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Augmented Analytics: The Future of Business Intelligence

Article · May 2020

DOI: 10.5281/zenodo.3757837

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 Recent Trends in Computer Science and Software Technology
Volume 5 Issue 1

Augmented Analytics: The Future of Business Intelligence

M. S. Minu*, Zoya Ahmad**

Assistant Professor*, Student**
Department of Computer Science and Engineering
SRM Institute of Science and Technology, Chennai
Corresponding Author’s email id: [email protected]*
DOI: http://doi.org/10.5281/zenodo.3757837

Abstract
This article explores the use of Augmented Analytics with the help of Machine
Learning (ML) and Natural Processing Language (NL P) to boost Business
Intelligence (BI), data sharing and data analytics using the concept of Big
Data Analytics.

Keywords: - Augmented Analytics, Machine Learning (ML), Natural

Language Processing (NLP)

INTRODUCTION Language Processing (NLP) to enhance

Augmented Analytics is the use of Business Intelligence (BI), sharing of data
Machine Learning (ML) and Natural and Data Analytics. Augmented analytics
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 Recent Trends in Computer Science and Software Technology
Volume 5 Issue 1

tools can be integrated by Data Analytics valuable developments with the help of
Software to manage bulky data sets. The NLP and Machine Learning. The field of
raw data entered by organization gets data analytics is quite complex and
scoured, examined and only the vital data normally requires a data scientist to mine
for analysis is returned. any significant figure from big data. This
intricacy is due to data that is congregated
Augmented Analytics makes use of from several incongruent sources, such as
linguistic and statistical technologies for marketing releases, web analytics and
improving the performance of data social media posts.
management. It is applicable to various
fields, from data analysis to data sharing Gathering of the data is just the initial step.
and business intelligence (BI). It has the The data also has to be arranged for
ability to convert big data into smaller, analysis by being systematized, refined
more functional and usable, datasets. and polished before the data scientist or
analyst can garner valuable
The utilization of Natural Language comprehensions. Augmented Analytics
Processing (NLP) and Machine Learning also supplements the expert and citizen
(ML) automates data insight and further data scientists by systematizing various
helps in data planning and enables sharing facets of (Artificial Intelligence) AI model
of data. This radical usage, manipulation development, machine learning, data
and demonstration of data streamlines to science, organization and deployment.
present unblemished results and offers
admittance to refined tools to help Big companies like Google, Amazon,
business operators to make everyday Facebook, etc. deal with a humungous
decisions with utmost sureness. Users can amount of data daily. The data is so large
go past judgment and bias to get a real yet so conspicuous that it cannot be
understanding and perform on data accurately understood by any machine.
precisely and rapidly. The scrubbing and parsing of these data
require manual effort. Due to the
Augmented analytics tools can requirement of manual work for these
comprehend and intermingle with data tasks, the demand for data scientists is
spontaneously as well as notice unusual or presently very high.

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 Recent Trends in Computer Science and Software Technology
Volume 5 Issue 1

It is estimated that as much as 80% of a The market is continuously changing. New

data scientist’s time can be spent tools and improvements are introduced
assembling, gathering, arranging and every year. It is necessary to observe the
scrubbing up data. This is where flow of business analytics and related
augmented analytics kicks in. The technologies. Every business should know
inclusion of machine learning to data and understand how these elucidations can
analytics has helped in reducing numerous and will affect users, workflow and
time-consuming tasks of data collection, processes.
arrangement and preparation. These can
now be done quickly, automatically and Augmented Analytics is touted as “the
with fewer errors with the implementation next wave of disruption in the data and
of augmented analytics. Therefore, a data analytics market” that “data and analytics
scientist, rather than wasting his time on leaders should plan to adopt.”
manual work can now spend more time
searching for actionable insights. Crunching of data is much faster on
Augmented Analytics platforms. Data
UNIQUENESS OF AUGMENTED analysts are, no doubt, knowledgeable, but
ANALYSIS human capacity will always be restricted
Augmented analytics of data allows the IT in some way or the other. It’s much more
community and data scientists to focus on exciting to make a completely accurate,
special projects and tactical matters. It unbiased and comprehensive deduction
improves accountability, responsibility, without being aware of every aspect that
empowerment and authorization. It helps could be affecting, influencing or
in the production of improved decisions, manipulating the consequences. This
more precise business forecasts and signifies that numerous businesses are
quantifiable scrutiny of price estimation, possibly functioning with restricted
product and service offerings, financials, insights into their data scenes, which
manufacturing and other facets of the indicates the leaving of money on the
business. Augmented data preparation and table.
related tools will also improve social BI
integration, data literacy, data popularity, On the other hand, Augmented Analytics
and user adoption. summon the influence of Machine

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 Recent Trends in Computer Science and Software Technology
Volume 5 Issue 1

Learning to process more data at a much around 80% of their time on collection,
more rapid degree than humans can. comprehension, interpretation, preparation
Machine Learning works with least human of data, etc. and only remaining 20% time
interference, which means the algorithms is spent on finding actionable insights. The
aren’t predisposed to the same partiality. main aim of Augmented Analytics is to
Along with NLP, the aspects that business make the processes of data collection, data
users receive, are truly the most complete interpretation and data preparation
look into your data packaged in a way automatic in order to save 80% of the data
that’s easy to comprehend. scientists’ time.

