WELCOME TO TIMS

DIGITAL MARKETING
 DIGITAL MARKETING

Digital Marketing ,also called online marketing ,is the promotion of

Brands to connect with potential customers using the internet and

Other forms of digital communication.

As a word says marketing efforts using internet + electronic device .

BENEFITS OF DIGITAL MARKETING

I. Global Reach.
II. Lower Cost.
III. Quantifiable Results.
IV. Easier personalization.
V. More connection with customers.
VI. Easy and convenient conversions.
VII. 24*7 Marketing Approach
 WHAT DIGITAL MARKETING CONSIST?

1 Graphics

2 Web Development

3 Search Engine Optimization(SEO)

4 Social Media Marketing

5 Google Ads

6 E-Commerce(Amazon , Flipkart)
What is Website?
A WEBSITE IS A COLLECTION OF MANY WEB PAGES
TYPE OF WEBSITE
• Static Website
• Dynamic Website
Different Types of Websites
• NEWS AND MAGAZINES • E-COMMERCE
• BLOGS • INFORMATIVE
IP= INTERNET PROTOCOL
URL= UNIFORM RESOURCE LOCATORS.
EX:https://www.google.com/search?q=digital+marketing..................................
WHERE:- HTTPS= HYPER TEXT TRANSFER PROTOCOL
S MEANS SSL = SECURITY SOCKET LAYER
WWW= WORLD WIDE WEB
GOOGLE= WEBSITE NAME
.COM= DOMAIN NAME
DNS= DOMAIN NAME SYSTEM/SERVICE
BINARY LANGUAGE= A binary code represents text, computer instruction or
any other data using a two-symbol system. It means there are only 2 possible
values :0 and 1.Binary information is sometimes also referred as machine
language .
DNS:-DOMAIN NAME SYSTEM
DOMAIN:- It was a address of our website where internet user can access your website
We can purchase domain free and paid both. We purchase domain through
GODADDY,HOSTINGER,NAMECHEAP,HOSTINGER,BLUHOST,BIGROCK,A2HOSTING etc.
Here we choose domain name and it should be unique.
PAID DOMAIN:- .COM, .IN, .CO.IN, .GOV.IN, .ORG etc
FREE DOMAIN:- .TK, .ML, .GA, .CF etc

We use domain because it is easy to remember a name rather than a long string of
numbers It would be easy to enter a domain name in the search bar than a long
sequence of numbers.
HOSTING/SERVER:- Hosting is an online service that allows you to publish
your website files on to the internet. Hosting is deploy your website. It is also
known as web server. In hosting we purchase our space in the server. Web
hosting is a service of providing online space for storage of web pages.
We can purchase hosting free and paid both. We purchase hosting through
GODADDY,
HOSTINGER, NAMECHEAP, HOSTINGER,BLUHOST,BIGROCK,
A2HOSTING,URLHOSTING etc
WORDPRESS:- It s a PHP base cms which provides unlimited theme and
easy to make website for that person who dont know about coading.
like html,javascript,css etc.WordPress was released on May 27,2003 by its
founders Mike Little and Matt Mullenweg. WordPress first version 0.7 was
released on May 27, 2003.
current version:-March 29, 2023 WordPress 6.2
➢ Click on Start All
➢ Click on menu->Quick app->wordpress
➢ Enter Your Project Name
➢ After completing the downloading
Click on visit site
Ex:-Projectname.test
➢ Dashboard

Here you see quick access to everything related to your website. Your latest posts, pages,
comments, etc. Also, you can see all the updates to your theme, plugins, and WordPress here.

➢ Post

A post is just a content entry that fills most of your website.

• You can categorize your post content into categories by going to posts->categories.
• You can also add tags to a post by going to posts->tags.

➢ Media

Here all your media items like pictures, videos, audio files, etc are shown.

➢ Page

Pages are static and don’t have categories, comments, tags, etc like posts have. You can create any
number of pages you want..
➢ Comments

This section shows all the comments on the blog of your website. Here you can
approve/unapproved a comment, or even delete it.

➢ Appearance

➢ Themes
Here you see all the themes.

➢ Customize

This is the easiest way to customize your website. Here you can change the site name, background
colors, and header image, and add widgets (like a search bar, recent posts, categories, etc.)

➢ Widgets

Widgets are for adding features to your website’s footer and sidebar.
➢ Menus
You can create these menus in the “Menu” section. The menu can contain pages, categories, or other
custom links you want.
➢ Plugins
Here you can view the currently installed plugins as well as install new plugins. Browse through
various plugins and click on “Add new ” to upload a plugin.
➢ Users
This section shows all the registered users on your website. You can also edit a user’s profile in this
section.
➢ Tools

It provides you with a set of tools to make your website more user-friendly.

