ALPHABET INC.

MORALES, KRISSELYN REIGNE H.

BSACC 2-1 ACTG 28A 03/12/24 GOOGLE

1. What is your company of choice known for?

Alphabet Inc. is regarded as one of the most influential and innovative businesses in the
modern technological world. Alphabet, formed in 2015 as a result of Google's corporate
restructuring, is the parent corporation, supervising a slew of subsidiaries spanning a wide
range of industries. Its global financial success is primarily due to its flagship subsidiary,
Google, and groundbreaking advances in technology, internet services, and other cutting-
edge initiatives.

Google is Alphabet's flagship segment and the very soul of the corporation. Larry Page
and Sergey Brin launched Google in 1998, and it quickly became linked with online search
and information retrieval. Because of the search engine's unparalleled effectiveness and
precision, Alphabet became a prominent player in the technology industry, quickly rising to
the top of the digital scene. Google dominated not only search engines, but also online
advertising, mapping, cloud computing, and video streaming (YouTube). On August 10, 2015,
the corporation, formerly known as Google Inc., announced its plan to form Alphabet Inc., a
new public holding company. This information was released by Google CEO Larry Page in a
blog post on the company's official site. Alphabet would be formed to restructure Google by
acquiring firms from it, thus limiting Google's reach. Before becoming an Alphabet
subsidiary, Google Inc. was Alphabet's parent company. After a temporary corporation
representing Alphabet's ownership was formed and merged with Google, the positions were
switched. Alphabet shares were then established using Google's equity. The change aims to
improve, clean up, and responsibly enhance Google. The revision also aims to make Google
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1. What is your company of choice known for?

Inc., a well-known firm, is more transparent and examined. Alphabet was selected as
the incorporation name because it is a collection of letters representing language, one
of the most significant inventions in human history and the foundation of Google search.
Alpha-bet, which has the letter "alpha" in it, also stands for investment returns that are
higher than average, which is what the company aims for.

Alphabet, Inc. is an American global conglomerate. It is involved in the acquisition and

operation of several enterprises. It is known for handling a diverse range of businesses,
including technology, life sciences, internet-related services, and self-driving
automobiles. Its key areas of focus include technical development, innovation, and
managing many enterprises within a single corporate structure. It is organized into two
sections: Google and Other Bets. Google Cloud and Google services are the company's
most well-known services. Google provides a wide range of services, products, and
platforms, including Android, Chrome, Gmail, Drive, Maps, Photos, Play, Search, and
YouTube. Alphabet, Inc.'s principal source of revenue is Google's advertising business,
which also offers hardware and cloud services. Alphabet Inc.'s main office is in Mountain
View, California. In 2021, it will employ over 144,000 people worldwide, with more than
70 offices spread throughout 50 countries.

To summarize, Alphabet Inc. is well-known for being a technological innovator, with

its flagship firm, Google, leading the way in internet services. The conglomerate's drive
to push the boundaries of innovation is shown in its diverse portfolio, which includes
projects in cybersecurity, biotechnology, autonomous vehicles, healthcare, and other
areas. Alphabet is a prominent participant in the fast-changing economic and technical
landscape because of its shrewd investments and visionary approach, which place it at
the forefront of impacting the future across a variety of.
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2. How do you think they have built their image to the

industry and what makes them standout from the rest of
their competitors? (Give your top 3 reasons)

Alphabet Inc. has built a distinctive image in the industry through a combination of
strategic decisions, technological innovation, and a commitment to ambitious projects.
Several factors contribute to what sets Alphabet apart from its competitors:

