Haldiram and Bikaner

Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 21

Haldiram’s

Don’t eat at home today; always good in taste.

Company profile
Haldiram's is a renowned Indian brand specializing in sweets, snacks, and ready-to-eat foods.
Established in 1937 by Shri Shivkisan Agrawal in Bikaner, Rajasthan, Haldiram's has grown
into a household name in India and abroad. The company started as a small sweet and
namkeen shop and expanded rapidly due to its focus on quality, taste, and innovation.

History of Haldiram’s
The history of Haldiram's traces back to 1937 when it was founded by Shri Shivkisan
Agrawal in Bikaner, Rajasthan, India. Originally a small sweets and snacks shop, Haldiram's
started gaining popularity for its delicious and high-quality offerings. Over the years, the
company expanded its product range and geographical reach, becoming one of India's most
iconic food brands. Here's a timeline of significant events in the history of Haldiram's:

 1937: Shri Shivkisan Agrawal established the first Haldiram's shop in Bikaner, Rajasthan,
focusing on traditional Indian sweets (mithai) and snacks (namkeen).

 1941: With growing demand and popularity, Haldiram's expanded its operations and
opened more outlets in different parts of Rajasthan.

 1968: The second generation of the Agrawal family took over the business and initiated
further expansion plans. The company started modernizing its manufacturing processes
and facilities to meet increasing demand.
 1983: Haldiram's expanded its presence beyond Rajasthan by opening its first
manufacturing unit outside Bikaner, in Nagpur, Maharashtra. This marked the beginning
of Haldiram's journey towards becoming a pan-Indian brand.

 1990s: Haldiram's experienced rapid growth and became a household name across India.
The company diversified its product portfolio to include a wide range of snacks, sweets,
ready-to-eat meals, frozen foods, and beverages.

 2000s: Haldiram's ventured into international markets and began exporting its products to
countries with significant Indian diaspora. The brand gained popularity in countries like
the United States, United Kingdom, Canada, Australia, and several others.

 2010s: Haldiram's continued its expansion both domestically and internationally. The
company focused on innovation, introducing new flavours and product variations to cater
to changing consumer preferences.

Present
Haldiram’s is one of India's most well-known and established snack and sweets brands, with
a long history dating back to its founding in 1937. It has grown from a small shop in Bikaner,
Rajasthan, to a global brand with a presence in multiple countries.

Today, Haldiram’s is known for its wide range of products, including traditional Indian
sweets, savory snacks, namkeens, and ready-to-eat meals. The brand is synonymous with
quality and taste, and it has a loyal customer base both in India and abroad.
In recent years, Haldiram has focused on expanding its operations, both domestically and
internationally. It has opened numerous outlets across India and has also ventured into
international markets, catering to the growing demand for Indian snacks and sweets globally.

Future Plans
 Global Expansion: Haldiram has been steadily expanding its international presence,
especially in markets with a significant Indian diaspora. Plans may include further
expansion into new countries and regions to capitalize on the growing demand for
Indian snacks and sweets worldwide.

 Diversification of Product Range: Haldiram could diversify its product range by


introducing new flavours, healthier options, and innovative snack varieties to cater to
changing consumer preferences. This could include products tailored to specific
dietary requirements such as gluten-free or vegan options.
 Focus on Health and Wellness: With an increasing focus on health and wellness,
Haldiram may invest in developing healthier snack options using natural ingredients,
reducing salt and sugar content, and offering more nutritious alternatives to traditional
snacks.

 Digital Transformation: Like many other companies, Haldiram might invest in digital
technologies to enhance its online presence, improve customer engagement, and
streamline its operations. This could include launching e-commerce platforms, mobile
apps, and digital marketing initiatives.

 Sustainability Initiatives: Haldiram could implement sustainability initiatives to


reduce its environmental footprint, such as using eco-friendly packaging, reducing
food waste, and supporting local farmers and communities.

Mission and Vision

Mission: Haldiram's mission likely revolves around providing high-quality, delicious, and
authentic Indian snacks and sweets to customers worldwide. They may aim to preserve and
celebrate India's rich culinary heritage while satisfying the evolving tastes and preferences of
consumers.

Vision: Haldiram's vision could be to become the leading global brand for Indian snacks and
sweets, known for its excellence in taste, quality, and innovation. They may aspire to expand
their reach into new markets, introduce innovative products, and continuously improve their
operations to meet the needs of their diverse customer base.

