QTR 4 Module 1 3
QTR 4 Module 1 3
Department of Education
Region IV-A CALABARZON
Division of Quezon
Recto Memorial National High School
Tiaong, Quezon
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At the end of this module, you should be able to: o describe the processes
and methods of communication in the o government setting; o describe
the processes and methods of communication in the private o sector
setting;
o describe the processes and methods of communication in the civil o society
setting; o describe the processes and methods of communication in the school
o setting ;and
o describe the processes and methods of communication in the community
setting
Process of Communication
The process of communication accounts for what happens between the source of message and the
recipient, the skills employed in giving and receiving information, and conveying our ideas and
opinions with those around us.
Message is the key idea that the sender wants to communicate. It is a sign that elicits the
response of the recipient. Communication process begins with deciding about the message to be
conveyed. It must be ensured that the main objective of the message is clear.
Moreover, message is considered as the main ingredient in the process of communication. If there
is no message, then there will be no communication that shall takes place. Indeed, message plays
a big part in the communication process.
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For instance, written medium is chosen when a message has to conveyed to a small group of
people, while an oral medium is chosen when spontaneous feedback is required from the
recipient as misunderstanding is cleared then and there. Decoding
Decoding is on the receiving end of communication. This stage is just as
Important as encoding. Communication can go downhill at this stage if the receiver is not
practicing active listening skills or if they do not possess enough information accurately decode
the message. Receiver
Receiver is a person for whom the message is intended or aimed. The degree to which the
decoder understand the message is dependent upon various factors such as knowledge of
recipient , their responsiveness to the message, and the reliance of encoder on decoder.
Feedback
Feedback is the main component of communication process as it permits the sender to analyze
the efficacy of the message. It helps the sender in confirming the correct interpretation of
message by the decoder. Feedback maybe verbal (through words) or non-verbal( in form of
smiles, sighs, etc). It may take written form also in form of memos, reports, etc.
Tools in communication include all we use in both communicating with others and interpreting
the information received from others. They range from language in all forms, from tone of voice, to
performing, re –enacting, television, storytelling telephone, cell phones, movie, radio,
photographs, cartoon, cyberspace, digital and social platforms, and the internet.
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It is very timely, that in this present scenario, schools can announce enrolment dates and
students can enrolling their chosen schools without even physically going off site. 4. Community
Setting
In general, communication with communities has tended to favor one directional pattern of mass
media. Sectors of a community announce their offering to the wider community ;and government
agencies would also inform communities in this fashion regarding what they want the
community, individual-to -individual , group-to-group to general environment communication.
Various tools and methods are appropriately drawn to achieve community setting communication
goals. On this level, a face –to –face communication and tarpaulin as well as graffiti are very
common (Sampa, Ellias M 2015 ).
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D. letters, memos, journals, emails, blogs and text messages
8. Example of Non –Verbal method of Communication
A. sounds, language, and tone of voice
B. listening and hearing
C. facial expressions, body language, and posture
D. letters, memos, journals, emails, blogs and text messages
9. Example of Aural method of Communication
A. sounds, language, and tone of voice
B. listening and hearing
C. facial expressions, body language, and posture
D. letters, memos, journals, emails, blogs and text messages
10. Example of Communication
A. sounds, language, and tone of voice
B. listening and hearing
C. facial expressions, body language, and posture
D. letters, memos, journals, emails, blogs and text messages
Applied Social
Science
Functions
Applied social sciences, is the so-called human sciences. According to Sampa (2017), applied
social sciences are the purveyors of social justice, inclusion and caregiving. It touches almost
every aspect of a human life. Applied social sciences is a commonplace. They are situated in
children, adults, groups, communities, civil societies, the judicial system, in the correctional
facilities, present in any setting, in any audience, practically in any endeavour, there you see
applied social sciences. Even in issues involving ethnicity or multiculturalism, applied social
sciences are still present.
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b. Social work offers a wide range of services, particularly in aid of emancipating the
marginalized individuals and facilitating participation in the public goods and services that are
needed for self- development.
c. Communication empowers the individual with listening and speaking skills on order for
them to be effective.
2. Persuasion and Applied Social Sciences
At the heart of persuasion, one finds the ability to understand well one’s audience or the people
that the applied social science practitioner is dealing with. Since the applied social science
practitioner deals with people’s basic attitudes, values and beliefs about anything which concerns
life, he/she has to be concerned with how he/she could convince the audience to acknowledge a
particular point-of-view. Drawing on the skills of applied social sciences, persuasion energized
itself to move the audience to a desired action.
