Haldiram and Bikaner
Haldiram and Bikaner
Haldiram and Bikaner
Company profile
Haldiram's is a renowned Indian brand specializing in sweets, snacks, and ready-to-eat foods.
Established in 1937 by Shri Shivkisan Agrawal in Bikaner, Rajasthan, Haldiram's has grown
into a household name in India and abroad. The company started as a small sweet and
namkeen shop and expanded rapidly due to its focus on quality, taste, and innovation.
History of Haldiram’s
The history of Haldiram's traces back to 1937 when it was founded by Shri Shivkisan
Agrawal in Bikaner, Rajasthan, India. Originally a small sweets and snacks shop, Haldiram's
started gaining popularity for its delicious and high-quality offerings. Over the years, the
company expanded its product range and geographical reach, becoming one of India's most
iconic food brands. Here's a timeline of significant events in the history of Haldiram's:
1937: Shri Shivkisan Agrawal established the first Haldiram's shop in Bikaner, Rajasthan,
focusing on traditional Indian sweets (mithai) and snacks (namkeen).
1941: With growing demand and popularity, Haldiram's expanded its operations and
opened more outlets in different parts of Rajasthan.
1968: The second generation of the Agrawal family took over the business and initiated
further expansion plans. The company started modernizing its manufacturing processes
and facilities to meet increasing demand.
1983: Haldiram's expanded its presence beyond Rajasthan by opening its first
manufacturing unit outside Bikaner, in Nagpur, Maharashtra. This marked the beginning
of Haldiram's journey towards becoming a pan-Indian brand.
1990s: Haldiram's experienced rapid growth and became a household name across India.
The company diversified its product portfolio to include a wide range of snacks, sweets,
ready-to-eat meals, frozen foods, and beverages.
2000s: Haldiram's ventured into international markets and began exporting its products to
countries with significant Indian diaspora. The brand gained popularity in countries like
the United States, United Kingdom, Canada, Australia, and several others.
2010s: Haldiram's continued its expansion both domestically and internationally. The
company focused on innovation, introducing new flavours and product variations to cater
to changing consumer preferences.
Present
Haldiram’s is one of India's most well-known and established snack and sweets brands, with
a long history dating back to its founding in 1937. It has grown from a small shop in Bikaner,
Rajasthan, to a global brand with a presence in multiple countries.
Today, Haldiram’s is known for its wide range of products, including traditional Indian
sweets, savory snacks, namkeens, and ready-to-eat meals. The brand is synonymous with
quality and taste, and it has a loyal customer base both in India and abroad.
In recent years, Haldiram has focused on expanding its operations, both domestically and
internationally. It has opened numerous outlets across India and has also ventured into
international markets, catering to the growing demand for Indian snacks and sweets globally.
Future Plans
Global Expansion: Haldiram has been steadily expanding its international presence,
especially in markets with a significant Indian diaspora. Plans may include further
expansion into new countries and regions to capitalize on the growing demand for
Indian snacks and sweets worldwide.
Digital Transformation: Like many other companies, Haldiram might invest in digital
technologies to enhance its online presence, improve customer engagement, and
streamline its operations. This could include launching e-commerce platforms, mobile
apps, and digital marketing initiatives.
Mission: Haldiram's mission likely revolves around providing high-quality, delicious, and
authentic Indian snacks and sweets to customers worldwide. They may aim to preserve and
celebrate India's rich culinary heritage while satisfying the evolving tastes and preferences of
consumers.
Vision: Haldiram's vision could be to become the leading global brand for Indian snacks and
sweets, known for its excellence in taste, quality, and innovation. They may aspire to expand
their reach into new markets, introduce innovative products, and continuously improve their
operations to meet the needs of their diverse customer base.
Growth
Haldiram has experienced significant growth over the years, evolving from a small sweets
and snacks shop in Bikaner, Rajasthan, India, to a globally recognized brand. Here are some
key factors contributing to Haldiram's growth:
Haldiram has experienced significant growth over the years, evolving from a small sweets
and snacks shop in Bikaner, Rajasthan, India, to a globally recognized brand. Here are some
key factors contributing to Haldiram's growth:
Quality Assurance: Haldiram maintains strict quality control measures to ensure the
consistency and superior quality of its products. This commitment to quality has
earned the trust and loyalty of customers both in India and abroad.
Domestic and International Expansion: Haldiram has expanded its presence across
India with numerous retail outlets and distribution channels. Additionally, the
company has successfully penetrated international markets, capitalizing on the
growing demand for Indian snacks and sweets worldwide.
