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Digital Marketing - Job Gurantee Program-Compressed

This program provides digital marketing training and guarantees a job within 6 months. It covers topics like SEO, SEM, social media marketing, content marketing, email marketing, mobile marketing, and analytics. Students gain skills and experience through online classes, projects, and career support including resume assistance, mock interviews, and access to job openings.

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Indrajit Dash
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© © All Rights Reserved
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0% found this document useful (0 votes)
49 views16 pages

Digital Marketing - Job Gurantee Program-Compressed

This program provides digital marketing training and guarantees a job within 6 months. It covers topics like SEO, SEM, social media marketing, content marketing, email marketing, mobile marketing, and analytics. Students gain skills and experience through online classes, projects, and career support including resume assistance, mock interviews, and access to job openings.

Uploaded by

Indrajit Dash
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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DIGITAL

MARKETING
Job Guarantee Program

Helpdesk +91 97760 18000


Table of Contents

01 About the Course 03 Careers in


Digital Marketing

04 Simplilearn Advantage 05 Eligibility Criteria


& Application Process

06 Program Outcome 07 Learning Path

11 Capstone Projects

12 Course Completion
Certificate
About the course
Digital Marketing Job Guarantee This Digital Marketing program will
Program is designed for graduates help you master digital marketing
and early career professionals in any tools & techniques, gain the most
discipline who want to accelerate high-demand skills in the industry,
careers in digital marketing. You & accelerate your career as a digital
will be trained by digital marketing marketer. This course will expose
experts and will apply learning to you to essential concepts of digital
industry-relevant projects. You marketing such as SEO, SEM, Social
will gain access to mentorship Media Marketing, Content Marketing,
sessions, resume building, practice Email Marketing, Mobile Marketing,
assessments, and mock interviews Web Analytics, and Conversion
to help you crack your dream job. Optimization. You will learn how to
The program is based on an applied use tools like Youtube Analytics,
learning approach that uses a Similarweb, Ahref, SEMRush,
combination of self-paced videos, Keyword Planner, Google Analytics,
live virtual classes, and hands-on Mozbar, etc., & understand their
projects. real-world applications.

1 | www.simplilearn.com
The only digital marketing program in the
industry with

Engaging live online Hands-on training with Industry recognized


classes by digital many industry-relevant certification
marketing experts projects

Career mentoring Resume preparation, Premium job placements


through live sessions profile building & mock within 180 days of
with industry veterans interviews to make you graduation
job-ready

100% refund if you don’t


secure a job within 6
months of graduation

2 | www.simplilearn.com
Careers in Digital Marketing

8
6.5+ LPA
7
Salary (in Lakhs) Per Annum

Manager & above


6
6+ Yrs of Experience
4.5-6.5 LPA
5

Team Lead/ Manager


4 3-6 Yrs of Experience
3-4.5 LPA
3
Specialist
2-3 LPA 1-3 Yrs of Experience
2
Executive
0-1 Yrs of Experience
1

1 2 3 4 5 6 7 8

Years of Experience

3 | www.simplilearn.com
Simplilearn advantage
Access to variety of tools for the digital
marketing and hands-on training with
many industry relevant projects

AI based feedback on resume


preparation and Linkedin profile
building

Interview ready with our Individual


mock interview and group interview
sessions

Access to the job board curated by


Simplilearn where you can apply for job
openings

Guaranteed job within 6 months of


course completion

4 | www.simplilearn.com
Eligibility criteria and application
process

Who can apply?


Anyone with a bachelor’s degree from an accredited institute

Anyone with a minimum 60% score across all diplomas and degrees

Freshers and professionals with up to 2 years of work experience

For more details, look at the program terms & conditions

How to apply?

1
Submit Application
Submit the application with the required
information and check the eligibility.

2
Assessment & Review
Take the qualifying test and get shortlisted
to talk to the admission team.

3
Admission Rollout
Secure admission by accepting the offer
letter and completing the payment.

5 | www.simplilearn.com
Program Outcome
At the end of this program, you will be able to

Implement the main concepts Implement content and email


& tools of digital marketing in campaigns
marketing campaigns

Perform, audit & build SEO Target customers via mobile


optimized pages, keyword research phones and different mobile
on websites marketing strategies

AD

Set up & run campaigns on Google Integrate, read and analyze web
ads, set the right bid on Google pages with advanced analytics
ads, and work with ad groups tools & techniques

Curate content and run ads on Develop high conversion landing


platforms like Facebook, Instagram, pages, and perform CRO & AB
Linkedin, and Twitter testing of campaigns

6 | www.simplilearn.com
Learning Path & Career Services
1 Introduction to Marketing
1st Month

2 Search Engine Optimization (SEO)


2nd Month

3 Search Engine Marketing (SEM)

4 Social Media Marketing


3rd Month

5 Content Marketing & Email Marketing


4th Month

6 Mobile Marketing

7 Web Analytics
5th Month

8 Conversion Optimization

9 Capstone Project

Resume Preparation
6th Month

Profile Building

10 Master's Certificate
Interview Preparation

Applying to Jobs

7 | www.simplilearn.com
1. Introduction to Marketing
Begin your journey towards reinventing digital marketing strategies for a
MONTH 1

business to get better engagement and attract customers through this course.
Learn the skills, insights, and digital know-how to become a high-performance
digital marketer.