3. Art and Entertainment and Applied Social Sciences
Art is a human creativity which involves the perceptions and imagination of an artist in trying to
communicate a recreation of reality and bringing it to the immediate perceptual awareness. Art
includes theater and drama, and it tells a story, and this brings color to the life of an applied
social science practitioner. Art and entertainment require active viewing with intellectual viewing,
thus, with the knowledge about applied social sciences, viewing would become more a part of
one’s life rather than just a diversionary activity. Through art and entertainment, we could see life
differently. Art and entertainment allow us to expand our experience, intensify our perceptions,
challenge conventional wisdom and norms, and introduce another frame of reference that is
conceptualized by the individual/ artist. Art and entertainment industry offer a wide range of
career opportunities from on stage to behind the cameras, from the recording studio to the
convention services and multimedia companies, functioning as performers, artists and
technicians.
4. News and information and Applied Social Sciences
The proliferation of news outlets, channels and purposes required increased ability for the
audience and participants in the news making and consumption. The new media and social
media provides the possibility of driving the democratization of information by undercutting the
agenda setting of large media outlets and their ability to control the flow of news and information
of driving the democratization of information by undercutting the agenda setting of large media
outlets and their ability to control the flow of news and information. The society is informed just
by simply reading, listening or watching. Applied social science in this context can provide
encouragement and empowerment to underserved communities.
5. Organizing advocacy and Applied Social Science
Today, where freedom of speech is a common place organizing advocacy has a become a
contributory factor to social cohesion where individuals and groups find themselves having
parallel interests, convene to raise their issues to political platforms and try to find public
solutions through policies.
6. Education and Applied Social Sciences
Education as a process is a well-recognized global Framework and as a means of socialization and
enculturation. It is the process which improves knowledge and skills and it brings about hope to
make the world a better place to live in, where respect is a common place, to ensure that the
youth are guided towards a productive existence and for them to situate themselves in the proper
perspectives. Education has played a big role in the reduction of poverty, social exclusion,
ignorance, oppression, and war, And, the best defense for every individual, group and community
is to at least have a good education for their empowerment and protection from any threat to their
humanity.
7. Socialization and Enculturation and Applied Social Sciences
Socialization is the process by which society turns an individual from being a child into a
fullfledged responsible adult or from being an outsider to an insider. This process is accompanied
by enculturation where the transformation of the individual or the group or the communities
presupposes the acquisition of a corresponding culture. The skills learned in the applied social
sciences can enrich both socialization and enculturation.
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Activity 2: One-paragraph summary Performance Task (20points)
What new learning did you acquire about the functions of Applied Social Sciences. On a one-
fourth (1/4) piece of paper, write the most significant learnings which you have obtained from the
brief introduction to the topic. Your paragraph should contain at least 3-4 sentences.
After going through this learners’ material, you should be able to: ts of
social sciences processes on individuals, groups and society (HUMMS_DIASS12_IIe-f-44).
- awareness, and
selfknowledge;
titude and value change;
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their areas of competence and to develop and enhance their professional expertise. People in need
are helped by social workers to address social problems. Social injustice is challenge (Sampa,
2017).
3. Behavioral Change
Behavior is acquired or developed slowly and once it’s part of your life, you will learn the difficulty
of behavioral change. It is hard to break old habits or adopt new ones. Making a permanent
change in behavior is never a simple process, and it requires a substantial commitment of time,
effort, and emotion (Sampa, 2017). Sometimes, one has to make several tries before succeeding.
Achieving behavioral change demands multiple solutions and even several different techniques.
Often, in the process of trying to change, many people become less motivated, discouraged, and
give up on their goals to change their behaviors. Generally, behavioral change is highly
transactional. The motivation is sustained by cost analysis. If change is perceived to bring
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immediate gratification with good benefits compared to the change management is never easy,
but psychologist, therapists, physicians, and teachers have developed a number of ways to
effectively help people change their behaviors.
Research has produced theories to explain how to change occurs. In the late 1970s, researchers
James Prochaska and Carlo DiClemente were studying ways to help people quit smoking and
ended up developing one of the best known approaches to change, called the Stages of Change
model or The Transtheoretical Model (TTM). This model demonstrates that change is not easy and
requires a gradual progression of small steps toward a larger goal. The model has been found to
be an effective aid in understanding how people go through change in behavior:
(1) readiness to change; (2)
barriers to change; and
(3) expect relapse.
