Scribd
Upload
35 views33 pages

Lesson 3

The document discusses qualitative research, describing its purpose, characteristics, advantages, disadvantages, and types. The types of qualitative research discussed are phenomenological research, grounded theory, action research, case study, ethnographic research, historical research, and content analysis.

Uploaded by

symoncapacillo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
35 views33 pages

Lesson 3

The document discusses qualitative research, describing its purpose, characteristics, advantages, disadvantages, and types. The types of qualitative research discussed are phenomenological research, grounded theory, action research, case study, ethnographic research, historical research, and content analysis.

Uploaded by

symoncapacillo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 33

Learning Outcomes :

• describe the characteristics,


strengths, weakness and types of
qualitative research and;
• make one’s own research title for
specific type of qualitative
research.
Pre-test
1. It is the most familiar and applicable type
of qualitative research which refers to the
investigation of a culture through an in-depth
study of the members of the cultural society.
A. Ethnography C. Grounded Theory
B. Phenomenology D. Case Study
Pre-test
2. It is a qualitative research in which data
related to the past events are systematically
collected and evaluated to describe potential
causes, effect or trends related to those
events.
A. Ethnography C. Grounded Theory
B. Phenomenology D. Historical
Pre-test
3. All of the following are strengths of
qualitative EXCEPTS?
A. Explore sensitive issues
B. Capture diversity of experience and
perception
C. Allow participants to freely exchange
ideas
D. Proves a certain theory and principles
Pre-test
4. It is used to generate theory through
relevant information taken from very reliable
sources and it’s focus theory development.
A. Ethnography C. Grounded Theory
B. Phenomenology D. Case Study
Pre-test
5. A qualitative study that focus on a
person, group, organization.
A. Ethnography
B. Phenomenology
C. Grounded Theory
D. Case Study
O1

What is Qualitative Research?


is
the
collection, analysis and
interpretation of comprehensive
narrative data in order to gain
insights into a phenomenon of
interest
Slide 8

O1 OneVHA, 3/14/2024
The purpose of is
to promote to deep, holistic
understanding of a phenomenon. It
provides insight into the complexity of
common occurrences. It also
provides specific concrete details to
guide understanding in a setting
Characteristics of a Qualitative Research
according to (Paton, 1980)
• Naturalistic Inquiry
• Inductive analysis
• Personal contact and insights
• Dynamic systems
• Unique case orientation
• Context sensitivity
Advantage of Qualitative Research
• It is instrumental for positive societal
changes.
• It engenders respect for people’s
individuality as it demands the
researcher’s careful and attentive
stand toward people’s world views.
• It is a way of understanding and
interpreting social interactions.
Advantage of Qualitative Research
• It promotes a full understanding of
human behavior or personality traits
in their natural setting.
• It increases the researcher’s interest
in the study as it includes the
researcher’s experience or
background knowledge in interpreting
verbal and visual data.
Disadvantage of Qualitative Research
• It involves a lot of researcher’s
subjectivity in data analysis.
• It is hard to know the validity or
reliability of the data.
• Its open-ended questions yield “data
overload” that requires long-time
analysis.
• It is time-consuming.
Types of Qualitative Research
1. Phenomenological Research
- The meaning of phenomenon is
conceptualized in the interior of the
individual’s awareness. Phenomenology is
approach to explore people’s everyday life
experience. It is used when the study is
about life experiences of a concept or
phenomenon experienced by one or more
individuals.
Example:
Types of Qualitative Research
2. Grounded Theory
- This is an approach to theory
development grounded/rooted in the
data rather that empirical testing of the
theory, that is, data are collected and
analyzed, and then a theory is developed
which is grounded in the data (Glaser &
Strauss, 1967)
Example:
Types of Qualitative Research
3. Action Research
- Action research is an emergent
inquiry process that integrates theory
and action to couple scientific knowledge
with existing organizational problems
together with the people of the system
under inquiry (Coghlan, 2011)
Example:
Types of Qualitative Research
4. Case Study
- Creswell (2009) defined is as a study
where “Researcher makes an in-depth
exploration of a program, an event, an
activity, a process, or one or more
individuals” The structure of a case study
should be the problem, the context, the
issues, and the lesson learned (Creswell,
2014)
Example:
Types of Qualitative Research
5. Ethnographical Research
- It represents an approach in which the
researcher engages in prolonged
observations from the group’s everyday life.
In this type of research, behaviors, values
and interactions among the members of the
group(ethnic) are deeply studied, described,
and interpreted by the researcher (Creswell,
2014)
Example:
Types of Qualitative Research
6. Historical Research
- Kerlinger (1972) defined historical
research as “Critical investigation of events,
development and experiences of the past,
careful consideration of the past testimonies
from the perspective of the information
sources validity and subsequent
interpretation of the concerned testimonies”
Example:
Types of Qualitative Research
7. Content Analysis
- Content analysis is “a detailed and
systematic examination of the contents of a
particular body of materials for the purpose
of identifying patterns, themes, or biases”. It
was first used as a method for analyzing
hymns, newspapers and magazines, articles,
advertisements, and political speeches in the
19th century (Harwood & Garry, 2003)
Example:
Answer This! 
Ethnography 1. The Mangyans’ Burial Practices
Phenomenology 2. Relatives of Typhoon Victims
Historical 3. Philippines’ Political Party System:
Then and Now
Content and
Discourse Analysis 4. Grade 11 Science Textbook

Case Study
5. Filipino Caregivers in Japan
Grounded Theory 6. Travails of Senior Citizens at the
LRT/MRT Stations
True or False
Direction: Read the following statements.
Answer TRUE if the statement is true, FALSE
if you think it is not.
_________1. Research studies what happens in
any field in knowledge.
_________2. Scientific approach expresses and
records your findings qualitatively.
True or False
_________3. All research types apply all data
collecting techniques.
_________4. Naturalistic approach is people
oriented.
_________5. Ethnography is a study of a
particular cultural group.

You might also like