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MARKING SCHEME:
Format: 1 Mark
Content: 2 Marks
Expression: 1 Mark
(Grammatical accuracy, spelling)
I. CLASSIFIED ADVERTISEMENTS
The objectives of these advertisements is to convey more while paying less.
They are brief because they are charged per word or per column or line or
according to the space they occupy in a newspaper. They are called classified
because they are grouped into classes or categories according to their subject
matter.
Some classified advertisements have a PO box added to them. This facility is
provided to the advertisers at some extra cost to preserve their identity. It is
generally used for Matrimonial Alliance advertisements.
Features of classified advertisements
• Categorized according to the subject matter and different classes.
• More economical as they occupy less space.
• Language simple and concise.
• Composed of short phrases or words.
• They should always be drafted in such a way that they attract the readers
to go through them.
• They should always be meaningful and interesting so that they can attract
the attention of the readers.
• They should always have simple and effective language.
• They should always be brief and to the point.
• The name of the advertiser and the advertised product should be suitably
highlighted.
TIP: To develop expertise in drafting advertisements, students are advised to
read classified advertisement columns of leading newspapers.
1. SITUATIONS (VACANT/WANTED)
Details required
• Start with “Required” or “Wanted”
• Name of the post and number of vacancies
• Pay scale/perks
• Company name
• Qualifications and experience required/Professional status
• Personal traits/Essential requirements and age
• Mode of application (E-mail/hard copy by post or courier)
SAMPLE CLASSIFIED ADVERTISEMENTS FORM NEWSPAPERS FOR
VACANT/WANTED SITUATIONS ARE GIVEN BELOW
WANTED
Female Receptionist
2-5 yrs. exp. good
Command over Eng.
Walk in Marwah Group.
10 B, Rajendra Park,
Pusa Road
Opp. Vineet Hotel.
256982456
(11am to 5pm)
WANTED
A Senior Merchandiser/
Sampling Coordinator
for
An Export Garment
Manufacturing Company
Min. Exp. 7 Years
Walk-in Interview at
W-11, Sector-11, Noida on
26th Nov, 5 pm to 7 pm
Required Semi Qualified Audit Assistants &
Computer Operators/Office Assistant.
for
Accounts & Finance
CA Firm
Higher Salary for Deserving candidates
Apply Malik S & Co.
1/101, (LGF) Old Rajendra Ngr. Em:[email protected]
EXAMPLES
Situations Vacant
WANTED Rec eptionist for Sunrise Global School, Agra. Qualification: graduate;
fluency in English. Preferred: female of age group: 28 to 35; minimum three years
experience. Salary and other benefits depending on experience and qualifications.
Apply with complete bio-data before 25th of this month to the Administrative
Officer of the school. Phone: 98734XXXXX
3. You are Karan/Karuna of M114, Mall Road, Delhi. You are a civil engineer and
have recently returned from UA E. You are looking for a suitable job in India.
Draft an advertisement for the same in about 50 words. Give details of your
qualifications, experience, nature of job and expected remuneration.
All India 2016
Situations Wanted
A B. Tech in Civil Engg from NIT, Jaipur with 3 years’ factory construction site
experience in UAE as Shift Manager seeks a suitable job with a construction
company. Remuneration required is negotiable. Intending employers may contact
me on e-mail: [email protected] or on my mobile no 88025XXXXX
4. Your school, Akash Public School, Agra, needs a Canteen Manager. On behalf
of the Principal, write an advertisement in about 50 words to be published in
the classified columns of a local daily. Mention the educational and professional
qualifications, other qualities required in the manager, who to apply to and the
last date for the receipt of applications. All India 2015
Situations Vacant
Principal of Akash Public School, Agra, requires a Canteen Manager for the school
canteen. Candidates must be graduates with at least 5 years experience in
managing a school canteen efficiently. Employment terms are negotiable. Apply
within 10 days to the Principal on e-mail at [email protected].
