Faculty of

COMMERCE
IIE Diploma in Digital Marketing
| SAQA Number: 117910

If you are a social media fanatic, then this IIE qualification is for you. This
qualification is ideal for students who are curious, creative and love solving
problems - and would like to pursue a career in digital marketing. In a
highly digital age, this qualification is best suited to keep students abreast
in a constantly changing world.

SKILLS YOU WILL DEVELOP

Graduates of The IIE Diploma in Digital Marketing will be equipped with
a diverse range of skills such as data analysis, copywriting, search engine
optimisation (SEO), email marketing, digital advertising, content creation
and basic design skills.

POSSIBLE CAREERS
• Digital Marketing Coordinator
• Social Media Designer
• Social Media Marketer
• Digital Marketing Assistant

DURATION
Full-time: This is a three-year full-time qualification offered by The
Independent Institute of Education (The IIE) at IIE Rosebank College.
Full-time lectures take place during the day on weekdays at the following
campuses: Braamfontein, Bloemfontein, Pretoria CBD, Cape Town,
Durban, Polokwane, Pietermaritzburg, and Nelson Mandela Bay.

Online/Distance: This IIE qualification is available online, through IIE

Distance Learning for individuals wanting to study and work. Speak to one
of our student advisors for more information.

THE WEIGHT YOUR FUTURE QUALIFICATION CARRIES

The IIE Diploma in Digital Marketing is accredited by the Council on Higher
Education (CHE) and is registered by the South African Qualifications
Authority (SAQA) on the National Qualifications Framework (NQF)
as a 360-credit qualification on Level 6 (SAQA ID No: 117910). On
successful completion you will receive a Diploma in Digital Marketing from
The Independent Institute of Education (The IIE), a leading registered
private provider of higher education in South Africa.

STUDY FURTHER WITH IIE PATHWAYS

The Independent Institute of Education (THE IIE) offers you the
opportunity to start with a higher certificate and progress into a diploma
or degree. There are several pathways offered at IIE Rosebank College
that enable access to higher-level qualifications. Speak to the student
advisor for more information.

0861 253 276 | WWW.ROSEBANKCOLLEGE.CO.ZA |

THE IIE IS
INTERNATIONALLY
ACCREDITED
BY THE BRITISH
ACCREDITATION
COUNCIL

Rosebank College is an educational brand of The Independent Institute of Education (Pty) Ltd which is registered with the Department of Higher Education and Training as a private
higher education institution under the Higher Education Act, 1997 (reg. no. 2007/HE07/002). Company registration number: 1987/004754/07.
Faculty of
COMMERCE
IIE Diploma in Digital Marketing
| SAQA Number: 117910

ADMISSION REQUIREMENTS
The following is required to be considered for admission:

English Notes

NSC: Diploma with 30%

NC(V): Diploma pass with 40%

SC: Endorsement -none with 33.3%

Minimum
Admission A minimum of 30% in LOLT in NSC/ SC(a) OR with a min. of 33.3% in
SC(a): Diploma pass
Requirements SC.
A SAQA Evaluation Certificate with NSC L4
International: equivalence with at least 40% or equivalent for
English.
Alternatively, a cognate Higher Certificate (or
equivalent) or Advanced Certificate may satisfy If discipline not cognate, at least 20% of credits
the minimum admission requirements to diploma must be academic literacy or numeracy related.
studies.

Candidates must have attempted the Senior

Certificate or equivalent, attained the age of 23
before or during the first year of registration with
three years’ work experience and proven ability
Mature Age Exemption
relating to the proposed programme as well as
adequate communication skills; OR Candidates must
have attained the age of 45 before or during the first
year of registration.
Where candidates do not satisfy the formal
admission requirements for this qualification, The IIE
may consider an admission application in terms of
Recognition of Prior Learning (RPL)
the Credit Accumulation and Transfer, Recognition
Senate of Prior Learning and Qualification Completion Policy
Discretionary (IIE010).
Admissions
Candidates who have completed an USAf approved
USAf approved cognate foundation programme cognate foundation programme from a registered
and accredited provider may be admitted.