➢ Settings

Under settings, you can edit the main and essential information about your website like site title,
email id of your site, permalink structure, comment moderation, media upload size, etc.
 How to create POST
1. GO TO POST->ADD NEW-> ADD TITLE
 How to create PAGES
1. GO TO PAGE->ADD NEW-> ADD TITLE
 How to add THEME
1. Appearance -> Theme-> add new 2. Install & activate the theme
Create all pages that u want to add on your site
(example of timslearning menu pages)
 HOW TO MAKE MENU
➢ Appearance->menus ➢ Select Pages ,Categories & Custom links
➢ Give menu name in menuname box ➢ Add to Menu and arrange MENU
➢ Set display location where you want to show ➢ Save Menu
menu.
CREATE CUSTOM LINK

▪ CLICK ON CUSTOM LINKS

▪ URL= Give link otherwise any
character
LINK TEXT= give name that
you want to show in menu
▪ Add to menu and set it in order
CREATE SUB MENU

▪ SELECT MENU AND

DRAG IT
CUSTOMIZE THE THEME

APPEARANCE-> CUSTOMIZE
 SITE IDENTITY

It specifies basic site information . like site title , tagline & site
icon.
Site Title - Enter your site title in the text box.
Tagline - Enter a tag line matching to your site.
Checkbox will enable and disable the site title and tag line.
Site Icon - it is used as an icon for your site in the browser.
 COLOR

This option allows you to change the color of your site title.
 MENU
here you create a menu for your site.
create menu > give name of menu & select location > add items > publish..
 WIDGETS
here you set the sidebar & footer widgets
 HOMEPAGE SETTING

here you set the home and post page.

Select Button A Static Page
Select HOMEPAGE that you want to set landing page.
Select POSTPAGE where you want to add your posts.
TYPOGRAPHY

here you set the font style of all options.

• First select the option
FONT FAMILY= select font style
FONT WEIGHT= select weights
FONT STYLE= select style
TEXT TRANSFORM = select text lower &
capital style
FONT SIZE= select font size
LETTER SPACING= select space
GENERAL OPTIONS->GENRAL STYLING

GENERAL OPTIONS->GENERAL STYLING

Here u can give the Background color &
Background image.
GENERAL OPTIONS->PAGE TITLE

GENERAL OPTIONS->PAGE TITLE

Here u can disable page title
If u want to show it then u can give the
color and other editing
GENERAL OPTIONS->SCROLL TO TOP

• Select the icon

• Select the position
(left & right)
• Select bottom position
• Select button size
• Select icon size
• Select border radius
• Select background color
• Select background color
(hover)
• Select icon color
• Select icon color(hover)
 BLOG
here you set the layout for
single and entire blog
HEADER-> GENERAL

HEADER->GENERAL
Here set general option of header like
▪ STYLE= select style of header
▪ HEIGHT= select the height of header
▪ BG COLOR= select bg color
▪ BORDER BOTTOM COLOR= select border
color
▪ PADDING=set the padding
HEADER-> HEADER MEDIA

HEADER-> HEADER MEDIA

Here u can give the header video & image
▪ OVERLAY COLOR= select overlay color
▪ POSITION= select the position
▪ ATTACHMENT= select attachment
▪ REPEAT= select repeat or not
▪ SIZE=set the size
 HEADER-> MENU
HEADER->MENU
Here u can give the color to MAIN MENU , SEARCH ICON ,
DROPDOWN MENU & DROPDOWNS CATEGORIES POSTS
You can give COLOR , HOVER COLOR , LINKS EFFECT
HEADER-> SOCIAL MENU

HEADER>SOCIAL MENU
Here u enable social menu
▪ SOCIAL LINK STYLE= select link style
▪ TARGET= select the window
▪ FONT SIZE= select size of icon
▪ MARGIN= give margins between icon
After that select the social media and give
link about that social account
HEADER-> MOBILE MENU

HEADER>MOBILEMENU
Here u set mobile menu
LIKE:-
▪ LOGO SETTING
▪ BACKGROUND COLOR
▪ LINK /DROPDOWN MENU TEXT COLOR
▪ LINK /DROPDOWN MENU BACKGROUND COLOR
TOP BAR-> GENERAL