2. Search Engine Optimization


Learn how you can optimize your digital properties for prospective customers
by understanding SEO optimization, keyword management & research,
on-page & off-page optimization, link building strategies, website asset
optimization, and SEO analytics.

Skills and tools covered

Google Keyword Planner Ahref

SEOptimer Ubersuggest

3. Search Engine Marketing (SEM)


MONTH 2

Become a search engine marketing expert with help of this course. Master
the various aspects of search engine marketing including pay-per-click,
google ads, paid advertising services, keyword research, and many others.

Skills and tools covered

Google Ads SEMrush

Google Keyword Planner Google Search Console

8 | www.simplilearn.com
4. Social Media Marketing
MONTH 3

Become a social media marketing expert with help of this course. Master the
various aspects of social media marketing including Facebook Marketing,
Twitter Marketing, Linkedin Marketing, and Instagram Marketing.

Skills and tools covered

Google Ads Linkedin Ads Manager

YouTube Ads Hootsuite, Buffer

Facebook Ads Manager YouTube Analytics

Twitter Ads

5. Content Marketing and


Email Marketing
Become an expert in content and email marketing. Master various aspects
of planning and executing content and email marketing strategies to create
MONTH 4

impressive content with greater efficiency and impact with this course.

Skills and tools covered

MailChimp

6. Mobile Marketing
Master the art of mobile advertising, responsive designs, and integrated social
media marketing to become an industry-ready mobile marketer through a
mobile marketing course.

9 | www.simplilearn.com
7. Web Analytics
In the web analytics course, hone the market intelligence generated by user
behavior, and improve your organization’s ability to make informed business
decisions.

Skills and tools covered

QR code generator

Mobile friendly test,

Google Analytics

Similaweb
MONTH 5

8. Conversion Optimization

Become an expert in conversion optimization through this course. Learn how


you can use an effective framework to help convert your website’s visitors into
sales leads and gain a firm understanding of online marketing.

Skills and tools covered

Google optimize

Facebook ads breakdown report

10 | www.simplilearn.com
MONTH 5

9. Digital Marketing Capstone


Projects
The Digital Marketing Capstone project will allow you to implement the skills
you’ve learned in this program across domains such as travel, banking &
financial services, FMCG, and restaurant. With dedicated mentoring sessions,
you’ll know how to solve a real industry-aligned problem. You will get hands-
on experience working on industry relevant projects. The Capstone project is
the final step in the learning path and will help you showcase your expertise to
employers. Below are examples of how you will apply the skills during projects

Banking & Financial


Travel
Services
Suggest On-Page and Off-Page Make a Google advertising
strategies for an online travel campaign for a BFSI client and run
booking portal and learn SEO with Search Campaigns to drive traffic
a hands-on activity

SEO SEM
MONTH 6

FMCG Brand Hospitality

Make a Facebook ad campaign Prepare a content calendar and


strategy for a brand and run a content marketing strategy
campaign for brand awareness, for a newly opened food joint
you will learn skill set of making an and prepare an email marketing
advertising campaign from scratch strategy to communicate with
on Facebook and Instagram relevant stakeholders

Social media marketing Content marketing and Email


marketing

11 | www.simplilearn.com
Certificate

12 | www.simplilearn.com
About Simplilearn
Simplilearn is the world’s #1 online bootcamp provider that enables learners
through rigorous and highly specialized training. We focus on emerging
technologies and processes that are transforming the digital world, at a fraction
of the cost and time of traditional approaches. Over one million professionals
and 2000 corporate training organizations have harnessed our award-winning
programs to achieve their career and business goals
USA
Simplilearn Americas, Inc.
201 Spear Street, Suite 1100, San Francisco, CA
94105
United States
Phone No: +1-844-532-7688

INDIA
Simplilearn Solutions Pvt Ltd.
# 53/1 C, Manoj Arcade, 24th Main, Harlkunte
2nd Sector, HSR Layout
Bangalore - 560102
Call us at: +91 97760 18000

www.simplilearn.com

Disclaimer: All programs are offered on a non-credit basis and are not transferable to a degree.

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