COMPANY ANALYSIS

PANASONIC CORPORATION

TECHNOLOGY ENTREPRENEURSHIP (ENT600): CASE STUDY

FACULTY & PROGRAMME : FACULTY OF COMPUTER AND MATHEMATICAL

SCIENCES
SEMESTER : PART 6
PROJECT TITLE : CASE STUDY OF PANASONIC WASHING MACHINE
NAME OF STUDENT : NASRUL NAIM BIN MD KHIR
NO. MATRIC : 2020972011
CLASS : RCS2486C
LECTURER : DR. FARAH LINA AZIZAN
EXECUTIVE SUMMARY

In this case study, Panasonic is chosen because it is a top global brand in the electronics
manufacturer industry. The aim of this case study is to look at why Panasonic has been such a
big success in the industry since its founding in 1918 and to make some suggestions for its
continued success. The company that make a lot of innovation since its founding.

External analysis (Strength, Weakness, Opportunity, Threat analysis), internal analysis (product
analysis and determinants of strategic alternatives and also solution), and analysis of strategic
outputs are among the approaches applied in the report.

Panasonic has grown to be a hugely popular electronics manufacturer and retailer. It triggered a
business craze, and many market participants are now striving to replicate it. As a consequence,
the study addresses the following recommendations to resolve its product evolve, product
enhancement, and product solution issues of Panasonic washing machine.

• The product SWOT analysis

• Panasonic washing machine Weakness and Finding
• The product Recommendation and Improvement
• New Solution for the product to evolve into new innovation of the future product.
Table of Contents
ACKNOWLEDGEMENT…………………………………………………………………………………………… i

EXECUTIVE SUMMARY……………………………………………………………………………………………ii

1.0 INTRODUCTION…………………………………………………………………………………………………………………………………………2
1.1 Background of the Study ..................................................................................................................... 2
1.2 Purpose of the Case Study ................................................................................................................... 3
1.3 Problem Statement.............................................................................................................................. 3
2.0 COMPANY INFORMATION………………………………………………………………………………………………………………5
2.1 Company Background…………………………………………………………………………………………………………………….5
2.2 Organizational Structure………………………………………………………………………………………………………………..6
2.3 Products…………………………………………………………………………………………………………………………………………7
2.5 Business, Marketing, Operational Strategy……………………………………………………………………………………10
2.5.1 Business Strategy………………………………………………………………………………………………………………………10
2.5.2 Marketing Strategy……………………………………………………………………………………………………………………11
2.5.3 Operational Strategy………………………………………………………………………………………………………………….13
3.0 PRODUCT ANALYSIS……………………………………………………………………………………………………………………..14
3.1 SWOT Analysis……………………………………………………………………………………………………………………………..14
3.1.1 Strength…………………………………………………………………………………………………………………………………….14
3.1.2 Weakness………………………………………………………………………………………………………………………………….15
3.1.3 Opportunities……………………………………………………………………………………………………………………………15
3.1.4 Threats……………………………………………………………………………………………………………………………………..16
4.0 FINDING AND DISCUSSION…………………………………………………………………………………………………………..17
4.1 Findings……………………………………………………………………………………………………………………………………….17
4.2 Discussion……………………………………………………………………………………………………………………………………17
4.3 Solution of the major problem with the advantages and disadvantages………………………………………….18
5.0 RECOMMENDATION AND IMPROVEMENT…………………………………………………………………………………..20
6.0 CONCLUSION……………………………………………………………………………………………………………………………….20
7.0 REFERENCES……………………………………………………………………………………………......................................21
8.0 APPENDICES…………………………………………………………………………………………………………………………………22

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1.0 INTRODUCTION

1.1 Background of the Study

Panasonic was started on 7 March 1918 by Konosuke Matsushita, who had the vision and desire
to create things of value when he moved from his tiny dwelling to a larger two-story house, and
set up Matsushita Electric Housewares Manufacturing Works. It was established in 1935 and
quickly expanded into a variety of electrical product categories. During the 1930s, it began to
include electrical gadgets such as irons, radios, phonographs, and light bulbs. It began
manufacturing transistor radios, television sets, tape recorders, stereo equipment, and major
household appliances in the 1950s. Microwave ovens, air conditioners, and VHS recorders were
introduced throughout the next decade.

Panasonic Corporation is divided into four business domains which are Appliances Company
(AP), AVC Network Company (AVC), Automotive & Industrial Systems Company (AIS), and Eco
Solutions Company (ES). Technology is very crucial nowadays to ensure that we can continue in
the market for a long time and that customers embrace our products. Panasonic Corporation's
products around the globe include not just electronic devices as mentioned above, but also non-
consumer products such as minicomputers, telephone equipment, electric motors, chemical and
solar batteries, and cathode-ray tubes.

