Mini Project Report on

Cloud Based Exploratory

Data Analysis
Submitted in partial fulfillment of the requirements of the
BACHELOR OF ENGINEERING IN COMPUTER
ENGINEERING

By

Saiprasad Jadhav (37)

Aniket Jadhav (35)
Dishant Gandhe (21)

Name of the Mentor

Prof. Reena Deshmukh

Department of Computer Engineering

Shivajirao S. Jondhale College of Engineering.
Dombivli (E)
(Affiliated to University of Mumbai)
(AY 2023-24)
Contents

1 Introduction 1

2 Problem Definition 2

3 Software Requirement 3

4 Methodology 4

4.1 Functionality

5 Implementation and Output 5

5.1 Steps to demonstrate your mini project application with output

6Conclusion
Acknowledgement
 1. Introduction

Exploratory Data Analysis (EDA) is an analysis approach that identifies general patterns in
the data. These patterns include outliers and features of the data that might be unexpected.
EDA is an important first step in any data analysis. Understanding where outliers occur and
how variables are related can help one design statistical analyses that yield meaningful results.
In biological monitoring data, sites are likely to be affected by multiple stressors. Thus, initial
explorations of stressor correlations are critical before one attempts to relate stressor variables
to biological response variables. EDA can provide insights into candidate causes that should
included in a causal assessment.

1.1 Background of EDA and its Importance

The main purpose of EDA is to help look at data before making any assumptions. It can help
identify obvious errors, as well as better understand patterns within the data, detect outliers or
anomalous events, find interesting relations among the variables.
Data scientists can use exploratory analysis to ensure the results they produce are valid and
applicable to any desired business outcomes and goals. EDA also helps stakeholders by
confirming they are asking the right questions. EDA can help answer questions about standard
deviations, categorical variables, and confidence intervals. Once EDA is complete and insights
are drawn, its features can then be used for more sophisticated data analysis or modeling,
including machine learning.

1.2 Objectives of the Cloud-Based EDA Website

The main goals of the cloud-based EDA website are to improve data analysis, offer easy-to-
use visualization tools, and give users valuable insights that can help them make informed
decisions and plan effectively. The platform aims to simplify the data analysis process by
providing a wide range of EDA tools and features that cater to the needs of various users, such
as data analysts, researchers, and decision-makers.
To achieve this, the cloud-based EDA website aims to:
● Make it easy for users to explore and analyze data through interactive tools and visualizations.
● Provide a variety of customizable charts, graphs, and plots that can help users understand and
interpret complex data.
● Incorporate advanced algorithms and tools to automate and streamline the data analysis
process, reducing the need for manual effort and increasing productivity.
By focusing on these objectives, the cloud-based EDA website aims to provide a
comprehensive and user-friendly solution for data analysis and visualization.

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 1.3 Problem Statement
Despite the increasing availability of data and the growing demand for data-driven insights,
organizations often face challenges in effectively exploring, analyzing, and interpreting
complex datasets. Traditional data analysis tools and methodologies may lack the flexibility,
scalability, and interactivity required to address modern data challenges and meet the diverse
needs of users across different domains.

Needs of Data Science

The development of a cloud-based EDA website aims to address these challenges by
providing organizations and individuals with access to powerful and intuitive EDA tools and
capabilities. The platform seeks to revolutionize data analysis practices, promote data-driven
decision-making, and foster innovation in data exploration techniques, thereby empowering
users to harness the full potential of their data assets and drive organizational success.

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 3. Proposed System

3.1 Introduction to Proposed System

The proposed system aims to provide a comprehensive solution for Data Analysis and
Customer Segmentation through a cloud-based platform. Leveraging the power of Streamlit,
a Python library for creating interactive web applications for data science and machine
learning, the system offers an intuitive and user-friendly interface for uploading, analyzing,
and visualizing retail transaction data.

EDA Pipeline

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 3.2 Architecture/Framework

The architecture of the proposed system is built upon a modular and scalable framework,
utilizing Python-based libraries and tools for data processing, analysis, and visualization. The
core components of the system include:

● Streamlit: A Python library for creating interactive web applications, serving as the front-end
interface for user interaction and data visualization.

● Pandas: A powerful data manipulation and analysis library in Python, used for handling and
processing retail transaction data.

● Matplotlib and Seaborn: Python libraries for creating static and interactive visualizations,
facilitating insightful data exploration and interpretation.

● Lifetimes: A Python library for customer lifetime value analysis and customer segmentation,
enabling the identification of valuable customer segments and patterns in transaction data.

● Plotly Express: A Python library for creating interactive and customizable plots and charts,
enhancing the visual representation of retail data and customer segments.

