CARIBBEAN EXAMINATION COUNCIL

CARIBBEAN ADVANCED PROFICIENCY EXAMINATION

INTERNAL ASSESSMENT

ENTREPRENEURSHIP

Candidate Names: Vanessa Brooks, Zara Brown, Jhaneil Brownie, Peter McPherson, Colleen
Richards
Center Number: 100080
Name of School: Morant Bay High School
Territory: Jamaica
Teacher’s Name: Mr. Trodayne J. Hamilton
Year of Exam: 2023

1
 TABLE OF CONTENTS

Contents Page Number

Introduction 4
Aim and Objectives 5
Data Collection 6
Name and Description of Venture 7
Background of the Entrepreneur prior to starting the venture 8
Characteristics of Entrepreneur 9
Origin of the Venture 10
Outline of Oral Presentation 11
Conclusion 12
Appendices 13

2
 ACKNOWLEDGEMENT

Without the assistance of the All-Powerful God, who gave us the stamina and health

to finish the job, it would not have been possible to complete this internal examination. Our

great Entrepreneurship teacher, Mr. T. Hamilton, helped and supported his students every

step of the way, as well as our families and friends, who were a huge help in helping us

gather the research data we needed for the project. We are very appreciative and grateful.

3
 INTRODUCTION

This internal evaluation's primary goal is to compare Mr. Victor Flemmings' company

philosophy, strategy, uniqueness, and invention to the health sector's advantages for

entrepreneurs. Developed by Mr. Flemmings is Shake Shop. He began his company, Shake

Shop, in 2014 and sells a variety of nutrient-dense shakes along with other things.

4
 AIM AND OBJECTIVES

Aim-
● Examining the advantages for entrepreneurs of the health sector.

Objectives-

● Learn more about the venture's history.

● Gain insight into the entrepreneur's history.
● Discover in regards to the traits of the entrepreneur.
● Find out what the target market's needs are.

5
 DATA COLLECTION

The investigational strategy that was applied to this study was main. Both open-ended
and closed-ended questions were included in the survey. Because they don't have any
restrictions or predetermined responses and can gather more data, open-ended questions were
chosen. Because they are quicker and easier to respond to, closed-ended questions were
chosen.
Two methods of data collecting were employed to gather information for this investigative
study.
1. An interview is described as "a face-to-face meeting of people, especially for
consultation."
2. A questionnaire is described as "a set of printed or written questions with a choice of
answers, devised for purposes of survey or statistical study."
On Wednesday, February 15, 2023, an interview with the owner of Shake Shop was held.
Permission was requested to conduct the interview in compliance with the CXC standards for
the CAPE Internal Assessment prior to the interview.
An interview was chosen since it is face-to-face communication and allows us to see the
interviewee's facial expressions as they respond to questions. The entrepreneur was also
handed a questionnaire. The questionnaire was used as a guide during the interview to collect
data, removing the potential for misinterpretation and maintaining the session's flow.
During the interview, there were obstacles to overcome, including:
● The interviewee was repeatedly sidetracked by his cellphone during the conversation.
● Another constraint was the workers' constant arrivals and departures.

6
 NAME AND DESCRIPTION OF VENTURE

Shake Shop is the company's current name, and it is situated in Morant Bay, St.
Thomas, Jamaica. Originally held by a family, this venture is now ran alone by Mr. Victor
Flemmings. The company makes nutritious shakes and wellness items using only organic
ingredients. The business aspires to develop and grow. The goal is to fulfill the requirements
and desires of the customers by offering a premium product at a fair and aggressive price.
The company's primary goals are to produce high-quality goods and maintain a tight working
connection with its staff. The business has been operating for more than 7 years and now
employs over 8 people.

