SUBMITTING TO IOBM TAQWA TANK

SHARIAH COMPLAINT BUSINESS IDEA

Muhammad kaif (20211-30685)

PREPARED BY: Hamza Asif (20211-30205)
Moiz Ali (20211-30743)
Contents
1. EXECUTIVE SUMMARY..................................................................................................................2
2. PROBLEM STATEMENT..................................................................................................................2
3. SOLUTION......................................................................................................................................2
4. MARKET ANALYSIS:.......................................................................................................................3
5. BUSINESS MODEL:.........................................................................................................................3
6. FINANCIAL PROJECTION:...............................................................................................................4
7. BUSINESS IMPLEMENTATION PLAN FOR BIRDSPEDIA..................................................................4
8. BRAND IDENTITY PRISM:..............................................................................................................6
9. BRAND RESONANCE MODEL:........................................................................................................7
10. BRANDS BIG IDEAL :..................................................................................................................9
...............................................................................................................................................................9
11. BRAND VALUE CHAIN MODEL :.................................................................................................9
THE BIRDS PEDIA
 1. EXECUTIVE SUMMARY
Birds farming is one of the leading trends in Pakistan and specially in recent years birds farming
industry has grown rapidly. It has become a key source of income earning in Pakistan for unemployed
labor. The potential of this industry is even more in urban areas such as Karachi, Lahore, Quetta,
Peshawar and Islamabad. The major product of this project includes Canary Bird which is widely
known as love birds. More specifically the birds include different species of Java, Albino and lutino
personata / common lutino.

The most critical factors for the success of birds farming are following;
The location where birds are kept needs to be suitable for birds, so it can result in maximum output.
It is suggested to adopt International Guidelines for feeding and watering, and at the same time
giving equal importance to lighting and breeding.
Special attention is required in health management of birds.
The source of feed and medicines should be procured from reliable sources.

Vision statement:
Making buying birds easier and convenient for our costumers
Mission statement:
Provision of Exotic Birds on a digital platform but at a local market rate.

2. PROBLEM STATEMENT
"In the bustling urban landscape of Karachi, Pakistan, there exists a growing demand for pet birds
accompanied by a lack of comprehensive resources for potential bird owners. Despite the increasing
interest in avian companionship, aspiring bird enthusiasts face challenges in accessing reliable
information on bird care and upbringing. Additionally, while the online pet bird market is expanding,
there is a discernible gap in platforms that seamlessly integrate the sale of birds with an educational
component. The absence of a dedicated online service that not only offers a diverse range of pet
birds but also provides an accessible encyclopedia on bird care and maintenance poses a significant
challenge. This problem statement addresses the need for an innovative solution that marries the
convenience of purchasing pet birds online with a comprehensive resource hub for bird enthusiasts,
fostering responsible ownership and enhancing the overall pet bird experience in Karachi."

3. SOLUTION
The proposed solution for BirdsPedia involves the creation of an integrated platform that caters to
the needs of both potential bird owners and existing enthusiasts. This solution addresses the
identified problem by offering a multifaceted approach:

1. Comprehensive Online Marketplace:

- Establishing a user-friendly online marketplace where customers can browse, select, and purchase
a diverse range of pet birds. The platform ensures transparency in transactions, providing detailed
information about each bird's breed, health status, and care requirements.
2. Educational Encyclopedia:
- Developing an extensive and accessible online encyclopedia that serves as a knowledge hub for
bird enthusiasts. This resource covers a wide range of topics, including bird species, dietary
guidelines, habitat requirements, health and wellness, and general care tips. The encyclopedia aims
to empower bird owners with the knowledge needed to ensure the well-being of their avian
companions.

3. Community Building:
- Creating a community space within the platform where bird enthusiasts can connect, share
insights, and seek guidance. This community-building feature fosters a sense of belonging and
support among users, encouraging responsible pet ownership.

4. Delivery and Post-Purchase Support:

- Implementing a reliable and humane delivery system for pet birds, ensuring their safe transport to
their new homes. Additionally, providing post-purchase support and guidance to customers,
reinforcing the commitment to the well-being of the birds even after the sale.

By offering an integrated solution that combines the convenience of online bird purchasing with a
wealth of educational resources, this business aims to not only meet the demand for pet birds but
also promote responsible ownership, enhance the overall bird-keeping experience, and contribute to
the welfare of avian companions in Karachi, Pakistan.

4. MARKET ANALYSIS:
Our potential target market for our business would be household customers who have a hobby of
bird keeping. We’ll also try to target people who have kids especially because a lot of kids prefer
birds as their pets. We will also try to target breeder farms and retail stores in the future to expand
our primary target market. Moreover, in recent years the birds farming is increasing to a large scale
which opens an opportunity for exporting birds to different countries.