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Flow of the model

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 3.3 Algorithm and Process Design
The system employs a robust and efficient algorithm for Retail Data Analysis and Customer
Segmentation, utilizing the Recency, Frequency, Monetary (RFM) model to evaluate customer
behavior and segment customers into distinct categories based on their purchasing patterns.
The algorithm follows a structured process, as outlined below:
1. Data Upload and Preprocessing: Users upload a CSV file containing retail transaction data,
which is then processed and cleaned using Pandas to ensure consistency and accuracy.
2. RFM Analysis: The system calculates the Recency, Frequency, and Monetary value for each
customer using the Lifetimes library, providing insights into customer purchasing behavior
and value.
3. Customer Segmentation: Based on the RFM scores, the system segments customers into
distinct categories using a predefined segmentation criteria, such as 'Champions', 'Loyal
Customers', 'Potential Loyalist', 'New Customers', 'At Risk', and 'Can’t Lose Them', to
facilitate targeted marketing and personalized engagement strategies.
4. Data Visualization: The system leverages Matplotlib, Seaborn, and Plotly Express to create
interactive and insightful visualizations, including bar charts, scatter plots, and violin plots, to
represent transaction data, customer segments, and price distributions effectively.

3.4 Details of Hardware & Software Stack

The proposed system is designed to be deployed on a cloud-based infrastructure, leveraging the
scalability, reliability, and flexibility of cloud computing services. The hardware and software
stack of the system includes:
● Cloud Infrastructure: The system utilizes cloud-based platform Streamlit to host the
application, store data, and ensure seamless accessibility and availability.
● Operating System: The application is compatible with various operating systems, including
Windows, Linux, and MacOS, ensuring broad compatibility and accessibility for users.
● Programming Language: The system is developed using Python, a versatile and widely-
used programming language, enabling efficient data processing, analysis, and visualization.
● Libraries and Tools: The system incorporates a range of Python libraries and tools, including
Streamlit, Pandas, Matplotlib, Seaborn, Lifetimes, and Plotly Express, to facilitate interactive
web application development, data manipulation, analysis, and visualization.

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 4. Implementation and Results

4.1 System Implementation

The implementation of the proposed system is based on a modular and scalable architecture,
leveraging Python-based libraries and tools to facilitate efficient data processing, analysis, and
visualization. The core components and implementation details are outlined as follows:
● Data Upload and Preprocessing:
● Users can upload a CSV file containing retail transaction data through the Streamlit
interface.
● The uploaded data is processed and cleaned using Pandas to ensure consistency and
accuracy, including data type conversion, date parsing, and calculation of total
transaction price.

Main Screen
● RFM Analysis and Customer Segmentation:
● The system calculates the Recency, Frequency, and Monetary value for each customer
using the Lifetimes library.
● Based on the RFM scores, the system segments customers into distinct categories
using predefined segmentation criteria, facilitating targeted marketing and
personalized engagement strategies.

● Data Visualization and Insights:

● The system utilizes Matplotlib, Seaborn, and Plotly Express to create interactive and
insightful visualizations, including bar charts, scatter plots, and violin plots, to
represent transaction data, customer segments, and price distributions effectively.

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 4.2 Results
The implementation of the system has yielded promising results in terms of data analysis,
customer segmentation, and visualization, enabling organizations to gain valuable insights into
customer behavior and purchasing patterns. The key results and findings are summarized as
follows:
● Data Overview:
● The system successfully processes and displays an overview of the uploaded retail
transaction data, providing insights into product sales, customer interactions, and
geographical distribution.

Display of Data
● RFM Segmentation Overview:
● The system calculates and displays the Recency, Frequency, and Monetary value for
each customer, enabling the identification of valuable customer segments and patterns
in transaction data.

RFM Segmentation

● Customer Segmentation Analysis:

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 ● The system segments customers into distinct categories based on their purchasing
patterns, such as 'Champions', 'Loyal Customers', 'Potential Loyalist', 'New
Customers', 'At Risk', and 'Can’t Lose Them', facilitating targeted marketing strategies
and personalized engagement.

Segment visualization

● Data Visualization Insights:

● The system generates interactive visualizations, including bar charts for transactions
by country, customer segments, and price distributions, enhancing the visual
representation and interpretation of retail data.

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 Data Visualization

Violin Plot

The results demonstrate the effectiveness and potential of the proposed system in facilitating data-
driven decision-making, optimizing marketing strategies, and enhancing customer engagement and
retention efforts for retail businesses.