WORKING OF AUGMENTED Before the implementation of Augmented

ANALYTICS Analytics, data analysis took place in the
The software containingdata analytics following steps—
along with augmented analytics uses the
concept of and ideologies of Machine 1. Data Collection—Data collection is the
Learning (ML) and Natural Language process of gathering, congregating and
Processing (NLP) to interpret, understand, measuring content and information on the
comprehend and interact with data similar basis of interest, in a systematic manner.
to the ways humans would do. The only The method of research is common to
difference that can be observed is that it is nearly all the fields of study. It is not just
performed on a relatively larger scale. The restricted to the business field alone.
process of analysis usually kicks off with Quality assurance and quality control are
the collection of data from either public or the two main limitations taking place
private sources. After the congregation of before, during and after Data Collection
data, it is further prepared and analysis is
performed in order to gain actionable 2. Data Labelling—Data labelling is
insights which then shared with the manually curating data done by humans
respective organizations. applying the concepts of Machine
Learning (ML) and Artificial Intelligence
These tasks are generally performed by a (AI). Labelling of data is very essential
data scientist. Research shows that on any since certain limitations still exist when it
random day, data scientists have to spend comes to computers. Computers can be

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 Recent Trends in Computer Science and Software Technology
Volume 5 Issue 1

programmed for performing difficult away, in just a matter of seconds with

calculations and automate activities. But the help of Augmented Analytics.
this would become too burdensome to be Therefore, now the users no longer
done manually by humans in the long run. wait for data analysts to bridge the gap.

3. Data Cleansing—Data cleansing is the 3. Improved utilization of resources—

process of organizing and preparing data Data analysts have more time to pay
for analysis by removing, altering or attention to deeper research that
modifying data that is irrelevant, improper, machines cannot yet sustain when they
duplicated, incorrect, incomplete or aren’t burdened with questions, thus
formatted. This data is usually cleansed helping in bringing the company more
because it might hinder the process and/or revenue.
provide inaccurate results. Data cleansing
is not just about erasing information to 4. Actionable insights— Augmented
make space for new data but also finding a Analytics, ultimately streamline the
way to a practical method for maximizing process of data analysis so that one can
a data set’s accuracy without deleting gain important aspects of their data
information that will help in informing about the
business strategies.
BENEFITS OF AUGMENTED
ANALYTICS LIMITATIONS OF AUGMENTED
Augmented analytics can assist businesses ANALYTICS
in a countless number of ways — Despite the benefits that are reaped by the
usage of Augmented Analytics, it has
1. Data Analysis is Deeper— Augmented certain limitation/drawbacks—
Analytics does all the hard work for
you. They can identify which factors 1. Unstable Human Jobs—the ultimate
are truly impelling your output by goal of Augmented Analytics is to
analysing exhaustive data fully replace the data science teams
combinations. with Artificial Intelligence (AI).
2. Rapid results— Business users get
responses to their questions straight

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 Recent Trends in Computer Science and Software Technology
Volume 5 Issue 1

2. Manual Training—computers have to III. https://medium.com/analytics-for-

be properly trained in order to produce humans/augmented-analytics-
accurate results. This training has to be demystified-326e227ef68f
done manually.
IV. https://www.wonderflow.co/blog/w
3. Requirement of Supervision— hat-is-augmented-analytics-in-less-
Computers require the supervision of than-3-minutes
someone while getting trained. This is
also referred to as supervised machine V. https://rightattitudeinc.com/augmen
learning. ted-analytics-aa-pros-and-cons/

CONCLUSION VI. https://rightattitudeinc.com/augmen

There has been a surge in the requirement ted-analytics-aa-pros-and-cons/
for the democratization of analytics. The
scarcity of people having expertise in data VII. https://medium.com/skiplist-
science has become a significant publication/augmented-analytics-
obstruction in the smooth running of the current-capabilities-and-
business. With the application of limitations-eb5a5a44e54c
Augmented Analytics, businesses are now
able to collect datasets and work on them VIII. https://www.cioreview.com/news/r
in ole-of-augmented-analytics-in-
increasing-the-efficiency-of-an-
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 Recent Trends in Computer Science and Software Technology
Volume 5 Issue 1

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