Global Panel Book

1
Awards and Associations

Awards and
Certifications

Professional Memberships
and Affiliations

© 2023 Borderless Access 2

Genuine Respondents = Quality Responses
Reliable and authentic responses are key to any research studies. Which is why we rigorously authenticate our panelists at
many levels to ensure unique and genuine responses leading to quality data.

Recruitment by Double Mobile verification Social media Ongoing response

invitation only opt-in (Triple opt-In) verification monitoring
Invite only Following a strict Mobile authentication A must for all B2B panel Use of advanced tools
candidates that we double opt-in process using a one-time recruits. and predictive
are looking for. as per the ESOMAR password at registration. B2C panelists are algorithms to track and
guidelines. Additionally redemption encouraged to engage remove panellists who
of points as coupon are with us on social media do not conform to our
sent only to the verified platforms. quality standards.
mobile number.

© 2023 Borderless Access 3

Hyper-Niche Audience
Access hyper-niche B2C audiences through our meticulously profiled panellists and alternate methodologies.

Online Travel & Smartphone Financial Product

IT Auto Healthcare
Shoppers Hospitality Users Holders
Online shopping Based on the Type Type of air Mobile phone Physicians, care Target based
behavior, channel company they of vehicle owned travel – business ownership and givers, key opinion decision making
preferences, work in, employee – Two or Four- or leisure, travel usage, attributes leaders (KOL), criteria,
affinity, size, number of wheelers, frequency, class of include pharmacists, online banking
product set PCs, designation, vehicle brand, air travel, casual mobile brands, hospital usage, financial
preferences, primary IT segmented by – travellers, smart phone administrators. products owned.
purchase functions/ small, mid-sized, business ownership, usage, Patients profiled
frequency and responsibility, luxury, and SUVs, travellers, and more. on ailment type,
purchase size. occupation, old/new professional lifestyle
industry, and purchases, travellers, parameters and
company annual insurances, etc. hospitality healthcare access.
revenue. professionals
including staff and
support teams.
© 2023 Borderless Access 4
Hyper-Niche Audience
Access hyper-niche B2C audiences through our meticulously profiled panellists and alternate methodologies.

Cannabis
Mothers Gamers LGBTQ HNIs Pet Owners Smokers
Industry
Working mothers Gamers of all age- Lesbian, gay, Legal recreational High-net-worth Pet owners based Profiled based on
or stay-at-home groups and types, bisexual, cannabis users, Individuals based on age, cigarette brand
moms, first-time from casual transgender, and medical cannabis on income, preferences, type preference,
mothers, mothers smartphone queer community users, cannabis investible income, of pets owned, the number of
with twins; single players to e-sport members who are business owners real-estate owned, intent of pet cigarettes
mothers, mothers professionals and single, married, and staff, cannabis cars owned, ownership, pet consumed,
from all walks of everyone else in parents, students, farmers and other financial products food purchase purchase power,
lives, age group, between. working individuals. owned, profession, behaviour, brand family members,
region, religion, professionals and designation, preferences for insurance covered,
culture, income from other areas entrepreneurship, their pets, etc.
group and more. of society. demographics, etc. satisfaction levels,
etc.

© 2023 Borderless Access 5

Hyper-Niche Audience
Access hyper-niche B2B audiences through our meticulously profiled panellists and alternate methodologies.

Small Business
ITDMs MDMs FDMs HRDMs BDMs
Owners
Almost all ITDM All MDM titles FDM titles such as HRDM titles like BDM titles SBOs profiled for
titles including including CMO, CFO, Finance CHRO/CPO, VP including Owners, almost every
CIO/CTO, VP- CSO, controller, VP of (HR, talent Chairman, industry vertical
Technology, SVP/VP/Director/ finance/treasurer, acquisition, talent Managing Director, including retail,
Director, (MIS, IS, General Manager/ Finance director, management), CEO, CFO, CMO, food and
IT) Manager Senior Manager/ FP&A manager. Director (HR, CHRO, COO, hospitality,
(telecom, data Manager, and training, payroll), President, Director, manufacturing,
communication, brand, digital, and Manager (HR, VP, SVP, EVP, professional
network security) product marketing training, payroll) General Manager, services, real
and network managers, B2B- and others. and other senior estate etc.
administrator. B2C marketers. management and
department heads.