5. You are General Manager, Hotel Dosa, Gurgaon. You need a lady Front Office
Assistant with sound knowledge of computers. She must be a graduate and
good in communication skills with pleasing manners. Draft an advertisement in
not more than 50 words to be published in Gurgaon Times. Delhi 2013
Situations Vacant
Wanted a female Front Office Assistant with sound knowledge of computers in
Hotel Dosa, Gurgaon. Candidate must be graduate, good in communication skills
and well-mannered. Applicants having experience preferred. Walk-in on 11th
March, 20XX from 11 AM to 2 PM with all original documents. For further
information contact 996882842X
2a. Sale/ Purchase (Property)
Details Required
• Start with ‘Sale/Purchase’ or ‘Available/Wanted’
• Fittings and fixtures (optional)
• Contact address/E-mail/phone
• Financial aspects/Cost
• Area (sq m) and location, size, number of rooms etc.
• Type of property under consideration
(Plot/Residential/Commercial/Industrial)
SAMPLE CLASSIFIED ADVERTISEMENTS FROM NEWSPAPERS FOR
SALE/PURCHASE OF PROPERTY ARE GIVEN BELOW FOR GUIDANCE.
For sale
Beverly Park-II
MG Road
3000 sq ft Apartment
Excellent
Furnished
Reasonable Price
PEARL ESTATE
981016880X
SALE
2BHK flat 1183 sq ft
on 7th floor,
covered car parking,
easy facing in
Kendriya Vihar,
Sector-56, Gurgaon
905214578X
E-mail: [email protected]
For Sale
EXCLUSIVE
GUEST HOUSES
20 Bedrooms in DLF Phase 1
23 Bedrooms in DLF Phase 2
Duplex Villa
360 Sq yd in Sun City
913693456X
991117799X
EXAMPLES
1. You are Harish/Harshita of 12, Seva Nagar, Pune. You want to sell your flat as
you are shifting to another city for work. Draft a suitable advertisement in not
more than 50 words to be published in The Pune Times under the classified
columns. Delhi 2018
5. You possess an acre of land in the heart of the city. You want to dispose of
this property since you have decided to buy a flat. Write an advertisement to be
published in a national daily, giving all the necessary details. You are Krishan of
Moti Nagar, Delhi. Delhi 2014
For Sale
SKODA
SUPERB
DIESEL-V6 2008,
Silver, Immaculate
Condition,
Automatic Sunroof,
Single Owner, DL Regd.
Call: 987654321X
For Sale
CAPTIVA
CHEVROLET
Captiva LTZ
Excellent condition
single owner
of
white clr, 65000 kms.
Regd 20XX Aug, Comp
Insurance Valid Oct 20XX,
Call: 963456548X
2. You want to sell off your car as you are leaving the country. Draft an
advertisement to be inserted in ‘The Hindu’. Write the advertisement in not
more than 50 words. Foreign 2014
Car for Sale
Owner driven Accent Diesel Nov 2013. Navy blue colour. Done 75000 km. battery
recently replaced. With installed stereo system, AC. Immaculate condition,
Cheque payment. Rate negotiable. Contact owner Lt Col Ram Singhania Phone:
011 – 12345678 or on e-mail: [email protected].
3. You plan to sell your motorcycle. Draft a suitable advertisement in not more
than 50 words to be published in the classified column of the ‘Hindustan Times’,
Delhi. Mention the details of the motorcycle. You are Ramesh, 15, Greater
Kailash, New Delhi. Your mobile number is 98657453XX.
VEHICLE for Sale
A Black Yamaha with disk brakes, double speed engine, 180 cc alloy wheels,
digital meter, tail brake lights, mileage 50 km/h, sparingly used, sale price
negotiable.
Contact: Ramesh 98675436XX
15, Greater Kailash I, New Delhi
4. You want to sell your car, as you are going abroad. Draft a suitable
advertisement in not more than 50 words to be published in the classified
columns of ‘Hindustan Times’. Give necessary details of the car. You are
Suman/Sushil, 21, Ram Nagar, New Delhi.
CAR for Sale
Top model Honda Accord-2005
Automatic M-Grey, single owner, power steering, central locking system, good
running condition, fully insured, owner going abroad.
Contact: Sushil 98765345XX
21, Ram Nagar, New Delhi.
Wanted
Vision for Oasis Waves Society (VOWS), an NGO
working to uplift persons from weaker
sections residing in urban slums, requires six
second hand Colour TV sets of 29’’ size in good
working condition for entertainment of the
slum population. Contact President (VOWS) on
phone 97435XXXXX or at [email protected]
EXAMPLES
1. You have cleared you IIT Entrance Examination and so want to sell off the
reading material you have with you. Write an advertisement to be placed in the
‘For Sale’ columns of a local daily giving all details of the material you have with
you in not more than 50 words. You are Mohan/Mohini. Contact n0.
