Scribd
Upload
18 views

Module 4 - INTERNET MARKETING

The document discusses different types of internet marketing. It defines traditional marketing and explains how internet marketing builds customer relationships online. The document outlines various internet marketing strategies like display advertising, banner ads, email marketing, social media marketing, affiliate marketing and more. It provides statistics on internet users and describes benefits of internet marketing over traditional methods.

Uploaded by

HIEZEL BAYUG
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
18 views

Module 4 - INTERNET MARKETING

The document discusses different types of internet marketing. It defines traditional marketing and explains how internet marketing builds customer relationships online. The document outlines various internet marketing strategies like display advertising, banner ads, email marketing, social media marketing, affiliate marketing and more. It provides statistics on internet users and describes benefits of internet marketing over traditional methods.

Uploaded by

HIEZEL BAYUG
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 26

Module 4

INTERNET MARKETING
The Unlimited Potential
AGENDA
INTRODUCTION TYPES OF INTERNET MRKETING
What is Traditional Marketing DISLPLAY ADVERTISMENT
What is Internet Marketing BANNER ADVERTISMENT
Why Internet Marketing EMAIL MARKETING
Benefits of Internet Marketing SOCIAL MEDIA MARKETING
Statistics AFFILIATE MARKETING
VIDEO MARKETING
WEBINARS
REFERRAL MARKETING
SUMMARY SEARCH ENGINE MARKETING

VIDEO EXPLAINING INTERNET MARKETING


WHAT IS TRADITIONAL MARKETING?

 Traditional marketing refers to any type of


promotion, advertising or campaign that has been
in use by companies for years, and that has a
proven success rate.
 Methods of traditional marketing can include
print advertisements, such as newsletters,
billboards, flyers and newspaper print ads.
INTERNET MARKETING

 What is internet marketing?


 “Internet marketing” is the process of building and maintaining
customer relationships through online activities to facilitate the
exchange of ideas, products, and services that satisfy the
goals of both parties.
WHY INTERNET MARKETING?

 For information on a new product, service or location


 If they have a question
 If they are looking for help
 If they want more information on certain individuals or organizations
 Meeting attendants
 Business contacts

 General information (maybe about you…)


 New employees
 Available jobs
THERE ARE MANY BENEFITS OF INTERNET MARKETING

 Over traditional marketing

 Provides convenience
 Reduces the selling cycle
 Reduces the cost of sales
 Reach
 Fastest
 Cheapest
 Time is the only cost
 Smartest
THE STATISTICS

Internet users :
Worldwide-3,174 M

Facebook users-More than 2 Billion users


Twitters users- nearly 300 million users
E-mail users- almost 2.4 Billion
TYPES OF INTERNET
MARKETING
TYPES OF INTERNET MARKETING

 BANNER ADVERTISMENT
 E-MAIL MARKETING
 SOCIAL MEDIA MARKETING
 SEARCH ENGINE MARKETING
 REFERRAL MARKETING
 AFFILIATE MARKETING
 VIDEO MARKETING
 DISLPLAY ADVERTISMENT
 WEBINARS
EMAIL MARKETING

 E-mail sent to a potential or current


customer
 Involves using email to send ads,
request business, or solicit sales or
donations, and is meant to build
loyalty, trust, or brand awareness.
 It's easy, effective & free for the
consumer
BANNER ADVERTISMENT

 Banner ads are image-based


 To attract traffic to a website
by linking to the website of the
advertiser
 purpose of banner advertising
is to promote a brand and to
get visitors from the host
website
SOCIAL MEDIA MARKETING

 Social media marketing (SMM) utilizes social


networking websites as a marketing tool.
 The goal of SMM is to produce content that
users will share with their social network to help
a company increase brand exposure and
broaden customer reach.
REFERRAL MARKETING

 Referral marketing is a process to


increase word of mouth marketing by
encouraging customers and contacts
to talk as much as possible about a
brand or product.
 Online referral marketing,
using Internet marketing as a
platform, is the internet-based
approach to traditional referral
marketing.
 Example: www.airbnb.com
(Accommodation)
AFFILIATE MARKETING

 Affiliate marketing is the


process of earning a
commission by promoting
other people's (or
company's) products. You
find a product you like,
promote it to others, and
earn a piece of the profit for
each sale that you make.
SEARCH ENGINE MARKETING

 Search engine marketing (SEM) is


a form of Internet marketing that
involves the promotion of
websites by increasing their
visibility in search engine results
pages (SERPs) primarily through
paid advertising.
VIDEO MARKETING

 using video to promote or market your


brand, product or service.
 The simplest example of "Marketing
WITH Video" is a company adding
video to its website to summarize its
product.
DISPLAY ADVERTIMENT

 It includes many different formats and


contains items such as text, images,
flash, video, and audio.
 The main purpose of display advertising
is to deliver general advertisements and
brand messages to site visitors.
WEBINARS

 A web-based seminar (webinar) is


a conference that is hosted in
near real-time over the Internet.
 Webinars allow groups in remote
geographic locations to listen and
participate in the same
conference regardless of the
geographic distance between
them.
SUMMARY
SUMMARY

 TRADITIONAL MARKETING
 Any advertisement or promotion which has been done from
years.
 INTERNET MARKETING
 Building customers by online activities
 WHY INTERNET MARKETING
 People are searching for the answers of their questions.
 For solution of their problem
 And many more
SUMMARY

 BENEFITS OF INTERNET MARKETING


 Fastest
 Cheapest
 Time is the only cost
 Smartest
 Over all Internet Users
 3174 Million
SUMMARY

TYPES OF INTERNET MARKETING


DISLPLAY ADVERTISMENT
Includes Text, Vedios, Flash etc.
BANNER ADVERTISMENT
Adds appears on top or side of any website.
EMAIL MARKETING
Sending mails for promoting product.
SUMMARY

SOCIAL MEDIA MARKETING


Promotions of products through social media.
AFFILIATE MARKETING
Earning commission by promoting others products.
 SEO & SEM
SEO: Making your website search engine friendly.
SEM: Paying to search engines to show your website on top.
SUMMARY

VIDEO MARKETING
Promotion of products by video. E.g TV adds, 30 Seconds of
video before a video on YouTube.
WEBINARS
A web-based seminar (webinar) is a conference that is
hosted in near real-time over the Internet.
References:

 Internet marketing - [PPTX Powerpoint] (fdocuments.net)


Thanks for the Gift of Your
time

Q&A

You might also like