BM050-3-3-IMNPD Assignment Page 1 of 20

INDIVIDUAL ASSIGNMENT
TECHNOLOGY PARK MALAYSIA

BM050-3-3-IMNPD

INNOVATION MANAGEMENT AND NEW PRODUCT DEVELOPMENT

HAND OUT DATE :

HAND IN DATE :

WEIGHTAGE : 20%

Assignment Question: Individual Assignment (1000 words): 20%

Test Specification Table

CLO1 Appraise the widely recognised attributes necessary in Group Assignment

developing and successfully commercialising a new
product (C5, PLO2)

CLO2 Propose ethical arguments and informed solutions to Individual

innovation management scenarios (A5, PLO11) Assignment

A.P.U Level 3 Asia Pacific University of Technology and Innovation 202401

 BM050-3-3-IMNPD Assignment Page 2 of 20

CLO3 Defend innovation management and new product Group Assignment

development techniques for launch planning,
implementation, and management (A4, PLO10)

Individual Assignment

Question Vs Taxonomy
Affective Level
Question PL
Topic 1 2 3 4 5 6
No. O
S S S S S
SQ
Q Q Q Q Q

1 Ethical Solutions in Innovation 100% 11

Management Scenarios

100
Total
%

Question:

Title: Analysing Innovation and New Product Development in a Chosen

Company

Task: Choose a company of your preference and conduct a comprehensive

analysis to determine if the company possesses the common characteristics
often associated with innovative organizations. In your 1000-word essay,
address the following key points:

Company introduction :

Introduce the selected company, its industry, and its significance in the market.

Company analysis: Innovation characteristics:

Analyse your chosen company to determine if it exhibits the innovation characteristics

identified in the innovation characteristics section. Provide specific examples and evidence to
support your analysis. Use citations and references for the evidence.

A.P.U Level 3 Asia Pacific University of Technology and Innovation 202401

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The analysis can be based on the key characteristics typically found in innovative companies
based on Trott (2017). These may include:

1. Growth orientation
2. Vigilance and external links
3. Commitment to technology and R &D intensity
4. Acceptance of risks
5. Cross functional cooperation and coordination within the organizational structure
6. Receptivity
7. Space for creativity
8. Strategy towards innovation
9. Diverse range of skills

Recommendations:

Based on your analysis, provide recommendations on how the company can further enhance
its ethical solutions in innovation management and new product development efforts, if
applicable.

Conclusion:

Summarise the key findings from your analysis and the implications for the
company's innovation management.

References:

Include a list of sources and references used in your research and analysis.

The requirements

Write an essay of approximately 1,000 words that adheres to standard academic

documentation standards. Please follow the guidelines below:

A.P.U Level 3 Asia Pacific University of Technology and Innovation 202401

BM050-3-3-IMNPD Assignment Page 4 of 20

 Use appropriate citation and referencing according to the APA

referencing style to avoid plagiarism.
 Use times new roman font with a font size of 12 pts.
 Use 1.5 line spacing.
 Use your own words to demonstrate your understanding of the topic.
Your own words should make up at least 80% of the total word count.
 Do not reference www.wikipedia.com, www.about.com,
www.alibaba.com, or similar sources in your work. While these websites
can provide definitions and general ideas about the concepts required in
this module, they cannot be inserted into your academic writing.
 You may include diagrams, figures, tables, etc. Without any penalty to
your word count.
 Use at least 10 references, with 50% of them from relevant textbooks,
magazines, and recent academic journals.

MARKING CRITERIA & MARKS ALLOCATION (reweight at 20%)

Marks
No Criteria
Allocation

1 Company Introduction 10

2 Company Analysis: Innovation Characteristics 50

3 Recommendations 30

4 Citations and Referencing According to APA Referencing Style 10

Total 100

A.P.U Level 3 Asia Pacific University of Technology and Innovation 202401

 BM050-3-3-IMNPD Assignment Page 5 of 20

PROPOSED STRUCTURE FOR THE INDIVIDUAL ASSIGNMENT

When completing the assignment, it should have the following general structure:
 Title Page
 Executive Summary
 Table of Contents
 Body
 Conclusion
 References
 Appendix

Performance Criteria

Marks are awarded based on the following guidelines:

Grade Assessment Guidelines

Superficial analysis, concepts and language of the subject are absent or

0-39 % scant. Irrelevant regurgitation of textbook. Ideas are poorly expressed.
Many key issues are ignored. Concepts and language of the subject are
used but are often confused in application and/or discussion.
Superficial analysis, concepts and language of the subject are absent or
minimal. Limited learning outcomes have been met. Irrelevant
40-49% regurgitation of textbook. Ideas are poorly expressed. Many key issues
are ignored. Concepts and language of the subject are used but are often
confused in application and or discussion.
Some understanding of the relevant models and concepts. Some elements
50-54%
of an appropriate structure are present. Restricted analysis of some issues.

