Directorate: Curriculum FET
SUBJECT and GRADE TOURISM GRADE 10
TERM 1 WEEK 3
TOPIC TYPES OF TOURISTS & TOURIST PROFILES
AIMS OF LESSON
Your Travel Suitcase
The next stop on your travel journey, is where you will
learn more about the different types of tourists and
the profiles of tourists in order to meet their individual
needs and wants. You will also learn about the
various elements of what a tourist profile consists of.
RESOURCES Paper based resources Digital resources
Tourism Textbook Adventure Activities in South Africa - Expand your Bucket List
https://www.youtube.com/watch?v=pxWMm43kxQE
35 Ideas to do in your Gap Year!! 🌟 From Backpacking, to
Internships. || Gap Year Advice
https://www.youtube.com/watch?v=GdTTXfuAuFw
INTRODUCTION Tourists are classified according to their needs and their reasons for travelling.
The following key concepts will be discussed in this lesson:
Different types of tourists
Compilation of a tourist profile
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CONCEPTS AND SKILLS DIFFERENT TYPES OF TOURISTS:
Visiting Friends & Relatives (VFR)
Tourists visiting friends and relatives want to stay in contact with friends and
relatives and travel away from home to visit them. These tourists may travel to
attend a wedding, a funeral or birthday celebration of friends and relatives, or
simply to spend time with them.
Visit friends and family
Leisure tourists
The primary motivation for leisure travel is to take a vacation from everyday life.
Leisure travel is often characterized by relaxing on beaches or going on guided
tours and experiencing local tourist attractions.
Holiday at the beach
Adventure tourists
Tourists participate in adventure activities that involves a certain degree of risk.
This may include activities such as mountaineering, bungee jumping, mountain
biking, canoeing, scuba diving, rafting, kayaking, zip-lining, etc.
Bungee Jumping - adrenaline sport activity
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Business tourists
Travel that is related to business and the world of work.
MICE tourists (Meetings, Incentives, Conferences & Exhibitions) are all part of
the reasons why people travel for business purposes.
Business consultants attending a conference
Shopping tourists
Travel to shopping malls, craft markets etc. with the main purpose of buying
items which tourists may not necessarily find in their own country or area.
Shopping at a craft market
Health tourists
Travelling to a holiday spa of facility that offers specialized medical
treatments. Tourists undergo medical procedures that are cheaper in
another country or they are travelling in order to recover from an illness in a
healthier climate.
Many tourists from other countries visit South Africa to undergo plastic/
cosmetic surgery.
Visit South Africa for medical treatments
Eco tourists
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Eco tourists visit scenic scenery or remote places in nature. It is important to
ecotourists to reduce the negative impact on the environment they visit and
on the local people.
Enjoying the scenic beauty of the natural environment
Cultural tourists
Cultural tourists want to learn about, discover and experience different
cultures. They will for example attend cultural festivals such as the National
Arts Festival in Grahamstown or visit a cultural village to learn more about
the culture of the area.
Visiting a Cultural Village
Religious tourists
Tourists travel to places of religious significance (importance) for spiritual
enrichment such as going on a pilgrimage or visiting religious monuments
and artefacts. Examples of religious attractions include St Peter's Basilica in
the Vatican in Italy or Mecca in Saudi-Arabia.
Tourists worshipping and showing respect
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Sport and recreation tourists
Refers to travel with the purpose of watching or participating in a sporting
event. Popular events include the Soccer World Cup, Rugby World Cup,
Wimbledon Tennis Championship.
Sport enthusiasts attending a soccer World Cup match
Education tourists
Travel that involves attending an institution of learning, in another town, city
or country, in order to study or improve a qualification.
It may also include people who travel to attend workshops/conferences to
learn new skills or improve existing skills.
Tourists travelling to learn or study
abroad
Special Interest Tourists (SIT)
Special-interest tourists only want to experience and take part in activities
that interest them. These tourists make up a small, but important part of the
tourist market. They are referred to as ‘niche” tourists and include tourists
with a particular interest in bird watching, food and wine, night
photography or exotic flowers.
