PHASE 1

BACKGROUND ANALYSIS

Situation Analysis

The San Carlos Heights is a public place in which people are free to visit
the site anytime. It has the perfect scenic view of mountains and breathtaking
scenery of the city. San Carlos Heights is already a known tourist spot and lots of
tourists visit this mountain in order to relax and to avoid the negativity of the
society. The mountain welcomes the tourist to fill the silence, to chill, and to
enjoy the moment of being alone without societal disturbance. During daytime,
many tourists enjoy hiking and jogging in the area as part of their recreation and
in Evening, tourist will visit the site to mesmerized the perfect view of city lights.

San Carlos Heights features a variety of elements, including developed

activities supported by nature, breathtaking views of mountains and cities, and
natural resources. It is renowned for its scenic surroundings and comparatively
calm ambiance in contrast to Cebu City. San Carlos Heights is valued for its
closeness to nature, with certain spots providing views of the surrounding
mountains or the metropolitan skyline. It is also well located close to retail malls,
schools, and other establishments, which makes it a desirable option for families
and people looking for a suburban lifestyle in Cebu City.

San Carlos Heights in Quiot Pardo, Cebu City, offers a comfort residential
with a balance of urban convenience and suburban quietness, making it an
attractive location for families, professionals, and individuals seeking a peaceful
yet accessible place to live. Like other communities, San Carlos Heights in Quiot
Pardo, Cebu City, has its share of said drawbacks or negative features, even
though it generally provides a comfortable living environment. Despite of its
scenic view, the site is undeveloped and it has no facilities such as parking lot,

1
benches, etc. While some areas of Cebu City offer helpful public transportation
connections, San Carlos Heights might not have easy access to any public
transportation. Residents who depend on public transportation for their daily
commute or errands may find this limitation to be challenging and no available
street lights on the uphill area.

2
MAP

3
Tourist Profiling

100 respondents

DEMOGRAPHIC Variables Count and

INFORMATION: Percentage

11-15 9%
16-20 42%
Age 21-25 29%
26-30 9%
31-35 2%
36-40 2%
41-45 5%
46-50 2%

Gender Male 39%

Female 61%

PSYCHOGRAPHIC INFORMATION:

Nature-Friendly 11%
Motivations Relaxation 55%
View 33%
Lifestyle 1%

4
 Unwinding 92%
Interest Recreation 5%
Job-related 3%

TRAVEL BEHAVIOR:

Once 45%
Visit Frequency Twice 33%
Thrice 22%

Time Spent 20-30 mins 7%

1 hour 29%
2-3 hours 50%
3-4 hours 14%

250 43%
500 14%
Budget 700 9%
1000 17%
2000 10%
3000 5%
5000 3%

5
 Private vehicles 17%
Mode of Transportation Habal-habal 30%
Walking 53%
Cebu City 81%
Visitors Home Location Outside Cebu City 16%
Cebu Province 3%

After gathering the demographic information, the developers discovered

that the age of the majority of tourists falls between 21-25, followed by 26-30,
16-20,11-15,36-40,0-5, 6-10, and 46-50 respectively. The gender who visits the
most to the site is Male followed by Female. They intend to visit the site to
unwind and relax because they are inclined to spend their time with a scenic
view and great services, they respect the aesthetic appreciation of nature. It also
attracts people who wish to unwind, relax, and have peace of mind while
overlooking the city. Enjoying the ambiance with natural fresh air while
maintaining peace of mind.

According to the psychographic data, most tourists who visit the site have
in mind the idea to unwind and relax, followed by the location being nature-
friendly, for the scenic view, and lifestyle. The majority of the visitors come from
Cebu City. Private cars are one of their ways of transportation; the visit costs
between ₱500 and ₱700 per person. Occasionally, the place sees a rise in visitors
from the afternoon to the evening to enjoy the scenic view, relax, have
refreshments after work, or study; guests satisfy their expectations through
positive reviews on social media and the staff's excellent service.

6
SWOT ANALYSIS

SWOT analysis is a commonly used strategic planning tool in tourism planning

and development. It serves as a strategic tool to assess the strengths,
weaknesses, opportunities, and threats pertinent to this vibrant destination.

Strengths: Weaknesses:

● San Carlos Heights is rich in natural ● The area is uphill that may cause
features, which contribute to its struggles to individuals who will go
attractive look and environmental there.
richness. ● People without access to private cars
● San Carlos Heights is a well-liked may find it difficult to get to the
destination for those who live there as location because there may not be
well as visitors situated in a beautiful many public transportation options.
setting with breathtaking sweeping ● Lack of additional attractions or
scenery. unique visitor experiences to be
● This area is appealing as a residential attractive to a diverse range of tourists.
and relaxation hub because of its ● Limited parking facility infrastructure.
convenient transit and easy access to Visitors may find this inconvenient,
nearby cities. particularly during busy periods when
● Not prone to landslides, unlike many the tourist attraction is crowded.
other places, San Carlos Heights is
relatively shielded from worries about
landslips, preserving the stability and
security of people there and
infrastructure.

