Meta Earnings Presentation

Q1 2024

investor.fb.com
Advertising Revenue by User Geography
In Millions

$38,706
$4,447 $35,635
$33,643
$31,498 $4,519
$31,254
$4,137
$7,316
$28,152 $3,377 $28,101 $3,664
$26,998 $27,237
$7,338
$3,169 $3,047 $3,229 $6,829
$2,949 $5,968 $6,435
$5,835 $5,893 $9,159
$5,661 $5,717
$7,721 $8,327
$6,904 $7,268
$6,364 $6,360 $5,707 $6,269

Rest of World
$17,784 Asia-Pacific
$15,005 $14,131 $14,956 $15,451
$12,024 $12,788 $12,766 $12,710
Europe

US & Canada
Q1'22 Q2'22 Q3'22 Q4'22 Q1'23 Q2'23 Q3'23 Q4'23 Q1'24

Our revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenue-generating activity. This allocation differs from our revenue disaggregated by geography
disclosure in our condensed consolidated financial statements where revenue is geographically apportioned based on the addresses of our customers.

2
Revenue by User Geography
In Millions

$40,111

$4,573 $36,455
$34,146
$32,165 $4,667
$31,999
$4,251 $7,512
$28,822 $3,429 $28,645 $3,739
$27,908 $27,714
$7,481
$2,992 $3,213 $3,292 $6,928
$3,100 $6,050 $6,515
$5,908 $9,441
$5,759 $5,782 $5,960
$8,483
$7,050 $7,777
$7,323
$6,486 $6,452 $5,797 $6,345

Rest of World
$18,585
$15,636 $15,190 $15,824 Asia-Pacific
$13,249 $13,035 $13,048 $14,422
$12,671
Europe

US & Canada
Q1'22 Q2'22 Q3'22 Q4'22 Q1'23 Q2'23 Q3'23 Q4'23 Q1'24

Our revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenue-generating activity. This allocation differs from our revenue disaggregated by geography
disclosure in our condensed consolidated financial statements where revenue is geographically apportioned based on the addresses of our customers.

3
Segment Results
In Millions

Q1’22 Q2’22 Q3’22 Q4’22 Q1’23 Q2’23 Q3’23 Q4’23 Q1’24

Advertising $ 26,998 $ 28,152 $ 27,237 $ 31,254 $ 28,101 $ 31,498 $ 33,643 $ 38,706 $ 35,635

Other 215 218 192 184 205 225 293 334 380

Family of Apps 27,213 28,370 27,429 31,438 28,306 31,723 33,936 39,040 36,015
Revenue

Reality Labs Revenue 695 452 285 727 339 276 210 1,071 440

Total Revenue $ 27,908 $ 28,822 $ 27,714 $ 32,165 $ 28,645 $ 31,999 $ 34,146 $ 40,111 $ 36,455

Family of Apps $ 11,484 $ 11,164 $ 9,336 $ 10,678 $ 11,219 $ 13,131 $ 17,490 $ 21,030 $ 17,664
Operating Income
Reality Labs (2,960) (2,806) (3,672) (4,279) (3,992) (3,739) (3,742) (4,646) (3,846)
Operating (Loss)
Total Income from $ 8,524 $ 8,358 $ 5,664 $ 6,399 $ 7,227 $ 9,392 $ 13,748 $ 16,384 $ 13,818
Operations

Operating Margin 31 % 29 % 20 % 20 % 25 % 29 % 40 % 41 % 38 %

We report our financial results based on two reportable segments: Family of Apps (FoA) and Reality Labs (RL). FoA includes Facebook, Instagram, Messenger, WhatsApp, and other services. RL includes our virtual, augmented, and mixed reality related
consumer hardware, software, and content.