Candidates who have successfully completed at

least 120 credits on the first year of a cognate 3- year
diploma may be admitted. However, if a student
Transfer students
completed less than 120 credits, the admission
criteria on the NSC or equivalent or higher certificate
or advanced certificate apply.
Candidates with an OQSF Level 5 cognate
OQSF qualifications qualification may be admitted, provided the OQSF
qualification has at least 120 credits at NQF Level 5.

0861 253 276 | WWW.ROSEBANKCOLLEGE.CO.ZA |

THE IIE IS
INTERNATIONALLY
ACCREDITED
BY THE BRITISH
ACCREDITATION
COUNCIL

Rosebank College is an educational brand of The Independent Institute of Education (Pty) Ltd which is registered with the Department of Higher Education and Training as a private
higher education institution under the Higher Education Act, 1997 (reg. no. 2007/HE07/002). Company registration number: 1987/004754/07.
Faculty of
COMMERCE
IIE Bachelor of Business Administration in
Logistics and Supply Chain Management
| SAQA Number: 101528

MODULES IMPORTANT INFORMATION

Year 1 • To be awarded this qualification, a minimum final year
• Digital and Academic Literacies mark of 50% for each module must be achieved.
• Marketing 1A • This factsheet is valid for the 2022 academic year only.
• Digital Marketing 1A: Introduction to Digital Marketing • Free software is available to all registered IIE
Rosebank College students. The software includes and
• Introduction to Quantitative Thinking and is not limited to MS Excel, MS Project, MS Word, MS
Techniques PowerPoint and MS Outlook, which come with Office
• Business Management 1A 365 bundle. Students can access the software using
• Marketing 1B their RCONNECT email address at FTP//10.118.180.17/.
• English Language Practice A • The fees for all Online IIE qualifications include.
• Digital Marketing 1B: Introduction to the Digital prescribed textbooks supplied in e-book format.
Marketing Plan Where an e-book is not available, the prescribed
textbook will be provided in an alternate format.
Year 2
• Digital Marketing 2A: PROGRAMME REQUIREMENTS FOR BLENDED LEARNING
Content Marketing and Digital Copywriting To get the best out of the blended learning experience,
• Digital Marketing 2B: Email Marketing you will need a computer or laptop with WIFI, Windows
• Introduction to Web Development 8.1 or higher, Intel Pentium 4 Processor or higher, 1Ghz
• Digital Customer Experience Management Processor or higher, 4 GB RAM or higher, 3 GB of available
• Digital Marketing 2C: Paid Search Marketing disk space, and a screen resolution of a minimum 1280 x
• Digital Marketing 2D: Social Media Marketing 800.
• Search Engine Optimisation
• Work Integrated Learning 1

Year 3
• Digital Advertising
• Digital Marketing 3A
• Introduction to Statistics
• Digital Marketing Research
• Digital Communication Law
• Work Integrated Learning 2
• Data Analytics for Digital Marketing
• Digital Marketing 3B: Trends and Developments

NB: this fact sheet is accurate at the time of publication. The Independent Institute of Education (The IIE) reserves the right to
alter any of the content prior to commencement of registration due to changes in regulation, policy, market requirements or any
other valid reason.

0861 253 276 | WWW.ROSEBANKCOLLEGE.CO.ZA |

THE IIE IS
INTERNATIONALLY
ACCREDITED
BY THE BRITISH
ACCREDITATION
COUNCIL

Rosebank College is an educational brand of The Independent Institute of Education (Pty) Ltd which is registered with the Department of Higher Education and Training as a private
higher education institution under the Higher Education Act, 1997 (reg. no. 2007/HE07/002). Company registration number: 1987/004754/07.