7
Opportunities: Threat:

● Infrastructure Development, ● Unexpected natural Calamity, being

spending money on infrastructure in a tropical climate zone, San Carlos
projects such as public amenity Heights may face the threat of
improvements and utility development, typhoons, which can bring strong
and road improvements will improve winds, heavy rains, and storm surges.
San Carlos Heights overall quality of life ● The resources, environment, and
and attract new investment. infrastructure of San Carlos Heights are
● San Carlos Heights scenic beauty and under pressure due to the city's rapid
natural features have the potential to urbanization and population growth,
boost tourism, create jobs and which results into society's problem.
opportunity for surrounding businesses,
and promote environmental
preservation.
● San Carlos Heights can foster
expansion, creative thinking, and
sustainability by diversifying its
economic base outside of established
sectors, leading to a stronger and
competitive economy.

In order to set new objectives and identify the destination’s value, the
developers, conducted a SWOT analysis to learn more about it and what will
make the place to be developed. San Carlos Heights is an excellent place to
spend time, given that it offers a nice blend of recreational options, scenic
location, and a potential development.

8
Due to the location’s geographical distance, their one possible advantage may be
its easy access to amenities and transportation. Individuals can easily obtain
essentials, which cause them convenient to their everyday life.

9
 PHASE II

GOAL SETTING, STRATEGY SELECTION AND OBJECTIVES

Goal Setting Objectives Strategies

To provide Providing them with the Develop
accommodations and essential services and infrastructure,
facilities to the tourists amenities such as promote tourism
and local community. improvement of roads, facilities, engage the
traveler's accommodations, community, and
picnic areas, coffee shop, secure funding for
lighthouse, mini playground essential services and
and restrooms. amenities.
Sustaining the scenic Protecting the natural Implementing waste
view of the tourist spot. beauty of the heights. management and
promoting tree
planting to enhance
the environment. This
could involve
preventing
deforestation, soil
erosion, pollution, and
protecting the living
and non-living things

Increase tourism revenue Attract more tourists to the Advertise the tourists
and economic growth in destination by developing spot through online
San Carlos heights exciting and safe and by giving
experiences. satisfactory service to
the tourists.

10
Promote sustainable Reduce waste generation Prioritize "Reduce,
practices in activities, and promote responsible Reuse, Recycle",
accommodation, and waste management. compost organics, and
infrastructure encourage responsible
consumption.

Position Statement

San Carlos Heights as an area of raw natural beauty and underdeveloped

infrastructure provides a truly unique opportunity to develop a sustainable
tourism model. Its rough roads are not only a reflection of the difficulties in
getting around the region but also a good point to note the necessity of a well-
thought environmentally friendly development. It is clear that with proper
management, the area’s potential can be harnessed to benefit both residents of
its community and the local economy in general. Thus, proposed additions to the
area are well-considered from both an environmental and economic perspective,
aiming to improve visitors’ experience without damaging the properties natural
surroundings. Plans include the construction of a charming coffee shop where
visitors can relax and enjoy local flavors, a picnic area where families can gather
and enjoy meals in nature, a playground designed to entertain children while
combining into the landscape, and a strategically placed lighthouse with
panoramic views of the city below. These amenities are intended not only to
meet the demands of tourists seeking a genuine connection with the destination,
but also to ensure that the development keeps to the ideals of sustainability and
community benefit. This strategy promises to transform San Carlos Heights into
a destination with outstanding mountain and city views that serve as the
backdrop for a highly satisfying, authentic visitor experience.

11
Legislation

In developing the Tourism at San Carlos Heights in Quiot Pardo, Cebu

City, the developers research the possible collaboration of public sectors to help
in maintaining the landscape and generate revenue in the said tourist
destination. Together with the collaboration of DENR (Department of
Environment and Natural Resources) it can help enforce environmental laws
and regulations, ensuring tourism development adheres to sustainable practices
like waste management, water conservation, and pollution control. In accordance
with Republic Act 9003 ECOLOGICAL SOLID WASTE MANAGEMENT ACT
OF 2000, the law aims to implement a systematic, global, and sustainable solid
waste management program in collaboration with stakeholders, with the goal of
safeguarding the environment and public health. Ordinance No. 2031 (2005)
"The Cebu City Solid Waste Management Act", This legislation establishes
the regulations for Cebu City's systematic, comprehensive, and sustainable solid
waste management program. It attempts to protect public health and the
environment. The ordinance requires segregation at the source, segregated
collection and reuse, recycling, and composting.

On the other hand, working with the Department of Trade and Industry
(DTI), this initiative examines how government policies affect entrepreneurship
and economic growth in San Carlos Heights. DTI can help the business that the
developers suggested because DTI maintain responsibly the business operations
and it safeguard the consumer’s right. The DTI implement consumer protection
law and regulations. The law is under The Consumer Act of the Philippines, also
known as Republic Act No. 7394, states that the State's policies are to safeguard
the interests of consumers.

Lastly, in collaboration with DENR, DTI, and the community, it can create
a thorough tourism development plan that outlines a sustainable vision for the
area, such as implementing safety and security of every visitor, Maintaining the

12
roads, drainage system, waste collection, etc. With the help of Local
Government Code of 1991 (Republic Act No. 7160), this Code will establish the
system and defines the power of community near San Carlos Heights.

Through the help of these public sectors, we believe that San Carlos
Heights is a place where you can relax, yet, with rules and legislation, San Carlos
will be known for its scenic view and sustainability.