Panasonic is committed to creating a better life and a better world. They will continue to contribute
to the advancement of civilization and the enjoyment of individuals all across the world with their
products and technologies. Panasonic products demonstrate the company's ability to assist
people and make their life better. However, Panasonic products still have flaws that may be
rectified by identifying those flaws and providing solutions for them. This company's
advancements in a variety of areas encouraged me to evaluate several of its products for my
research project. But among all of them the product that they develop for lifestyle is more attractive
and reliable to be use for study.

The study's aim is to create some innovation and bring out the common issue in the product while
also evaluating the product in many ways so that we can make some improvements and
innovations to it. And if there is a problem, the company may get more experience and improve
itself in order to remain competitive in this field and give good service with few difficulties to all

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clients. A successful firm is more efficient and productive. As a consequence of the great quality,
the consumer will be lured to the firm since it fits their demands.

1.2 Purpose of the Case Study

The purpose of this case study is to analyse the strengths, weaknesses, opportunities and threats
of the product. There were a few shortcomings with the product I decided to investigate, as well
as potential solutions. For example, if a company has a shortage, we will create and implement
an ideal resolution for better results.

1.3 Problem Statement

Despite the fact that Panasonic has a highly fascinating and original business strategy and has
done very well over a long period of time, the firm is and will continue to confront a number of
challenges that must be overcome in order for this accomplishment to be sustained in the long
run in the face of fast increasing technological advances. Panasonic's present issue is keeping
up with too many other rivals on the same business level as they do with greater quality goods
and services. As we all know, Panasonic isn't the only company that makes high-quality items.
Panasonic is well-known for its product quality, long-term viability, and diverse product offering.
However, some consumers have stated that rival brands' technology is superior to Panasonic's.
As a result, Panasonic must figure out how to advertise their products in order to show that they
are greater to all others.

Panasonic's dominance in the Asian market was one of the primary reasons for its enormous
success. The firm had no direct competitors that could compete on price and quality, but now that
Samsung and HARMAN International have developed comparable business models and products
to Panasonic, it will be difficult for the company. Both firms have began selling their products
online, mostly to young, quality-conscious customers, such as Panasonic. The challenge from the
other firm has compelled the firm to constantly enhance its products and maintain its performance.
Despite the fact that there are companies who have risen up and are attempting to beat Panasonic
to the ground, with the innovation that have been made Panasonic still can maintain their stage in
the industries.

Panasonic is inventing a value proposition by incorporating new technologies into its products. It
was able to immediately attract a certain consumer segment by providing high-quality items with

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innovative technologies. Marketing strategy is required so that the firm can continue to exist in the
future, while the product must evolve in order to entice people to buy or use it.

The problem that has been identified stems primarily from the development of the product, which
needs to be improved into a high technology product so that we can attract customers to buy and
stay with Panasonic's products for an extended period of time until the improvement and more
innovation occur through the next product that the company will release from time to time.

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2.0 COMPANY INFORMATION

2.1 COMPANY BACKGROUND

Panasonic Corporation is a major Japanese multinational electronics corporation that was founded
by Konosuke Matsushita in 1918 as a light bulb socket manufacturer company. The company
headquartered in Kadoma, Osaka, Japan. In the beginning 1935 to October 1, 2008 the
company’s name was not Panasonic Corporation but it name was Matsushita Electric Industrial
Co (MEI). The name change to Panasonic Corporation as its global brand name was approved at
the shareholders’ meeting on June 26, 2008 after the consultation with the Matsushita family. In
the late 20th century, Panasonic was one of the world largest maker in consumer electronics. They
offers wide range of products and services, including rechargeable batteries, automotive and
avionics systems, industrial systems, as well as home renovation and construction. The expend
their market around the world and they have their own overseas operations in North America,
Europe and also Asia. They continue to expand until now the market reach Malaysia. Panasonic
continue to create and develop more electronic device to ease the daily life of their consumer that
bring a new era of technology to the world. In Malaysia, the branch company for the Panasonic
Corporation is was named Panasonic Malaysia Sdn Bhd. The company help engaged in the
business of sales, service and marketing for the Panasonic brand products of electrical and
electronic consumer. The company have been long standing for more than 30 years since it first
establishment. The philosophy used by the Panasonic is “A Better Life, A Better World”, based on
that philosophy Panasonic is committed to create a better life and a better world to bring happiness
for the people around the globe by continuously contributing to the evolution of the society.
Panasonic also have their own basic management objective that will be served as the foundation
for all the Panasonic management activities.

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2.2 Organizational Structure

Table 1.0 Organizational Structure

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2.3 Products

There are many products in Panasonic company. The products are divided into various
categories and each category contains many types of products. In addition, in every type of
product, there are also many kinds of products for each type of product. There are a few
examples of products of Panasonic in the table below.