5. BUSINESS MODEL:
 6. FINANCIAL PROJECTION:
Table 1: Project Forecasted Costing
Description Amount Rs.
 Capital Cost
Birds Cage Cost 40,000
Breeding Boxes 5,000
Total Capital Cost Excluding Birds 45,000
8 Pair of Breeding Birds
1 white java 7000
1 silver java 8000
1 grey java 6000
1 Albino red eye pair 35,000
1 Albino red eye split pair 25,000
1 lutino red eyes / Parblue Ino 20,000
1 Cremino / Albino pair 40,000
1 Parblue pair 25,000
Total Cost of 8 Breding Birds 166,000
Total Capital Cost 211,000
 Working Capital
Cash 25,000
Equipment spare part 5,000
Total Working Capital 30,000
 Revenue Expenditure
Feed 20,000
Transportation cost 10,000
 Birds care and Maintenance 10,000
Marketing and Advertising 15,000
Operational Expenses 10,000
Total Revenue Expenditure 65,000
Total Project Cost
306,000

Table 2: Project Profitability

Description Amount Rs.
Total Expected Sales 450,000
Total Expense incurred (95,000)
Net Profit 355,000

SALES BREAKDOWN
 There are total of 8 Breeding Pairs.
 Each Pair of Bird will Breed minimum of 3 times in a single year.
 The average clutch of each Breeding Pair would consist of two to three chicks.
 It would mean that at the end of the year, there will be around 50 chicks.
 Average selling Price of each chick 9000.
 (9000*50 = 450,000).
 7. BUSINESS IMPLEMENTATION PLAN FOR
BIRDSPEDIA
Research and Planning: Begin by researching the bird market, identifying target customers, and
understanding their needs and preferences. Develop a comprehensive business plan and set clear
goals.

Establish a Suitable Location: Find a suitable location for your bird business, considering factors such
as accessibility, space requirements.Ensure that the environment is suitable for the well-being of the
birds.

Build or Set Up Aviaries: Construct or set up appropriate aviaries or enclosures for the birds. Ensure
they provide adequate space, ventilation, and protection from predators

Identify reputable breeders or suppliers to source healthy and ethically bred birds. Consider factors
such as species diversity, quality, and the reputation of the supplier

Care and Maintenance: Develop a comprehensive care and maintenance plan for the birds. This
includes providing proper nutrition, regular health check-ups, and maintaining a clean and safe
environment.

Marketing and Promotion: Create a marketing strategy to attract customers to your bird business.
Utilize various channels such as social media, online platforms, and local advertising to reach your
target market.

Customer Service and Education: Provide excellent customer service and educate customers about
responsible bird ownership. Offer guidance on bird care, behavior, and training to ensure the well-
being of the birds and customer satisfaction.
Monitor and Adapt: Continuously monitor the performance of your bird business, gather feedback
from customers, and adapt your strategies accordingly. Stay updated on industry trends and
regulations to ensure compliance and ongoing success.

8. BRAND IDENTITY PRISM:

Physique:
Exotic Birds Haven's physical space is designed with spacious, well-ventilated aviaries that mimic the
natural habitats of exotic birds. The breeding facilities prioritize cleanliness, ensuring a healthy
environment for the birds. The visual identity incorporates vibrant colors and nature-inspired
elements, reflecting the diversity of the exotic bird species.

Personality:
The brand's personality is compassionate and trustworthy. Marketing materials and communication
emphasize the ethical treatment of birds, showcasing the team's genuine love for these creatures.
Exotic Birds Haven takes pride in its commitment to Islamic values, reflecting in its communication as
a responsible and caring bird breeding establishment.

Relationship:
Exotic Birds Haven establishes strong relationships with customers through educational content on
responsible birdkeeping and breeding practices. Regular updates on social media platforms and the
website keep customers informed about the well-being of the birds, reinforcing transparency and
building a community of like-minded enthusiasts.

Culture:
The organizational culture at Exotic Birds Haven is deeply rooted in Islamic values. Staff members are
trained not only in bird care but also in ethical business practices according to Shariah principles. The
brand actively promotes awareness of ethical birdkeeping within the community and industry,
contributing to a culture of responsibility and respect for living beings.

Reflection:
The brand's visual elements, from the logo to marketing materials, reflect a harmonious blend of
modernity and tradition. The logo may incorporate Islamic geometric patterns alongside images of
exotic birds, symbolizing the balance between innovation in breeding practices and adherence to
ethical Islamic standards.

Self-image:
Customers of Exotic Birds Haven see themselves as conscious consumers who appreciate the beauty
of exotic birds while ensuring their ethical treatment. By choosing Exotic Birds Haven, customers
align their passion for birdkeeping with a commitment to Islamic values, reinforcing a positive self-
image as responsible and ethical bird enthusiasts.