Literature

With the growing impact of the "coffee culture" in Cebu, the coffee
business in general has grown into a major industry, thanks to Cebuanos driving
the relatively growing demand for coffee. Coffee shops have gradually expanded
around the city, showing up in malls, shopping centers, businesses, stations,
schools, and even neighborhoods. While global-branded coffee shops have since
entered the Cebu market, a number of homegrown businesses have begun to
capture some of the growing coffee business. (Lorenciana, 2019).

The psychological advantages of spending time in nature is widely

established. Spending time in nature can help to relax our tired minds. Both
statistical and experimental studies have revealed that engaging with nature
provides cognitive benefits. According to UNWTO, Mountains are attractive
tourist destinations because to their scenic beauty, recreational opportunities,
and cultural history. Tourism provides cash and economic prospects in distant
rural mountain towns. It can also help revive local cultures and food systems.
Sustainable tourism can drive socioeconomic development in mountainous
locations. Well-managed, community-based tourism raises and expands
household incomes, improves job opportunities,
livelihood opportunities, supports traditional systems, builds resilience, and helps
preserve and promote cultural and natural resources across areas.

13
Principles

The development strategy for the area is thoroughly planned, with a

particular emphasis on sustainability and environmental protection. It prioritizes
natural resource conservation and attempts to reduce environmental impact by
including green spaces and implementing energy-efficient infrastructure. In
addition, the plan emphasizes local culture and practices promoting these
features to ensure their enduring importance to the community's identity while
developing a sense of belonging in people. It also aims to improve the quality of
life for communities by making inclusive opportunities available to all, fostering
community participation and engagement.

Furthermore, the planning strategy prioritizes the safety and security of

residents and tourists. Crime prevention methods illuminated public areas, and
effective emergency response systems will be implemented to provide a safe
atmosphere. Lastly, the development program seeks to raise public knowledge of
environmental conservation. This includes educating the community on
sustainable practices, reducing negative environmental impacts, and supporting
behaviors that contribute to the general improvement of the place. The plan's
wide-ranging recommendations not only benefit the existing population, but also
ensure a sustainable and successful future for future generations.

14
 PHASE III

DETAILED RESEARCH ANALYSIS

Resources

San Carlos Heights is a scenic overlook with a stunning city view in Quiot,
Pardo, Cebu City, Philippines. It is also a popular destination for residents in
Quiot and Pardo, and for visitors from Cebu City, attributed to its beautiful
scenery, refreshing mountain air, and interesting outdoor activities. Here are
some of the resources that exist in San Carlos Heights:

NATURAL RESOURCES

San Carlos Heights, Quiot, Pardo are mainly residential areas, however
certain natural resources can still be found there, although on a smaller scale
than in rural areas. Here's a summary of possible resources and their
importance:

1. Soil- This may sound simple, yet soil is a vital natural resource. It serves
as the foundation for buildings, supports landscaping, and can even be
used to produce plants for food or beauty in backyards or community
gardens. Maintaining good soil is essential for rainwater drainage and
plant growth, even in urban areas.
2. Trees- Tress in residential areas provide several advantages, making them
vital natural resources. They provide shade, which is especially useful
given Cebu's hot and humid climate. Trees also help to filter chemicals,
increase air quality, and create a more pleasing environment.
Furthermore, they could reduce pollution from noise and stormwater
runoff, limiting flooding threats.

15
 3. Biodiversity- Even in developed environments, a surprising amount of
biodiversity can be found. Green spaces in residential areas, even tiny
patches of plants, can provide as a home for insects, birds, small
mammals, and other animals. This urban wildlife helps to maintain a
healthy environment and can provide people with opportunities for leisure.
4. Green landscapes and Parks- San Carlos Heights is expected to have
green spaces and parks that provide people with leisure opportunities
while also helping to conserve biodiversity in the urban setting. Such
areas have trees, shrubs, and other vegetation, which improves air quality
and provides habitat for wildlife.

CULTURAL RESOURCES

San Carlos Heights in Quiot, Pardo, Cebu, Philippines, is a culturally rich

town with historical sites cultural activities. These landmarks act as focal points,
providing a connection to the community's history and traditions. These
celebrations honor local traditions, arts, San Carlos Heights' traditional practices,
customs, and rituals are essential to the community's identity and continuity,
connecting members together throughout generations. Food is an important
aspect of the community's cultural legacy since it allows people to celebrate their
heritage, share memories, and develop friendships. Language and dialects also
contribute to the cultural environment, functioning as vehicles for communication
and expression, reflecting the region's shared heritage, and instilling a sense of
belonging in its citizens. music, dancing, and cuisine, conserving and handing
them down to future generations.

16
HUMAN RESOURCES

San Carlos Heights, Quiot, and Pardo, which are mainly residential areas
in Cebu City, Philippines, might seem to be a surprising location for a coffee
shop. However, the tourist spot holds a secret reservoir of human resources,
which may ensure your wander success and sustainability. Establishing a coffee
shop in San Carlos Heights, Quiot, Pardo, Cebu, Philippines, requires the hiring of
a number of community human resources to assure the venture's success and
sustainability. Here are some potential human resources:

1. Barista – who spans the entire coffee life cycle, from pulling flawless
espresso shots to crafting specialty drinks like lattes and macchiatos with
meticulous milk steaming for latte art.
2. Cashier - are the customer service champions, greeting you with a warm
smile and setting the positive tone for your experience.
3. Waiter/Waitress- whose customer service champions, greeting you with a
warm smile and setting the positive tone for your experience.
4. Maintenance Workers- the silent guardians behind the scenes, keeping
things running smoothly. They're responsible for checking fire
extinguishers and smoke detectors, keeping exits clear, and addressing
any potential hazards.

