Fundamental Concepts of Accommodation and Lodging national internal revenue (Oxford Business

Operations Group,2011). It also boosts local employment.

• It improves the foreign exchange status of a country.
Importance of Accommodation
What is accommodation? Societal Importance
The United Nations World Tourism Organization (UNWTO) has • Accommodation establishments have evolved from
adopted the definition of TOURISM serving their main purpose of providing a place to
stay for their guests into a place of cultural
in 1993, “activities of a person travelling to and staying in places
convergence.
outside their usual environment
• Accommodation establishment also serves as a
for not more than one consecutive year for leisure, business, showcase of the local community’s culture.
and other purposes.”
Environmental Importance

• The accommodation sector today has been viewed

2 Principal Activities Engaged in Tourism so that the to be a firm supporter of environmental
phenomenon will exist. conservation practices. Modern hotels are shifting
toward an environmentally conscious
(1) Travelling to establishment. Hotels promote water and energy
conservation. These practices are participated not
(2) Staying In just by the hotel staff but also by their guests as
well. Tree-planting activities and coastal cleanup
drives are among the popular corporate social
Definition of Accommodation responsibility (CSR) activities done by different
hotels.
Accommodation Service is where the guest stays for them to
take a momentary rest from all the movements and other
activities encompassing tourism.
WHAT IS LODGING OPERATIONS?
Accommodation can be defined as a group of rooms or an entire
Lodging Operations is an integrated business approach in which
building or establishment in which someone may live or stay.
the accommodation establishments perform several
Accommodation is important to any tourists who want to travel management functions for the business to maximize its
to another destination or on a trip as a visitors are always going resources and produce accommodation products and services,
to need a place to stay after every end of a tour day. Hence, we needed by the target consumers, provide higher profit margin
put the definition of accommodation as simple as a “place to to its owners, and contribute substantial development to the
stay” entire industry.

The four management functions are: (1) planning; (2)

organizing; (3) leading; and (4) controlling.
Importance of Accommodation

To better understand its nature, it is divided into three major

areas: (1) economic importance; (2) MANAGEMENT FUNCTION: PLANNING

societal importance; and (3) environmental importance. Planning is not a one-time affair. Managers who crafted the plan
must go back to it each of the operations to be reminded of the
Importance of Accommodation goals that needed to be achieved. Plans are not created just to
accumulate dust on the shelf. Plans must also be clear to every
• Economic Importance member of the organization. Staff members must understand
• Societal Importance the operations plan of their department for them to perform
• Environmental Importance their tasks correctly.
•

Importance of Accommodation
MANAGEMENT FUNCTION: ORGANIZING
Economic Importance
Organizing hotel teams go beyond the visuals of an chart
• It provides a huge contribution to the tourism and wherein it directly implies who reports to whom. Every job title
hospitality industry. in the organizational structure includes a specific job
• In 2019, a total of P113.14 billion was contributed by description that may directly or indirectly affect the other job
the accommodation sector of our country on the positions or departments. It is the duty of the manager to
clearly identify and organize the duties and responsibilities of
every staff to avoid redundancy and duplication of work, role high-quality and high-tough amenities and services despite
ambiguity, and job confusion. their hotel size like boutique hotels.

MANAGEMENT FUNCTION: LEADING According to Size

Leading is the most personal one since it buds up from the Accommodation establishments differ in the number of
personal perspective of every manager. Leaders are created guestrooms. Some hotels are under 100 rooms (small hotels),
differently, and other approaches toward leading a team differ some are 151- 300 rooms (medium-sized hotels), and others are
from one another. Hotel managers, as the leaders of the above 300 (large hotels).
organizations, must clearly understand their roles and
responsibilities in running the hotel operations, establish team According to Rating
goals, motivate people to achieve their goals, mentoring and
Accommodation establishments are classified by star ratings (1-
coaching every hotel staff to maximize their potentials, delegate
5) stars. This implies the kind of facilities and services that they
simple and complete tasks to all hotel and staff, and make sound
provide to their guests. The higher the star rating, the higher
business decisions that may affect the entire hotel operations.
quality of hotel facilities and services they have. It also denotes
MANAGEMENT FUNCTION:CONTROLLING a higher price to pay to avail of the service.