One needs to have resources to aid change. These may include both economic and social capital,
a support network, and an enabling environment. Change happens in a gradual way. Relapses
are considered an inevitable part of the change process in achieving a lifelong change.
Unwillingness and resistance to change are very normal during the early stages. In the process,
one becomes accustomed to the process and increases the commitment to achieving the
behavioral change goals.
Self-change can be hard and so is changing others. Individual behavior and collective behavior all
need to change if the behavior in question is not positive. Applied social sciences bring in a
wealth of approaches, techniques, and tools to facilitate change on the individual level and on the
group level.
Behavioral change has been rightly associated with the role of the applied social sciences
processes. There is more discourse on power and corruption, conflict management and peace
building process, and risk assessment behavior. The media have made issues of power and
corruption to become a public matter leading to arrests and detention and trials of powerful
political individual like the three Philippine senators who were tried for plunder cases in 2014
(Former Senate President, Sen. Ponce Enrile, former Senate Minority Leader, Sen. Jinggoy
Estrada, and Sen. Bong Revilla). The practice and insights from social work and counselling are
influencing progress in conflict management and peace building in Mindanao and across society.
Counselors and social workers are more and more impacting public response to risk assessment
behavior on individual, group, and community levels. The campaign against the spread of HIV
and prevention as well as care for the afflicted is largely due to the input from applied social
sciences and the work of the professionals in the practice.
4. Structural Change
Structural change refers to the radical shift in the way reality is organized and does not
necessarily include the substantive change. Structural change, in economic terms, is the
transformation of policy, legal, social, cultural, economic, and/or physical aspects of an
environment that impede equity for all. As such, it requires long-term interventions that build on
knowledge, behavior, and attitude modification across multiple domains: public and private
institutions, civil society, community groups, and in the general population. Normally, this is only
realizable when there are transformation dominant sectors that help to remove barriers to equity
for all in every opportunity area such as health and safety, education, employment, housing, and
income and wealth. The complexity of issues may require starting in one institution and breeding
to another institution as well as long-term close monitoring of public policies.
In many countries, women were not allowed to hold public office and they were made to look
incompetent using a social structure, for example, that prevented them to go further in education
or have exposure to public service. Systematically, their exposure was in the kitchen and
domestic context. To change this, there are global efforts from public policy to social awareness
campaign and education where organizations and companies are required to have women
representation in workplace and public affairs.
In the recent past, the family structure did not just describe the biological and marital
relationship that bonded people together but it included the aspects of living together under the
same roof or very close proximity. Today, the concept of family remains to be the basic unit of
human relations but does not necessarily imply living together. Furthermore, the institution of
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marriage was confined to opposite sex partners but today, there is a growing acceptance of same-
sex unions and marriages across the globe.
Evidently, personal and family relations, gender, overseas migration of Filipino workers, domestic
violence, single parenting, community life, criminality and substance abuse are not only changing
in structure; they are also becoming more common and normal. Applied social sciences are
facilitating much of people’s struggle to live with these changes. Social work, counselling, and
communication are making common issues more of a public discourse leading to greater
acceptance and better understanding and coping on individual, group and community levels.
Social science concepts and theories have provided the foundation and tools to deal with changes
in a more comprehensive way.
Devastation left by Super Typhoon Haiyan in Tacloban, with survivors stranded in the mud and
rain amid debris from their homes against a bleak backdrop of wind-battered palm trees. Photo:
Reuters
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Guide Questions:
1. How do these calamities affect us?
2. How should we deal with these calamities?
3. What action do we need to undertake to avoid the effect of these calamities?
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______1. Part of the definition of Self Awareness is being aware of___.
A. Attitude C. How tall you are
B. Emotions D. Will
______2. Being self-aware includes you knowing ________.
I. Your emotions
II. What you value as a person
III. Your challenges and strengths
IV. Your role and responsibility as an individual in a group
A. I, II and III C. II, III and IV
B. I, III and IV D. I, II, III and IV
______3. You asked three friends to give you feedback on your behavior and tendencies. They all
said that you were too polite, even to strangers. One complimented you on it, one said it wasn't
really necessary, and the third kind of mocked you and said it was a weakness. You accept the
fact that you're polite, but aren't sure if it's a good or bad thing. Which answer best describes
what you should do?