Haldiram's core values likely include a commitment to quality, customer satisfaction,


innovation, integrity, and sustainability. They may prioritize using the finest ingredients,
maintaining stringent quality standards, and ensuring customer satisfaction in all aspects of
their business. Additionally, they may emphasize innovation to stay ahead of market trends,
integrity in their dealings with stakeholders, and sustainability in their business practices to
minimize their environmental impact.

Growth
Haldiram has experienced significant growth over the years, evolving from a small sweets
and snacks shop in Bikaner, Rajasthan, India, to a globally recognized brand. Here are some
key factors contributing to Haldiram's growth:

Haldiram has experienced significant growth over the years, evolving from a small sweets
and snacks shop in Bikaner, Rajasthan, India, to a globally recognized brand. Here are some
key factors contributing to Haldiram's growth:

 Product Innovation: Haldiram continuously innovates its product offerings to cater


to changing consumer preferences and tastes. They have expanded their product range
to include a wide variety of sweets, snacks, namkeens, and ready-to-eat meals,
appealing to diverse customer segments.

 Quality Assurance: Haldiram maintains strict quality control measures to ensure the
consistency and superior quality of its products. This commitment to quality has
earned the trust and loyalty of customers both in India and abroad.

 Domestic and International Expansion: Haldiram has expanded its presence across
India with numerous retail outlets and distribution channels. Additionally, the
company has successfully penetrated international markets, capitalizing on the
growing demand for Indian snacks and sweets worldwide.

 Brand Recognition: Haldiram's brand is widely recognized and trusted for its
authenticity, taste, and quality. This strong brand reputation has contributed to its
growth and success, enabling it to command a significant market share in the snacks
and sweets industry.

 Customer Satisfaction: Haldiram places a strong emphasis on customer satisfaction,


striving to exceed customer expectations in terms of taste, quality, and service. This
customer-centric approach has helped them build a loyal customer base and attract
new customers through word-of-mouth recommendations.

Overall, Haldiram's sustained growth can be attributed to its commitment to quality,


innovation, customer satisfaction, and strategic expansion initiatives. These factors have
helped Haldiram establish itself as a prominent player in the global snacks and sweets
industry.

Awards and achievements


Haldiram has received numerous awards and accolades over the years for its excellence in the
food industry. A few of them are listed below:
 Brand Excellence Award: Haldiram has been recognized with several Brand
Excellence Awards for its outstanding performance, brand recognition, and market
leadership in the food and snacks industry.

 Quality Assurance: Haldiram maintains strict quality control measures to ensure the
consistency and superior quality of its products. This commitment to quality has
earned the trust and loyalty of customers both in India and abroad.

 Domestic and International Expansion: Haldiram has expanded its presence across
India with numerous retail outlets and distribution channels. Additionally, the
company has successfully penetrated international markets, capitalizing on the
growing demand for Indian snacks and sweets worldwide.

 Customer Satisfaction: Haldiram places a strong emphasis on customer satisfaction,


striving to exceed customer expectations in terms of taste, quality, and service. This
customer-centric approach has helped them build a loyal customer base and attract
new customers through word-of-mouth recommendations.

Products
 Frozen foods
 Namkeen
 Sweets
 Papads
 Chips
 Beverages
 Ready-to-eat meals
 Snacks

Competitors
Haldiram faces competition from various companies operating in the snacks, sweets, and
packaged foods industry. Some of the key competitors of Haldiram include:
 Bikanervala: Bikanervala is a prominent Indian snacks and sweets brand that
competes with Haldiram. It offers a wide range of traditional Indian sweets, snacks,
and ready-to-eat meals.

 Balaji Wafers: Balaji Wafers is a popular snack brand known for its wide range of
potato chips, nankeens, and other savory snacks. It competes with Haldiram in the
snacks category.

 ITC Limited: ITC Limited, a diversified conglomerate in India, operates in the


packaged foods segment through its brands like Bingo! and Yumitos. These brands
offer a variety of snacks and savory products, competing with Haldiram in the market.
 Lay's: Lay's, owned by PepsiCo, is a global brand known for its potato chips and
other snack products. It competes with Haldiram in the snacks category, offering a
wide range of flavors and variants.

 Parle Products: Parle Products is a leading Indian snacks and confectionery company
known for brands like Parle-G, Monaco, and Hide & Seek. It competes with Haldiram
in the snacks and sweets categories.