9811111111. Compartment 2015
Available
Second hand IIT Entrance Exam reading material from FIITJEE available for all
subjects. Price negotiable. Contact Mohini on mobile 9811111111 between 4 PM
and 9 PM or on e-mail at [email protected].
2. You want to sell a few (4 items) household items as you are going abroad.
Draft an advertisement in not more than 50 words to be published in ‘Dainik
Bhaskar’ under classified columns. You are Dinesh/Divya, Moti Ganj, Ballia.
All India 2008
Sale of Household Items
Available for immediate sale – household items, LG washing machine, dining
table with six chairs set, Luminous Inverter, Godrej fridge, all in good condition at
affordable price.
Contact: Divya, 36D, Moti Ganj, Ballia.
Ph: 98345643XX
3. You plan to sell some furniture of your house as you are going abroad. Draft a
suitable advertisement in not more than 50 words to be inserted in the
classified columns of a local daily, giving necessary details of the furniture. You
are Sushil/Sita, 18 Kamla Nagar, Kochi. Foreign 2007
For Sale
Available furniture for house at reasonable rates, six seater sofa set, dining table
with six chairs, centre table with glass top, two wooden and two steel almirahs,
four side tables, two double beds (with box), study table and computer table with
chair.
Contact: Sita Sharma, 18 Kamla Nagar, Kochi.
Mobile 967545312X
For Sale
Available practice material of IIT JEE Exam from Vidya Mandir in good condition.
Solved, unsolved material of all subjects with practice papers (subjective and
objective both) of Physics, Chemistry, Maths including qualifying material for
English at very reasonable rates. Contact: Sonu, C/2 Raj Nagar, Ghaziabad.
Ph: 98755643XX
3. To Let
Details Required
• Start with ‘Available/Wanted’
• Brief description of the accommodation
• Fixtures and fittings
• Rent expected, agreement required
• Type of accommodation to let or required on rent
• Size, floor, number of rooms etc
• Location and surroundings
• Contact address/E-mail/phone
FLATS
in SHOBHIT VIHAR
For Rent
Walking distance from
Shobhit Lok Shopping
Complex, 3 Bedroom + Study,
Full AC & Power backup
with a beautifully
landscaped terrace garden.
Parking Available
987624XXXX, 98567456XX
F A RM HOU SE
FOR RENT
LUXURY 5 Bedroom in
CHHATARPUR
with Swimming Pool
Power backup/Air conditioned
Fully landscaped in
2.5 Acres, Secured, Gated
Complex, Embassies/
MNC Preferred
98674XXXXX, 986345XXXX
EXAMPLES
1. You would like to let out a portion of your independent house for office use.
Write an advertisement for the classified columns of the local newspaper giving
all the necessary details. Write the advertisement in not more than 50 words.
Delhi 2014
To Let
Two large rooms with attached toilet and separate entrance available for rent for
office use. Located on main road near city centre, it has uninterrupted water and
electricity supply. Ideal for companies setting up branch offices. Leave license
agreement compulsory. Rent negotiable. Contact Rajnish Sahrma on phone
98356474XX or on e-mail at [email protected].
2. You are a businessman who wants to set up a small garment shop in your
city. Draft an advertisement seeking a suitable space for rent, to be published in
the ‘Wanted Accommodation’ column of a local newspaper. Write an
advertisement in not more than 50 words. Foreign 2014
Accommodation Wanted
Required suitable accommodation for setting up a small garment shop in a market
area with uninterrupted electricity and water supply. The location should
preferably be on a main road. Only genuine owners may contact Ratneshwar
Sinha on phone 9976575XXX or on e-mail at [email protected]
3. You have a three-bedroom flat in Dwarka which you want to let out on rent.
Draft an advertisement in not more than 50 words to be published in ‘The Times
of India’ under classified columns. All India 2013
For Rent
A fully furnished, three-bedroom flat in Dwarka is available for rent. A drawing-
cum-dining hall and balconies on both sides. 24-hour water and electricity.
Parking facility also available. Nearest metro station just 1 km away. Interested
parties may contact the undersigned between 7 to 9 in the evening.
