How Teachers Use Social Media 2022

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How Teachers Use Social Media

Teachers use social media daily to search for classroom ideas, connect to one another, and shop for deals.
It’s important for brands (and marketers!) to make social media a part of their multi-channel strategy to be
visible and interact with teachers in the places they spend the most time.

TEACHERS USE SOCIAL MEDIA TO…


Get inspired Participate Follow
with new Connect in an online
with other education
teaching ideas Find resources community
educators companies and
for the organizations
Stay on top
classroom Find teacher
of trends
discounts
and news
and deals

80% 35%
57% 35%
77%
52% 47%

82% SOCIAL CHANNELS


Facebook 67% TEACHERS USE MOST
Groups Are 55%
Popular
65% of teachers 40%
belong to at least 1 33%
education-focused 29% 29%
Facebook group.
Facebook Instagram Pinterest Twitter TikTok Snapchat LinkedIn

% OF TEACHERS WHO
VISIT EVERY SINGLE DAY

LinkedIn Pinterest TikTok Twitter Instagram Facebook


4% 6% 14% 17% 43% 64%

WANT TO REACH EDUCATORS ON SOCIAL MEDIA? WE CAN HELP!

Every day, 250,000 teachers like, comment, and share on WeAreTeachers


social channels.

8 out of 10 teachers Every month, the WeAreTeachers website receives nearly 5 MILLION visitors.
know and love the Check out weareteachers.com/advertise to learn how we can help your brand
WeAreTeachers brand. build deep connections with educators on social media.
Source: “How Teachers Use Social Media,” WeAreTeachers.com Survey, 2022

MDReducation.com • 800-333-8802

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