Globalization
Haldiram’s is India’s oldest and most trusted FMCG brand in the business of exotic and
ethnic Indian food. Haldiram’s headquartered in New Delhi is the world’s biggest Indian food
company with speciality delicacies being sold and served in over the world.
Its enviable legacy of quality snack food is India’s pride and global interest of priority.
Producing 100% vegetarian food, Haldiram’s core brand priority is to promote
‘Vegetarianism’ globally.

Directors and members:


Haldiram’s has been a family-run enterprise ever since. Haldiram’s is a company full of
strong talented individuals with company leadership.
 Amit Agarwal: Managing Director
 Manohar Lal Agarwal: Director
 Amisha Agarwal: Director
 Sumitra Agrawal: Whole-time director.

Corporate office:
Haldiram's corporate office is located in Nagpur, Maharashtra, India. Here is the
address of Haldiram's corporate office:

Haldiram Foods International Pvt. Ltd.


FC-5, SEZ, Sector 75,
SAS Nagar, Mohali,
Punjab - 160055, India.
Bikanervala

Company profile
Bikanervala is a well-known Indian sweets and snacks chain with roots in the city of Bikaner,
Rajasthan. It has expanded over the years and now has numerous outlets across India and
even internationally. Bikanervala is famous for its wide range of traditional Indian sweets like
rasgulla, gulab jamun, and jalebi, as well as savory snacks such as samosas, kachoris, and
chaats. The brand is celebrated for its quality and authenticity in offering a taste of traditional
Indian cuisine.

History of Bikanervala
Bikanervala traces its roots back to 1950 when Shri Shyam Sundar Agarwal, an enterprising
individual from the city of Bikaner in the Indian state of Rajasthan, started a small sweet shop
in the heart of the city. The shop quickly gained popularity for its authentic and high-quality
Indian sweets, snacks, and savories, which were made using traditional recipes and
techniques.
Over the years, Bikanervala expanded its offerings and gradually grew into a well-established
brand in the Indian food industry. The company's commitment to quality, taste, and customer
satisfaction helped it gain a loyal customer base. Bikanervala's success in Bikaner paved the
way for its expansion into other cities and states across India.
With its continued success and growing demand, Bikanervala evolved into a chain of outlets,
offering a diverse range of traditional Indian sweets, snacks, chaats, and ready-to-eat meals.
The brand's commitment to maintaining the authenticity of its offerings while adapting to
modern tastes and preferences has been instrumental in its growth and popularity.
Today, Bikanervala has become a household name not only in India but also among Indian
communities around the world. Its outlets can be found in various cities across India as well
as in international locations, serving customers with a taste of authentic Indian cuisine.

Concept/Brands
Bikanervala encompasses several concepts and brands within its umbrella, each offering a
unique culinary experience to its customers. Some of the key concepts and brands associated
with Bikanervala include:
 Bikanervala Sweets & Snacks: This is the flagship brand of Bikanervala, offering a
wide range of traditional Indian sweets, snacks, and savories. From classic sweets like
rasgulla, gulab jamun, and barfi to savory snacks like samosas, kachoris, and
namkeens, Bikanervala Sweets & Snacks is known for its authentic flavors and high-
quality ingredients.

 Bikano: Bikano is another popular brand under the Bikanervala umbrella, offering a
diverse range of packaged snacks, ready-to-eat meals, and sweets. Bikano products
are available in convenient packaging, making them suitable for on-the-go
consumption.

 Bikano Chat Cafe: Bikano Chat Cafe is a modern and vibrant concept introduced by
Bikanervala, offering a contemporary twist to traditional Indian street food,
particularly chaats. The cafe provides a relaxed ambiance where customers can enjoy
a variety of chaat options, fusion dishes, and beverages.

 Bikanervala Restaurant: Bikanervala also operates full-fledged restaurants that


serve a wide array of Indian vegetarian dishes, including North Indian, South Indian,
and Rajasthani specialties. These restaurants provide a dine-in experience with a focus
on quality, taste, and hospitality.

Quality and motive


The primary motive of Bikanervala revolves around offering authentic and high-quality
Indian cuisine to customers while preserving traditional recipes and flavors. It centres on
delivering quality, authenticity, innovation, and customer satisfaction in its offerings, while
also aiming for growth and global recognition.

