROFIT MAXIMISATION


    Setting up kiosks across the nation would Introduce a program to get medicine franchise at low Following the commission model will
    allow Healthfirst MED to enter both the cost- to create healthcare accessible , understandable enable the company to receive
    and affordable HFM can affiliate business opportunity
    online and offline markets, which will help commission for each kind of medication or
    under a program under which it’s workers will be
    the company become a market leader in responsible to empower patients in their territory to healthcare delivery goods sold. The
    the healthcare industry have access to HFM’s healthcare services predetermined commission % will be
    determined by the state of the market
    6
    OUR Promotion
    Healthcare camps and drives -’Slogans and campaigns

    STRATEGIES
    like "swasth tan aur swasth mann rahe jagruk jan
    jan" are wonderful ways to spread fundamental
    knowledge of health and hygiene and win over clients.

    Boosting Delivery Mechanism


    Services
    We may begin providing exceptional emergency
    Collaborating with cloud-based clinic management delivery of drugs by developing a three-way chain
    service providers to give consumers access to an system between the buyers, suppliers, and the
    interactive doctor-patient web application that allows distribution network
    for direct patient-provider communication

    By giving customers access to doctor consultations, lab Delivery


    tests, and door-to-door purchases of medications and
    health products, you may provide a holistic solution for
    Introducing Express Delivery mechanism
    your audience. It is possible to identify the disease
    using an algorithm based on 22 parameters and 1. Verifying Prescription
    prescribe medications for it. We will advertise the 2. Inventory check
    pharmaceutical companies that give us commission in 3. Packaging
    order to satisfy our customers and grow our business 4. Delivery
    7
    COMPANY STATISTICS
    200

    Sales Profit
    150
    Assuming the initial Sales to be 70 Lakh After successful implementation of the
    and taking relevent assumptions iwe strategies, the business can run flawlessly
    expect asales of worth Rs 1 Crore after increasing profits by 100% especially after
    implementing our strategies 100 the COVVID-19 pandemic

    Advertisement 50 Cost
    The expenditure on Advertisement is We assumed the costs to be 20 lakhs but
    assumed to be only 10 Lakhs but post with our stretegies the cost for the
    implementation of our strategies the organisation would increase to 30 lakhs.
    advertisement expenses will increase by 0 However, the increase can easily be
    Sales Advertisement Profit Cost
    100% managed with the increased profits

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