Brand Recognition: Haldiram's brand is widely recognized and trusted for its
authenticity, taste, and quality. This strong brand reputation has contributed to its
growth and success, enabling it to command a significant market share in the snacks
and sweets industry.
Quality Assurance: Haldiram maintains strict quality control measures to ensure the
consistency and superior quality of its products. This commitment to quality has
earned the trust and loyalty of customers both in India and abroad.
Domestic and International Expansion: Haldiram has expanded its presence across
India with numerous retail outlets and distribution channels. Additionally, the
company has successfully penetrated international markets, capitalizing on the
growing demand for Indian snacks and sweets worldwide.
Products
Frozen foods
Namkeen
Sweets
Papads
Chips
Beverages
Ready-to-eat meals
Snacks
Competitors
Haldiram faces competition from various companies operating in the snacks, sweets, and
packaged foods industry. Some of the key competitors of Haldiram include:
Bikanervala: Bikanervala is a prominent Indian snacks and sweets brand that
competes with Haldiram. It offers a wide range of traditional Indian sweets, snacks,
and ready-to-eat meals.
Balaji Wafers: Balaji Wafers is a popular snack brand known for its wide range of
potato chips, nankeens, and other savory snacks. It competes with Haldiram in the
snacks category.
Parle Products: Parle Products is a leading Indian snacks and confectionery company
known for brands like Parle-G, Monaco, and Hide & Seek. It competes with Haldiram
in the snacks and sweets categories.
Globalization
Haldiram’s is India’s oldest and most trusted FMCG brand in the business of exotic and
ethnic Indian food. Haldiram’s headquartered in New Delhi is the world’s biggest Indian food
company with speciality delicacies being sold and served in over the world.
Its enviable legacy of quality snack food is India’s pride and global interest of priority.
Producing 100% vegetarian food, Haldiram’s core brand priority is to promote
‘Vegetarianism’ globally.
Corporate office:
Haldiram's corporate office is located in Nagpur, Maharashtra, India. Here is the
address of Haldiram's corporate office:
Company profile
Bikanervala is a well-known Indian sweets and snacks chain with roots in the city of Bikaner,
Rajasthan. It has expanded over the years and now has numerous outlets across India and
even internationally. Bikanervala is famous for its wide range of traditional Indian sweets like
rasgulla, gulab jamun, and jalebi, as well as savory snacks such as samosas, kachoris, and
chaats. The brand is celebrated for its quality and authenticity in offering a taste of traditional
Indian cuisine.
History of Bikanervala
Bikanervala traces its roots back to 1950 when Shri Shyam Sundar Agarwal, an enterprising
individual from the city of Bikaner in the Indian state of Rajasthan, started a small sweet shop
in the heart of the city. The shop quickly gained popularity for its authentic and high-quality
Indian sweets, snacks, and savories, which were made using traditional recipes and
techniques.
Over the years, Bikanervala expanded its offerings and gradually grew into a well-established
brand in the Indian food industry. The company's commitment to quality, taste, and customer
satisfaction helped it gain a loyal customer base. Bikanervala's success in Bikaner paved the
way for its expansion into other cities and states across India.
With its continued success and growing demand, Bikanervala evolved into a chain of outlets,
offering a diverse range of traditional Indian sweets, snacks, chaats, and ready-to-eat meals.
The brand's commitment to maintaining the authenticity of its offerings while adapting to
modern tastes and preferences has been instrumental in its growth and popularity.
Today, Bikanervala has become a household name not only in India but also among Indian
communities around the world. Its outlets can be found in various cities across India as well
as in international locations, serving customers with a taste of authentic Indian cuisine.
Concept/Brands
Bikanervala encompasses several concepts and brands within its umbrella, each offering a
unique culinary experience to its customers. Some of the key concepts and brands associated
with Bikanervala include:
Bikanervala Sweets & Snacks: This is the flagship brand of Bikanervala, offering a
wide range of traditional Indian sweets, snacks, and savories. From classic sweets like
rasgulla, gulab jamun, and barfi to savory snacks like samosas, kachoris, and
namkeens, Bikanervala Sweets & Snacks is known for its authentic flavors and high-
quality ingredients.
Bikano: Bikano is another popular brand under the Bikanervala umbrella, offering a
diverse range of packaged snacks, ready-to-eat meals, and sweets. Bikano products
are available in convenient packaging, making them suitable for on-the-go
consumption.