INFRASTRUCTURE RESOURCES

The infrastructure resources of San Carlos Heights in Quiot, Pardo, Cebu,

Philippines, are vital to the community's growth and quality of life. The network
of roads and transportation infrastructure provides safe and efficient travel inside
the community while also connecting it to nearby communities. Residents' health
and sanitation are ensured by their access to reliable public utilities such as

17
electricity, water supply, and sanitation services. Communication, commercial
operations, and information access are all facilitated by modern
telecommunications infrastructure, which includes phone lines and high-speed
internet connectivity. Educational facilities, healthcare services, and commercial
areas all offer chances for learning, health care, economic activity, and
employment in the community. Recreational and community facilities encourage
social contact, leisure activities, and community cohesiveness. In addition,
emergency service infrastructure protects public safety and security during an
emergency.

TECHNOLOGY RESOURCES

San Carlos Heights in Quiot, Pardo, Cebu, Philippines, has access to a

variety of technological tools that improve its people' connectedness,
productivity, and quality of life. High-speed internet connectivity is readily
available, allowing citizens and businesses to communicate effortlessly, obtain
information, and use online services. Mobile networks are critical to ensuring
connection, allowing residents to stay connected and access digital services even
in remote locations. San Carlos Heights is linked to flourishing technology
enterprises, which drive innovation, economic growth, and job opportunities.
Digital literacy efforts make sure residents have the necessary skills and
knowledge to properly use technology and participate in the digital economy.
Overall, the wealth of technology resources in San Carlos Heights improves the
community's quality of life while also encouraging its continued growth and
advancement in the digital age.

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FINANCIAL RESOURCES

San Carlos Heights in Quiot, Pardo, Cebu, Philippines, has a variety of

financial resources to support its economic activity and people' well-being.
Residents of the town have access to banking institutions that provide savings
accounts, loans, and investment options, allowing them to manage their money
and access funds for both personal and professional use. Investment
opportunities in real estate, tourism, agriculture, and infrastructure attract
investors, stimulating economic growth and development. Microfinance
institutions and cooperatives provide financial services to underserved
communities and small businesses, promoting financial inclusion and
empowerment. Finally, informal savings and credit groups offer a social safety
net and help address financial needs and emergencies within the community.
Overall, these financial resources contribute to the economic vitality, resilience,
and prosperity of San Carlos Heights.

MARKETING STRATEGIES

The marketing strategy being used is through advertising and promoting it

to the public with the help of social media platforms. By doing so, the
information on the site can be accessible and available to everyone, which also
allows visitors to share the information. The site has its own Facebook page,
Tiktok, Instagram and a website which the visitors can message with any other
questions or concerns regarding the site.

TARGET MARKET

People who are looking for relaxation who wish to stay away from the
pollution of the city are the target market for San Carlos Heights. International

19
and local visitors at any age can take advantage of the site’s relaxation and
lovely scenery while paying a budget friendly fee.

MARKET DEMAND

Interesting, refreshing location to relax are in high demand in today’s

market. And the developers put more effort to the project, the coffee shop and
picnic area, which will make it unique. Since it’s brand-new, everyone will be
eager to pay a visit and experience the breathtaking view of the San Carlos
Heights.

MARKET STRATEGIES

Marketing strategies for San Carlos Heights could include due to the there
is one infrastructure that are situated close to San Carlos Heights, that is a great
deal of direct and indirect competition. The neighbouring site also offered the
same activities such as relaxation, breathtaking view and scenic view.
Lumadnong Lantawan Swimming Pool at Brgy. Quiot Pardo, Cebu are the site
that nearly situated in the site.

Establishing a strong online presence on websites and social networking

sites to highlight the site’s attractiveness, and post reviews. Making interesting
content, films, and images that showcases San Carlos Heights qualities and
experiences and posting it via a variety of social media in order to draw in and
interact with potential visitors.

Encourage satisfied visitors to leave positive reviews on the websites in

order to build reputation and attract new business. Requesting visitors to
comment on a regular basis and making changes in response to their
recommendations to improved the San Carlos Heights overall experience.

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ACTIVITIES

To implement a diverse activity is vital in tourist planning and growth in the

specific location. Offering a diversity of activities that can attract different market
groups helps in supporting sustainable practices. By having a wide variety of
activities, stakeholders can create unique and remarkable experiences for guests.
This not only enhances their overall satisfaction but also encourages them to
stay longer and spend more, thus maximizing economic benefits for the
destination.

Recreational Activities

San Carlos heights provides both leisure and recreational activities. The
recreational activities they have are the following:

1. Hiking – The visitors can enjoy hiking through the rough road together
with other hikers since it’s far from highway but when you reach the
heights you will be greeted a vastly different view of Cebu .

2. Mountain Biking – Visitors can do biking because the trail itself quite
challenging as it has steep loose sections as well as tricky rock garden
which made the activity fun.

3. Photographs – The site is perfect for picture taking since it has perfect
scenic view and instagrammable city lights at night.

4. Strolling – Visitors can enjoy roaming around the destination area since it
has a wide space to leisurely pace.

21
5. Sight Seeing – Since this site is on the top, guests can witness different
views. Sea view, mountain view and city view, and the major part is to
see the sunrise and sunset.

