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Manoj Pratap

Mosor Baer is India's largest manufacturer of optical storage media such as CDs and DVDs, controlling over 50% of India's blank optical media market. A SWOT analysis was conducted which identified the company's strengths as its strong brand recognition and position in the Indian market, while weaknesses included tough competition and lack of storage capacity. Opportunities for Mosor Baer included capturing new markets through innovation and strategic alliances, while threats included potential decreased sales due to strengthening of the rupee or new disruptive technologies. The summary concludes that Mosor Baer is among the top two optical media manufacturers worldwide and the lowest cost producer with a presence in over 80 countries.

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Narayan Tiwari
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0% found this document useful (0 votes)
62 views

Manoj Pratap

Mosor Baer is India's largest manufacturer of optical storage media such as CDs and DVDs, controlling over 50% of India's blank optical media market. A SWOT analysis was conducted which identified the company's strengths as its strong brand recognition and position in the Indian market, while weaknesses included tough competition and lack of storage capacity. Opportunities for Mosor Baer included capturing new markets through innovation and strategic alliances, while threats included potential decreased sales due to strengthening of the rupee or new disruptive technologies. The summary concludes that Mosor Baer is among the top two optical media manufacturers worldwide and the lowest cost producer with a presence in over 80 countries.

Uploaded by

Narayan Tiwari
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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nASL I
ueflne 1he 8uslness

romoLers Who sLarLed/run Lhe buslness

CurrenL 1op ManagemenL

vlslon/Mlsslon of Lhe Company

CurrenL ob[ecLlves

All roducLs and Servlces

SLakeholders

llnanclal AspecL







SWC1 Ana|ys|s
hase II
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Moser Baer
53%
Sony
32%
Others
15%
ICOOMIC IACTO!S
StvengtLs
WStvong und we!! known bvund
WIndIu Is one oI tLe Iustest gvowIng
muvkets Iov OptIcu! MedIu.
Wonknoss
WTough comofIfIon from ofhor brnnd nnd
from Irncy
OorfunIfy
WComnny confInuos Ifs sfrnfogy fo
sfrnddIo fho vnIuo chnIn, usIng InnovnfIon
nnd roducf dovoIomonf fo dovoIo now
mnrkofs.
Thronf
WTurnovor mny bo Imncfod durIng fho
yonr by fho sfrongfhnIng of ruoo nnd
dIffIcuIf busInoss onvIronmonf.


!O!ITICA! IACTO!S
StvengtL
WMosf of fho unIfs of Mosor bnor sIfunfod
In SIZ nrons.
OorfunIfy
WTho comnny rocoIvos dIrocf nnd IndIrocf
fnx bonofIfs nIIcnbIo fo SIZs on Ifs
mnnufncfurod roducfs I.o., sforngo modIn



TICHO!OCICA! IACTO!S
StvengtLs
WTho Comnny hns n sfrong Irnnd nnd
rosonco In fho chnnnoI In IIA
WIfs Iond ns n fochnoIogy dovoIoor
fhrough Ifs roIonfIoss offorfs on !&.
Wonknossos
W!ow sforngo cnncIfy
Woos nof IncIudo nny sorIous coy
rofocfIon mochnnIsm.
OorfunIfy
WovoIo sfrnfogIc nIIInncos for offIcIonf
rnw mnforInI suIIos.
Thronf
WConfInuousIy Inunch now InnovnfIvo
roducfs for cusfomors, In conjuncfIon
wIfh now drIvo Inunchos.

!ICA! IACTO!S
StvengtL
WMosor Inor hns rocoIvod fho rosfIgIous
ISO l400l nnd OHSAS l800l
corfIfIcnfIon.
Thronf
Wof so much conconfrnfIon on fo sfo fho
Irncy

!!O!CT IACTO!S
StvengtL
WMosev Buev tukes pvIde In settIng
bencLmuvks In tevms oI pvoduct
quu!Ity.
Wonknoss
WA smnII fochnoIogIcnI InnovnfIon cnn
mnko n roducf IrroIovnnf.
OorfunIfy
WMosor Inor hns sfrong !& donrfmonf.
Thnf's why fhoy cnn mnko n bIf chnngos
In fhoIr roducfs for Incronso soIIIng orn.
Thronf
WThIs Is n mnrkof whIch Is fuII of
dIsrufIvo InnovnfIons . Ono cnn novor
rodIcf fho IIfocycIo of n roducf.

!#IC AVAIIABIIITY:-
SR. No Product Rate per
CD
Profit on
each CD
1. Pro CD-R Rs 10 Rs 2
2. Pro CD-
RW
Rs 25 Rs 3
3. Mini CD-
Recordab
Ie
Rs 20 Rs 2



!!ICI IACTO!S
StvengtL
WMosev Buev tukes pvIde In settIng
bencLmuvks In tevms oI pvoduct
quu!Ity.
Wonknoss
WSomofImo Inck of snIo, rovonuo mny bo
docronsod
OorfunIfy
WThoy cnn cnfuro fho mnrkof bocnuso of
fhoIr good qunIIfy nnd Iow rIco
Thronf
W!nck of snIo bocnuso of comofIfors's
rIco sfrnfogy


!OSITIOIC IACTO!S
StvengtLs
WMucL move Impuct In domestIc
muvket.
WAmong tLe top two medIu
munuIuctuvevs In tLe wov!d.
OorfunIfy
WTho comnny hns nbIIIfy osIfIonod fo
domInnfo cnfIvo mnrkof.
Thronf
WIrom ofhor survIvo comofIfors Inn nnd
sfrnfogIos


C!M IACTO!S
StvengtLs
WStvong Covpovute SocIu!
#esponsIbI!Ity
WIt Lus consIstent!y succeeded In
meetIng dIvevse c!Ient vequIvements.
OorfunIfy
W!rofIf of onch yonr Is IncronsIng comnro
fo Insf yonr
Thronf
WocIsIon of cusfomor mny bo chnngod duo
fo now fochnoIogy


Conc|us|t|on

Among Lhe Lop Lwo medla manufacLurers ln Lhe world LowesLcosL manufacLurer of opLlcal
medla ln Lhe world Plghly 8ufocused Company lL has a presence ln over 82 counLrles 1hey
have successfully developed cuLLlng edge Lechnologles Lo become Lhe world's second largesL
manufacLurer of opLlcal medla llke Cus and uvus
THANK YOU

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