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 share can be tough, especially if they have more resources for marketing and distribution.

 Quality Control: Maintaining consistent quality standards throughout the milk collection and
processing process is crucial for consumer trust and satisfaction.

 Supply Chain Management: Ensuring timely collection of milk from farmers and efficient
transportation to processing facilities without compromising freshness and quality.

 Technology Adoption: Embracing modern technology for milk processing, packaging, and
distribution can be costly initially, but it's essential for staying competitive and meeting
regulatory requirements.

 Price Fluctuations: Dealing with fluctuations in milk prices due to factors like seasonal
variations in demand, changes in input costs, and market dynamics.

 Farmers' Welfare: Supporting the livelihoods of member farmers by providing fair prices for
their milk and implementing programs for their welfare and development.

 Regulatory Compliance: Adhering to stringent regulations regarding food safety, hygiene

standards, and environmental sustainability can be challenging and requires continuous
monitoring and investment.

 Consumer Preferences: Keeping up with changing consumer preferences and trends, such as the
demand for organic or plant-based alternatives to dairy products.

 Addressing these challenges requires strategic planning, investment in infrastructure and

technology, effective communication with stakeholders, and a commitment to quality and
sustainability.

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LESSONS LEARNED

Learning is synonymous to experience. This is because every human being learns hence only
out of experience and experience is the way of life. In life a person enhances his / her knowledge
only when exposed to real world situations, and by being exposed to the real conditions in a
systematic manner. He / she understand how to live and face various unforeseen situations.

In this in-plant training I have learnt a lot. Interacting with an organization that has existed
since long was an experience of a life time. The employees of KOMUL had been of tremendous
support to me in doing my project work. They guided me in every step and gave all the necessary
information for doing the organization study. This has made me learn that peoplein organization
are accommodative in HR. Without their support it would have been highly difficult.

The working of the dairy is well planned. Especially the production department, Quality
control and the packing section. Every human being consumes milk but not everybody knows
how it reaches him or her pure and fresh. Before interacting with dairy I had thought of the
complication and quality standards to be maintained for getting the packed milk.

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CHAPTER- 4
INTERNSHIP OUT COMES AND CONCLUSIONS

OUTCOMESOFTHEKMF
Karnataka Milk Federation (KMF) outcomes the problems by proper understanding of their
SWOT analysis. There SWOT analysis as follows, here we come to know about their strength
and weakness of their product positioning strategies, so it gives us a clear picture how they
encounter the problems and what are all the changes they achieved for the company’s growth
SWOT examination is the output of inner and outer climate it is a significant piece of the vital
arranging process. Climate factors inner to the firm typically can be named Qualities (S) or
Shortcomings (W), and that outside to the firm can be named Open doors (O) or Dangers (T)
such an investigation of the essential climate is all used to as SWOT examination. The SWOT
examination gives data that is useful in matching the association's assets and abilities to the
serious climate in which it works. Thusly, it is instrumental is methodology definition and
choice.TheaccompanyingoutlineshowshowaSWOTexaminationsqueezesintoan climate Filter

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STRENGTHS:

Strengths are things that your organization does particularly well, or in a way that distinguish you
from your competitors.

 Strengths of KOMUL
 Quick availability of raw materials.
 Popular brand known from years.
 Milk and milk products area available at competitive prices.
 Ability to maintain uniform quality.
 Biggest milk co-operative union in Karnataka.
 Timely delivery
 New technology implemented for production of milk
 KOMUL has very good infrastructure
 KOMUL attends to the complaints of consumers immediately

 KOMUL pays the highest price for the milk collected from farmers in India and loyalty

among

 Customers for the brand.

 Raw milk handling needs is upgraded in terms of physic-chemical and microbiological

attributes of the milk collected.

WEAKNESS:

Weaknesses are those characteristics of a business that gives disadvantages relative to others, were
your organization cannot perform well.

 Less focus on innovative new products and number of research and development programs.

Slow decision – making process and high man power over head.
 Rivalry among sister unions
 Promotions strategies are not effective
 In adequate knowledge about brand positioning strategies.
 Due to government interference between company management activities, there is a delay in

successful strategy.

 Lack of flexibility in system

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 Not concentrating on advertisements.