Evidence of some reading and research. Incorrect referencing although it

55-64% is evident. Some elements of an appropriate structure are present. Key
issues are analysed but not done thoroughly.
Evidence of reading and research. Understanding of the application of
appropriate models and concepts is demonstrated, but not thoroughly.
65-69%
Key issues are identified and analysed, although this may be restricted at
times. Some sources are acknowledged.
Evidence of reading and research. Understanding of the application of
appropriate models and concepts is demonstrated. Key issues are
70-74%
identified and analysed, although this may not be consistent. References
are acknowledged.

A.P.U Level 3 Asia Pacific University of Technology and Innovation 202401

 BM050-3-3-IMNPD Assignment Page 6 of 20

Evidence of wider reading. The assignment effectively interprets the

information and exhibits the integration of ideas across the subject area.
75-79% The assignment has credible recommendations. A systematic approach to
development and evaluation is used. Most sources are acknowledged and
referenced using APA Referencing Style.
Arguments are clear and convincing. Confident integration of theory and
80% and
practices is demonstrated. Consistent referencing to sources using the
above
APA Referencing Style.

Other Important Information

• Plagiarism is strictly prohibited. Presenting someone else's work as your own without
giving proper credit to the original source is considered plagiarism and is a serious offense in
academic writing. The consequences of plagiarism can include a lower grade for the
assignment, referral for the module, failure of the module, or even expulsion from the
institution.

• To avoid plagiarism, you must use correct referencing and attribution whenever you use
ideas or information from other sources. You should not copy any part of another individual's
work, whether it's word-for-word, paraphrased, or summarized, without citing the source.

A.P.U Level 3 Asia Pacific University of Technology and Innovation 202401

 BM050-3-3-IMNPD Assignment Page 7 of 20

GROUP ASSIGNMENT: PART 1

TECHNOLOGY PARK MALAYSIA

BM050-3-3-IMNPD

INNOVATION MANAGEMENT AND NEW PRODUCT DEVELOPMENT

HAND OUT DATE :

HAND IN DATE :

WEIGHTAGE : 40%

Assignment Question: Part 1 – Group Assignment (3000 words): 40%

Test Specification Table

CLO1 Appraise the widely recognised attributes necessary in Group Assignment

developing and successfully commercialising a new
product (C5, PLO2)

CLO2 Propose ethical arguments and informed solutions to Individual

innovation management scenarios (A5, PLO11) Assignment

CLO3 Defend innovation management and new product Group Assignment

development techniques for launch planning,

A.P.U Level 3 Asia Pacific University of Technology and Innovation 202401

BM050-3-3-IMNPD Assignment Page 8 of 20

implementation, and management (A4, PLO10)

Individual Assignment

Question Vs Taxonomy
Affective Level
Question PL
Topic 1 2 3 4 5 6
No. O
S S S S S
SQ
Q Q Q Q Q
Innovation Management and
1 New Product Development 100% 10
Techniques
100
Total
%

Question:

Title: Design and Propose an Innovative Product Concept

In a 3000 words essay, propose a new product concept that demonstrates

innovation in its design, features, and potential impact on the market. Your
proposal should cover the following aspects:

Introduction:
 Introduce your chosen product
Newness of the Product:
 Discuss the concept of newness and explain the newness of your product.
Product Concept:
 Describe the key features of your proposed product.
 Show a diagram on how the product look like.

Problem Addressed:

A.P.U Level 3 Asia Pacific University of Technology and Innovation 202401

BM050-3-3-IMNPD Assignment Page 9 of 20

 Identify a real-world problem or challenge that your product aims to

solve.

Value Proposition:
 Discuss how your product creates value for the customers. (The benefits
that customers will gain from using your product; how the product will
fulfil the customers’ needs)
 How it is different from competitors?

Conclusion:
 Summarise the key points of your proposal.
 Emphasise the potential impact of your product on the market and users.

References:
 Include a list of credible sources to support your research and claims.
Minimum:15 references.