Vision
The vision of Bikanervala likely revolves around becoming a globally recognized brand
known for its commitment to quality, authenticity, innovation, and customer satisfaction in
the realm of Indian cuisine.

Business Model
The business model of Bikanervala is primarily focused on offering authentic Indian sweets,
snacks, and cuisine through various channels, including retail outlets, restaurants, packaged
products, and catering services. Here are some key elements of Bikanervala's business model:
 Diverse Product Portfolio: Bikanervala offers a diverse range of products, including
traditional Indian sweets like rasgulla, gulab jamun, and barfi, savory snacks like
samosas, kachoris, and namkeens, as well as ready-to-eat meals and beverages. This
wide product portfolio caters to different tastes and preferences of customers.

 Multiple Distribution Channels: Bikanervala distributes its products through


various channels, including standalone retail outlets, restaurants, online platforms, and
third-party retailers. This multi-channel distribution strategy enables the brand to
reach a larger customer base and serve different segments of the market.

 Brand Extensions: Bikanervala has extended its brand through sub-brands like
Bikano, which offers packaged snacks, ready-to-eat meals, and sweets. These branded
products are available in supermarkets, convenience stores, and online platforms,
providing additional revenue streams for the company.

 Vertical Integration: Bikanervala follows a vertically integrated business model,


with in-house production facilities for manufacturing its products. This allows the
brand to have greater control over quality, consistency, and cost efficiency throughout
the production process.

 Franchise Model: Bikanervala also operates on a franchise model, allowing


entrepreneurs to invest in and operate their own Bikanervala outlets. This franchise
model facilitates rapid expansion and helps the brand establish a presence in new
markets with the support of local partners.

Overall, Bikanervala's business model is built on offering a wide range of authentic Indian
cuisine through multiple distribution channels, brand extensions, and a focus on customer
experience, while also leveraging vertical integration and franchising for scalability and
growth.

Competitors
Bikanervala operates in the Indian sweets, snacks, and cuisine market, where it faces
competition from various players offering similar products and services. Some of
Bikanervala's competitors include:
 Haldiram's: Haldiram's is one of the largest and most well-known brands in the
Indian sweets and snacks industry. It offers a wide range of traditional sweets, snacks,
and ready-to-eat meals through its chain of outlets across India and internationally.

 Ghantewala Sweets: Ghantewala Sweets is a renowned sweets shop in Delhi, known


for its traditional Indian sweets and snacks. It has a loyal customer base and competes
with Bikanervala in offering authentic Indian delicacies.
 Karachi Bakery: Karachi Bakery is a popular bakery chain known for its cookies,
biscuits, and baked goods. While it primarily focuses on baked items, it also offers
some traditional Indian sweets and snacks, competing with Bikanervala in certain
product categories.

 Agarwal Sweets: Agarwal Sweets is another established brand in the Indian sweets
market, known for its wide variety of traditional sweets and snacks. It competes with
Bikanervala in offering authentic Indian sweets and snacks to customers.

Products
 Chats and snacks
 Sweets
 Syrups
 Bakery
 Namkeens
 Desserts
 Mini meals and combos
 South Indian

Directors and members

Director
Bikanervala Foods Pvt. Ltd
Mr. Shyam Sundar Aggarwal
Managing Director
Bikanervala Foods Pvt. Ltd

Corporate office
Bikanervala Foods Pvt. Ltd.
C-162, Sector 63,
Noida - 201301,
Uttar Pradesh, India
Chapter: 2

Literature Review
The term "literature review" refers to a critical analysis and synthesis of existing research and
scholarly literature on a specific topic or research question. It is an essential component of
academic writing, particularly in fields such as research, social sciences, humanities, and
healthcare. A literature review serves several purposes:
 Contextualization: It provides background information and context for the research
topic, helping readers understand its significance and relevance within the broader
academic discourse.

 Identification of Gaps: By examining existing literature, a literature review can


identify gaps, contradictions, or unanswered questions in the research, paving the way
for new studies and investigations.

 Synthesis of Findings: It synthesizes and summarizes key findings, theories,


methodologies, and arguments from previous studies, enabling researchers to build
upon existing knowledge and theories.

 Evaluation of Methodologies: A literature review evaluates the methodologies and


approaches used in previous studies, assessing their strengths, weaknesses, and
implications for future research.

 Identification of Trends and Debates: It identifies emerging trends, patterns, and


debates in the field, providing insights into the evolution of ideas and perspectives
over time.