Category of Types of product Name and Features

product
TV & AV a. Television  LED TV TH-65JX800K 65
inch, LED, 4K HDR
Android TV
- Smarter entertainment
- Crisp colours
- Accurate picture
- Big screen with sound to
match
 RB-M700B Deep Bass
b. Headphone
Wireless Headphones
- Well-defines deep bass
response
- Powerful vibe
- Feel the bass without
noise
- Gentle fit for any ears

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Air Solutions a. Air conditioner  CS-XU10XKH-1 (1.0HP)
- Air protection all-day
- Effective in inhibiting
adhered virus Covid-19
- Dust removal
- Humidity sensor
b. Ceiling fan  F-MQ409-DG Oscillation
Fan
- Thermal safety fuse
- Durable condenser motor
- 360° Oscillation circle
- Regular 5-speed
Home a. Vacuum cleaner  MC-CG370GV47 Strong
appliances Suction
- Big handle
- 3.0 kg lightweight
- Max. Input power 850 W
- Suction power 250 W

b. Washers & dryer

 NA-S106FX1LM
- Hygienic care
- Safe & reliable
- Allergen & stain removal
- Fine foam

c. Iron & garment steamer  NI-U600CASK

- Powerful MAX.2300 W
- Easy and stable glide
- Safe auto shut-off
- Micro spray

Kitchen a. Cubie, microwave & electric  NU-SC300BMPQ

appliances oven - Versatile cooking
enjoyment
- 30 Auto menus

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 - Healthy steam
- High-temperature steam

 NC-GF1WSK Coffee
Maker
b. Breakfast appliances
- Anti-drip valve
- Waterproof power switch

Beauty & health a. Hairdryer  EH-NA55PN655

care - Dual voltage for global
use
- Balanced airflow
- User-friendly ergonomic
design
b. Epilators & lady’s shaver  Epilator ES2082P503
- Gentle epilation for legs,
arms, and underarms
- For wet and dry
- Skin guard
Cameras & a. LUMIX G Mirrorless (DSLM)  Lumix DC-GH5A
camcorder camera - 20.3MP Pixel-Perfect
Shooter
- Ultra-fast motion
detection & focus
- Splash/dust/freezeproof
rugged design
 Camcorder HC-V180
b. Camcorder
- 90x Intelligent / 50x
Optical zoom
- BSI Sensor

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 Phone, fax & a. Cordless phone  KX-TGB31ML1
video intercom - Nuisance call block
- Enhanced receiver
volume
- User-friendly
- Modern and functional
Battery & a. Battery  Alkaline LR6T/2B(AAsize)
torchlight - Technologies: Anti-leak
protection
- Store batteries safely for
up to 10 years
- Triple tough coating

b. Battery appliances
 One-touch LED round
lantern BF-AL05BT
- 2-way design for a night
out a torch
- One-touch on/off function
- Strong/weak modes

Table 2.0 Types of Products

2.5 Business, Marketing, Operational Strategy

2.5.1Business Strategy

Panasonic has been operated to provide the best product quality towards its consumers.
Panasonic has been actively engaged in producing technologies involving electrical appliances
with various product lines to ease the modern lifestyles. Even though Panasonic has been
producing a lot of useful electrical products, the competition from other brands which produce the
same product lines can be highly competitive. For example, Philips, Khind, Sharp, and Toshiba
are also the trusted brands by Malaysian households. These brands also provide top quality

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appliances for years alongside Panasonic. Panasonic use this opportunity to continue serving the
best electrical appliances with advanced technologies.
Panasonic Malaysia also has achieved the award of trusted brand and all of the electrical
appliances under this brand are certified by SIRIM which is safe to be use according to the
electrical standards in Malaysia. Therefore, when new products being introduced by Panasonic,
their strategy to promote their products will still be accepted by many consumers.

2.5.2 Marketing Strategy

Panasonic Corporation is a Japanese company that sells a wide range of electrical and household
goods. It was established about a generation ago. It is the world's seventh-largest consumer
electronics corporation in terms of sales. Consumer electronics, construction, rechargeable
automotive batteries, industrial systems, home renovations, avionic systems, real estate, software,
and home appliances are among Panasonic's key goods. Other than being the largest company
in Japan, Panasonic has established itself as an industry leader. Panasonic's assets are valued
at more than $60 billion, and the company has a leading market position. It puts the corporation
at the top of the domestic consumer electronics industry. Together with sponsored international
events, Panasonic advertises and promotes its goods through numerous platforms such as
billboards, social media platforms, print media, TV channels, and others. Fujifilm, Nikon, Canon,
Sharp, Philips, Sony, Haier, LG, and Samsung are among Panasonic's main competitors.
However, the corporation employs over 259,358 people to handle its many activities throughout
the world.