Guidelines:
 Consider the ethical and sustainability aspects of your proposed product.

The requirements

Write an essay of approximately 3000 words that adheres to standard academic

documentation standards. Please follow the guidelines below:

A.P.U Level 3 Asia Pacific University of Technology and Innovation 202401

BM050-3-3-IMNPD Assignment Page 10 of 20

 Use appropriate citation and referencing according to the ape referencing

style to avoid plagiarism.
 Use times new roman font with a font size of 12 pts.
 Use 1.5 line spacing.
 Use your own words to demonstrate your understanding of the topic.
Your own words should make up at least 80% of the total word count.
 Do not reference www.wikipedia.com, www.about.com,
www.alibaba.com, or similar sources in your work. While these websites
can provide definitions and general ideas about the concepts required in
this module, they cannot be inserted into your academic writing.
 You may include diagrams, figures, tables, etc. Without any penalty to
your word count.
 Use at least 15 references, with 50% of them from relevant textbooks,
magazines, and recent academic journals.

MARKING CRITERIA & MARKS ALLOCATION (reweight at 40%)

Marks
No Criteria
Allocation

1 Introduction 10

2 Newness of Product & Product Features 30

3 Problem Addressed 25

4 Value Propositions 25

5 Citations and Referencing According to APA Referencing Style 10

A.P.U Level 3 Asia Pacific University of Technology and Innovation 202401

 BM050-3-3-IMNPD Assignment Page 11 of 20

Total 100

ROPOSED STRUCTURE FOR THE INDIVIDUAL ASSIGNMENT

When completing the assignment, it should have the following general structure:
 Title Page
 Executive Summary
 Table of Contents
 Body
 Conclusion
 References
 Appendix

Performance Criteria

Marks are awarded based on the following guidelines:

Grade Assessment Guidelines

Superficial analysis, concepts and language of the subject are absent or

0-39 % scant. Irrelevant regurgitation of textbook. Ideas are poorly expressed.
Many key issues are ignored. Concepts and language of the subject are
used but are often confused in application and/or discussion.
Superficial analysis, concepts and language of the subject are absent or
minimal. Limited learning outcomes have been met. Irrelevant
40-49% regurgitation of textbook. Ideas are poorly expressed. Many key issues
are ignored. Concepts and language of the subject are used but are often
confused in application and or discussion.
Some understanding of the relevant models and concepts. Some elements
50-54%
of an appropriate structure are present. Restricted analysis of some issues.

Evidence of some reading and research. Incorrect referencing although it

55-64% is evident. Some elements of an appropriate structure are present. Key
issues are analysed but not done thoroughly.
Evidence of reading and research. Understanding of the application of
appropriate models and concepts is demonstrated, but not thoroughly.
65-69%
Key issues are identified and analysed, although this may be restricted at
times. Some sources are acknowledged.

A.P.U Level 3 Asia Pacific University of Technology and Innovation 202401

 BM050-3-3-IMNPD Assignment Page 12 of 20

Evidence of reading and research. Understanding of the application of

appropriate models and concepts is demonstrated. Key issues are
70-74%
identified and analysed, although this may not be consistent. References
are acknowledged.
Evidence of wider reading. The assignment effectively interprets the
information and exhibits the integration of ideas across the subject area.
75-79% The assignment has credible recommendations. A systematic approach to
development and evaluation is used. Most sources are acknowledged and
referenced using APA Referencing Style.
Arguments are clear and convincing. Confident integration of theory and
80% and
practices is demonstrated. Consistent referencing to sources using the
above
APA Referencing Style.

Other Important Information

• Plagiarism is strictly prohibited. Presenting someone else's work as your own without
giving proper credit to the original source is considered plagiarism and is a serious offense in
academic writing. The consequences of plagiarism can include a lower grade for the
assignment, referral for the module, failure of the module, or even expulsion from the
institution.

• To avoid plagiarism, you must use correct referencing and attribution whenever you use
ideas or information from other sources. You should not copy any part of another individual's
work, whether it's word-for-word, paraphrased, or summarized, without citing the source.