Controlling as a management function simply tells hotel According to Rating

managers to evaluate energy business process and analyze
Fun Fact: There is only one 7-star rating hotel in the whole world
“what worked” and “what didn’t work”
and it is Burj Al Arab. Burj Al-Arab rooms can cost anywhere
between INR 99,046 to INR 2,07,281 per night depending on the
category of the room and the amenities and services you
CLASSIFICATION OF ACCOMMODATION choose.

• According to Location According to Type of Ownership

• According to Function and Services
• According to Market Segment Accommodation may be classified as private hotel ownership
(owned by an independent private company), local group of
• According to Property Features
hotels ( a group of different hotels owned by a local company),
• According to Size
or international group (a group of different hotels owned by an
• According to Hotel Rating
international company and spans its operations across different
• According to Type of Ownership
countries).

According to Location

Based on where they are located. Some hotels are located

within the metropolis, some are in the suburbs, some are near
the airport, and some are along the main throughfares like
highways, and these are called motorist hotels or motels.

According to Functions & Services

Examples of there are the commercial hotels that serve a

diverse kind of customers, convention hotels, which are mainly
for meetings, incentives, conventions, and exhibitions (MICE)
guests and condotels for long-staying guests (LSGs).

According to Market Segment

Accommodations are classified by the markets that they serve.

Examples are luxury hotels that cater to more discriminate and
high-end clients, integrated resorts or casino that cater to
casino-playing guests, and resorts that cater to guests who
wants relaxation.

According to Property Feature

Accommodations are not designed the same. Some are meant

for LSGs like condotels and apartments, which provide a kitchen
area/kitchenette inside the room. Some accommodations are
converted to a historical buildings sch as Paradors and
Pousadas. Other accommodation establishments boast their
The Accommodation Sector in A Global Perspective from check-in and guest registration, order taking, room
service, and until check-out.

Digital Guest Experience and Property View

Current Global Trends in the Accommodation and Lodging
Sector Digital guest experience is a new trend in sharing one’s story on
an online platform. Youtube Vlogs, TripAdvisor, Yelp, and other
• The Importance of Safety and Security and sources of guest reviews are all over the internet. This trend can
Sanitation and Hygiene in the Hotel Business help acquire new clients, but it is also vicious when a bad review
• Smart Hotels was left unanswered.
• The Use of Virtual and Augmented Reality (VR and
AR)
• Robotics in Hospitality
Contemporary Issues in the Global Accommodation and
• Digital Guest Experience and Property Review
Lodging Sector