I. Diversification and Innovation

The letter from Larry Page and Sergey Bin detailing their rationale for establishing
Alphabet Inc. as a new public holding company may be seen on the Alphabet Inc.
website under Alphabet Investor Relations. Although it was lengthy, the following
phrases piqued my interest: “We did a lot of things that seemed crazy at the time. Many
of those crazy things now have over a billion users, like Google Maps, YouTube, Chrome,
and Android. And we haven’t stopped there. We are still trying to do things other
people think are crazy but we are super excited about.” They are now in a position
where billions of people use their services because of everything they achieved and
everything they risked. Alphabet has shown a dedication to innovation and taking
calculated risks by deciding to reorganize Google under its purview and diversify into
other businesses. Apart from that, by placing smaller bets in industries that may appear
very speculative or even unusual in comparison to their current companies, the company
demonstrates dedication to innovation and taking calculated risks by deciding to
reorganize Google under its purview and diversify into other businesses. Apart from that
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2. How do you think they have built their image to the
industry and what makes them standout from the rest of
their competitors? (Give your top 3 reasons)

by placing smaller bets in industries that may appear very speculative or even unusual
in comparison to their current companies, the company demonstrates innovation and
diversification. It's clear how the new Google has shrunk, with businesses that are
mostly unrelated to its core internet offerings now part of Alphabet.

A good example of this is their health efforts: Life Sciences. Verily Life Sciences,
Alphabet's subsidiary, The Life Sciences division of Alphabet Inc. provides an excellent
illustration of this. One of the most innovative businesses in the healthcare sector is
Verily Life Sciences, a subsidiary of Alphabet that meticulously explores the nexus of
healthcare, data, and technology to enhance patient outcomes, research methods, and
care delivery. Verily works on a variety of topics, including genetic research and the
creation of smart contact lenses for health monitoring. Alphabet's foray into the
healthcare industry demonstrates its commitment to using technology to better the
industry. Another illustration is Calico, a different Alphabet company that specializes in
biotechnology. Their goal is to increase our understanding of the biology behind aging in
humans to create therapies that will enable people to live longer, and have healthier
lives. This endeavor demonstrates the conglomerate's dedication to initiatives outside
the purview of conventional technology corporations.

Alphabet Inc.'s evolution from a key player in search engines to a diverse

conglomerate demonstrates the company's commitment to innovation and discovery.
Alphabet has positioned itself at the forefront of creative technologies, addressing
issues in biotechnology, transportation, healthcare, and other fields through firms such
as Waymo, Verily, Calico, and others. Alphabet distinguishes itself from its competitors
by prioritizing sustainability and embracing moonshot initiatives.
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2. How do you think they have built their image to the
industry and what makes them standout from the rest of
their competitors? (Give your top 3 reasons)

II. Long-Term Vision

Alphabet Inc. frequently concentrates on areas like as search engine optimization,
cloud computing, computer software, quantum computing, e-commerce, consumer
electronics, and artificial intelligence. They take a risk by attempting to expand into
other businesses, but they don't want to go to jail for just sticking to what they're known
for. It is not an easy decision to take this risk, since it may not be the greatest option in
terms of short-term goals and profit, because introducing new services does not
necessarily guarantee success. With its emphasis on large-scale and riskier ventures,
Alphabet X is the moonshot factory at the heart of Alphabet's long-term strategy.
These moonshots, which include initiatives like Waymo and Project Loon as examples,
represent Alphabet's dedication to taking on difficult problems with broad ramifications.
Alphabet demonstrates a long-term visionary strategy by investing in projects that push
the frontiers of innovation and demonstrating a willingness to nurture ideas that may
take years to materialize. Furthermore, a buy recommendation for Alphabet Inc. would
be made in light of the company's current market position, intrinsic value factors, and
long-term growth potential. This suggests that the managers of Alphabet Inc. make
decisions to maximize shareholder wealth.

III. User-Centric Design

Alphabet Inc.'s dominance is largely due to its unwavering dedication to user-centric
design. Google has built a devoted user base by emphasizing the development of
products that are clear, simple to use, and address important issues. By implementing
features like voice and language recognition, accessibility, user-centric search
algorithms, personalization, mobile device responsiveness, innovative navigation tools,
active user feedback integration, and design simplicity, Alphabet has created a digital
ecosystem that puts the needs and preferences of its diverse user base first. Google's
mobile apps, cross-device interoperability, and user-friendly search experience are
difficult for rivals to match. With a focus on user experience, Alphabet ensures that its
products not only meet but also exceed user expectations as technology advances,
setting the way for smooth, intuitive, and gratifying digital interactions of the future.
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2. How do you think they have built their image to the
industry and what makes them standout from the rest of
their competitors? (Give your top 3 reasons)

The company's user-centric design is reliant on Alphabet Inc.'s data-driven decisions.