4. You are General Manager of EVL company, Delhi which requires posh
bungalows on company lease as guest houses. Draft an advertisement in not
more than 50 words under classified columns to be published in ‘The New India
Express’. All India 2010
Accommodation Wanted
EVL company is looking for high-end bungalows in various posh locations in Delhi
on company lease as guest houses. Uninterrupted water and electricity supply is a
must. Near market and other facilities will be preferred.
Owners please contact
General Manager
EVL Company, Delhi Ph.: 011-43346532
To Let
Newly constructed flat on first floor, facing park in Mayur Vihar-I, covered area
300 sq yards. Two bedrooms, attached bathrooms, drawing-dining, spacious
kitchen and balcony, servant quarter and garage facility available. Uninterrupted
water and electricity supply. For company lease only.
Contact: Sharan Sen 98754XXXXX
4. MISSING (Person & Pets)
Details Required
• Start with ‘Missing’
• Identity marks
• Reward if any
• Date and place missing from
• Contact address/E-mail/phone
PERSON
• Name, age, complexion, height and build
• Clothes and identifying features
• Physical description
PET
• Name, breed, colour of fur or skin
• Identifying features
• Answers to what name (optional)
SAMPLE CLASSIFIED ADVERTISEMENTS FROM NEWSPAPERS FOR MISSING
PERSONS OR PETS ARE GIVEN BELOW FOR GUIDANCE.
1. Your brother has been missing for one week. Write an advertisement to be
published in a daily newspaper.
Missing – Person
My brother, Shantanu missing since 24th April, 20XX last seen
Karol Bagh, while shopping with family. 16-year-old, 5’6’’ tall. Fair
complexion, black hair, speaks English and Hindi fluently. Wearing
red T-shirt and blue jeans. Finder will be suitably rewarded.
Inform A-15, Rai Apartments, Sector 10, Dwarka
Call: Aneesh 98765432XX
Missing – Dog
My pet dog Shadow is missing since 4th January, 20XX from South Extension.
Bulldog, Black fur, 6 months old, wearing brown collar. If found please contact RK
Dillon, B-312, South Extension, New Delhi.
Phone: 011-2345000X
5. LOST AND FOUND
Details Required
• Begin with identifying yourself
• Specify the item lost/found giving its brief description
• When/where lost/found
• Reward if any (for ‘Lost’ only)
• Contact address/phone/e-mail
I, Shyam Singh
S/o Sh. Yogesh Singh
have lost my allotment
letter for
Flat no. D-124, Gurgaon
Finder may
Contact at 98765432XX
I, Ankit Singh
S/o Sh. Mangal Singh
have lost my
property papers.
Plot No. D-121,
Sector-9, Pune,
Lakshmi Builders, Pune.
Contact at 98765467XX
I, Gyandeep Kumar
HUF (R/o)
C-2066, Sushant Lok,
Gurgaon declare that
have lost original receipt
Prem Developers Ltd.
drawn on HDFC
Finder may
Contact at 976543234X
EXAMPLES
1. You have lost your leather wallet containing your Examination Entry Ticket
for Class XII while travelling by bus from Banshankari to MG Road in Bangalore.
Write a classified advertisement in not more than 50 words to be published in
the ‘Deccan Herald’. You are Pranav/Praveen, 12 Gandhi Road, Bangalore.
3. You have lost your mobile handset in the Delhi metro. Write an
advertisement for the ‘Lost and Found’ column.
Lost & Found
I, Ranbir Mahajan, have lost my mobile in the metro, yellow line near Rajiv
Chowk. The phone is golden in colour, model name- I phone 6s, with a golden
cover. If anyone finds it, please return immediately. Finder will be suitably
rewarded.
Phone: 011-24536465X
4. You have lost your purse in a market. Write an advertisement for the ‘Lost
and Found’ column of a newspaper.
Lost & Found
I, Sharmila Gupta, have lost my red coloured ladies bag in Sarojini Nagar Market
yesterday. The bag carried my identity card, credit card and my mobile phone
along with ₹ 5000 cash. Please return if found. The finder will get a reward.
Phone: 98765XXXXX
5. You have lost your passport at the airport. Write an advertisement for the
lost and found column of a newspaper.
Lost & Found
I, Ramanand Atrey, have lost my passport, which was in a blue pouch, at the
check in area of Terminal 3 at Indira Gandhi International Airport. Finder will be
suitably rewarded to return it to B-6, Harihar Apartments, New Delhi.
