Raduga is family owned and operated business.

Raduga was created on a generations-long passion and love for maritime business.
With time ambitions and goals grew stronger and we now operate in various industries, including shipping, real estate, commodities trade and hospitality.
The love for what is done is vivid at Raduga. We are an authentic, fierce and strong company.
Raduga as a name translates as « rainbow » from the mother tongue of the founder. A rainbow has long been seen as a luck-bearing sign for sailors in the sea.
The founder is a fourth-generation navy marine officer, his family has always taken
the rainbow sign as a good message for luck, protection and success.
Therefore the company has been named Raduga to attract good luck, success and wealth.
Design meaning

Design meaning
ABSTRACTION ACROSS A CENTURY
Abstract art is art that does not attempt to represent an
accurate depiction of a visual reality but instead use shapes,
colours, forms and gestural marks to achieve its effect.

Abstract art is often seen as carrying a moral dimension,

in that it can be seen to stand for virtues such as order,
purity, simplicity and spirituality.

The term can be applied to art that is based on an object,

figure or landscape, where forms have
been simplified or schematised.

In each of these logos I have made several sample

images that suggest that this logo feels chaotic
but has a solid meaning in it.

With a definite line design

I chose an abstract logo because it makes it
Coral is highly-prized as a substance believed to art and has a different meaning
be endowed with mysterious sacred
to everyone who sees this logo
properties. It is a symbol of modesty,
wisdom, happiness and immortality.
9 px 9 px 9 px

9 px 9 px 9 px
 ABSTRACTION ACROSS A CENTURY
Abstract art is art that does not attempt to represent an
accurate depiction of a visual reality but instead use shapes,
colours, forms and gestural marks to achieve its effect.
 Color Variation
Every brand needs a color palette for their logo. Even if yours is black and white or a few shades of gray,
that’s a color palette. Brands use logo color combinations to express who they are. Color works at the primal level, signaling specific
emotions in the viewer’s brain. Before anybody even takes a closer look at logo or hears the name of your business, they’ll deduce who you are and what you do all based on
your logo’s color palette
 Color Palette
Every brand needs a color palette for their logo.
Even if yours is black and white or a few shades of gray,
that’s a color palette. Brands use logo color combinations
to express who they are. Color works at the primal level,
signaling specific emotions in the viewer’s brain.
Before anybody even takes a closer look at logo
or hears the name of your business, they’ll deduce
who you are and what youdo all based on
your logo’s color palette Hex : #F45E22 Hex : #F99E13 Hex : #Bc4424
R G B : 244, 94, 34 R G B : 249, 158, 19 R G B : 188, 68, 36
C M Y K : 0, 61, 86, 4 C M Y K : 0, 37, 92, 2 C M Y K : 0, 64, 81,26

Retro rainbow Color Palette

Retro style is a style that is imitative
or consciously derivative of lifestyles,
trends, or art forms from the historical
past, including in music, modes, fashions,
or attitudes.

Hex : #FCBE6A Hex : #66A29D Hex : #59230F

R G B : 252, 190, 106 R G B : 102, 162, 157 R G B : 89, 35, 15
C M Y K: 0 , 2 5 , 5 8 , 1 C M Y K : 37, 0, 3, 36 C M Y K : 0, 61, 83, 65
 Typography
When good typography is used in logo design, then it adds an advantage to it.
It provides a direction to the voice and the message of the logo, and significantly
influences the audience, inducing the right emotions
from both the readers and the viewers.

BankGothic ABCDEFGHIJKLMNO
PQRSTUVWXYZ
Md BT
abcdefghijklmno
pqrstuvwxyz
 Typography
When good typography is used in logo design, then it adds an advantage to it.
It provides a direction to the voice and the message of the logo, and significantly
influences the audience, inducing the right emotions
from both the readers and the viewers.

Heinemann Example in text

When good typography is used in logo design, then it adds an advantage to it.
It provides a direction to the voice and the message of the logo, and significantly
influences the audience, inducing the right emotions
from both the readers and the viewers.

ABCDEFGHIJKLMNO When good typography is used in logo design, then it adds an advantage to it.

PQRSTUVWXYZ It provides a direction to the voice and the message of the logo, and significantly
influences the audience, inducing the right emotions
from both the readers and the viewers.

abcdefghijklmno When good typography is used in logo design, then it adds an advantage to it.

pqrstuvwxyz It provides a direction to the voice and the message of the logo, and significantly
influences the audience, inducing the right emotions
from both the readers and the viewers.
Raduga Family Variation
Raduga is family owned and operated business.
Email Signature

[email protected]
www.raduga.co
Twitter

Raduga is family owned and operated business.

Raduga
@raduga
LinkedIn

Raduga is family owned and operated business.

raduga