The business leverages data very well to focus on user experiences. The corporation has
been able to develop its products and services in ways that rivals often find difficult to
match thanks to its capacity to analyze massive volumes of data collected from user
interactions. The organization maintains its competitiveness in a constantly evolving
market because of its data-driven approach, which enables it to make well-informed
judgments about new product developments and user experience improvements.

3. How do you think your company of choice apply the 4P’s of

Corporate Governance (People, Processes, Performance and
Purpose)?

Google's parent company, Alphabet Inc., is a worldwide technology giant that has changed
the world of the digital market. This large company's success is attributed to its innovative
products and services, as well as its strong corporate governance. Corporate governance is
an organization's skeleton, providing accountability, structure, and a framework for moral
decision-making. The four cornerstones of its foundation are People, Processes,
Performance, and Purpose, or the "4 P's." Using the 4Ps of Corporate Governance, we may
examine Alphabet Inc.'s approach to the complex relationship that exists between business,
technology, and societal effect.
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3. How do you think your company of choice apply the 4P’s of
Corporate Governance (People, Processes, Performance and
Purpose)?

I. People
Alphabet Inc. appreciates the value of human capital since it is committed to its
employees' well-being and has implemented programs such as competitive compensation
packages, generous health benefits, and an innovative work environment. The company
provides a unique working atmosphere, flexibility, freebies, health and happiness benefits,
and other incentives to keep its employees motivated. As a result, the tech powerhouse is
widely popular and regarded as one of the world's most desirable employers. The company
has also shown a willingness to discuss issues of gender equality and diversity, recognizing
the importance of an inclusive and diverse workforce in encouraging creativity.
Furthermore, the organization provides career chances to everyone by no longer requiring
employees to have a degree or educational degree. Alphabet prioritizes employee
motivation to grow and achieve tasks. Currently, 14% of Google Teams' workforce—a
subsidiary of Alphabet Inc.—is made up of people without college degrees who are actively
engaging in innovation.

Furthermore, Alphabet Inc. understands the importance of employee cooperation in

making better organizational decisions. Google conducts 'innovation reviews' in which
department heads, top leadership, and executives collaborate to focus their attention and
resources on potential ideas early on. This improves resource management and allows the
organization to develop more inventive and current technology to meet the ever-changing
market needs.

II. Processes
A corporation must have open and strong processes in place to ensure accountability
and moral decision-making. Alphabet has put in place intricate systems to manage many
aspects of its operations. Transparency is highly valued by the firm, as seen by consistent
reporting on financial performance, regulatory compliance, and ethical issues. Alphabet has
also established internal committees and frameworks to oversee key decision-making
methods, ensuring that they meet the company's legal standards and goals.

III. Performance
Alphabet utilizes a variety of metrics to assess success across its business divisions.
Financial performance is a crucial statistic, and Alphabet's consistent growth demonstrates
its ability to adapt to shifting market conditions. Its financial performance in 2023 reflects
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3. How do you think your company of choice apply the 4P’s of
Corporate Governance (People, Processes, Performance and
Purpose)?

growth, with total assets increasing from $365.26 billion in 2022 to $402.39 billion.
Furthermore, its earnings are growing at an average annual rate of 18.5%, whereas the
Interactive Media and Services industry's earnings are growing at 7.8% every year.
Alphabet's net margins are 24%, revenue is growing at an average annual rate of 17.4%,
and return on equity is 26%. In addition to financial indications, the company measures
success based on characteristics such as market share, user engagement, and product
quality.

Alphabet's performance strategy is built on the principle of continuous improvement.

The moonshot programs serve as examples of its innovation and learning activities. These
projects aim to provide ambitious and imaginative answers to global concerns. Alphabet's
commitment to continuous improvement positions the company at the forefront of
technical innovation, ensuring its long-term viability.