• Green Hotel Practices and the Pressures of

The Importance of Safety and Security and Sanitation and Designing and Implementing Sustainable
Hygiene in the Hotel Business Accommodation
• Global Hoteliers and Shortage of Employment
Hotel businesses today are leaning toward ensuring all guests • Technological Shift on Demands, Customer
are safe and secured while they are staying on the property. Satisfaction and Experience, and Hotel Prices
With the emergence of the global pandemic while they brought • Increasing Hotel Options Means Lesser Hotel Brand
about by COVID-19, hotels and other lodging establishments Loyalty
have strengthened their measures to ensure the safety of the
guests. Thermal scanners are installed at the entrances of the Green Hotel Practices and the Pressures of Designing and
hotels, while hand gels and sanitizers can be seen in every area Implementing Sustainable Accommodation
where there is contact between the guests and employees.
Wearing a face mask and protective clothing is highly Sustainability involved a consensus effort all stakeholders to
recommended for every guest and employee. Contactless make a sound decision that will keep the resources available for
payment transactions are highly encouraged too. future use. Normally, most hotel businesses view the results of
sustainable practices of their hotel property through the so-
Contactless Payment System called triple bottom line approach wherein the business has to
fulfill sustainability in three dimensions: (1) people; (2) planet;
Most accommodation establishments are now geared toward (3) profit
the norm contactless payment transactions. This gives an
impression of safe, fast, and hassle-free transactions of the Global Hoteliers and Shortage of Employment
hotel guests. Examples of contactless payment systems are
Apple Pay and Google Pay. Extensive training is being provided to every hotel staff and thus
requires the hotel management to invest more in hotel and
Smart Hotels skills training. This is with the recent developments in Tourism
and Hospitality Management Education brought by the ASEAN
Smart hotels are a new concept in the hotel scene. Integrating Mutual Recognition Arrangement for Tourism Professionals and
the Internet of Things (IoT) into the hotel property’s existing the new Commission on Higher Education (CHED)
features and adds up to the desire of the guests to stay with Memorandum Order No. 62 series of 2017.
these kinds of accommodations. Smart hotels exemplify luxury,
and, at the same time, convenience to their staying guests. Technological Shift on Demands, Customer Satisfaction and
Experience, and Hotel Prices
The Use of Virtual and Augmented Reality (VR and AR)
Massive and continuous innovations and developments in
The fourth industrial revolution (4th IR) has brought significant technology have brought a change in the playing field,
changes in the global business arena with the introduction of especially in the accommodation sector. The technological shift
Artificial Intelligence (AI). Virtual reality (VR) replaces the real also brought the integration of AI, VR, and AR to our doorsteps.
world with visual and audio input, while augmented reality (AR) The advent of the 4th IR has paved the way to a collaborative
layers virtual elements onto the real world. These two new environment between organic hotel employees as well as the
concepts have been added to the marketing and promotions of new technologies to better serve the guests.
different hotels and lodging establishments.
Increasing hotel Options means Lesser Hotel Brand Loyalty
Robotics in Hospitality
The competition in the hotel sector becomes stiffer as a major
Robots have taken over some processes in the hotel sector. international hotel chains expand their operations on the local
Would you imagine that one day, your food order in the scene. The options of the travelers have increased, resulting in
restaurant will be served by robots? Well, the future is a dwindling figure in the aspect of the hotel brand loyalty. As
happening now. Robots are now part of the hotel operations: business professionals say, “It is easier to sell your products to
a returning customer than to convince a new customer to buy The Accommodation Sector in The Philippines: Current
your products for the first time” Trends, Issues, and Opportunities

Current Global Trends in the Accommodation and Lodging

Sector

• The Emergence of Themed Hotels

• Sustainable Hotel Practices
• Implementing Technology in the Hotel Facilities

The Emergence of themed Hotels

Hotels and all other accommodation establishments seem to

change their facade and even their rooms to adapt to the
changing taste of their hotel guests. The well-thought hotel
architecture is an eye-candy for the guests. As millennial
travelers say, “Hotel facilities must also be Instagram-worthy.”
This adds a certain value for their money apart from the usual
purpose of accommodation, which is to be a temporary abode
for the travelers and guests.

Sustainable Hotel Practices

Hotel experience in he country has followed such great efforts

to sustain the current resources that we have. In recent studies,
the majority of the hotels and accommodation establishments
are taking the green revolution to maintain their resources as
well as serve the needs and wants of their guests.

Among the measure that hotels are practicing toward

sustainable development are the following:

1. Installing energy-saving technology

2. Embracing recycling
3. Encouraging guests to go green
4. Starting composting
5. Saving water
6. Planting gardens on their properties
7. Supporting local, sustainable businesses
8. Implementing alternative energy sources
9. Taking extra care of linens Encouraging employees to
practice sustainable hospitality
10. Retaining the cultural roots and influence of the
community