Bikano Chat Cafe: Bikano Chat Cafe is a modern and vibrant concept introduced by
Bikanervala, offering a contemporary twist to traditional Indian street food,
particularly chaats. The cafe provides a relaxed ambiance where customers can enjoy
a variety of chaat options, fusion dishes, and beverages.
Vision
The vision of Bikanervala likely revolves around becoming a globally recognized brand
known for its commitment to quality, authenticity, innovation, and customer satisfaction in
the realm of Indian cuisine.
Business Model
The business model of Bikanervala is primarily focused on offering authentic Indian sweets,
snacks, and cuisine through various channels, including retail outlets, restaurants, packaged
products, and catering services. Here are some key elements of Bikanervala's business model:
Diverse Product Portfolio: Bikanervala offers a diverse range of products, including
traditional Indian sweets like rasgulla, gulab jamun, and barfi, savory snacks like
samosas, kachoris, and namkeens, as well as ready-to-eat meals and beverages. This
wide product portfolio caters to different tastes and preferences of customers.
Brand Extensions: Bikanervala has extended its brand through sub-brands like
Bikano, which offers packaged snacks, ready-to-eat meals, and sweets. These branded
products are available in supermarkets, convenience stores, and online platforms,
providing additional revenue streams for the company.
Overall, Bikanervala's business model is built on offering a wide range of authentic Indian
cuisine through multiple distribution channels, brand extensions, and a focus on customer
experience, while also leveraging vertical integration and franchising for scalability and
growth.
Competitors
Bikanervala operates in the Indian sweets, snacks, and cuisine market, where it faces
competition from various players offering similar products and services. Some of
Bikanervala's competitors include:
Haldiram's: Haldiram's is one of the largest and most well-known brands in the
Indian sweets and snacks industry. It offers a wide range of traditional sweets, snacks,
and ready-to-eat meals through its chain of outlets across India and internationally.
Agarwal Sweets: Agarwal Sweets is another established brand in the Indian sweets
market, known for its wide variety of traditional sweets and snacks. It competes with
Bikanervala in offering authentic Indian sweets and snacks to customers.
Products
Chats and snacks
Sweets
Syrups
Bakery
Namkeens
Desserts
Mini meals and combos
South Indian
Director
Bikanervala Foods Pvt. Ltd
Mr. Shyam Sundar Aggarwal
Managing Director
Bikanervala Foods Pvt. Ltd
Corporate office
Bikanervala Foods Pvt. Ltd.
C-162, Sector 63,
Noida - 201301,
Uttar Pradesh, India
Chapter: 2
Literature Review
The term "literature review" refers to a critical analysis and synthesis of existing research and
scholarly literature on a specific topic or research question. It is an essential component of
academic writing, particularly in fields such as research, social sciences, humanities, and
healthcare. A literature review serves several purposes:
Contextualization: It provides background information and context for the research
topic, helping readers understand its significance and relevance within the broader
academic discourse.
A literature review comparing Haldiram's and Bikanervala would likely encompass various
aspects of these two prominent Indian food brands, including their histories, product
offerings, marketing strategies, cultural significance, consumer perceptions, and business
models.
Research methodology refers to the systematic process and techniques used to conduct
research and obtain reliable and valid results. It involves the overall approach, strategy, and
techniques employed to address research questions, test hypotheses, or achieve research
objectives. Research methodology encompasses various stages, including planning, data
collection, analysis, interpretation, and reporting.
Research objective
The main objective of the comparative study between Haldiram and Bikanervala is to
compare and understand the competitive market between them on various factors like taste,
product variety, quality, cleanliness, price, availability, ambiance, advertising and promotion
and services and also which is preferable by consumers for namkeens, sweets, snacks.
Data source
Primary Data
Primary data is the first-hand collected data using surveys, observations, or
experiments. In it, primary data is collected from the customer through a
questionnaire.
Secondary Data
Secondary data is the data collected by others and used by someone else for different
purposes of work. In it, secondary data is collected from websites.
Questionnaire design/formulation
The questionnaire includes close-ended questions of various types in which the respondent
has to choose from the given options. These options are given based on the areas in which the
research is being conducted so that the customer’s preference can be easily found out. In
order to find out which of the two companies customers prefer they are given both companies
as options in the questions to know which company people go for.
It also contains some MCQs to find out what age group people eat out more, on what
occasions, with whom, etc.
Limitations of the research
The sample size may not adequately represent the total market as it is very small
compared to the total market size.