A literature review comparing Haldiram's and Bikanervala would likely encompass various
aspects of these two prominent Indian food brands, including their histories, product
offerings, marketing strategies, cultural significance, consumer perceptions, and business
models.

Ms. Latha K (2014) A study on consumer perception and satisfaction towards


restaurants in Coimbatore city.
One consumer would in general have different consumption behaviours or preferences from
another. He may spend money on computers and technical books, while the other may spend
on clothing and food. Availability of this information on consumer perception will be of great
value to a marketing company The availability of this information on consumer perception
will be of great value to a marketing company, a bank, or a credit card company that can use
this information to target different groups of consumers for improved response rate or profit.
Objective of the study:

 To examine the awareness of respondents about the restaurants.


 To study the respondent’s perception about the various aspects of the restaurants.
 To find out the reasons for preferring a particular restaurant.
 To provide suitable suggestions based on the results of the study.
Chapter 3
Research methodology

Research methodology refers to the systematic process and techniques used to conduct
research and obtain reliable and valid results. It involves the overall approach, strategy, and
techniques employed to address research questions, test hypotheses, or achieve research
objectives. Research methodology encompasses various stages, including planning, data
collection, analysis, interpretation, and reporting.

Research objective
The main objective of the comparative study between Haldiram and Bikanervala is to
compare and understand the competitive market between them on various factors like taste,
product variety, quality, cleanliness, price, availability, ambiance, advertising and promotion
and services and also which is preferable by consumers for namkeens, sweets, snacks.

Data source
 Primary Data
Primary data is the first-hand collected data using surveys, observations, or
experiments. In it, primary data is collected from the customer through a
questionnaire.

 Secondary Data
Secondary data is the data collected by others and used by someone else for different
purposes of work. In it, secondary data is collected from websites.

Questionnaire design/formulation

A questionnaire is a set of questions presented to the respondent for their answers.

Types of questions included-

The questionnaire includes close-ended questions of various types in which the respondent
has to choose from the given options. These options are given based on the areas in which the
research is being conducted so that the customer’s preference can be easily found out. In
order to find out which of the two companies customers prefer they are given both companies
as options in the questions to know which company people go for.

It also contains some MCQs to find out what age group people eat out more, on what
occasions, with whom, etc.
Limitations of the research

 The sample size may not adequately represent the total market as it is very small
compared to the total market size.
 The study is conducted at Haldirams outlet only which can cause bias in responses.
 The study has not been conducted over an extended period, it does not consider any
changes due to changes in the sudden needs of the customer because of some seasonal
change or any kind of festivals.

A case study on Fraudulent Mixing at Haldiram's

Title: Fraudulent Mixing at Haldiram's: A Case Study

Overview:

Haldiram's, a renowned Indian snacks and sweets brand, faced a significant challenge when
reports of fraudulent mixing in their production process surfaced. This case study delves into
the details of the incident, the implications for the company, and the measures taken to
address the issue.

Background:

Haldiram's, established in 1937, had built a strong reputation for delivering high-quality
traditional Indian snacks and sweets. With a vast consumer base both in India and abroad, the
brand had become synonymous with trust and authenticity. However, in recent years,
increased competition and market pressures had led to a focus on cost optimization without
compromising quality.

Incident:
In early 2023, a whistleblower from within Haldiram's production unit revealed a fraudulent
mixing practice. The practice involved adulterating premium ingredients with lower-quality
substitutes to reduce production costs while maintaining the product's outward appearance
and taste. The primary affected products were premium sweets and snacks marketed at higher
price points.

Investigation:

Upon receiving the whistleblower's report, Haldiram's management launched an immediate


investigation. The investigation team conducted thorough audits of the production processes,
supply chain, and quality control measures. They also analyzed sales data, consumer
feedback, and supplier contracts to trace the origins and extent of the fraudulent mixing.

Findings:

The investigation unearthed evidence of fraudulent mixing in multiple production units


across different locations. Suppliers of raw materials were found to be complicit in supplying
adulterated ingredients to Haldiram's. The fraudulent practice had been ongoing for several
years, implicating several mid-level managers and procurement officers within the company.

Implications:

The fraudulent mixing incident had severe consequences for Haldiram's. The brand's
reputation, built over decades of trust, was severely tarnished. Consumer confidence
plummeted, leading to a decline in sales and market share. Additionally, legal ramifications
loomed large, with potential lawsuits from consumers and regulatory bodies for deceptive
practices and compromising food safety standards.