III. Purpose
Since its inception, Google has been dedicated to leveraging its unique algorithms to
efficiently organize internet material, allowing consumers to locate what they are looking
for. This dedication to organization is reflected in Alphabet's mission statement, which
states, "to organize the world's information and make it universally accessible and useful."
This purpose affects the company's overall impact on society in addition to defining its
products and services. As a global technological leader, Alphabet recognizes its
responsibility and strives to use its influence for good. According to Pay Seale, the mission
statement has a major impact on the 75% of Google employees who believe their work is
valuable because it helps the world and makes a difference.

Furthermore, Alphabet Inc. has a clear vision for where it wants to go in the future.
The company strives to be the world's premier provider of technological solutions. To
achieve this ambition, Alphabet Inc. prioritizes innovation and the creation of cutting-edge
technologies.
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4. What are the corporate governance practices that your
company of choice is implementing? Do you think it is effective
and shows good corporate governance? Defend your answer

Alphabet Inc.'s Corporate Governance Guidelines encompass several key aspects:

I. Board Structure and Composition:

1. Size of the Board: The Board determines the appropriate number of directors, with a
minimum of five members.
2. Board Membership Criteria: The Nominating and Corporate Governance Committee
evaluates candidates based on established criteria, emphasizing integrity, diversity,
business experience, and knowledge of Alphabet's industries.
3. Director Independence: A majority of directors must be independent, but the Board
acknowledges the value of non-independent directors, including former management
members.
4. Director Tenure: No term limits are set; the Nominating and Corporate Governance
Committee monitors performance for continuing director tenure.
5. Directors Changing Job Responsibility: Directors notifying a material change in job
responsibilities are evaluated by the Nominating and Corporate Governance Committee.
6. Election of Directors: Directors are elected annually, and those failing to secure the
required votes are expected to tender their resignation.

II. Principal Duties of the Board of Directors:

1. Oversee Management and Evaluate Strategy: Directors exercise business judgment to
act in Alphabet's best interests, overseeing management's performance and evaluating
the company's overall strategy.
2. Select the Chair and CEO: The Board selects the Chair and Chief Executive Officer
following Alphabet's Bylaws.
3. Evaluate Management Performance and Compensation: The Leadership Development,
Inclusion, and Compensation Committee annually reviews executive performance and
approves compensation plans.
4. Review Management Succession Planning: The committee reviews and recommends
plans for executive development, retention, and replacement.
5. Monitor and Manage Conflicts of Interest: The Board ensures transparency and reviews
related party transactions to prevent abuse of corporate assets.
6. Ensure Integrity of Financial Information: The Audit and Compliance Committee
evaluates accounting and financial reporting systems to maintain integrity.
7. Monitor Effectiveness of Board Governance Practices: The Nominating and Corporate
Governance Committee annually reviews and evaluates governance practices.
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4. What are the corporate governance practices that your
company of choice is implementing? Do you think it is effective
and shows good corporate governance? Defend your answer

III. Board Procedures:

1. Frequency of Board Meetings: At least four regularly scheduled meetings per year,
with additional meetings as necessary.
2. Attendance at Board Meetings: Directors can attend in person, via phone or video
conference, with materials distributed in advance.
3. Other Commitments: Directors ensure that commitments do not materially interfere
with their service, with a maximum of four public company board memberships.
4. Executive Sessions of Independent Directors: Independent Board members regularly
meet in executive sessions.
5. Board Access to Management: Directors have access to Alphabet's management and
may bring relevant managers into Board meetings.
6. Code of Conduct: Alphabet has a Code of Conduct for ethical conduct by directors,
officers, and employees.
7. Engaging Experts: The Board and committees have the authority to obtain advice from
internal and external experts.
8. Minimum Stock Ownership Requirement: Directors and senior officers must meet
minimum stock ownership requirements within a specified timeframe.

IV. Board Committees:

1. Number and Composition of Committees: The Board has standing committees, and
new committees may form based on circumstances.
2. Committee Appointments: Board-appointed members serve on standing committees,
with the Board determining the number of members.
3. Committee Proceedings: Committee Chairs determine meeting frequency, length, and
agenda.