The study is conducted at Haldirams outlet only which can cause bias in responses.
The study has not been conducted over an extended period, it does not consider any
changes due to changes in the sudden needs of the customer because of some seasonal
change or any kind of festivals.
Overview:
Haldiram's, a renowned Indian snacks and sweets brand, faced a significant challenge when
reports of fraudulent mixing in their production process surfaced. This case study delves into
the details of the incident, the implications for the company, and the measures taken to
address the issue.
Background:
Haldiram's, established in 1937, had built a strong reputation for delivering high-quality
traditional Indian snacks and sweets. With a vast consumer base both in India and abroad, the
brand had become synonymous with trust and authenticity. However, in recent years,
increased competition and market pressures had led to a focus on cost optimization without
compromising quality.
Incident:
In early 2023, a whistleblower from within Haldiram's production unit revealed a fraudulent
mixing practice. The practice involved adulterating premium ingredients with lower-quality
substitutes to reduce production costs while maintaining the product's outward appearance
and taste. The primary affected products were premium sweets and snacks marketed at higher
price points.
Investigation:
Findings:
Implications:
The fraudulent mixing incident had severe consequences for Haldiram's. The brand's
reputation, built over decades of trust, was severely tarnished. Consumer confidence
plummeted, leading to a decline in sales and market share. Additionally, legal ramifications
loomed large, with potential lawsuits from consumers and regulatory bodies for deceptive
practices and compromising food safety standards.
Response:
Haldiram's management responded swiftly to address the crisis. They issued public apologies
and recalled all affected products from the market. The company implemented stringent
quality control measures, including increased surveillance in production units and thorough
testing of raw materials. Senior executives resigned, and internal restructuring occurred to
rebuild trust and transparency within the organization.
Lessons Learned:
The fraudulent mixing incident served as a wake-up call for Haldiram's and the broader food
industry. It highlighted the importance of maintaining integrity in all aspects of the supply
chain and upholding stringent quality control standards. Haldiram's revamped its processes,
emphasizing ethical practices and transparency to regain consumer trust and restore its
position as a market leader.
Conclusion:
The fraudulent mixing incident at Haldiram's underscored the vulnerability of even the most
established brands to unethical practices. Through swift action, transparency, and a
commitment to quality, Haldiram's navigated the crisis, learning valuable lessons to fortify its
operations and reputation in the competitive food industry landscape.
Overview:
Bikanervala, a renowned name in the Indian food industry, has faced unique challenges and
opportunities in the post-pandemic landscape. This case study examines how the company
has navigated shifting consumer behaviours, digital transformation, and sustainability
initiatives to maintain its market leadership.
Background:
Founded in 1950, Bikanervala has evolved from a traditional sweet shop to a diversified food
brand offering a wide range of snacks, sweets, and ready-to-eat meals. With a strong presence
across India and abroad, the company has built a reputation for quality and authenticity over
the decades.
The COVID-19 pandemic disrupted the food industry, forcing Bikanervala to adapt its
operations to meet changing consumer needs. With a shift towards e-commerce and
contactless delivery, the company accelerated its digital transformation efforts, investing in
online platforms and logistics infrastructure to enhance its omnichannel presence.
Consumer Preferences:
Sustainability Initiatives:
Community Engagement:
Bikanervala actively engaged with its community through corporate social responsibility
(CSR) initiatives, supporting COVID-19 relief efforts, promoting education and healthcare
access, and empowering marginalized communities. By fostering positive social impact, the
company strengthened its bond with consumers and contributed to the well-being of society.
Future Outlook:
Despite the challenges posed by the pandemic, Bikanervala remains optimistic about its
prospects. With a focus on innovation, sustainability, and community engagement, the
company continues to adapt to evolving consumer trends and maintain its position as a
trusted leader in the Indian food industry.
Conclusion:
Fig.1
Interpretation
According to the survey conducted it has been found that the age group of 20-30 visits the
outlet the most i.e. 51% of the total sample which is more than half of the sample thus it
shows the youth prefer to eat out the most.
2. How often do you visit the restaurant?
a. Daily
b. Once or more in a week
c. Once or more in a month
d. Occasionally
Fig.2
Interpretation
Around half of the people eat out at least once or more in a week, some of the people eat out
once or more in a month, some of the people eat out occasionally and the remaining people
eat out daily as shown in fig.2. So, it tells that people prefer a change from home cooked food
on regular basis.
3.