A.P.U Level 3 Asia Pacific University of Technology and Innovation 202401

BM050-3-3-IMNPD Assignment Page 13 of 20

GROUP ASSIGNMENT: PART 2

TECHNOLOGY PARK MALAYSIA

BM050-3-3-IMNPD

INNOVATION MANAGEMENT AND NEW PRODUCT DEVELOPMENT

APD3F2308BM\APD3F2308CGD\APD3F2308CS(DA)\
APD3F2308CS(DF)\APD3F2308CS(IS)\APD3F2308IT\
APD3F2308IT(BIS)\APD3F2308IT(CE)\APD3F2308IT(DT)\
APD3F2308IT(FT)\APD3F2308IT(IOT)\APD3F2308IT(ISS)\
APD3F2308IT(MBT)\APD3F2308MKT(DM)\APD3F2308MMT\
APD3F2308MMT(VRAR)\APU3F2308BM(DL)\APU3F2308CGD\
APU3F2308CS(DA)\APU3F2308CS(IS)\APU3F2308IT\
APU3F2308IT(BIS)\APU3F2308IT(CE)\APU3F2308IT(DT)\
APU3F2308IT(FT)\APU3F2308IT(IOT)\APU3F2308IT(ISS)\
APU3F2308IT(MBT)\APU3F2308MKT\APU3F2308MKT(DM)\
APU3F2308MMT\APU3F2308MMT(VRAR)-
INNOVATION MANAGEMENT AND NEW PRODUCT DEVELOPMENT

HAND OUT DATE : 12 FEBRUARY 2024

HAND IN DATE : 5 APRIL 2024

WEIGHTAGE : 40%

A.P.U Level 3 Asia Pacific University of Technology and Innovation 202401

 BM050-3-3-IMNPD Assignment Page 14 of 20

Assignment Question: Part 3 – Group Assignment (3000 words): 40%

Test Specification Table

CLO1 Appraise the widely recognised attributes necessary in Group Assignment

developing and successfully commercialising a new
product (C5, PLO2)

CLO2 Propose ethical arguments and informed solutions to Individual

innovation management scenarios (A5, PLO11) Assignment, Group
Assignment

CLO3 Defend innovation management and new product Group Assignment

development techniques for launch planning,
implementation, and management (A4, PLO10)

Group Assignment

Question Vs Taxonomy
Affective Level
Question PL
Topic 1 2 3 4 5 6
No. O
S S S S S
SQ
Q Q Q Q Q

1 Commercialisation of the 100% 2

Innovation

100
Total
%

This assignment challenges students to create a strategic commercialisation plan

for their innovative product while focusing on essential business components. It
assesses their ability to apply foundational business knowledge in a practical
context.

A.P.U Level 3 Asia Pacific University of Technology and Innovation 202401

BM050-3-3-IMNPD Assignment Page 15 of 20

Question:

Title: Strategic Commercialisation Plan for Your Innovative Product

Task: In a 3000-word essay, develop a strategic commercialisation plan for your

innovative product using the Business Model Canvas framework. The official
information about the Business Model Canvas can be accessed
:https://www.strategyzer.com/library/the-business-model-canvas.

This assignment aims to assess your ability to apply key business concepts to a
real-world scenario. Cover the following key aspects:

Introduction:

 Provide a brief overview of your innovative product concept based on

Group Assignment: Part 2
 Introduce the objective of this assignment: to create a strategic
commercialisation plan using the Business Model Canvas.

Business Model Canvas:

Utilise the Business Model Canvas framework to present a well-thought-out

plan for each component, including:

A.P.U Level 3 Asia Pacific University of Technology and Innovation 202401

BM050-3-3-IMNPD Assignment Page 16 of 20

Source: :https://www.strategyzer.com/library/the-business-model-canvas.

 Customer Segments: Identify and describe your target customer

segments.
 Value Proposition: Explain the unique value your product offers to
customers.
 Channels: Outline the distribution channels and customer touchpoints.
Describe your sales strategy and distribution methods. Consider online
and offline sales channels, if applicable.
 Customer Relationships: Describe how you will build and maintain
relationships with customers.
 Revenue Streams: Define your pricing strategy and potential revenue
sources.
 Key Resources: Identify critical resources required for your product and
how you plan to acquire them.
A.P.U Level 3 Asia Pacific University of Technology and Innovation 202401
BM050-3-3-IMNPD Assignment Page 17 of 20

 Key Activities: Explain the key actions necessary to deliver your product
to customers.
 Key Partnerships: Identify potential partnerships or collaborations that
can enhance your business.
 Cost Structure: Provide an overview of expected costs and expenses.

Marketing and Promotion:

 Outline your marketing and promotional strategies to create awareness

and generate interest in your product.
 Consider digital marketing, social media, and traditional advertising
channels.