 High quality of milk products.
 The company is having functional structure, this helps in effective management and control,

and there is distribution of work.

 Lack of personalized service to channel members.

OPPORTUNITIES

Elements in a company’s external environment that allow it to formulate and implement strategies to

 Increase profitability. The union is facing challenges from the private entrants, who are mainly

thriving

 On unfair trade practice. The procure milk at less cost, without bothering the welfare of the

producers

 And without extending any technical inputs for improving milk production. They market milk

by resorting to unhealthy and unethical practice deceiving the unsuspecting consumers.

 The union wants to counter this in a positive manner by trying to improve its efficiency of
operation

 And market promotion. It wants to become well trenched in the market as a “market leader”

 They expand their business because of the wide market for the large number of customers.
KOMUL

 Provides employment opportunity for people. In joint co-operation with KMF the union is

trying to market its UHT milk to South Asian countries like SriLanka, Singapor eetc

THREATS:

A event with the potential to adversely impact organizational operations (including mission,
functions, image, or reputation) organizational assets, or individuals through an information system
via unauthorized access destruction, disclosure, modification of information and denial of service.

 Competition from private co-operative dairies.

 Entry of MNC’s into dairy industry.

 Lack of awareness about the various products of KOMUL among the people. Unethical

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 Marketing practices of private brands in the market

INTERNSHIPDESCRIPTION

Karnataka milk federation has adopted future development programs as their futuristic goals so their
organization can grow further this was the best decision made by Karnataka milk federation. The
future growth programs as follows,

FUTUREDEVELOPMENTANDACTIVITIES

 To layout a cutting –edge creation plant in Chikkaballapur a region.

 To layout hello there tech Parlors at Chinthamani.
 To layout ATM (All time milk) in all taluk levels.
 Development of Kolar chilling focus.
 To present clean milk creation (CMP) at all levels.
 To present Dairy Creature The board (DAM).
 To present All Out-Quality Administration (TQM) program in all levels.
 To present Absolute Energy The board Program (TEM).
 To acquaint the bunch idea with increment the utilization.
 Extensive preparation programs for DCS (Locale Co-usable Society) staff and milk

association faculty.

 FoundationofSuperDairyPlantoflimit10LLPDforTumkurMilk Association at Tumkur.

 DevelopmentofNaturalsubstancemolassescapacitytankofvariouslimitsatdifferent
 KMF
 Steers feed plants.
 Hey tech mega Nandini dairy food park is proposed to be set up in NorthKarnataka.KMF is

planned to combine the general power utilization of KMF units and Locale.

 Milk Associations under the Sunlight based Gathering Hostage Age Framework as unified
framework for all associations and KMF units.

 KMF is means to lay out Mother Dairy Unit-2, which incorporates focal milk handling milk

items unit and other formative exercises at Bangalore locale.

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OVERVIEWOFTHEINTERNSHIP

Product Quality Assurance: KMF may intensely showcase the quality confirmation estimates carried
out all through their store network. This could incorporate featuring their utilization of present-day
innovation for milk handling, severe quality control checks, and adherence to sanitation norms

Local Sourcing: Underscoring the way that KMF sources milk from neighborhood ranchers inside
Karnataka can be a strong promoting device. They can feature the newness of the milk and the help
gave to nearby

1. networks through fair exchange rehearses.

2. Health and Nourishment Campaigns: KMF might run showcasing efforts that attention on
the healthful advantages of dairy utilization. This could incorporate notices virtual entertainment
content, and associations with nutritionists or well being specialists to teach customers about the
significance of remembering dairy for their eating regimen

3. Variety of Products: KMF could advance the variety of their product offering, exhibiting
plain milk as well as different dairy items like yogurt, ghee, spread, cheddar, and frozen yogurt.
Featuring the adaptability of their contributions can draw in shoppers searching for various dairy
choices.

4. Consumer Commitment on Friendly Media: Dynamic commitment via web-based

entertainment stages like Facebook, Instagram, and Twitter can assist KMF with associating with
shoppers straight forwardly. They can share recipes, cooking tips, in the background looks at their
tasks, and answer client questions and criticism immediately.

