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    Rattan Haven Furnishing

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    jhonvertcamarillo
    The document discusses starting a business that manufactures rattan furniture. Rattan is a sustainable material that is in demand for furniture. There is growing market for rattan furniture due to environmental concerns. A business focusing on rattan furniture could leverage competitive advantages like sustainability, quality craftsmanship, and niche positioning to achieve financial viability and long term success.

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    Rattan Haven Furnishing

    Uploaded by

    jhonvertcamarillo
    16 views4 pages
    The document discusses starting a business that manufactures rattan furniture. Rattan is a sustainable material that is in demand for furniture. There is growing market for rattan furniture due to environmental concerns. A business focusing on rattan furniture could leverage competitive advantages like sustainability, quality craftsmanship, and niche positioning to achieve financial viability and long term success.

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    RATTAN HAVEN FURNISHING

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    The document discusses starting a business that manufactures rattan furniture. Rattan is a sustainable material that is in demand for furniture. There is growing market for rattan furniture due to environmental concerns. A business focusing on rattan furniture could leverage competitive advantages like sustainability, quality craftsmanship, and niche positioning to achieve financial viability and long term success.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    16 views4 pages

    Rattan Haven Furnishing

    Uploaded by

    jhonvertcamarillo
    The document discusses starting a business that manufactures rattan furniture. Rattan is a sustainable material that is in demand for furniture. There is growing market for rattan furniture due to environmental concerns. A business focusing on rattan furniture could leverage competitive advantages like sustainability, quality craftsmanship, and niche positioning to achieve financial viability and long term success.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    RATTAN HAVEN FURNISHING

    "Elevate Your Space with Timeless


    Rattan Craftsmanship"

    SUBMITTED BY: JHON VERT CAMARILLO


    : DARIO GELLA
    Rationale
    Rattans belong to the species of palms, Calameae and family
    Arecaceae. There are about 600 species of rattan representing 13 genera
    mainly in Southeast Asia and the Pacific (Wahab etal., 2016 & 2007; Effah et
    al., 2014).Rattan is of great economic importance in the handicraft and
    furniture manufacturing since it is rich in fibre, possess suitable toughness
    and easy to work with (Razak et al., 2016& 2010). It constitutes the most
    abundant non-timber forest products that could be used as a substitute for
    wood in the form of furniture and other products in many communities.

    The market for furniture, in general, is experiencing significant growth,


    driven by factors such as urbanization, rising disposable incomes, and
    changing lifestyle preferences. Rattan furniture, with its unique qualities and
    eco-friendly appeal, has gained popularity among consumers. By entering the
    rattan furniture market, we can tap into this growing demand and establish a
    strong presence in a niche segment. Moreover, it is a renewable resource that
    can be harvested without causing significant environmental damage. As
    environmental concerns continue to shape consumer preferences, there is a
    growing demand for sustainable and eco-friendly products. Rattan furniture
    fits perfectly into this trend, offering customers an environmentally responsible
    choice without compromising on quality or aesthetics. It offers a wide range of
    design options and can be molded into various shapes and forms. The natural
    aesthetic appeal and versatility make it suitable for both indoor and outdoor
    settings, catering to different customer preferences and design requirements.
    By offering a diverse range of designs and customization options, we can
    cater to a broader customer base and increase customer satisfaction. The
    market of rattan furniture is relatively niche compared to the broader furniture
    industry. By focusing specifically on rattan furniture, we can carve out a
    unique position within the market and differentiate ourselves from competitors.
    Our commitment to using high-quality materials, skilled craftsmanship, and
    sustainable sourcing practices will further enhance our competitive advantage
    and attract customers who value quality and sustainability.

    Based on thorough market research and financial projections, we have


    determined that entering the rattan furniture market presents a financially
    viable opportunity. The projected revenue growth, cost estimates, and
    investment requirements indicate a positive return on investment over the first
    five years of operation. The growing demand for rattan furniture, coupled with
    our competitive advantages and effective marketing strategies, positions us
    for long-term success and profitability.the justification for starting a rattan
    furniture business stems from several key factors. Firstly, there is a noticeable
    increase in the demand for furniture that is both sustainable and visually
    appealing. Rattan furniture meets these criteria and has gained a significant
    competitive edge in the market. Additionally, the financial prospects of
    entering the rattan furniture industry are promising. By leveraging these
    advantages and implementing a well-rounded business model, we are
    confident in our ability to establish a thriving rattan furniture company.
    THEORITECAL FRAMEWORK

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