Phone: 98765XXXXX
6. TRAVEL AND TOURS
Details Required
• Begin with package available etc
• State the name of travel agency
• Specify destinations, duration etc
• Supply details of package-food/boarding/lodging sight-seeing etc
• Give estimated cost and special discount
• End with contact address/e-mail/phone
SAMPLE CLASSIFIED ADVERTISEMENT FROM A NEWSPAPER IS GIVEN BELOW
FOR GUIDANCE.
Shanti Travels & Tours
Pvt. Ltd, Delhi
Attractive Discount on Domestic
& International. Air Tickets with
instant door step delivery with gift
Thailand
₹ 24999/- 5 Nights
Sri Lanka
₹ 35999/- 4 Nights
Maldives
₹ 57999/- 4 Nights
China
₹ 72999/- 6 Nights
Seychelles
₹ 65999/- 5 Nights
Mauritius with Singapore
₹ 70999/- 6 Nights
USA
₹ 199999/- 11 Nights
New Zealand
₹ 109999/- 6 Nights
Canada
₹ 154999/- 6 Nights
98856456XX, 9864655XXX
EXAMPLES
1. Sita Travels, 284, Rohini Enclave, Delhi, offers a package tour for 3 nights/4
days in Mauritius for ₹ 10000 per person. Draft an advertisement for
publication in a national daily in about 50 words. Give necessary details.
2. Global Travels C-89, Connaught Place, New Delhi, offers its patrons cheapest
air tickets for any destination by an airline besides offering consultancy and
exchange service. Draft an advertisement for publication in a national daily in
about 50 words.
Alliance for
Garg Boy
1984/5’7’’ PGDBM
Company Secretary
Earning
5 LPA working
as Asst. Professor in
Finance in IMS Ghaziabad,
father's aluminium
factory, residing in
Shakarpur, Delhi-92
E-mail: [email protected]
Alliance
TALL, DYNAMIC
Successful
Entrepreneur
son of cultured well
settled affluent South
Bombay family seeks
proposals from truly
beautiful, well matched
independent girls from
Veg Hindu families
E-mail Profile & Pics
to
[email protected]
EXAMPLE
Bride Wanted
Alliance invited for a handsome, tall and cultured IT professional, 29 years, 180
cm tall, NRI settled in London as CEO of a reputed firm, exceptionally beautiful,
highly educated and cultured girl between 21 and 25 and at least 5 feet 4
inches tall. Only status Punjabi families. Send details and photos at
[email protected]
8. OBITUARY
Details Required
• Photograph and name/Father’s name
• Message from family/company
• Background/Accomplishments
• Names of persons giving obituary with their relationship to the
deceased
• Date of birth and date of death
• Details of any special ceremony being held
SAMPLE CLASSIFIED ADVERTISEMENTS FROM NEWSPAPERS FOR OBITUARY ARE
GIVEN BELOW FOR GUIDANCE.
In Loving Memory
Sdn. Vidya Wati W/o
Late S. Hari Singh Kumar
PROF. A. LAKSHMINARAYAN Aged 86, Director Prime Residences Pvt Ltd., Retired
Prof. Eletronics, MIT, Chennai attained salvation on 13th July, 20XX. Mourned by
his wife Vijayalakshmi, sons Dr S Narayanan, Captain L.P. Raman, grandchildren,
great grandchildren, relatives and friends. Terahi on 25 th July at 19 Mangesh
Street, T Nagar, Chennai – 600017. Phone: 888976XXXX
9. Appeal
Details Required
• Reason for appeal
• Donations to be sent where/to whom
• Inserted by (name/designation)
• Details of appeal
• E-mail/address and phone number
Appeal
All know that the country’s brave security forces sacrificed their lives during the
Kargil War to maintain our national honour and integrity. It’s our duty to raise
funds for the families of the martyrs. All are requested to donate money
generously to the War Heroes Family Prime Minister’s Relief Fund. Your collection
should reach the undersigned by 5th February, 20XX.
Nadeem
Head Boy
Hill Top Public School, Nainital
10. EDUCATIONAL
Details Required
• Name of the institute
• Eligibility and fee structure
• Job prospects/placement
• Address/phone no/e-mail
• Courses offered
• Time duration
• Discounts offered