6. Picnic – Amenities are available for picnics nearby the shop so that visitors
could bond with their family and friends. As well as mini parks for their
children.

Cultural Activities

The road to San Carlos heights is part of a local pilgrimage trail due
to the presence of Way of the Cross stations. During holy week, Stations
of the Cross are visited for devotional exercise of visiting and praying in
front of each of the 14 stations and meditating during the Lenten Season,
particularly on Good Friday, it is best to visit the site during holy week
season because it’s less crowded and more serene despite the pilgrimage
exodus on the other religious places.

Wellness Activities

San Carlos heights provides mountain lighthouse to see the scenic

and panoramic view that can make you feel free and experience peace of
mind. This time of the year they are looking forward to set up a flatland
which allows activities that are related to wellness and body care.

1. Jogging – The site also allows visitor to perform jogging around the
area for those who wants to strengthen their muscles and burn
calories.

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 2. Hiking – Doing wellness activities such as hiking is more convenient
doung it in the site due to its spacious and peaceful surrounding.

COMPETITION

In order to build and manage tourism ventures strategically, it is

important to study the competitive landscape of a place. This procedure helps to
identify the destination's unique selling prepositions and makes it possible to
create tactics that will help set it apart from competitors.

Direct competitors in nearby surrounding include local coffee shops like

Cafe Eufemia, Zal Cold Brew, SEBU CHA CAFE, Café Georg, Tom N Toms, and
Coffee Prince Cebu, international chains like Starbucks, and hotel coffee shops
like Marco Polo Plaza, Radisson Blu, and Waterfront Hotel. These businesses
offer similar products and services, attracting both locals and guests.

Indirect competitors, such as fast-food restaurants, milk tea shops,

bakeries and pastry shops, bars and pubs, and leisure spending venues, offer
substitute products or services that meet similar needs. These businesses cater
to the same or similar needs, offering a similar café experience to coffee shops.
Here in Cebu City, popular establishments like Jollibee, McDonald's, KFC, and
Gong Cha are indirect competitors.

23
PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA

I. Age

45

40

35

30

25
Axis Title

20

15

10

0
11-15 years 16-20 years 21-25 years 26-30 years 31-35 years 36-40 years 41-45 years 46-50 years
old old old old old old old old

Highest: 16-20 years old

Lowest: 31-35, 36-40 & 46-50 years old

Based on the data from San Carlos Heights, it appears that the highest
age group of visitors falls within the range of 16-20 years old, while the lowest
age group of visitors falls within the ranges of 31-35, 36-40 & 46-50 years old.
This suggests that the location may be more popular among younger individuals,
may be attributed to its appeal as a location for relaxation, chilling, and
unwinding. This demographic likely enjoys the recreational activities and facilities
available, which are tailored to their preferences and interests. Additionally, the
site's accessibility may cater more to younger visitors, while older individuals may
find it less convenient due to limited accessibility and possibly less suitable
amenities for their needs and preferences.

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II. GENDER

70
61
60

50

39
40

30

20

10

0
MALE FEMALE

Highest: Female

Lowest: Male

The data shows that the most of visitors who visit the San Carlos Heights
is the Female. Women may be more likely to travel alone or in groups with
friends, which could explain why more of them visit San Carlos Heights. In
addition, women may find the destination itself attractive. San Carlos Heights
may be well-known for its developments and attractions that fit more to the
interests of women. On the other hand, male is the least visitors of San Carlos
Height. Based on data, men are not dominant among San Carlos Heights visitors.
Although men do travel, it seems that women make up the majority of visitors.
There could be a combination of factors causing this trend. Travel preferences
may also be important, with women perhaps more likely to choose trips alone or
with friends than men, who may travel more frequently for business or with
families.

25
III. Motivation

60

50

40

30

20

10

0
Nature-Friendly Relaxation View Lifestyle

Highest: Relaxation

Lowest: Lifestyle

The data from San Carlos Heights shows that the top motivation for
people there is relaxation, while lifestyle ranks as the lowest motivation. This
suggests that residents prioritize activities that help them unwind and reduce
stress over pursuits related to their lifestyle or material possessions.

26
IV. Interest

100

90

80

70

60

50

40

30

20

10

0
Unwinding Recreation Job-related

Highest: Unwinding

Lowest: Jobs related

The data from San Carlos Heights shows that visitors there are most
interested in activities that help them relax and unwind. This could mean they
enjoy things like hobbies, leisure activities, or simply taking it easy. On the other
hand, they seem less interested in activities related to their jobs. This might
mean they prefer to keep work and personal life separate, or they have other
interests outside of their careers. Understanding these interests can help the
community plan events and activities that appeal to residents and make them
feel more connected to each other. It shows that visitors in San Carlos Heights
value relaxation and leisure time, and they might benefit from opportunities to
unwind and enjoy themselves outside of work.

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V. Companion

70

60

50

40

30

20

10

0
Alone Couple Friends Workmates Family

Highest: Friends

Lowest: Workmates

The data from San Carlos Heights indicates that the most common reason
people visit is to spend time with friends, while the least common reason is to
spend time with workmates. This suggests that residents of San Carlos Heights
value socializing with friends more than spending time with colleagues from
work.