Implementing Technology in Hotel Facilities

With the onset of the Internet era, connectivity has become

part of the daily lives of everyone. Thus, hotels are providing
Internet connectivity in the lobby, guestrooms, restaurants, and
function spaces for seamless and high-speed access. Upgrades
on the hotel’s entertainment facilities have also integrated
modern technologies. Reserving a room is no longer a problem
with the availability of online booking sites, hotel information is
always available 24/7, and services can always be purchased
using the guest’s smartphones and gadgets.
Contemporary Issues in the Philippine Accommodation and d. Four Star: 70%-85% achievement (701-850 points) – These
Lodging Sector properties are upscale in all areas. Accommodation is refined
and stylish. The service is responsive and often includes an
1. Demand Fluctuation extensive array of facilities.
2. Job security in the hotel
3. The existence of alternative accommodation options e. Five Star: 85%-100% achievement (851 - 1,000) – These
and increasing competition properties reflect the characteristics of luxury and
sophistication. The facilities are world-class in every manner,
The Philippines, as an emerging tourism destination in Asia, has and the meticulous service exceeds all guest expectations.
encountered some common global issues and concerns that
tourism and hospitality professionals must address. Such as
growing demands for both inbound and domestic travelers pave
the road to understanding the impacts of tourism on the The validity of the Certificate of Accreditation is two years
accommodation sector of the country. Fluctuating travel subject to renewal by the accommodation establishment unless
demands, seasonality of jobs, the existence of alternative sooner revoked by the DOT. The DOT has also laid down the
accommodation options, and increasing competition are ground for cancellation and downgrading of an accredited
among some of the country’s concerns in the accommodation establishment. Such grounds are as follows:
services.
1.Making any false declaration or statement or making use of
any such declaration or statement or any document containing
the same or committing fraud or any act of misinterpretation
The Future of The Philippine Accommodation Sector for the purpose of obtaining the issuance of accreditation.

As the COVID-19 pandemic took its toll on the travel and 2.Failure to comply with or contravene any of the conditions set
tourism sector, the hotels and other accommodation forth in the certificate of accreditation.
establishments have been severely hit by this global concern.
We can foresee that a number of securities, health, and safety 3.Failure to meet the standards and requirements for the
protocols will be included in the operations of these operation of the establishment as prescribed in these Rules and
establishments. Alongside that, a stricter policy on in-room and Regulations.
restaurant dining will also greatly affect the overall experience
4.Allowing or permitting the establishment or its facilities to be
of the hotel guests. Challenges of business continuity will also
used for prostitution particularly those involving children or any
uprise since lockdown measures have been a problem for the
illegal, immoral, or illicit activities.
sector as well.
5.Violation or non-compliance with any of our county is being
Inbound and domestic travel will slowly regain its momentum
regulated and periodically monitored by the DOT to ensure that
and thus the accommodation sector too. Future hoteliers must
our hotels are in compliance with the minimum standards set
look into a new perspective of running the hotel businesses.
to provide high-quality and high-touch services all of their
Adopting new ways to satisfy the needs and wants of the guests,
guests.
providing exceptional services, maintaining a safe space for the
guests will be the top priorities.

The Philippine Hotel Classification System

In Book Two, Section 1 of the Accreditation Manual, there are

descriptive explanations provided to identify if the property is a
one-star or a five-star brand.

a. One Star: 25%-40% achievement (251 - 400 points) – These

enterprises appeal to budget-minded travelers. There is limited
range of facilities and services.

b. Two Star: 40%-55% achievement (401 - 550 points) – These

enterprises appeal to the tourists seeking more than basic
accommodation. They offer expanded facilities and a higher
level of comfort.

c. Three Star: 55%-70% achievement (551-700 points) – These

enterprises offer a very good level of accommodation. There are
more spacious public areas, higher-quality facilities, and a
greater range of services.
The Modern Hotelier: Right Knowledge, Skills, Qualities, and 2 Work Divisions of a Hotel
Attitude
A typical hotel has two work divisions. The Front-of-the-House
(FOH) and the Back-of-the-House (BOH).

