Coursera

MIS 6393
Professor Gondhalekar
EDUCATION FOR EVERYONE
TEAM 6: LEARNXPAND
OVERVIEW
PRODUCT ROADMAP
INNOVATION
DISRUPTIVE INNOVATION
STICKINESS
VALUE CREATION
MARKET STRATEGY
MARKET TYPES
FINANCIALS
COMPETITORS
COMPARING REVENUE
CRITICAL APPRECIATION
REFERENCES
OUR TEAM
Bhoomika Apurva Chakravarthy Arjun Harshitha Trist
From the Coursera community

124+ million people have already joined Coursera
PRODUCT
2012 2014
ROADMAP
2021
2022
2015 2020
2019
2016
2018
FUTURE
2017
FOUNDED
2012
PRODUCT
2012 2014
Founded by Professors
ROADMAP
Andrew N and Daphne K. 2021
$16 Million raised in 2022
Series A Funding
2015 2020
2019
2016
2018
FUTURE
2017
COVID-19
2020
PRODUCT
2012 2014
Response to Covid-19
ROADMAP
launch with free access of 2021
Coursera for campus 2022
$130 Million raised in

2015 2020
Series F
2019
2016
2018
FUTURE
2017
IPO
2021
PRODUCT
2012 2014
Introduced Coursera plus.
ROADMAP
Initial Public Offering. 2021
Went public on NYSE 2022
under “COUR” ticker

2015 2020
symbol and raised $520

Million 2019
2016
2018
FUTURE
2017
INNOVATION
MASSIVE OPEN SKILLED LEARNING

INSTITUTIONS AND
ONLINE COURSES GLOBAL INTERACTIVE INDUSTRY
ACCESSIBILITY AND PEER LEARNING TOOLS PARTNERSHIPS
(MOOCS) FEEDBACK
DISRUPTIVE INNOVATION
LIFELONG LEARNING AND

FLEXIBLE LEARNING MODELS CONTINUOUS SKILL
DEVELOPMENT
SPECIALIZATIONS AND
COURSERA FOR BUSINESS
MICRO-CREDENTIALS
VERIFIED SIGNATURE
STICKINESS
USER EXPERIENCE
TRUST AND RELIABILITY CONTINUOUS INNOVATION
AND ENGAGEMENT
Flexible Learning Options Verified Certifications Offerings Based on

Accessibility and Inclusivity Transparent Pricing Policy Emerging Trends
Quality and Variety of Partnerships with Reputable Coursera Plus
Content Institutions Constant Learning Culture
Freemium model
VALUE CREATION
LEARNERS CREATORS STAKEHOLDERS

MARKET TYPES
NEW EXPONENTIAL ADJACENT

Local Language Support Coursera stands as a frontrunner in the Proprietary Content
CoURSERA FOR Enterprises realm of online education. Partnerships with LOCAL Organizations
Students have flexibility to learn at their Courses: 7,000+ and Universities.
preferred speed and convenience. Students: 129 Million+ Adjacent market could be K-12
Freemium model: Provides access to top Market share breakdown: vocational Education (crash course) ,
notch education on global scale. Coursera: 47% soft skill development, Government
Udacity: 2.8% sector training and career service and
edX: 8.3% job placement.
Miriada X: 6.8% Revamped courseRA labS
CourseSites: 3.2% Coursera- carEer platform
Canvas networks: 8.5%
Others: 24%
FINANCIALS
$524 MIL in revenue in 2022,

at a loss of $175.4 MIL
47%
of revenue came from
learners outside of the U.S
60%
of 2022 consumer segment
revenue came from individual
learners who were registered
$118 MIL total registered

learners
FINANCIALS
1401 in 2022, full-time employees

1138 from the previous year
59.5% growth rate during the

COVID-19 pandemic
30%
of revenue comes from content
and credentialing programs
$100 MIL
class central estimates that
Google’s content generates
in revenue for Coursera
COMPETITORS
COMPARING REVENUE
REVENUE IN MILLIONS
COMPARING REVENUE
REVENUE IN MILLIONS
Coursera Udemy
COMPARING REVENUE
REVENUES IN MILLIONS of B2B Segment
CRITCAL APPRECIATION
POSITIVE IMPACT NEGATIVE IMPACT AREA FOR IMPROVEMENT

Diverse Course Offerings Potential for Academic Costs
Renowned Instructors, dishonesty Proprietary content
Institutions and Enterprises. Technical and usability issues Local university partnerships
Flexible Learning Paths Limited Personal Interaction Copyrights and stringent SLA
Specializations and Certifications No standardized syllabus Costs - new subscription plans
Peer Grading Labs - Enhanced handson learning
Real time tutoring
RECOMMENDATIONS
Partnering with local Instructors and

Institutions (helps reduce the partner
fee for micro-credentials)
Open up global markets by making
proprietary local content.
Introducing Coursera ranking and
interviewing solutions.
Coursera personalised AI Professional
Coach backed by GEN-AI.
Revamped Labs, which is the potential
adjacent market.
Consumer Statistics
REFERENCES
https://investor.coursera.com/financials/quarterly-results/default.aspx
https://www.gartner.com/reviews/market/manager-training/vendor/coursera/product/coursera/alternatives
https://en.wikipedia.org/wiki/Coursera#Impact
https://www.macrotrends.net/stocks/charts/COUR/coursera/revenue ,
https://www.macrotrends.net/stocks/charts/UDMY/udemy/revenue
https://techcrunch.com/2019/08/28/coursera-makes-its-first-acquisition-rhyme-softworks-to-power-new-coursera-labs-offering/
https://blog.coursera.org/coursera-raises-130-million-in-series-f-round-of-financing/
https://app.dealroom.co/companies/coursera
Coursera, Link 1, Link 2, link 3

https://www.wallstreetzen.com/stocks/us/nyse/cour/statistics
MIS 6393
Professor Gondhalekar
THANK
YOU

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MIS 6393

EDUCATION FOR EVERYONE

Bhoomika Apurva Chakravarthy Arjun Harshitha Trist

From the Coursera community

$130 Million raised in

under “COUR” ticker

symbol and raised $520

MASSIVE OPEN SKILLED LEARNING

LIFELONG LEARNING AND

Flexible Learning Options Verified Certifications Offerings Based on

LEARNERS CREATORS STAKEHOLDERS

NEW EXPONENTIAL ADJACENT

$524 MIL in revenue in 2022,

$118 MIL total registered

1401 in 2022, full-time employees

59.5% growth rate during the

POSITIVE IMPACT NEGATIVE IMPACT AREA FOR IMPROVEMENT

Partnering with local Instructors and

Coursera, Link 1, Link 2, link 3

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