TOP BAR->GENERAL
Here u set TOPBAR General settings
LIKE:-
▪ ENABLE TOP BAR
▪ VISIBILITY
▪ STYLE (Center ,Left, Right)
▪ PADDING
▪ BACKGROUND COLOR
▪ BORDER COLOR
▪ TEXT COLOR
▪ LINK COLOR
▪ LINK HOVER COLOR
TOP BAR-> CONTENT

TOP BAR->CONTENT
Here u set TOPBAR Content

Special Tags
&nbsp = for space
<br><br> = for enter
TOP BAR-> SOCIAL MENU

TOP BAR->SOCIAL MENU

Here u set TOPBAR Social Menu settings
LIKE:-
▪ ENABLE SOCIAL
▪ SOCIAL LINK TARGET(New Window,Same)
▪ FONT SIZE
▪ PADDING
▪ SOCIAL LINK COLOR
▪ DIFFERENT SOCIAL MEDIA CHOOSE YOUR
SOCIAL SITE AND GIVE LINK OF YOUR
ACCOUNT ON THAT SOCIAL SITE.
FOOTER WIDGETS

FOOTER WIDGETS
Here u set Widgets of Footer
LIKE:-
▪ WIDGETS COLUMNS
▪ HEADING TAG
▪ ADD CONTAINER
▪ PADDING
▪ BACKGROUND COLOR
▪ TEXT COLOR
▪ BODERS COLOR
▪ LINK COLOR
FOOTER BOTTOM

FOOTER BOTTOM
Here u set Bottom Footer
LIKE:-
▪ ENABLE FOOTER BOTTOM
▪ VISIBILITY
▪ COPYRIGHT TEXT
▪ PADDING
▪ BACKGROUND COLOR
▪ TEXT COLOR
▪ LINK COLOR
▪ LINK HOVER COLOR
SIDE BAR

SIDE BAR
Here u set Side Bar Setting
LIKE:-
▪ BACKGROUND COLOR
▪ PADDING
WIDGETS
▪ HEADING TAG
▪ BACKGROUND COLOR
▪ PADDING
 How to add PLUGIN
1. Plugin-> add new 2. Search Plugin -> Install & activate it
• ELEMENTOR:- EDITOR • ULTIMATE MEMBERSHIP
• SMART SLIDER:- SLIDER • PDF & SLIP GENERATE
• POPUP MAKER/BUILDER :- • MEGA MENU
• QI ADDON FOR ELEMENTOR:-
• JOIN.CHAT:- WHATSAPP ICON
• SOCIAL SHARE
• CALENDAR
• WP-FORM/CONTACT7:- FORM MAKING
• LIVE CHAT:- LIVE CHAT
• PRELOADER:-
• WP-RESET:-
• ALL IN MIGRATION:-
• PREMIUM ADDON:-
• TEMPLATS:-
• YOAST:- ON PAGE SEO
• SMUSH:-
 HOW TO ADD USER