The Importance of Product Knowledge The FOH departments are responsible for interacting with the
in-house guests and ensuring top-of-the-line experience every
Working in a hotel property or any accommodation single time. This division normally includes the
establishment will require its employees to familiarize
themselves with the different products, services, features, following:
SOPs, and even technical specifications of the business.
• Front Office
Components of product knowledge include the following: • Housekeeping
• Food and Beverage Service
1. Company Profile
• Banquet and Events
2. Different departments and their functions
• Recreations (in the case of resorts)
3. Standard Operating Procedures (SOPs)
4. Hotel clients’ profile BOH is the supporting department ensuring that the business
5. Hotel property features operation of the hotel is well taken care of. This includes the
6. Guestroom features following:
7. Food outlet geautres and cuisines offered
8. Function room or conference room features • Sales and Marketing
9. Hotel amenities • Reservations and Revenue Management
10. Nearby establishments and accessible routes to and • Kitchen
room from the hotel • Finance and Accounting
• Human Resources
• Security
SOPs may include but are not limited to: • Engineering
• Executive Office
1. Front Office Department Operations Manual
2. Guest Rooms and Public Area Cleaning Operations
3. Food and Beverage Service Protocols and
Important Skills and Competencies of a Modern Hotelier
Procedures
4. Kitchen Rules and Regulations, Risk Management, A modern hotelier does not only focus on the technical know-
and Emergency Procedures how of running a property. Skills (that can be develop over time)
5. Sales, Marketing, Reservations, and Revenue and competencies (person’s capacity to carry out such tasks
Management Manual effectively and successfully) must be combined to develop
6. Hotel Employee’s Code of Conduct hospitality professionals that are well- rounded. The following
7. Training and Development Manual are some prominent skills that a hotel employee of this
8. Accounting Reports and Presentation Manual generation needs to master:
9. Hotel Safety, Security, and Emergency Procedures
Manual • Customer Service Skills
10. Hotel Customer Service Manual • Communication Skills
• Cultural Awareness
• Multitasking Skills
Hoteliers should also be familiar with the different room • Language Skills
categories that their hotel is offering. Normally, hotel categories • Strong Work Ethics
can be broken down into general categories, such as the • Professionalism
following: • Problem-Solving Skills
• Harnessing Teamwork
• Single rooms • Keen Attention to Details
• Double rooms
• Twin rooms
• Family rooms
Customer Service Skills - Putting the needs and wants of your
• Suite Rooms
customers on paramount priority so you can meet their
expectations in the quality, speed of service, and resounding
experience.

Communication Skills - Communication happens when there is

an interaction between the sender of the message and the
receiver that provides the feedback toward the message
received.
External communication - communication between the Proactive professionals are also common among hotel staff.
member of an organization directed toward someone outside They address issues, anticipate issues in the future, and take
the organization (e.g., hotel guests) quick action to address them.

Internal Communication - communication between the Harnessing Teamwork - A hotel cannot be operated by one
members of the organization (e.g., a discussion between front person. You must work in a setting that is extremely diverse, and
office staff and reservations officer) your department must constantly have a spirit of cooperation.
To adequately serve the visitors, one must put personal matters
Upward communication - communication directed from a aside. Every action we take in the hotel must be in sync. It is
subordinate to a superior comparable to leading a complete orchestra in which each
member plays a crucial role in ensuring that the visitors have a
Downward communication - communication directed from a
first-rate experience.
person of authority down to subordinates
Keen Attention to Details - Hotel staff members are renowned
Lateral Communication - communication between employees
for their keen attention to even the smallest details in the
of the same ranks either within the same department or
hotel's activities. We must constantly make sure that the
between departments.
guestrooms are neat and well-appointed, that there is no visible
Cultural Awareness - As modern hoteliers, we must always dust or dirt in the common areas, and that the needs of each
practice sensitivity and neutrality in dealing with our guests and guest who makes a reservation at our hotel are documented
co-employees to avoid discrimination and other culturally and met as soon as practical. As we must make mistakes in the
related issues. beginning and learn from them over time, keen attention to
detail requires a lot of on-the-job training. Every hotelier in the
Multitasking Skills - A hotel job requires you to accomplish present era needs to have it.
multiple tasks over an 8-hour shift. A number of tasks, such as
answering phone calls, remembering guest names, processing
check-ins and check-outs, making follow-ups, providing
What is Quality Guest Service?
information to a number of guests, taking orders, and even
updating daily reports, are just the tip of the iceberg for a hotel When we talk about great customer service, we must take into
employee's day. The key in developing this skill is to maintain account the elements of quality. According to the American
composure, focus, and an organized workflow. Society of Quality, quality is the sum of a product's or service's
qualities and characteristics that affect its capacity to meet
Language Skills - Along with exceptional communication skills,
certain needs. It is considered essential that quality includes the
hoteliers are also trained to at least understand and converse in
worth of your hotel's goods and services, as well as the primary
a third language. This can give a foreign hotel guest a sense of
drivers of delivering them, such as the speed of delivery, the
familiarity when they know that one of the hotel staff can speak
effectiveness of the service, the quantitative value, and other
their language. In the Philippines, the common third language
factors even the provider's attitude.
that hospitality professionals possess is at least an intermediate
proficiency in Mandarin, French, Spanish, Nihongo, and even Here are principles that we need to ponder in terms of quality
Arabic. guest service:

Strong Work Ethics - Hotel jobs tend to be so tempting for other • Attracting new customers costs more than retaining
people. working in the front office alone gives you a lot of existing customers
temptation, especially you are the first person to receive the • Customer service costs real money.
payments of all the guests in the hotel. Apart from that, the • Understand your customers needs and meet them.
diversity of employees in the hotel sector may lead to some
• Good process and product design is important.
ethical issues with their co-workers or even their guests.
• Customer service must be consistent.
Successful hoteliers have strong work ethics meaning. They can
• Employees are customers too.
discern what is right from wrong and act on it accordingly.
• Open all communication channels.
Professionalism - Hotel staff are typically seen as highly • Every customer contact is a time to shine.
qualified professionals in the industry. They are proficient in all • People expect good customer service everywhere.
facets of professionalism, particularly while engaging with a
large number of hotel customers. They are all well-groomed
both inside and outside of their uniforms, constantly exhibit Benefits of Having Qualified and High- Performing Hospitality
courteous hospitality, and are punctual in providing the services Employees
requested by their clients.
As a hotel brand, we always want to be recognized as a hotel of
Problem-Solving Skills - As hoteliers, it is our duty to act quickly choice because of the service that we provide to our guests.
and wisely to solve problems for our guests. A hotel employee And having such great hotel employees can benefit the hotel
must practice quick reflexes and quick rational thought in order property in different ways. Having a great team of hoteliers can
to address any unforeseen issues that may arise over the course improve and boost the productivity of the property itself. Being
of running the hotel. To stop complaints from escalating, on an exceptional team also gives one high morale and self-
grievances must be treated politely and sympathetically.
esteem. Lastly, being with a great hotel team can improve the Establishing an Accommodation and Lodging Business
sense of ownership and accountability.

Essential Business Functions in the Lodging Business

Marketing - any business of its magnitude, size, and purpose

needs a marketing arm to understand consumer behavior and
current market trends, forecast future trends, devise an
advertising and promotion campaign, initialize sales, and
evaluate customer’s feedback on the products and services
offered.

Modern Marketing Mix (7P’s)

• Product
• Price
• Place
• Promotion
• People
• Physical Evidence
• Process

Operations - may be defined as the process of converting a

company’s input into output. The operations focuses on the
6Ms of business operations. Concerned with how efficient and
effective the different resources of a company are utilized to
produce outputs necessary for the day-to-day operations of the
company.

• Rooms Division (Front Office, Reservations, and

Housekeeping)
• Food and Beverage Services
• Leisure and Recreations
• Executive Office
• Human Resources
• Engineering
• Security

6M’s of Business Operations

• Manpower
• Money
• Machine
• Market
• Material
• Management

Finance - capital resources are necessary for managing the

operations of the business. The finance division involves the
management of capital resources, the company’s assets and
liabilities, and cash flows. The main function of finance is to
ensure that the business has enough financial resources to fuel
up the operations of the business.