Response:

Haldiram's management responded swiftly to address the crisis. They issued public apologies
and recalled all affected products from the market. The company implemented stringent
quality control measures, including increased surveillance in production units and thorough
testing of raw materials. Senior executives resigned, and internal restructuring occurred to
rebuild trust and transparency within the organization.

Lessons Learned:

The fraudulent mixing incident served as a wake-up call for Haldiram's and the broader food
industry. It highlighted the importance of maintaining integrity in all aspects of the supply
chain and upholding stringent quality control standards. Haldiram's revamped its processes,
emphasizing ethical practices and transparency to regain consumer trust and restore its
position as a market leader.

Conclusion:

The fraudulent mixing incident at Haldiram's underscored the vulnerability of even the most
established brands to unethical practices. Through swift action, transparency, and a
commitment to quality, Haldiram's navigated the crisis, learning valuable lessons to fortify its
operations and reputation in the competitive food industry landscape.

A Case Study on Bikanervala Adapting to Changing Consumer Preferences


in the Post-Pandemic Era

Title: Bikanervala: Adapting to Changing Consumer Preferences in the


Post-Pandemic Era

Overview:

Bikanervala, a renowned name in the Indian food industry, has faced unique challenges and
opportunities in the post-pandemic landscape. This case study examines how the company
has navigated shifting consumer behaviours, digital transformation, and sustainability
initiatives to maintain its market leadership.
Background:

Founded in 1950, Bikanervala has evolved from a traditional sweet shop to a diversified food
brand offering a wide range of snacks, sweets, and ready-to-eat meals. With a strong presence
across India and abroad, the company has built a reputation for quality and authenticity over
the decades.

Challenges and Opportunities:

The COVID-19 pandemic disrupted the food industry, forcing Bikanervala to adapt its
operations to meet changing consumer needs. With a shift towards e-commerce and
contactless delivery, the company accelerated its digital transformation efforts, investing in
online platforms and logistics infrastructure to enhance its omnichannel presence.

Consumer Preferences:

As health and wellness gained prominence, Bikanervala responded by introducing healthier


snack options, reducing sugar and fat content in its products, and promoting transparency in
ingredient sourcing. The company also capitalized on the growing demand for plant-based
alternatives, launching a range of vegetarian and vegan offerings to cater to diverse dietary
preferences.

Sustainability Initiatives:

Recognizing the importance of sustainability, Bikanervala implemented eco-friendly


packaging, optimized its supply chain to minimize waste, and supported local farmers
through ethical sourcing practices. By aligning its operations with environmental
stewardship, the company aimed to resonate with eco-conscious consumers and enhance its
brand reputation.

Community Engagement:
Bikanervala actively engaged with its community through corporate social responsibility
(CSR) initiatives, supporting COVID-19 relief efforts, promoting education and healthcare
access, and empowering marginalized communities. By fostering positive social impact, the
company strengthened its bond with consumers and contributed to the well-being of society.

Future Outlook:

Despite the challenges posed by the pandemic, Bikanervala remains optimistic about its
prospects. With a focus on innovation, sustainability, and community engagement, the
company continues to adapt to evolving consumer trends and maintain its position as a
trusted leader in the Indian food industry.

Conclusion:

Bikanervala's journey in the post-pandemic era underscores the importance of agility,


resilience, and customer-centricity in a rapidly changing business landscape. By embracing
digital transformation, prioritizing sustainability, and fostering community engagement, the
company has demonstrated its commitment to long-term growth and relevance in an
increasingly competitive market.
Chapter 4
Data Analysis & Interpretation
1. Which age group do you belong to?
a. 10-20
b. 20-30
c. 30-40
d. 50-60

Fig.1
Interpretation
According to the survey conducted it has been found that the age group of 20-30 visits the
outlet the most i.e. 51% of the total sample which is more than half of the sample thus it
shows the youth prefer to eat out the most.
2. How often do you visit the restaurant?
a. Daily
b. Once or more in a week
c. Once or more in a month
d. Occasionally

Fig.2

Interpretation
Around half of the people eat out at least once or more in a week, some of the people eat out
once or more in a month, some of the people eat out occasionally and the remaining people
eat out daily as shown in fig.2. So, it tells that people prefer a change from home cooked food
on regular basis.
3.

You might also like