4
Expenses as a Percentage of Revenue

12% 10%
10%
8% 10% 13%
14%
14% 11%
12% 6% 6% 9%
12% 10%
8% 8% 7%

30%
28% 33% 33%
30% 29% 26%
27% 27% General &
Administrative
Marketing
& Sales
26% Research &
22% 21% 21% 19% 19%
18% 18% 18% Development
Cost of
Q1'22 Q2'22 Q3'22 Q4'22 Q1'23 Q2'23 Q3'23 Q4'23 Q1'24 Revenue

5
Effective Tax Rate
In Millions, Except for Percentages

Q1’22 Q2’22 Q3’22 Q4’22 Q1’23 Q2’23 Q3’23 Q4’23 Q1’24

Income before provision $ 8,908 $ 8,186 $ 5,576 $ 6,149 $ 7,307 $ 9,293 $ 14,020 $ 16,808 $ 14,183
for income taxes

Provision for income taxes $ 1,443 $ 1,499 $ 1,181 $ 1,497 $ 1,598 $ 1,505 $ 2,437 $ 2,791 $ 1,814

Effective Tax Rate 16 % 18 % 21 % 24 % 22 % 16 % 17 % 17 % 13 %

6
Net Income
In Millions

$14,017

$12,369
$11,583

$7,788
$7,465
$6,687
$5,709

$4,395 $4,652

Q1'22 Q2'22 Q3'22 Q4'22 Q1'23 Q2'23 Q3'23 Q4'23 Q1'24

7
Diluted Earnings Per Share

$5.33

$4.71
$4.39

$2.98
$2.72
$2.46
$2.20
$1.76
$1.64

Q1'22 Q2'22 Q3'22 Q4'22 Q1'23 Q2'23 Q3'23 Q4'23 Q1'24

8
Capital Expenditures
In Millions

$32,036

$28,103

$7,087 $6,715

Q1'23 Q1'24 2022 2023

Quarterly Annual

Capital expenditures for periods presented were related to purchases of property and equipment, net and principal payments on finance leases.

9
 Family Daily Active People (DAP)
In Billions

3.19 3.24
3.07 3.14
3.02
2.93 2.96
2.87 2.88

Q1'22 Q2'22 Q3'22 Q4'22 Q1'23 Q2'23 Q3'23 Q4'23 Q1'24

We define a daily active person (DAP) as a registered and logged-in user of Facebook, Instagram, Messenger, and/or WhatsApp (collectively, our "Family" of products) who visited at least one of these Family products through a mobile device application or
using a web or mobile browser on a given day.

The numbers for DAP do not include users on our other products unless they would otherwise qualify as DAP based on their other activities on our Family products.

We do not require people to use a common identifier or link their accounts to use multiple products in our Family, and therefore must seek to attribute multiple user accounts within and across products to individual people. Our calculations of DAP rely upon
complex techniques, algorithms, and machine learning models that seek to estimate the underlying number of unique people using one or more of these products, including by matching user accounts within an individual product and across multiple products
when we believe they are attributable to a single person, and counting such group of accounts as one person. As these techniques and models require significant judgment, are developed based on internal reviews of limited samples of user accounts, and are
calibrated against user survey data, there is necessarily some margin of error in our estimates. For additional information, see "Limitations of Key Metrics and Other Data" located in the Appendix of this presentation. In the third quarter of 2022, we updated
our Family metrics calculations to maintain calibration of our models against recent user survey data, and we estimate such update contributed an aggregate of approximately 30 million DAP to our reported worldwide DAP in September 2022. Beginning in
the fourth quarter of 2023, our Family metrics no longer include Messenger Kids users.
10
Family Average Revenue per Person (ARPP)

$12.33

$11.20
$10.68 $10.93
$10.42
$9.87
$9.57 $9.44 $9.47

Q1'22 Q2'22 Q3'22 Q4'22 Q1'23 Q2'23 Q3'23 Q4'23 Q1'24

Beginning with this quarter, we define average revenue per person (ARPP) as our FoA revenue during a given quarter, divided by the average of the number of DAP at the beginning and end of the quarter. We have recast ARPP in prior periods for
comparative purposes.

11
Ad Impressions Delivered YoY Percentage Change

34%
31%
26% 28% 26% 26% 25%
21% 20% 22%
16% 16% 17%
11% 12%

Q1’23 Q2’23 Q3’23 Q4’23 Q1’24 Q1’23 Q2’23 Q3’23 Q4’23 Q1’24 Q1’23 Q2’23 Q3’23 Q4’23 Q1’24

Worldwide US & Canada Europe

42%
39%
34% 31%
30% 28% 28% 27%

17% 17%

Q1’23 Q2’23 Q3’23 Q4’23 Q1’24 Q1’23 Q2’23 Q3’23 Q4’23 Q1’24

Asia-Pacific Rest of World

Our ad impressions growth by user geography is geographically apportioned based on our estimation of the geographic location of our users when an ad impression is delivered.

