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    Salsabila Diandra - TMK 1 Bahasa Inggris Niaga

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    Salsabila Diandra
    Social media advertising is more effective than traditional advertising according to the passage. Social media allows for more interactivity, engagement, accurate data collection, reach and feedback compared to traditional methods like TV, radio and print. However, traditional advertising still has its place for reaching audiences unfamiliar with digital media.

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    Salsabila Diandra - TMK 1 Bahasa Inggris Niaga

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    Salsabila Diandra
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    Social media advertising is more effective than traditional advertising according to the passage. Social media allows for more interactivity, engagement, accurate data collection, reach and feedback compared to traditional methods like TV, radio and print. However, traditional advertising still has its place for reaching audiences unfamiliar with digital media.

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    JAwaban bahasa inggris niaga

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    Social media advertising is more effective than traditional advertising according to the passage. Social media allows for more interactivity, engagement, accurate data collection, reach and feedback compared to traditional methods like TV, radio and print. However, traditional advertising still has its place for reaching audiences unfamiliar with digital media.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    35 views3 pages

    Salsabila Diandra - TMK 1 Bahasa Inggris Niaga

    Uploaded by

    Salsabila Diandra
    Social media advertising is more effective than traditional advertising according to the passage. Social media allows for more interactivity, engagement, accurate data collection, reach and feedback compared to traditional methods like TV, radio and print. However, traditional advertising still has its place for reaching audiences unfamiliar with digital media.

    Copyright:

    © All Rights Reserved
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    of 3

    BUKU JAWABAN TUGAS MATA KULIAH

    TUGAS 1

    Nama Mahasiswa : Salsabila Diandra

    Nomor Induk Mahasiswa/ NIM : 045052549

    Kode/Nama Mata Kuliah : ADBI4201

    Kode/Nama UT Daerah : UPBJJ Universitas Terbuka Kota Serang

    Masa Ujian : 2023/2024 Genap (2024.1)

    KEMENTERIAN PENDIDIKAN, KEBUDAYAAN, RISET, DAN TEKNOLOGI


    UNIVERSITAS TERBUKA
    Social media advertising is more effective than tradisional advertising, do you agree
    or disagree to the statement?

    Yes, I agree because nowadays we spend more time on social media, so the use of
    social media advertising is more effective than traditional advertising

    Preliminary
    Advertising is one of the keys to success in a business. Advertising can help
    businesses achieve targets and gain more profits. Advertising can help consumers
    make decisions in choosing products or services to buy and use. By using effective
    advertising, we can provide added value to products or brands so that products or
    services can be recognized by the public. The purpose of advertising is to provide
    information to the public about the products or services of a company.

    Contect/Discussion
    In today's world, we are surrounded by media. We are constantly bombarded with
    information from social media platforms to television and print media. But with the
    rise of digital media, is traditional media still relevant? Which is more effective in
    reaching consumers?
    Mauco Enterprises, a leading digital marketing agency, has studied the impact of
    digital and traditional media on consumer behavior. The debate over which is more
    effective has been going on for years, and both have pros and cons.

    Traditional media includes traditional methods of advertising and marketing that


    have been used for a long time to reach potential customers, such as television,
    radio, and print advertising and are mostly non-digital in nature.
    Social media is known as new media, referring to digital information media that is
    broadcast via screens or speakers. This can occur online or involve the Internet,
    such as social media, email marketing, or other digital channels.

    Differences between Digital Media and Traditional Media


    Here are some differences between new media and traditional media:
    1. Distribution and access: Social and traditional media differ in how companies
    and individuals distribute and access them. Traditional media is distributed and
    accessed through television, radio, or print channels.
    2. Cost effectiveness: Digital media is more cost effective than traditional media.
    3. Interactivity and engagement: Digital media on social networks allows for more
    interactivity and engagement with consumers than traditional media.
    4. Data accuracy: Digital media provides more accurate data than traditional media.
    5. Consumer trust: Brands with a strong online presence allow consumers to
    research their products and check user reviews before making a purchase.
    6. Reach: Compared to traditional media, digital media has a wider audience.
    7. Feedback: Digital media allows for direct feedback from consumers.

    Closing
    In general, the two have differences in terms of the media used. As the name
    suggests, digital marketing will use digital media, such as e-magazines, e-books,
    websites, banner ads, Google Ads and so on.
    Meanwhile, for traditional marketing, they tend to use traditional media or
    channels, such as magazines, brochures, billboard advertisements, pamphlets,
    billboards or space ads, posters, TV or radio advertisements.

    So, which is better, traditional marketing and social marketing? The answer comes
    back to the user's needs.
    Digital marketing is now the best choice for most people. If you want to reach more
    people at lower costs, digital marketing could be a solution. Digital marketing can
    help you collect important information about customers, so that marketing
    campaigns become more effective.

    However, that doesn't mean you have to ignore traditional marketing. If you want
    to reach consumers who are still unfamiliar with the internet, this method could be
    a solution. And it may even be more effective and profitable than digital marketing.
    Even though it seems old-fashioned, in fact many people still use this marketing
    method.

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