9. BRAND RESONANCE MODEL:

- Salience:
- Unique offerings in exotic bird industry.
- Digital presence on Facebook and a dedicated website.

- Imagery:
- Ethical and humane breeding practices.
- Innovation in cross-breeding and mutation.
- Commitment to Islamic Shariah principles.

- Judgment:
- Trustworthy source for exotic birds.
- Emphasis on transparency in transactions.
 - Avoidance of interest-based financing.
- Adherence to Islamic ethical standards.

- Feeling:
- Positive emotional connection.
- Promotion of fair dealings.
- Ethical treatment of birds.
- Seeking guidance from Islamic scholars.

- Performance:
- High-quality exotic bird breeds.
- Advanced breeding techniques.
- Compliance with Islamic ethical standards.

- Resonance:
- Building lasting relationships with like-minded customers.
- Fostering brand loyalty through shared values.
- Positive word-of-mouth promotion.

10. BRANDS BIG IDEAL :

In the context of cultural tension, we can emphasize the shift towards digitalization in the pet
industry. With more people relying on online platforms for their purchasing needs, there is a growing
demand for a convenient and seamless way to buy exotic birds. By embracing this cultural shift and
offering a digital platform for selling birds, the brand can position itself as a pioneer in the industry,
catering to the needs and preferences of modern pet enthusiasts who uses sociol media and other
online platforms for purchasing birds.

Our expertise lies in producing exotic bird varieties through cross-breeding techniques. This sets our
brand apart from others in the market as there are very few business in Pakistan who are working on
mutation of birds. Therefore, this shows our dedication to innovation and genetic diversity. In future
our goal is to consistently deliver unique and visually stunning bird species which would help our
business to establish an brand which can become as an trusted source for exceptional and rare avian
companions.

By combining the cultural tension of digitalization with your brand's best self of producing exotic bird
varieties, Brand Big Ideal model highlights our commitment to providing a seamless buying
experience while offering a diverse and captivating range of birds.

We strongly believe that “Our world will be a more peaceful place if every bird's beauty and
uniqueness is celebrated, cherished, and protected."

11. BRAND VALUE CHAIN MODEL :

1. Marketing Program Investment:

This includes the resources and efforts invested in marketing activities to promote your
business. Our business can indulge in online advertising, social media campaigns and
website development which can increase the visibility and attract potential customers.
2. Customer Mindset:
Understanding and influencing the mindset of your target customers is crucial. Therefore,
Our business would look to identifying their needs, preferences, and desires when it comes
to exotic birds. Conducting market research by collecting customer feedback from family and
friends will help in providing exceptional customer service and at the same time it would be
beneficial to shape a positive perception and brand awareness of the brand in the market.
3. Market Performance:
 This component focuses on measuring the performance of your business in the market. We
would like to use some Key metrics that could include sales revenue, growth of our market
share by comparing it with other competitors in the market and customer retention.
Monitoring these indicators will help as to assess the effectiveness of our marketing efforts
and identify areas for improvement.
4. Shareholder Value:
This aspect considers the financial outcomes and value generated for your stakeholders,
such as investors and shareholders. Although our business would not directly create
shareholder value but still by delivering consistent value to our customers , we can attract
stakeholders who can play an crucial role in the long-term for the success of our business
and contributing to financial health of the Brand.

MULTIPLIERS:
1. Program Quality: This multiplier will focuses on the quality of your digitalization efforts, cross-
breeding, and mutation production programs. It involves ensuring that the online platform for selling
birds is user-friendly, secure, and provides a seamless customer experience. Additionally, maintaining
high standards in cross-breeding and mutation processes to produce healthy and unique exotic birds
is essential. By consistently delivering exceptional program quality, we can enhance customer
satisfaction, build trust and strengthen our brand value.

2. Marketplace Conditions: This multiplier considers the external factors and conditions in the
marketplace that can impact your business. We would analyzing factors such as competition, market
trends, and customer demands. Staying updated will be the key in brand success. By adopting latest
market trends and offerings accordingly can help us to stay competitive and meet customer
expectations.

3. Investment Sentiments: This multiplier focuses on the perceptions and sentiments of potential
investors and stakeholders towards your business. We would like to build an positive reputation and
demonstrating growth potential to attract investments. By showcasing our success in digitalizing the
selling of birds, producing exotic varieties through cross-breeding and mutation, we can generate
positive investment sentiments. This, in turn can lead to increased financial support and
opportunities for expansion which would ultimately contribute to the overall brand value.
The ultimate goal is to build a strong brand that is recognized and valued by customers. This includes
factors such as brand awareness, brand loyalty, and brand reputation. By consistently delivering high-
quality exotic birds, providing exceptional customer experiences, and establishing a positive brand
image, we can enhance the value of the brand in the market.