USER-> ADD NEW

USERNAME(REQUIRED):- Here you give the user name

EMAIL(REQUIRED):- Here you give the email of user
FIRST NAME:-Give the first name
LAST NAME:-Give the last name
WEBSITES:- Give the website name
PASSWORD:- Give your password
SEND USER NOTIFICATION:- Select notification on/off
ROLE:- Select the role
User Role:-There are five user roles:
Administrator - An administrator has full rights over a site
Editor - They deal with content section of a site. They have the right to add, delete,
edit, or publish even others posts. They can also add, delete, or edit comments.
Author - They only deal with their own posts in all manners like creating, deleting, editing,
publishing or uploading images and videos. They can delete their post, even if that
is published. They can't create a new category, they have to choose from the existing
one. Although they can add tags to their post.They can't add any page or modify it.
Contributor - A contributor doesn't have right to publish their post or page. They have to send
their post to the administrator to review. And once it is reviewed, it can't be further
edited by the contributor . They can't even upload image or videos files in their own posts.
Subscriber - Users which are subscribed to your site can log in and update their profile. They have
the authority to change their passwords when they want. They can only read posts and
leave comments on your posts.
Follower - They don't have any right. They can only read and comment on your post. They are only signed
up in your site to receive notifications every time when you update a post.
Viewer - They can only read and comment on a post.
 SETTING-> GENERAL
Site Title − It displays the name of the site in the template header.
Tagline − Displays a short sentence about your site.
WordPress Address (URL) − It is the URL of WordPress directory where your all core
application files are present.
Site Address(URL) − Enter the site URL which you want your site to display on the
browser.
E-mail Address − Enter your e-mail address which helps to recover your password or
any update.
Membership − Anyone can register an account on your site after you check this
checkbox.
New User Default Role − The default role is set for the newly registered user or
members.
Site Language:-Sets the language for the WordPress dashboard.
Timezone − Sets the time zone based on the particular city.
Date Format − Sets the date format as you need to display on the site.
Time Format − Sets the time format as you need to display on the site.
Week Starts On − Select the week day which you prefer to start for WordPress
calendar. By default it is set as Monday.
 SETTING-> WRITING
Default Post Category − select default category of post
Default Post Format − select post format to be applied to a post
Post via e-mail − This option uses e-mail address to create posts and publishes
posts on your blog through e-mail
Mail Server − It allows reading the e-mails that you send to WordPress and
stores them for retrieval.
Login Name − To create posts, WordPress will need its own e-mail account. The
Login Name will use this e-mail address and should be kept as a secret as
spammers will post links redirecting to their own websites.
Password − Set password for the above e-mail address.
Default Mail Category − It allows selecting custom category for all the posts that
are published via Post by e-mail feature.
Update Services − When you publish a new post, WordPress will automatically
notify the site update services in the box. See the Update Services on the code
for the long list of possible services.
 SETTING-> READING
Front page displays − This section is used to display the front page in any of the
following format −
a) Your latest posts − It displays latest posts on the front page.
b) A static page − It displays the static pages on the front page.
1)Front Page − You can select the actual page you want to display
on front page from the drop down.
2)Posts Page − You can select the page from the drop down
which contains posts.
Blog pages show at most − The number of posts to be displayed per
page or site. By default, it is set as 10.
Syndication feeds show the most recent − The user can view the
number of posts when they download one of the site feeds.By default,it is set
as 10.
For each article in a feed, show − This section is used to display the
post by selecting any of the following formats −
Full Text − It displays the complete post. It is set as default.
Summary − It displays the summary of the post.
Search Engine Visibility − After clicking on the checkbox, Discourage
search engines from indexing this site,your site will be ignored by the search
engine.
SETTING-> DISCUSSION
 SETTING-> MEDIA

Here You set the media size

Thumbnail size − Set the size of the thumbnail.
Medium size − Set the height and width of medium size
images.
Large size − Set width and height of larger images.
Uploading files − After checking this checkbox, the uploaded
image will be arranged into year and month based folder.
 SETTING-> PERMALINK

Common settings −Check any of the radio buttons to choose your

permalink structure for your blogs
Plain − It sets the default URL structure in Wordpress.
Day and name − It sets URL structure according to the date
and name in your posts.
Month and name − It sets the URL structure according to the
month and name in your post.
Numeric − It sets numbers in the URL structure in your post.
Post name − It sets post name in the URL structure in your
post.
Custom Structure − It sets the URL structure of your choice by
writing the desired name in the given text box.

Optional Settings- These are optional. You can add custom

structure for main category or tag URL. If your text box is empty
then default settings is used. Here you havetwo options.
Category Base − Add custom prefix for your category URL.
Tag Base − Add custom prefix to your Tags URL
HOW TO ADD BUTTON IN MENU:-
you can add menu button through two manner:-
A) FIRST MANNER:-
1)first create menu.
2)add items on the menu.
3)after adding items click on the Screen Options button
at the top . This will reveal a menu with a bunch of
options. You need to check the box next to the ‘CSS
Classes’ option.
4)after that click to expand the menu item that you
want to convert into a button.
5)here we have a option CSS CLASSES here you simply
fill the btn .
6)After that save menu and check your site. By default
you have a blue colore button . and you cant change
the color.
B)IF YOU NEED TO CHANGE THE COLOR THAN GO WITH THE SECOND OPTION.
after that save the menu u need to follow these steps
1) In css classes you give the “menu-button”.
2)after saving the menu go to the Appearance » Customize option.
3)In customize option here you get a option additional CSS.click on additional css tab and expend it.
4) you can copy and paste the following CSS code on the additional css tab.
.menu-button {
background-color:#eb5e28; //you can change color here.
border:1px;
border-radius:3px; // you can change radius also.
-webkit-box-shadow:1px 1px 0px 0px #2f2f2f;
-moz-box-shadow:1px 1px 0px 0px #2f2f2f;
box-shadow:1px 1px 0px 0px #2f2f2f;
}
.menu-button a, .menu-button a:hover, .menu-button a:active {
color:#fff !important;
}
after paste the code.in the above code you can change the values according to you.afte that click on publish button.
you can change the size of button through header option.