12
Average Price Per Ad YoY Percentage Change

18%
14%
6% 8%
2% 2% 5%

(6)% (7)% (9)%

(13)% (11)%
(17)% (16)% (14)%

Q1’23 Q2’23 Q3’23 Q4’23 Q1’24 Q1’23 Q2’23 Q3’23 Q4’23 Q1’24 Q1’23 Q2’23 Q3’23 Q4’23 Q1’24

Worldwide US & Canada Europe

20%
13%
7%

(3)%
(6)%
(14)% (15)% (12)%
(22)% (22)%

Q1’23 Q2’23 Q3’23 Q4’23 Q1’24 Q1’23 Q2’23 Q3’23 Q4’23 Q1’24
Asia-Pacific Rest of World

Our average price per ad growth by user geography is geographically apportioned based on our estimation of the geographic location of our users when an ad impression is delivered.

13
Appendix
Free Cash Flow Reconciliation
In Millions

Q1’22 Q2’22 Q3’22 Q4’22 Q1’23 Q2’23 Q3’23 Q4’23 Q1’24

Net cash provided by $ 14,076 $ 12,197 $ 9,691 $ 14,511 $ 13,998 $ 17,309 $ 20,402 $ 19,404 $ 19,246
operating activities

Less: Purchases of
property and 5,315 7,528 9,355 8,988 6,823 6,134 6,496 7,592 6,400
equipment, net

Less: Principal
payments on finance 233 219 163 235 264 220 267 307 315
leases

Free Cash Flow $ 8,528 $ 4,450 $ 173 $ 5,288 $ 6,911 $ 10,955 $ 13,639 $ 11,505 $ 12,531

Free cash flow (FCF) is a non-GAAP financial measure that has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of other GAAP financial measures, such as net cash provided by operating activities.
FCF is not intended to represent our residual cash flow available for discretionary expenses. Some of the limitations of FCF are: (i) FCF does not reflect our future contractual commitments, and (ii) other companies in our industry present similarly titled
measures differently than we do, limiting their usefulness as comparative measures.

15
Limitations of Key Metrics and Other Data
Family Metrics

The numbers for our key metrics are calculated using internal company data based on the activity of user accounts. We report our estimates of the numbers of our daily active people (DAP)
and average revenue per person (ARPP) (collectively, our "Family metrics") based on the activity of users who visited at least one of Facebook, Instagram, Messenger, and WhatsApp
(collectively, our "Family" of products) during the applicable period of measurement.

While these numbers are based on what we believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring usage
of our products across large online and mobile populations around the world. The methodologies used to measure these metrics require significant judgment and are also susceptible to
algorithm or other technical errors. In addition, we are continually seeking to improve our estimates of our user base, and such estimates may change due to improvements or changes in
our methodology. We regularly review our processes for calculating these metrics, and from time to time we discover inaccuracies in our metrics or make adjustments to improve their
accuracy, which can result in adjustments to our historical metrics. Our ability to recalculate our historical metrics may be impacted by data limitations or other factors that require us to
apply different methodologies for such adjustments. We generally do not intend to update previously disclosed Family metrics for any such inaccuracies or adjustments that are within the
error margins disclosed below.

In addition, our Family metrics estimates will differ from estimates published by third parties due to differences in methodology or other factors such as data limitations or other challenges
in measuring large online and mobile populations. For example, our methodologies include measurements of our user base that have in some instances exceeded estimates of addressable
online and mobile populations that are based on data published by third parties.