V. Director Orientation and Continuing Education: Alphabet provides an orientation

program for new directors and encourages ongoing education, reimbursing directors for
related expenses.

VI. Board Performance: The Board undergoes an annual evaluation and self-assessment
overseen by the Nominating and Corporate Governance Committee.
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4. What are the corporate governance practices that your
company of choice is implementing? Do you think it is effective
and shows good corporate governance? Defend your answer

Corporate governance serves as the bedrock of responsible business conduct,

ensuring transparency, accountability, and ethical decision-making. Alphabet Inc., the
parent company of Google, has established a set of Corporate Governance Guidelines,
shaping the behavior of its Board of Directors. The aforementioned corporate governance
of Alphabet Inc. serves as the cornerstone for accountable and responsible company
activity, guaranteeing openness, responsibility, and moral decision-making. In my opinion,
each of the aforementioned rules underwent careful consideration and analysis before
being selected to improve the way things operate in the company. I'll go over each
guideline in detail and show you why it's unquestionably an excellent corporate
governance:

1. Board Structure and Composition: Alphabet's guidelines demonstrate a thoughtful

approach to the board's membership and structure, with a significant emphasis on
flexibility in determining the optimal number of directors. The criteria underline the
importance of diversity in director selection, including race, gender, and cultural
background, in recognition of Alphabet's unique operations. This commitment
recognizes the value of many perspectives in decision-making and is aligned with
current inclusive governance concepts.
2. Director Independence and Tenure: Alphabet's governance rules place a strong focus
on director independence, which is noteworthy. Alphabet recognizes the relevance of
non-independent members, such as former executives, while adhering to NASDAQ's
need for a majority of independent directors. This comprehensive method offers the
prospect that efficient government may rely on elements other than independence.
Furthermore, the lack of tight term limits for directors, paired with continual scrutiny,
demonstrates a commitment to achieving a balance between experience and new
ideas.
3. Principal Duties of the Board: The aforementioned guidelines explain the Board's
Principal Duties, with a focus on management oversight, strategy review, and ensuring
ethical conduct. This commitment to basic governance responsibilities is congruent
with the values of moral, practical, and productive business practices. The rules
governing the resignation procedure and director election highlight a commitment to
shareholder responsibility, which is a critical component of effective governance.
4. Board Procedures: Alphabet's guidelines provide specific expectations for Board
Procedures and emphasize the importance of secrecy, attendance, and preparation.
These aspects promote effective communication and ensure that directors are aware
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4. What are the corporate governance practices that your
company of choice is implementing? Do you think it is effective
and shows good corporate governance? Defend your answer

and competent of carrying out their fiduciary responsibilities properly. Allowing

independent directors to participate in executive meetings increases transparency and
facilitates open conversations outside of senior management.

5, Director Orientation and Continuing Education: The focus of Alphabet's governance

policies on Director Orientation and Continuing Education is a good thing. The availability
of an orientation program for new directors, as well as encouragement of continuing
education, indicate the Board's commitment to being knowledgeable and productive. This
emphasis on lifelong learning is consistent with the changing nature of the business world.

6. Board Performance and Communications: Conducting regular Board Performance

evaluations is critical to maintaining the effectiveness of governance mechanisms.
According to Alphabet's principles, self-evaluation and annual reviews reflect the
company's commitment to accountability and continuous improvement. The
communications with shareholders section illustrates openness and shareholder
involvement by providing a means for stockholders to contact the board while also
encouraging responsiveness and transparency.

To summarize, Alphabet Inc.'s Corporate Governance Guidelines contain several

significant aspects that promote effective governance practices. The emphasis on
flexibility, thorough director criteria, balanced independence, and a commitment to
continuous improvement reflect a governance system that emphasizes responsibility,
openness, and responsiveness to shareholder interests. Alphabet's governance principles
highlight the company's dedication to maintaining excellent governance processes in
today's ever-changing business environment. The real efficacy of these regulations will be
decided by how successfully they are executed and how consistently the Board adheres to
the ideals they represent.

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