A. Dismiss all of the opinions because none of the three agree.
B. Accept the opinion from the friend whose judgment you trust the most.
C. Try to be rude to everyone for a while, then ask the three whether that is good or bad
behavior. D. Accept all of the opinions, but make your own judgment about whether it is a
good or bad behavior.
______4. Robert purposefully assigns tasks according to his Cadets' weaknesses. Ashley assigns
them according to her Cadets' strengths. Ashley's squad gets more recognition for accomplishing
their tasks successfully, but Cadets in Robert's squad usually get promoted to positions that
require more responsibility. Which answer best explains why this occurs?
A. Ashley's Cadets are probably more satisfied with their current positions and don't want
the promotions.
B. Robert knows that his Cadets will get more consideration for promotions later because
Ashley's Cadet get more recognition now.
C. Since the other squad gets more recognition, Robert's Cadets probably feel "picked on," so
they try harder for promotions than Ashley's Cadets.
D. Robert forces his Cadets out of their comfort zones, which forces them to develop and
grow in new areas, and prepares them to handle different situations.
______5. The function of media to generate public action about a social issue, for instance, in
relief efforts after a disaster.
A. Entertainment C. Mobilization
B. Reduction D. Socialization
______6. Since you trust their judgment, you asked several of your friends what they thought were
your strengths and weaknesses. When they did, you liked getting feedback on your strengths, but
you argued with them when they listed your weaknesses, even when they gave you examples.
Now, you and your friends are mad at each other. What should you do to work things out with
your friends and improve your weaknesses?
A. Tell them that they're wrong, but that you can still be friends.
B. Focus on improving the areas they pointed out as your strengths.
C. Tell them that they're probably right, and develop a plan to improve your weaknesses.
D. Give them feedback on their weaknesses, and ask them again for feedback on your
weaknesses.
_______7. What will clothes do?
I. Affect my moral behavior III. Affect my emotional outlook
II. Affect my witness for the Lord IV. Affect my attitude toward others A. I and II
B. I, II and III C. II, III and IV D. I, II, III and IV
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IV. Don't day dream when someone's talking to you.
A. I and II B. I, II and III C. II, III and IV D. I, II, III and IV _______10.
The best way to cope with family changes is...
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A. keep it a secret C. pretend it isn't happening
B. talk to a trusted adult D. wait until someone asks about it
_______11. Each of the following is an example of maintaining a positive attitude EXCEPT:
A. accepting situations that seem unfair as part of life
B. being friendly to rude customers or coworkers
C. refraining from getting back at someone who has caused you harm
D. allowing those with negative attitudes to vent their problems to you so they can "get it off their
chest"
_______12. Which can't be prevented but can be anticipated generally?
A. Disasters C. Human-made hazards
B. Natural Hazards D. Socio-natural Hazards
_______13. Counseling can be done by the following EXCEPT one.
A. Guidance counselor and life coaching are applications of the social sciences and these
professions, expert help is given to individuals who needed guidance or advice pertaining to their
business successes, general conditions and personal life transitions, relationships and career.
B. Life coach analyzes the present condition of the client, discovers different obstacles or
challenges that a client faces, and provides a certain course of action to make the client’s life
better.
C. Career counseling is needed by people who are in the process of entering the job market,
searching for possible career change, or those wanting career advancements.
D. Social work practitioners help individuals, families, and groups, communities to improve
their lives and personalities
_______14. Which of the following is a sign of when to seek help?
A. Knowing what anger is
B. Exploring underlying feelings
C. Determining what triggers your anger
D. Responding in a passive-aggressive manner
_______15. While outwardly submissive, indecisive, and helpless, inside there may be inner
conflict, tension, stress, and an inability to meet one's own needs fueling feelings of frustration
and anger. This defines which type of behavior?
A. Aggressive C. Passive
B. Assertive D. Passive-aggressive
_______16. Albert wants to play basketball, while John wants to stay inside and play a video
game.
Which of the following is a compromise? A.
They play each game for an hour.
B. They don't hang out at all.
C. They play basketball.
D. They argue until one person gives in.
________17. A mediator helps settle disputes between two parties. A mediator is similar to: A.
A ballplayer
B. A lawyer
C. A judge
D. A businessperson
_________18. Place the following steps for resolving a conflict in order:
A) Breathe deeply;
B) Suggest a compromise;
C) Listen to what another person says
A. C, B, A
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B. A, C, B
C. B, A, C
D. A, B, C
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