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VI. Locality

4.5

3.5

2.5

1.5

0.5

0
Cebu City Outside Cebu City Cebu Province

Highest: within Cebu

Lowest: outside Cebu

The data suggests that the highest preference for location among
residents of San Carlos Heights is within Cebu, while the lowest preference is
outside Cebu. This indicates that residents may prefer engaging in activities
closer to home where they can interact with friends, family, or local
communities. Moreover, cost considerations come into play, as venturing outside
Cebu may incur additional expenses such as transportation and accommodation
fees.

29
VII. Transportation

60

50

40

30

20

10

0
Private Vehicles Habal-Habal Walking

Highest: Walking

Lowest: Private Vehicles

The data on transportation preferences in San Carlos Heights reveals that

residents show a higher preference for walking compared to using private
vehicles, which ranks as the lowest option. This suggests that residents favor
pedestrian-friendly modes of transportation over relying on private cars or
vehicles. Possible reasons for this preference may include the desire for physical
activity, environmental considerations such as reducing carbon emissions,
convenience for short-distance travel within the community, or possibly limited
access to private vehicles among certain segments of the population.
Understanding these transportation preferences can inform urban planning
efforts to prioritize pedestrian infrastructure and promote sustainable modes of
transportation within San Carlos Heights.

30
VIII. VISIT FREQUENCY

50

45

40

35

30

25

20

15

10

0
Once a month Twice a month Thrice a month

Highest: Once a month

Lowest: Thrice a month

The data shows a wide range in visit frequency among respondents. The highest
frequency reported was once a month, while the lowest was thrice a month. This
means people have different habits when it comes to visiting the site. Some
might go once a month for special events or planned trips. Other might not go as
often, maybe the area may not be a primary choice for frequent visits, possibly
due to factors such as distance or lack of attractions that align with their
interests.

31
IX. TIME SPENT

60

50

40

30

20

10

0
20-30 minutes 1 hour 2-3 hours 3-4 hours

Highest: Two to three hours

Lowest: Twenty to thirty minutes

The data shows people spend different amount of time when they visit. The
highest reported duration was two to three hours, while the lowest was twenty
to thirty minutes. Some might stay longer to hang out with friends, or simply
enjoying the surroundings. Those spending shorter time may have specific tasks
or errands to complete

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X. BUDGET

50

45

40

35

30

25

20

15

10

0
250 500 700 1000 2000 3000 5000

Highest: 250 Php

Lowest: 3,000 Php

The data shows that the visitors spend different amount of money when they go
to the San Carlos Height’s. The highest spend budget was 250 pesos, while the
lowest was 3000 pesos. Some might have more money to spend on activities or
things to buy, while others might have to be more careful with their money and
spend less. Even with smaller budgets, people still enjoy the site. They might
spend less money, but they still find ways to have fun by chilling out, relaxing,
and enjoying the view. Thus, shows that you don't have always need a lot of
money to have a good time in the site.

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 PHASE IV

DEVELOPMENT PLAN

DEVELOPMENT STRATEGIES

The developers at San Carlos Heights in Quiot Pardo, Cebu developed

effective strategies to address the objectives and goals of the area. The
developers explore and analyze various development strategies for San Carlos
Heights to ensure its sustainable growth, community involvement, and long-term
success. Assess factors such as engineering requirements, environmental impact,
cost analysis, and potential return on investment. The developers determine the
need for coffee shop, picnic area, and other recreational amenities considering
the scenic view of the area. The developers plan the area strategically to offer
visitors a different perspective of the surrounding natural beauty. The developers
will prioritize the visitor’s safety by providing safety standards and regulations.
The entire area is constantly being monitored by surveillance cameras. To
achieve the expectations of visitors, the developers offer a high-quality
infrastructure and hospitality, that must be offered. Positive feedback and their
opinion of the location will result to the developers’ level of fulfilment. The
developers developed the coffee shop and picnic area as part of the overall
visitor’s experience. Designing a comfortable visually appealing coffee shop that
offers a open space of the surrounding scenic beauty. They will ensure that the
coffee shop infrastructure, picnic area is accessible to a wide range of visitors
that will visit in the area. It can also benefit visitors not only physically,
emotionally but also mentally. In conclusion, the success of the development
area will be greatly influenced by having clear and targeted strategies.

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 SITE LAYOUT PERSPECTIVE

BEFORE

FIGURE NO.2 LANDSCAPE SHOT

FIGURE NO.3 LANDSCAPE SHOT

35
FIGURE NO.4 LANDSCAPE SHOT

AFTER

36
LOCAL COMMUNITY AND GOVERNMENT INVOLVEMENT

San Carlos Heights is a vacant lot owned by the government, which is

located in baranggay Quiot, Pardo, Cebu City. As a local community they
anticipated to have a developmental project to support for their benefits also in
their place and by the support also of the government. There are some aspects
that local community and government involve in San Carlos Heights.