© 2023 Borderless Access 6

Panel Attributes List
Basic Demographics Interests / Hobbies Expanded Business Variables by Industry

➢ Title ➢ General ➢ Frequency of travel

➢ Occupation ➢ Health / fitness / wellness ➢ Frequency of travel by air
➢ Functional role ➢ Hobbies / leisure ➢ Air travel intenders
➢ Purchase decision makers ➢ Sports activities ➢ Domestic travelers for business / leisure purpose
➢ Primary role ➢ Overseas travelers for business / leisure purpose
➢ Human Resources Role ➢ Travel decision makers
➢ Destination travelled in the past 12 months (continents)

Mobile Phone Entertainment Automotive Electronics / Gadgets

➢ Mobile phone use ➢ Television ➢ Types of car ➢ Electronic devices owned

➢ Type of mobile phone ➢ Books ➢ Car brands ➢ Online activities
➢ Operating systems ➢ Movies ➢ Purchase intent ➢ Video game system
➢ Network providers (India) ➢ Music ➢ Role in decision
➢ Average monthly billing
➢ Contract type
➢ Phone brands

© 2023 Borderless Access 7

8 Million+ Respondents | 40 Markets | 10 Million Surveys Annually

BRAZIL TURKEY KSA SOUTH AFRICA INDIA TAIWAN

450,000+ 275,000+ 225,000+ 300,000+ 1,500,000 + 75,000+

MEXICO RUSSIA UAE NIGERIA CHINA SINGAPORE

375,000+ 180,000+ 200,000+ 150,000+ 175,000 + 55,000+

USA POLAND KUWAIT EGYPT INDONESIA VIETNAM

225,000+ 80,000+ 20,000+ 100,000+ 320,000+ 65,000+

ARGENTINA UK QATAR KENYA PHILIPPINES NEW ZEALAND

250,000+ 150,000+ 20,000+ 60,000+ 220,000+ 55,000+

COLOMBIA GERMANY GHANA THAILAND KOREA

150,000+ 150,000+ 25,000+ 200,000+ 55,000+

CHILE ITALY MOROCCO AUSTRALIA MALAYSIA

120,000+ 105,000+ 20,000+ 100,000+ 60,000+

ECUADOR FRANCE HONG KONG

10,000+ 105,000+ 25,000+

PERU NETHERLANDS
10,000+ 20,000+ B2B, B2C Panel | 8M+
SPAIN
35,000+

© 2023 Borderless Access 8

TO
UNLOCK
THE FULL PANEL BOOK
FILL THE FORM
https://borderlessaccess.com/consumer-panel-book

9
© 2022 Borderless Access
North America and LATAM

© 2023 Borderless Access 10

Brazil
Panel Size 450,000+

GENDER EMPLOYMENT STATUS CITIES

31%
48% 52%
Male Female
14% 14% 12%
9% 9% 11% Fortaleza 4%

MARITAL STATUS
Salvador 3%
Business Currently Employed Employed Self- Student Others
39% 48% 13% owners un-
employed
– Full
Time
– Part
Time
employed
Belo Horizonte 6%

Single Married Others

Rio de Janeiro 14%
AGE
Brasília 4%
São Paulo 33%
30%
26%
EDUCATION 23% Curitiba 5%

14%
46% 54% 7%
Porto Alegre 5%

Graduates/ Less than Others 26%

Post Graduates Graduate
18-24 25-34 35-44 45-54 55+

© 2023 Borderless Access 11

Mexico
Panel Size 375,000+

GENDER EMPLOYMENT STATUS CITIES

41%
51% 49%
Male Female
21% Monterrey 12%

8% 11% 8% Aguascalientes 3%
MARITAL STATUS 5% 6%
Minatitlán 3%
Business Currently Employed Employed Self- Student Others
39% 45% 16% owners un-
employed
– Full
Time
– Part
Time
employed
Cancún 3%

Single Married Others

AGE
El Salto 7%
32%
29%
Guadalajara 13%
EDUCATION 22% Others 27%

52% 48% 12% Acapulco 11%

Mexico City 21%
Graduates/ Less than
5%
Post Graduates Graduate
18-24 25-34 35-44 45-54 55+

© 2023 Borderless Access 12

USA
Panel Size 225,000+

TO
UNLOCK
THE FULL PANEL BOOK
FILL THE FORM
https://borderlessaccess.com/consumer-panel-book

© 2023 Borderless Access 13

Argentina
Panel Size 250,000+

TO
UNLOCK
THE FULL PANEL BOOK
FILL THE FORM
https://borderlessaccess.com/consumer-panel-book

© 2023 Borderless Access 14

TO
UNLOCK
THE FULL PANEL BOOK
FILL THE FORM
https://borderlessaccess.com/consumer-panel-book

15
© 2022 Borderless Access
AMERICAS
US

EUROPE
UK | GERMANY | ROMANIA

MIDDLE EAST & AFRICA

SOUTH AFRICA | UAE
www.borderlessaccess.com
[email protected]
APAC
INDIA
© 2023 Borderless Access