7
 BACKGROUND OF THE ENTREPRENEUR PRIOR TO STARTING
VENTURE

The Businessperson Around the age of 35, Mr. Victor Flemmings is a married man.
The Shake Shop is a family-run business that Mr. Flemming's mother founded. As a child, he
would accompany his mother there to watch how she ran the business. Seeing how content
his mother was with her work motivated him to start his own company and take it over. His
goals for the company include further growth and expansion.

8
 CHARACTERISTICS OF ENTREPRENEUR

The traits of Mr. Flemming demonstrated his goals of continuing to develop as

a business owner and to build and extend his enterprise. In addition to being well-known in
his community as a businessman, Mr. Flemmings is also known for lending a helping hand to
friends and family members. Mr. Flemings demonstrated traits like:
● Devoted to a task
● Dedicated to achieving goals
● Honest and with high morals and principles
● Solver of issues
● Takes calculated risks
● Creativity
● Adaptability

9
 ORIGIN OF THE VENTURE

To provide the public healthful, distinctive shakes, Mr. Flemming's mother opened
Shake Shop in the middle of 2012. When Flemming's mother became unwell and was unable
to run the company any longer, Flemming took over. In 2014, Mr. Flemmings assumed full
control of the company, relieving his mother's concerns.

10
 OUTLINE OF ORAL PRESENTATION

Introductory Speech
Good Morning, Mr. Hamilton & classmates, today will be conducting an oral presentation of
how our Internal Assessment impacted each of us individually. First, we will give you a little
background of the entrepreneur we chose.

Background Information on the Entrepreneur

The Entrepreneur’s name is Mr. Flemmings. Growing up it was always school and church
being that his family is big on going to church. He is married and has a close relationship
with his mother and siblings. Mr. Flemmings has been baptized since he was 8 years old. He
currently operates a Shake Shop. The venture was launched in 2012 which distributes a wide
range of nutritious shakes. The business was passed down to Mr. Flemmings from his
mother. He took over the business transforming it into his vision each and everyday. Firstly,
giving his customers the option of either having their nutritious shake inside the
establishment or to have it To-Go. Later creating a space where people come to and interact
with others.

Impact on Attitudes on Venture Creation

First Speaker- Vanessa Brooks
Second Speaker- Zara Brown
Third Speaker – Jhaneil Brownie
Fourth Speaker Peter McPherson
Fifth Speaker- Colleen Richards

CONCLUSION

11
 The benefits of the health industry for entrepreneurs is the main topic of this internal
assessment. We were able to understand the goals and objectives of this portfolio thanks to
the research that was done. The traits required to pursue a commercial activity and the risks
that must be taken to assure success have been revealed by this research. It demonstrated the
importance of entrepreneurs to the economy and how far one can go after beginning small.
The location of the company is its key issue. Due to its location in a remote region of
the town, few people are aware of it unless they have heard about it from a friend or are
regulars in the neighborhood. Since the company has been in the family for many years and
cannot make any radical changes, it is crucial that the prices remain fair and the recipes
remain tried and true. In order to attract new customers, the company must also find ways to
market. Flyers and radio commercials can help with this. In essence, this research gave us
eye-opening information and expanded our understanding of the dangers associated with
being an entrepreneur.

APPENDICES

12
 Sample Questionnaire
Name and description of the business venture

1. Business Name:
2. Vision:
3. Mission:
4. Core Values:
5. Age of Business:

Background-Bio-data

8. What is your name?:

9. Give us a little debriefing of your past.
10. What form of business do you currently operate?:
11. Have you always wanted to open a shake shop?:
12. When did you start your business?:
13. What inspired you to start your business?:
14. How did the monetary funds come by for the business?:
15. How long have you been in the Entrepreneurial world?:
16. In what way would you say your status has improved on a then and now basis?:
17. If possible could you disclose the nature and/or amount of capital that the business was
started with?:
18. What are the key historical moments from start to existing?:
19. What is your target market?:
20. How did you gather information to find the needs of your target market?:
21. What are some characteristics that make you a good entrepreneur?:
22. What are some challenges that you have faced?:

13