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 4.3 Data Security and Privacy Measures

Ensuring data security and privacy is paramount in the implementation of the proposed system,
particularly when handling sensitive customer and transaction data. The system incorporates
robust data security and privacy measures to safeguard user data and ensure compliance with
data protection regulations. The key data security and privacy measures implemented in the
system are as follows:

● Data Encryption:

● The system encrypts sensitive data during transmission and storage to protect against
unauthorized access and data breaches.

● Access Control:

● The system implements strict access control measures, including user authentication
and authorization mechanisms, to restrict access to confidential data and
functionalities based on user roles and permissions.

● Data Anonymization and Masking:

● The system employs data anonymization and masking techniques to protect individual
privacy and confidentiality, ensuring that personally identifiable information (PII) is
not exposed or accessible to unauthorized parties.

● Compliance with Data Protection Regulations:

● The system ensures compliance with relevant data protection regulations, such as
GDPR, by implementing privacy-by-design principles, providing users with
transparency and control over their data, and facilitating the secure and responsible
handling of sensitive information.

By integrating these data security and privacy measures, the proposed system aims to build trust and
confidence among users, ensuring the confidentiality, integrity, and availability of data while
promoting a secure and compliant data environment for data analysis and customer segmentation.

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 5. Conclusion and Future Scope

5.1 Conclusion

The development and implementation of the cloud-based EDA website for Retail Data Analysis
and Customer Segmentation have demonstrated significant potential in enhancing data-driven
decision-making, optimizing marketing strategies, and enhancing customer engagement and
retention efforts for retail businesses. The system successfully leverages Python-based libraries
and tools, including Streamlit, Pandas, Matplotlib, Seaborn, Lifetimes, and Plotly Express, to
facilitate efficient data processing, analysis, and visualization, providing organizations with
valuable insights into customer behavior and purchasing patterns.

The key contributions and conclusions drawn from this project are as follows:

● Effective Data Analysis and Visualization:

● The system offers intuitive tools and methodologies for exploring, analyzing,
and visualizing complex retail transaction data, facilitating a deeper
understanding of data characteristics, distributions, and anomalies.

● Robust Customer Segmentation:

● The system employs the RFM model and predefined segmentation criteria to
segment customers into distinct categories based on their purchasing patterns,
enabling targeted marketing and personalized engagement strategies.

● Enhanced Data Security and Privacy:

● The system incorporates robust data security and privacy measures, including
data encryption, access control, data anonymization, and compliance with data
protection regulations, to safeguard user data and ensure confidentiality and
integrity.

The successful implementation and evaluation of the proposed system validate its effectiveness
and potential in addressing modern data challenges, promoting data-driven decision-making,
and fostering innovation in data exploration and analysis techniques.

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5.2 Future Scope

While the current implementation of the cloud-based EDA website has achieved significant
milestones and demonstrated promising results, there are several avenues for future
enhancement and expansion to further improve the system's capabilities and functionalities.
The future scope of the project includes:

● Integration of Advanced Analytical Models:

● Incorporating advanced machine learning and AI algorithms to enhance data

analysis, prediction, and recommendation capabilities, enabling more accurate
and personalized insights and strategies.

● Enhancement of Visualization Tools and Dashboards:

● Developing interactive and customizable dashboards and visualization tools to

facilitate dynamic data exploration, real-time monitoring, and interactive
reporting, enhancing user experience and engagement.

● Expansion of Data Sources and Integration:

● Integrating additional data sources and APIs to enable comprehensive and

multidimensional data analysis, including social media data, customer reviews,
and external market trends, providing a holistic view of customer behavior and
market dynamics.

● Implementation of Collaborative and Sharing Features:

● Introducing collaborative and sharing features to enable users to collaborate,

share insights, and leverage collective expertise through interactive dashboards,
reports, and collaborative workspaces, fostering a collaborative and data-driven
culture within organizations.

The future scope of the project aims to capitalize on emerging technologies and innovative
approaches in data science and analytics to enhance the system's capabilities, scalability, and
adaptability, ensuring its relevance and effectiveness in addressing evolving data challenges
and meeting the diverse needs of users across various industries and domains.

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References

[1] Streamlit Documentation. (n.d.). Retrieved from https://www.streamlit.io/

[2] Pandas Documentation. (n.d.). Retrieved from https://pandas.pydata.org/pandas-

docs/stable/index.html

[3] Matplotlib Documentation. (n.d.). Retrieved from

https://matplotlib.org/stable/contents.html

[4] Seaborn Documentation. (n.d.). Retrieved from https://seaborn.pydata.org/

[5] Lifetimes Documentation. (n.d.). Retrieved from https://lifetimes.readthedocs.io/en/latest/

[6] Plotly Express Documentation. (n.d.). Retrieved from https://plotly.com/python/plotly-

express/

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