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Amazon Launch

The document provides information on creating a profitable online store on Amazon, including tools to use, how to optimize listings, get reviews, generate sales, and promote products using Facebook offer ads.

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Adam Crain

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0% found this document useful (0 votes)

12 views

Amazon Launch

Uploaded by

Adam Crain

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as PDF, TXT or read online on Scribd

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Webinar Cheatsheet Create A Profitable Online Store

It was a pleasure meeting you at my ecommerce workshop and I

hope you learned a lot! In this cheatsheet, I've organized some of
the key points of the presentation for you. Good luck with your
ecommerce business!

To sign up for my full blown class, go to...

http://profitableonlinestore.com

To get a list of recommend products and services, go to...

http://mywifequitherjob.com/online-store-products-services-and-
tools-i-recommend/

If you enjoyed the workshop and would like to help me out, then
please leave a review for my podcast

http://mywifequitherjob.com/workshop-podcast-contest/

And finally, please tell all of your friends to sign up for my free 6
day mini course on ecommerce!
http://profitableonlinestore.com/signup
Webinar Cheatsheet Create A Profitable Online Store

Tools/Websites Mentioned In The

Workshop
 Terapeak - Click the link to get a free 7 day trial
 JungleScout - Click the link to get a 10% discount
 Scope - Click the link to save $50
 Feedback Genius - Click the link to get a free 60 day trial
 Alibaba
 Panjiva
 Amazon.com

Amazon Overview

 Selling your own branded products is the best way to ensure

long term success for your store and Amazon
 Selling other people’s products on Amazon will eventually
lead to price erosion and a race to the bottom.
 By signing up with an Amazon Professional Seller account,
you can list your own product SKUs.
 For best results, go with a pro account and sell using FBA.

Getting Started

 Go to sellercentral.amazon.com
 All of your goods must be in a box or a bag. If it’s in a bag,
then you must purchase anti-suffocation labels
 You also need to purchase barcodes if you are selling your
own branded products.
 Get barcodes at https://www.gs1us.org/
Webinar Cheatsheet Create A Profitable Online Store

The 3 Pillars To Selling Well On Amazon

 Learn how to create a high converting listing

 Consistently get reviews for your goods with Feedback
Genius.
 Drive traffic to your listings with Amazon Sponsored Ads.
 Generate sales velocity with Facebook Offer Ads

Optimizing Your Listing

Images

 Make sure you have more than one photo for your listing. It’s
best to use all of the slots if possible
 Make sure your images are at least 1000X1000 pixels
 Amazon advocates taking your main photo on a white
background as a rule.
 Do not include extraneous items in your main photo

Pricing

 Start low even if you aren’t making much money and then
gradually raise the price over time as your product garners
more sales and reviews
 Change your prices once a week.
Webinar Cheatsheet Create A Profitable Online Store

Title

 Include important keywords in your product title but make it

sound natural
 State clearly what the product is as the click through and
conversion rate affects the ranking
 Think about what your target customer is looking for and
make it enticing. TRY TO STAND OUT!
 The words in your title are searchable and they count as
keywords. Move important keywords to the front of the title

Bullet Points

 Bullet points have the greatest impact on your conversion

rate outside of the image.
 Use your bullet points to convey your unique value
proposition and why a customer should buy
 Use your keywords in your bullet points but make them
sound natural
 Incorporate language that will entice a user to add to cart
 Place important points in front for people who scan
Search Terms

 Do not repeat any words

 Do not use commas
 You do not need to include multiple variations of the same
word. Ie Book, Books
 Include synonyms and spelling variations
 Do not include misspellings
 Do not use your competitors brand names
 Use keywords in your top competitor’s description
 Use dimensions of your product if applicable
 Don’t repeat keywords that are already in your title
Webinar Cheatsheet Create A Profitable Online Store

Getting Reviews

You should jumpstart your listing by doing a small giveaway or

severely discount your product

Use Feedback Genius to solicit reviews from your customers on a

regular basis.

Feedback Genius Script

Hi Janet,

This is Jennifer, the owner of Bumblebee Linens. We are a small

family-owned business and our goal is for you to be completely
satisfied with your transaction.

I wanted to thank you for your purchase and let you know that it
was a pleasure doing business with you. I hope everything turned
out fantastic, and that our linens are everything that you expected.

If you're NOT totally satisfied for any reason, please hit reply to
this email so that we can resolve any issues. Just let us know what
you need and we'll make things right.

Click the link below and find our product and tell us your
experience. It only takes a minute.

http://www.amazon.com/review/create-
review?&asin=B00S0MVW52

Sincerely,
Jennifer
Webinar Cheatsheet Create A Profitable Online Store

Tools/Websites Mentioned In The

Workshop

 Feedback Genius
 Scope - Click the link to save $50 today
 Feedback Genius - Click the link for free 90 day trial
 JungleScout - Click the link to get a 10% discount
 Amazon.com

Generating Sales Velocity

In order to rank on the front page of search, you need to match the
sales of other products on the front page.

Using a tool like Jungle Scout, type in a keyword phrase into

Amazon and find out how many units the top sellers are moving on
a monthly basis.

For example if a garlic press sells 300 units per month, then you
need to generate 10 sales per day for at least a 7 day period.

To generate sales in the beginning, you should use Amazon

Sponsored Product ads and Facebook Offer ads.
Webinar Cheatsheet Create A Profitable Online Store

Facebook Offer Ads

Facebook offer ads are extremely powerful because the user gets a
notification of your offer in their Facebook notifications bar. They
are also emailed the offer to their inbox associated with their
Facebook account.

Facebook offer ads allow you to upload a spreadsheet of unique

coupon codes. You must first generate these in Amazon or your
own shopping cart.
Webinar Cheatsheet Create A Profitable Online Store

Promotion Tips

 Make sure it’s an eye catching offer (30%+ off)

 Limit coupons to one per customer
 Set a limit on the number of units per sale so 1 person can't
buy out your entire stock
 Make sure you don't send traffic directly to your product
page. Instead, send people to your Amazon storefront URL