The barangay council in San Carlos Heights, Quiot Pardo is made up of

elected officials and functions as the barangay level local government body. The

37
council is in charge of overseeing barangay issues, putting local ordinances into
effect, and offering the community’s essential services. A number of community-
based groups are actively supported by the people who live in San Carlos
Heights. Local Community are helping hand to maintain the beauty and
cleanliness of the site, the community supports the project, they can advocate
for it to other stakeholders, such as local government, businesses, or other
community groups. This can help secure additional resources or approvals
needed for the project. Locals can participate in the project’s implementation,
contributing their time, skills, and Labor. Business owners tend to focus on highly
urbanized areas where the return on investment is more certain, shying away
from peri-urban and rural areas. To fast-track and lower the cost surviving the
business, LGUs can pass an ordinance mandating the shared use of open,
neutral, and affordable facilities such as towers, poles, and other infrastructure
essential for building an establishment such as excavators, backhoe, and giving
permits to any legal movements during construction. They can also allow private
use of government-owned infrastructure – including government buildings,
towers, and roads for big transportation for materials, especially in areas where
deployment can be challenging due to geographic constraints. It entails the
LGU’s to ensure the supply of water at the community lever to enable individuals
and community groups to access water to be used as service and for economic
development. On the aspect of economic development, it gives the opportunity
to generate income by helping the project to access water needed. Also, it can
be used by community groups for various economic activities such as brick
making and irrigation activities. Another strategy employed by LGUs to promote
the site after its established is collaborating with influencers and bloggers, who
can share their experiences with their followers and drive more engagement.
These partnerships will be resulted in authentic content that resonates with
potential visitors and encourages them to explore the San Carlos Heights. After
the project’s completion, they can help maintain and manage the project

38
outcomes, ensuring its sustainability. The place was far from concrete roads,
which made promotion difficult. However, the LGU and tourism office are
assisting the site to raise awareness of its existence. In addition to being devoid
of businesses, San Carlos Heights lacks any accommodations for tourists who
wish to remain and take in the stunning city lights. Because there are no homes
or residents in the vicinity, it is also risky for guests to stay there after dark. As
for the sake of betterment of the site LGU’s are open to support the building of
the coffee shop and any infrastructure in the area, it is an advantage to the
tourist spot if there is a comfortable yet added a factor why San Carlos Heights is
really worthy to visit. Since the location was intended to provide the public with a
comfortable place to be and beautiful views, the government is willing to allow
any establishment or project for the improvement of the area and development
of their barangay.

COSTING AND FUNDING

MATERIALS OF LIGHTHOUSE

MATERIALS PRICE KM/M/NO.ITEM TOTAL COST

BRICKS 50 1000 PCS . 50 ,000
CEMENT BAGS 300 50 BAGS 15,000
STEEL RODS 150 200 PCS. 30,000

39
 GLASS PANES 200 60PCS. 12,000
PAINTS 1000 5 GALLONS 5,000
ELECTRICAL 500 2 BUNDLES 1,000
WIRING
LIGHTBULBS 127 10 UNITS 1,270
SOLAR PANELS 28 ,490 5 142 ,450

DOORS 13,500 2 PCS. 27 ,000

TOTAL: 283,720

MATERIALS OF COFFEE SHOP ( THIS INCLUDE THE PICNIC AREA AND

MINI PLAYGROUND)

MATERIALS PRICE KM/M/NO.ITEM TOTAL COST

ESPRESSO 56,998 1 56,998
MACHINE
COFFEE GRINDER 6,300 2 12 ,600
COMMERCIAL 3,970 2 7,940
BLENDER
TABLES 5,000 7 PCS. 35,000
CHAIRS 855 28 PCS. 23,940
COUNTER 15,000 1 15,000
REFREGIRATOR 27,898 1 27,898
HOLLOWBLOCKS 25 300 PCS. 7,500
CEMENT BAGS 300 10 BAGS 3 ,000
PAINTS 1000 2 GALLONS 2,000
PAI NT BRUSHES 1,090 1 SET 1,090
ROLLER BRUSH 224 2 PCS. 448
TILES(VINYL) 1,044 1 SET (50) PCS. 1 ,044
LIGHT BULBS 42 12 PCS. 504

40
 SINK 6,588 1 PC. 6,588
TOILET BOWL 2,830 2 PCS. 5,660
FAUCET 709 2 PCS. 1,418
STEEL BARS 156 60 PCS. 9,360
(10mm)
TIE WIRE (#16) 80 30 KLS. 2,400
FAUCET 119 4 PCS. 476
DOORS 15,500 2 PCS. 31,000
MINI 100,000 1 SET 100,000
PLAYGROUND
ARTIFICIAL 3,499 10 METER 34,990
GRASS
TOTAL:386, 854

LABOR COST

LABORS MONTHLY AVERAGE BASE SALARY

CIVIL ENGINEER 23,402
ASSISTANT ENGINEER 27,913
MECHANICAL ENGINEER 22,079
ELECTRICAL ENGINEER 23 ,084
ARCHITECT 25,612
CONSTRUCTION WORKERS 10,662
TOTAL:132, 752

1 YEAR AND 3 MONTHS SALARY

CIVIL ENGINEER 351,030

ASSISTANT ENGINEER 418,695
MECHANICAL ENGINEER 331 ,185

41
ELECTRICAL ENGINEER 346,260
ARCHITECT 384,180
CONSTRUCTION WORKERS 159,930
TOTAL: 1,991,280

PHASE V

PLAN IMPLEMENTATION, MONITORING, AND EVALUATION

PLAN IMPLEMENTATION

In bringing a coffee shop with amenities to life in San Carlos Heights,

Quiot Pardo, it's essential to create a thoughtful plan. We'll start by diving into
what locals love, exploring their coffee preferences and checking out the
competition. Then, we'll scout out the perfect spot, one where folks can easily
drop in, relax, and enjoy their coffee without worrying about parking or
accessibility. Inside, we'll craft a cozy atmosphere with plenty of seating options,