Many people in our community have user accounts on more than one of our products, and some people have multiple user accounts within an individual product. Accordingly, for our Family
metrics, we do not seek to count the total number of user accounts across our products because we believe that would not reflect the actual size of our community. Rather, our Family
metrics represent our estimates of the number of unique people using at least one of Facebook, Instagram, Messenger, and WhatsApp. We do not require people to use a common identifier
or link their accounts to use multiple products in our Family, and therefore must seek to attribute multiple user accounts within and across products to individual people. To calculate these
metrics, we rely upon complex techniques, algorithms and machine learning models that seek to count the individual people behind user accounts, including by matching multiple user
accounts within an individual product and across multiple products when we believe they are attributable to a single person, and counting such group of accounts as one person. These
techniques and models require significant judgment, are subject to data and other limitations discussed below, and inherently are subject to statistical variances and uncertainties. We
estimate the potential error in our Family metrics primarily based on user survey data as described further below, which itself is subject to error as well. While we expect the error margin for
our Family metrics to vary from period to period, we estimate that such margin generally will be approximately 3% of our worldwide DAP. At our scale, it is very difficult to attribute multiple
user accounts within and across products to individual people, and it is possible that the actual numbers of unique people using our products may vary significantly from our estimates,
potentially beyond our estimated error margins. As a result, it is also possible that our Family metrics may indicate changes or trends in user numbers that do not match actual changes or
trends.

16
Limitations of Key Metrics and Other Data
To calculate our estimates of DAP, we currently use a series of machine learning models that are developed based on internal reviews of limited samples of user accounts and calibrated
against user survey data. We apply significant judgment in designing these models and calculating these estimates. For example, to match user accounts within individual products and
across multiple products, we use data signals such as similar device information, IP addresses, and user names. We also calibrate our models against data from periodic user surveys of
varying sizes and frequency across our products, which survey questions are based on monthly usage, and which are inherently subject to error. The timing and results of such user surveys
have in the past contributed, and may in the future contribute, to changes in our reported Family metrics from period to period. In addition, our data limitations may affect our
understanding of certain details of our business and increase the risk of error for our Family metrics estimates. Our techniques and models rely on a variety of data signals from different
products, and we rely on more limited data signals for some products compared to others. For example, as a result of limited visibility into encrypted products, we have fewer data signals
from WhatsApp user accounts and primarily rely on phone numbers and device information to match WhatsApp user accounts with accounts on our other products. Any loss of access to
data signals we use in our process for calculating Family metrics, whether as a result of our own product decisions, actions by third-party browser or mobile platforms, regulatory or
legislative requirements, or other factors, also may impact the stability or accuracy of our reported Family metrics, as well as our ability to report these metrics at all. Our estimates of
Family metrics also may change as our methodologies evolve, including through the application of new data signals or technologies, product changes, or other improvements in our user
surveys, algorithms, or machine learning that may improve our ability to match accounts within and across our products or otherwise evaluate the broad population of our users. In
addition, such evolution may allow us to identify previously undetected violating accounts (as defined below).

We regularly evaluate our Family metrics to estimate the percentage of our DAP consisting solely of "violating" accounts. We define "violating" accounts as accounts which we believe are
intended to be used for purposes that violate our terms of service, including bots and spam. In the first quarter of 2024, we estimated that less than 3% of our worldwide DAP consisted
solely of violating accounts. Such estimation is based on an internal review of a limited sample of accounts, and we apply significant judgment in making this determination. For example,
we look for account information and behaviors associated with Facebook and Instagram accounts that appear to be inauthentic to the reviewers, but we have limited visibility into
WhatsApp user activity due to encryption. In addition, if we believe an individual person has one or more violating accounts, we do not include such person in our violating accounts
estimation as long as we believe they have one account that does not constitute a violating account. From time to time, we disable certain user accounts, make product changes, or take
other actions to reduce the number of violating accounts among our users, which may also reduce our DAP estimates in a particular period. We intend to disclose our estimates of the
percentage of our DAP consisting solely of violating accounts on an annual basis. Violating accounts are very difficult to measure at our scale, and it is possible that the actual number of
violating accounts may vary significantly from our estimates.

User Geography

Our estimates for revenue by user location, as well as year-over-year percentage changes in ad impressions delivered and the average price per ad by user location, are also affected by
data limitations and other challenges in measuring user geography. Our data regarding the geographic location of our users is estimated based on a number of factors, such as the user's IP
address and self-disclosed location. These factors may not always accurately reflect the user's actual location. For example, a user may appear to be accessing our products from the
location of the proxy server that the user connects to rather than from the user's actual location. The methodologies used to measure our metrics are also susceptible to algorithm or other
technical errors.

17
Meta Earnings Presentation
Q1 2024

investor.fb.com