Conclusion:

 Summarize the key points of your commercialization plan.

 Highlight its strategic significance for successfully launching your
product.

References:

 Include a list of sources used in your research and planning.

The requirements

Write an essay of approximately 3000 words that adheres to standard academic

documentation standards. Please follow the guidelines below:

 Use appropriate citation and referencing according to the APA 7 th Edition

referencing style to avoid plagiarism.
 Use times new roman font with a font size of 12 pts.
 Use 1.5 line spacing.

A.P.U Level 3 Asia Pacific University of Technology and Innovation 202401

BM050-3-3-IMNPD Assignment Page 18 of 20

 Use your own words to demonstrate your understanding of the topic.

Your own words should make up at least 80% of the total word count.
 Do not reference www.wikipedia.com, www.about.com,
www.alibaba.com, or similar sources in your work. While these websites
can provide definitions and general ideas about the concepts required in
this module, they cannot be inserted into your academic writing.
 You may include diagrams, figures, tables, etc. Without any penalty to
your word count.
 Use at least 10 references, with 50% of them from relevant textbooks,
magazines, and recent academic journals.

MARKING CRITERIA & MARKS ALLOCATION (reweight at 40%)

Marks
No Criteria
Allocation

1 Introduction 10

Business Model Canvas

 Customer Segments:
 Value Proposition
 Channels.

2  Customer Relationships. 60
 Revenue Streams.
 Key Resources
 Key Activities.
 Key Partnerships
 Cost Structure

A.P.U Level 3 Asia Pacific University of Technology and Innovation 202401

 BM050-3-3-IMNPD Assignment Page 19 of 20

3 Marketing and Promotion 20

4 Citations and Referencing According to APA Referencing Style 10

Total 100

PROPOSED STRUCTURE FOR THE INDIVIDUAL ASSIGNMENT

When completing the assignment, it should have the following general structure:
 Title Page
 Executive Summary
 Table of Contents
 Body
 Conclusion
 References
 Appendix

Performance Criteria

Marks are awarded based on the following guidelines:

Grade Assessment Guidelines

Superficial analysis, concepts and language of the subject are absent or

0-39 % scant. Irrelevant regurgitation of textbook. Ideas are poorly expressed.
Many key issues are ignored. Concepts and language of the subject are
used but are often confused in application and/or discussion.
Superficial analysis, concepts and language of the subject are absent or
minimal. Limited learning outcomes have been met. Irrelevant
40-49% regurgitation of textbook. Ideas are poorly expressed. Many key issues
are ignored. Concepts and language of the subject are used but are often
confused in application and or discussion.
Some understanding of the relevant models and concepts. Some elements
50-54%
of an appropriate structure are present. Restricted analysis of some issues.

Evidence of some reading and research. Incorrect referencing although it

55-64% is evident. Some elements of an appropriate structure are present. Key
issues are analysed but not done thoroughly.

A.P.U Level 3 Asia Pacific University of Technology and Innovation 202401

 BM050-3-3-IMNPD Assignment Page 20 of 20

Evidence of reading and research. Understanding of the application of

appropriate models and concepts is demonstrated, but not thoroughly.
65-69%
Key issues are identified and analysed, although this may be restricted at
times. Some sources are acknowledged.
Evidence of reading and research. Understanding of the application of
appropriate models and concepts is demonstrated. Key issues are
70-74%
identified and analysed, although this may not be consistent. References
are acknowledged.
Evidence of wider reading. The assignment effectively interprets the
information and exhibits the integration of ideas across the subject area.
75-79% The assignment has credible recommendations. A systematic approach to
development and evaluation is used. Most sources are acknowledged and
referenced using APA Referencing Style.
Arguments are clear and convincing. Confident integration of theory and
80% and
practices is demonstrated. Consistent referencing to sources using the
above
APA Referencing Style.

Other Important Information

• Plagiarism is strictly prohibited. Presenting someone else's work as your own without
giving proper credit to the original source is considered plagiarism and is a serious offense in
academic writing. The consequences of plagiarism can include a lower grade for the
assignment, referral for the module, failure of the module, or even expulsion from the
institution.

• To avoid plagiarism, you must use correct referencing and attribution whenever you use
ideas or information from other sources. You should not copy any part of another individual's
work, whether it's word-for-word, paraphrased, or summarized, without citing the source.

A.P.U Level 3 Asia Pacific University of Technology and Innovation 202401