42
maybe even a little outdoor space for sunny days. Of course, we'll make sure
there are conveniences like free Wi-Fi and charging stations, because we want
everyone to feel at home. When it comes to the menu, we'll brew up some
fantastic coffee options, alongside tasty pastries and light bites. If you're feeling
adventurous, we'll have some fun customization options too. Sustainability is
important to us, so we'll do our part with eco-friendly practices and energy-
saving equipment. Nowadays, tech is a big part of making things run smoothly,
so we'll use it to streamline operations and connect with our customers. But
above all, we'll focus on our people, training our staff to make the perfect cup of
coffee and to brighten someone's day with a friendly smile. Before we open our
doors, we'll spread the word, getting everyone excited about what's to come.
And when the big day arrives, we'll throw a grand opening bash, complete with
special deals and even some live music. As we settle in, we'll keep listening to
feedback, always looking for ways to make things better for our customers and
our community. After all, our goal is to create a welcoming space where folks
can come together over a great cup of coffee, and we can't wait to be a part of
it.

MONITORING

Building a dream coffee shop in San Carlos Heights is like bringing a vision
to life, and it requires hands-on attention every step of the way. Think of it like
nurturing a growing plant—you need to keep a close eye on it to make sure it
thrives. That means staying on top of permits and inspections, scheduling
regular check-ins with the contractor, and making sure everything stays on track
according to your budget and timeline. As construction progresses, it's important
to be present, like tending to a garden. Making sure deliveries are on time and
materials are of top quality. Keeping an eye out for any issues that may arise,

43
addressing them promptly to keep things moving smoothly. Managing finances is
like balancing your budget at home—developers want to make sure that it is not
overspending and making adjustments as needed. And when it comes to those
special features you've been dreaming of, like a cozy fireplace or a stunning
mural, pay extra attention to their installation to ensure they're not just beautiful
but also safe and functional. Just like brewing the perfect cup of coffee, building
a dream coffee shop requires attention to detail and a lot of love. By actively
monitoring every aspect of the construction process, developers ensure that the
coffee shop opens its doors smoothly, ready to welcome guests with the amazing
amenities that was envisioned.

EVALUATION

Evaluating the success of our coffee shop in San Carlos Heights, Quiot Pardo is
like taking a journey through different dimensions of our business. We start by
listening closely to our customers, hearing their thoughts on everything from the
taste of our coffee to the vibe of our space. Their feedback guides us as we fine-
tune our operations and strive to make every visit a memorable one. Of course,
we also keep an eye on the numbers, tracking sales and revenue to see how
we're doing financially and where we can grow. Behind the scenes, we're always
working to make things run smoother, whether it's finding better ways to
manage inventory or helping our staff serve you faster and with a smile. And
those little extras, like our cozy seating areas and free Wi-Fi, are all about
making you feel at home whenever you stop by. However, it's not just about us
—it's about our community too. We love getting involved in local events and
partnering with other businesses to give back and make a positive impact. And
when it comes to the environment, we're committed to doing our part, whether
it's reducing waste or sourcing eco-friendly products. Our marketing efforts are
all about spreading the word and getting more folks excited about what we're

44
doing here. But at the end of the day, it's your feedback that matters most.
We're always listening and learning, ready to adapt and improve based on what
you tell us. Because ultimately, our goal is to create a space where you feel
welcome, inspired, and eager to come back for another cup.

TITLE: Tourism Development Plan in San Carlos Heights, Quiot, Pardo,

Cebu City

QUESTIONNAIRE FOR THE RESPONDENTS

45
 We, students from Asian College of Technology International Educational
Foundation (ACT-IEF) conducting this survey as part of San Carlos Heights, Quiot
Pardo tourism developmental plan. This survey is done to help San Carlos
Heights to improved its place by fulfilling the tourists needs and wants. We
guarantee that the information you provide will be kept completely confidential.

Part 1: Demographic Profile of respondents

Please put a check or provide information in the following questions.

1. What is your age?

___________

2. Please identify your gender.

□ Male

□ Female

Part 2: Psychological Information of respondents

1. What is your primary motivation when visiting the site?

□ Nature-Friendly

□ Relaxation

□ View

□ Lifestyle

2. What sort of things or common interest did you do when you visit the San
Carlos Heights?

□ Unwinding

46
 □ Recreation

□ Jobs related

Part 3: Travel Behavior of respondents

1. How often do you visit San Carlos Heights?

□ Once a week

□ Twice a month

□ Thrice a month

2. Who are your companions when visiting San Carlos Heights?

□ Alone

□ Couple

□ Friends

□ Family

□ Workmates

3. How many hours do you spend at San Carlos Heights, during each visit?

□ 20-30 mins

□ 1 hour

□ 2-3 hours

□ 3-4 hours

4. How much is your Budget for spending at San Carlos Heights per visit?

□ 250 pesos

□ 500 pesos

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 □ 700 pesos

□ 1000 pesos

□ 2000 pesos

5. What is your preferred mode of transportation when visiting San Carlos

Heights?

□ Private Vehicle

□ Motorcycle

□ Walking

□ Motor riders/ Habal-Habal

Part 4: Geographical Origins of Tourist:

1. Where is your home address located?

□ Cebu City
□ Cebu Province, please specify
______________________________
□ Outside Cebu, please specify
___________________

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