5. Retail Promotions: Working together with stores, supermarkets, and neighborhood retailers
for in-store advancements, for example, limits get one-get-one offers, or item samplings, can drive
deals and increment item perceive ability.

6. Environmental Sustainability: In the event that KMF executes harmless to the ecosystem
rehearses in their tasks, like feasible bundling or eco-accommodating cultivating strategies, they can
feature these drives in their showcasing endeavors to engage naturally cognizant shoppers.

7. Partnerships with Institutions: Joining forces with instructive establishments, emergency

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clinics, or corporate workplaces to supply milk and dairy items can be an essential showcasing
move. KMF can situate itself as a believed supplier of nutritious and great dairy items for different
shopper portions.

8. Event Sponsorships: Supporting neighborhood occasions, sports competitions, or social

celebrations furnishes KMF with open doors for brand openness and local area commitment. They
can set up slows down, disperse item tests, and associate with potential client’s eye to eye.

9. Advertisement Campaigns: Running designated promotion crusades through print media,

TV, radio, and online stages can really contact a wide crowd and support KMF's image informing
and item contributions.
By utilizing a mix of these showcasing systems, KMF can successfully advance its items, fabricate
brand mindfulness, and drive buyer commitment and reliability.

These are the above steps taken by KARNATAKA MILK FEDARATION (KMF) to outcome
their problems, as well to survive in the competitive market and have a stand in market (to survive)
by following the above methods they build customer loyalty as well.

So their profits have been increased compared to the previous years and the loops have been filled and the gaps
have been filled so they have been succeed in the competitive market

FINDINGS

Nandini Milk items have arisen as a foundation of dairy utilization in India, especially
inside the province of Karnataka. Eminent for their firm quality and new ness, Nandini's
contributions go through thorough quality checks to guarantee here hence to administrative
guidelines and to meet the insightful preferences of customers. Their item range traverses a
wide range, enveloping fundamentals like milk and curd, as well as guilty pleasures like
margarine, ghee, paneer, cheddar, and frozen yogurt. Broadly disseminated across
Karnataka and adjoining locales, Nandini items are promptly accessible in retail outlets,
general stores, and through committed dispersion channels. With a remarkable piece of the
pie in the dairy business, Nandini contends furiously with both neighborhood and public
brands, persistently enhancing to present new items and flavors that line up with developing
shopper inclinations. Past business, Nandini additionally effectively takes part in friendly
and local area advancement drives, cultivating the government assistance of dairy ranchers

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and rustic networks.

SUGGESTIONS
Nandini Milk, a flagship brand in Karnataka's dairy sector, has established itself as a trusted
name synonymous with quality and freshness. With a rich array of offerings ranging from
essential dairy products like milk and curd to indulgent treats such as butter, ghee, and
cheese, Nandini products are a staple in households across Karnataka and neighboring
regions. Their unwavering commitment to quality is reflected in their rigorous quality
checks and adherence to regulatory standards, earning them accolades and certifications in
the industry. Through strategic distribution networks and innovative product offerings,
Nandini has secured a prominent position in the competitive dairy market, continually
adapting to meet evolving consumer preferences. Beyond business success, Nandini also
takes role as a socially responsible brand, actively engaging in initiatives to support dairy
farmers and uplift rural communities. As a market leader and catalyst for positive change,
Nandini Milk remains a cornerstone of Karnataka's dairy industry."

CONCLUSIONS

"All in all, Nandini Milk remains as a reference point of value and development in
Karnataka's dairy scene. From its beginning, the brand has been focused on conveying
newness and greatness across its different item range, acquiring the trust and reliability of
purchasers. With a strong dissemination organization and a skill for expecting and
satisfying shopper needs, Nandini has solidified its situation as a forerunner in the cutthroat
dairy market. Besides, its devotion to social obligation, through drives supporting dairy
ranchers and rustic networks, mirrors a brand ethos that reaches out past net revenues. As
Nandini Milk proceeds to develop and flourish, it stays not just an image of Karnataka's rich
dairy legacy yet in addition a demonstration of the extraordinary influence of a brand driven
by quality, development, and local area influence."

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BIBLIOGRAPHY

https://kmfnandini.coop/https://www.kmfnandini.coop/

https://www.komul.coop/

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