Wine and Fine Dining
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Incentive Tourists
Tourists who are rewarded by their employers for hard work by achieving the
company's goals. Examples of incentive bonuses may include holidays paid
for by the company. For example: A sales consultant with the highest sales in
the company receives a holiday package paid for in full by the company.
Company pays for the holiday for achieving goals
Backpacking/Youth Travel
Most backpackers are young people and backpacking is often undertaken
during their gap year. Backpackers have a limited budget and travel "light
and cheap". Older people also sometimes undertake backpacking trips
during a break in their careers or after retirement.
Young people backpacking through nature
Gap Year Tourists
A gap year refers to the period between high school and further studies or
career choices. Gap year tourists travel to see the world and / or gain work
experience before enrolling for further studies at a college / university or
starting a new job / chapter in their lives.
Young person taking a gap year to explore the world
ACTIVITIES / ASSESSMENT
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Drawing up a Tourist Profile
Profiling of tourists means to gather information about the tourist and
includes information relating to his/her country, culture, age, occupation,
language, preferences, special needs, interests, budget, length of trip.
The purpose of compiling a tourist profile is to better understand the tourist in
order to make his/her travel experience more comfortable and memorable.
A tourist profile is a summary of the tourist’s needs and expectations.
A Basic Tourist Profile:
Name Joshua Simmons Travel Agents prepare tourist
Nationality American profiles of their clients and use
Age 22 the information when
Occupation Student preparing holiday trips for
Address & 12 Haven Avenue them.
Contact Details Brooklyn, New York
United States of America This will ensure that the
Tel: 212-639-9675 specific needs and
Needs & Preferences Adventure. Adrenalin Junkie, Culture tours expectations of the tourist is
Low-cost accommodation met, before they go on their
Transport: Hop On Hop Off bus planned holiday trip.
Specific requirements Allergic to seafood
Length of Trip Seven days
Match the interest of tourists with a tourism experience they would enjoy below:
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For example: 1.1.1 F
TOURIST’S INTERESTS TOURISM EXPERIENCE
1.1.1 Loves wildlife A. World Travel Market - London
1.1.2 Enjoys nature B. Participating in the Cape Argus Cycling Tour
1.1.3 Keen on sports C. Bungee Jumping off Bloukrans Bridge
1.1.4 Keen on adventure D. Tsitsikamma National Park
1.1.5 Loves to go shopping E. Great Mosque of Mecca, Saudi Arabia
1.1.6 Interacting with people of different cultures F. Au Pair and English Tutor in Spain
1.1.7 Attending an international tourism trade show as CEO of a G. Jonkershuis & Simon’s Restaurant at
South African Tourism Organisation Groot Constantia
1.1.8 Interested in wine and fine dining H. Fourways Mall, Johannesburg
1.1.9 Explore the world first, by taking a gap year, before starting I. Mzoli’s Restaurant, Gugulethu
university studies
1.1.10 Visiting places of religious importance J. Visit Kruger National Park
K. Getaway Show
L. McDonald’s Fast Food
(10 x 1 = 10)
Use the illustration and the information below, to draw up a Tourist Profile for Samantha Rodriquez.
Page 8Rodriquez,
Samantha of 9 a 24-year-old tourist from Washington DC, United
States of America (USA), is visiting South Africa for 12 days.
She wants to experience as many adventure attractions as she can,
CONSOLIDATION
As you unpacked your Travel suitcase throughout this lesson, you have gained a closer look inside the
different types of tourists. You also learned the importance of drafting a tourist profile that will further
ensure the tourist have a wonderful and memorable travel experience.
As transport is regarded as one of the major components of the tourism industry, the next stop on your
travel journey is to learn about the different modes of transport available to tourists.
VALUES
During this trip, you learned more about why tourists travel and that travel can make you a better, more well-rounded person.
One of the most important lessons that travel teaches you is that you are capable of more than you thought. Travel teaches
you confidence, independence and freedom. It increases your self-awareness and problem-solving skills. When you are
ready to learn, take your backpack and start traveling.
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