Setting the Right Vision, Mission, Goals, and Objectives

The vision is said to be the expressive view of the realistic,

reliable, and attractive future of the tourism enterprise (Ribov,
Stankova, Mileva, et al. 2005). Vision is the business' dream with
an underlying plan to attain it. A clear vision must incorporate a
realistic outlook of the business in the next coming years, a
strong business philosophy to back up the ultimate dream of • Activities for the whole family and holiday programs
the company, and a novel and noble outcome that will make to keep kids entertained
each stakeholder anticipate and work their way toward • Playspaces
attaining the desired outcome. The vision is both the future • A feeling of home away from home
destination of the business as well as the roadmap on which the • Complimentary services to make things easier for
mission statement, goals, objectives, and action plans are families
anchored upon. • Including a kid’s menu so that uneaten food is not
paid for
• Cleanliness
The mission statement will answer the question of "How do we • Helpful staff
get to the vision?" in a general perspective. The mission
statement serves as the guiding principle on how things should
be done in an organization to fulfill its ultimate plan. As what we all know, not everyone can start a hotel with. higher
investment and capital requirement. We can all start from a
Goals, on the other hand, are strategic endpoints or short-stops
small lodging business and work our way up. Here are some of
that indicate that we are moving toward the right path of the
the startups' lodging business ideas that you can try with
company's vision. Goals are set to serve the purpose of strategic
minimal capital requirements:
evaluation of our objectives and actions as a hotel business.
• Start by booking out a room in your own home. The
The objectives are known as a mini-mission statement, which is
concept of homestays has been very well-accepted
the essential purpose on how we want to achieve certain goals
all over the world. This gives guests affordable
in the company. Objectives must be crafted with the use of
accommodation and a firsthand experience in the
SMART objective format (S-Specific, M-Measurable, A-
local culture as they are being hosted by a local
Attainable, R-Realistic, and T-Time-bound). The goals and
resident with which they share the space.
objectives are crafted in every department and unit of the
• Try to use digital platforms and accommodation
organization. The objectives of every department must be in
listing sites like Airbnb where' you can get your
sync with the overall vision and mission statement of the
company to create a seamless transition of actions. homestay rooms listed and be available for booking
by inevitably everyone. Just always make sure that
you check your inventory every day to avoid double
bookings and cancellations.
3 Questions to ask Establishing an Accommodation and • Hire a business capital broker who has networks of
Lodging Establishment contacts and investors As they say, "Your network is
your net worth." Owning a startup accommodation
1. What type of person should you be? establishment needs more exposure to the business
investors for future partnerships and strategic
Hotel business owners, top management, and hotel consultants
alliances.
must have some extra trait apart from an entrepreneurial
mindset to excel in this field, and that desire to serve. A well- • If you have enough money, find a cheap land in a
established organizational culture is the key success factor of a good location, buy it, and start a themed property.
hotel. Nothing beats a good investment in property as land
assets always appreciate. Putting up a themed resort
2. What specific qualities is owed to the success of its owner? or themed guesthouse as a startup is easier and way
cost-efficient rather than putting up a fully
A successful hotel business is owed to the success of its owner. functioning hotel property.
Here are some of the many traits that a hotel owner must
possess to be successful in the industry:

• A desire to serve Steps in Setting Up a Lodging Business

• Tenacity
Step 1: Make a plan... and stick to it.
• Hardworking
• A need to delight guests • Research the Industry
• Good leadership abilities • Target Market
• Physically fit and healthy • Location of your hotel
• Ability to juggle jobs and perform all hotel tasks • The Hotel Description, its facilities, and services
offered
3. What makes a hotel successful?
• Pricing
It depends to the hotel target market and what appeals to them. • Financial Requirements
As we all say, “Overall guest experience matters. According to
Step 2: Create your unique selling proposition.
TripAdvisor, these are the top eight characteristics of top-
ranking family hotels:

• Location
In a smaller sense, it is the company's appeal to the target
customers on the reason for choosing them over their
competition.

Step 3: Develop your marketing plan.

What should your marketing plan contain? Here are the

following items that you must accomplish:

• Market information
• Product and services information
• Competitor's analysis
• Hotel marketing SWOT analysis
• Unique selling proposition (USP)
• Marketing and sales goals and objectives
• Marketing and sales key result areas (KRAs)
• Marketing and sales key performance indicators
(KPIs)
• Marketing and sales action plans
• Marketing and sales forecast
• Budgetary requirements

Step 4: Inquire about governmental permits and zoning.

• You must know the legalities of your hotel.

Step 5: Raise a startup capital.

The following are ways of raising the capital:

• Take out a small business loan

• Finance through angel investors
• Seek venture capitalists
• Take a crowdfunding campaign
• Involve your friends and family as investors

Step 6: Start the hotel construction and interior designs.

Step 7: Recruit staff.

Step 8: Put systems in place.

Step 9: Train your team.

Step 10: Open your hotel.