Panasonic has been in Malaysia since 1976, offering a diverse variety of products and services to
the local market. Over the past 40 years, the brand has worked hard to earn Malaysians' trust.
Panasonic's marketing strategy assists the company in establishing a competitive market position
and achieving its business goals and objectives. Panasonic analyses the brand based on
marketing mix which refers to a unique blend of product, distribution, promotion and pricing
strategies or also known as the four Ps which are product, price, place and promotion.

Firstly, product refers to the product offering and product strategy. Panasonic began its career by
producing bicycle lighting sold under the National brand. Later, it began producing electrical
products and components such as electric irons and light fixtures. Following World War II,
Panasonic began dealing in radios and appliances. Then, the company began making television

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sets in 1961 and is now the world's fourth-largest television producer. Panasonic has a variety of
products and services that fulfil customers’ needs in daily life such as refrigerators, air
conditioners, washing machines, electronic devices and others. Next, Panasonic’s marketing
strategy in price is that they are always producing their product suitable for all types of customers.
Through its affordable and reasonable price approach, the company guarantees that products are
available to all segments of society. The brand has maintained a low profit margin, which has
resulted in increased sales statistics and higher revenues for the company.

Furthermore, place involves all business activities that are concerned with the distribution of
finished products from the manufacturer to the final customer. Panasonic began its career in
Japan, and during World War II, it expanded across numerous countries in Asia. Panasonic
products can be acquired at official outlets, shopping malls, franchised outlets, merchants, and
internet shopping sites. Nowadays, Internet has been a major selling outlet for the company as it
is easier for the customer to purchase orders online anytime and anywhere. Lastly, promotion is
to inform, persuade and remind target markets about the benefit of the product. Panasonic has
always believed in large-scale promotions to advertise its diverse products and services. They
have chosen numerous celebrities as the brand ambassadors to improve brand visibility and
advertising promotion. The promotional approach in Panasonic's marketing mix focuses on fully
branding through the use of all media for advertising. Panasonic has entered into different
sponsorship agreements to retain its presence in the worldwide market, such as sporting events,
football teams, events and others.

2.5.3 Operational Strategy

When compared to other brands such as Samsung, Harman International, and Canon, Panasonic
is one of the world's largest electronics firms. In fact, when compared to its competitors, Panasonic
ranks first in terms of product quality, price position, and customer service. Panasonic Corporation
manufactures and sells a wide range of products and services, including as rechargeable
batteries, automotive and avionic systems, industrial systems, and home renovation and
construction.
While Panasonic Malaysia products range from Home Appliances, Audio-Visual, Digital Cameras,
Air-Conditioners and Business Systems to Batteries and Lightings. Through their subsidiary,
Panasonic System Engineering Sdn Bhd they also offer Total System Integrator for Panasonic
products.

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Panasonic Malaysia Sdn Bhd was established on October 1, 2003. Panasonic Malaysia now has
a widespread distribution network across Malaysia. Their primary manufacturing factories are in
Klang Valley, Kedah, Johor, Malacca, and Penang. Aside from that, there are several cooperative
retailers who sell Panasonic Malaysia products. Panasonic Malaysia Sdn Bhd also offered its
products through e-commerce sites such as Lazada and Shopee due to the increasing demand
for the product.

Panasonic’s brand slogan “A Better Life A Better World” aims to concisely express their basic
management objective which is recognizing their responsibilities as industrialists, they will devote
to the progress and development of the society and of the well-being of people through their
business activities, thereby enhancing the quality of life throughout the world.

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3.0 PRODUCT ANALYSIS

3.1 SWOT Analysis

The SWOT Analysis shows the strength, weakness, opportunity and threats of Panasonic’s
washing machine.
STRENGTH WEAKNESS
1. Excellent quality. 1. Slow rotational power.
2. Affordable price. 2. Not user friendly interface.
3. High sustainability. 3. Long time for a wash to complete.

OPPORTUNITY THREAT
1. New design. 1. New company high level of competition.
2. New features in the product. 2. Same product exist with same features
3. Widen the using of ECONAVI and usage.
technology. 3. The target user is not overall and widen.

Table 3. SWOT Analysis

3.1.1 Strength
The Panasonic washing machine has a large capacity, allowing the user to wash a large
number of clothes. It also contains a variety of programmes and features that the customer
may select based on how effectively they want their clothes cleaned. It makes your life
easier by assisting you with the cleaning of your clothes. The product's features and quality
may entice customers to purchase the product from Panasonic.

Panasonic is well-known for their affordable products of high quality that can be purchased
by middle-class or lower-income consumers, demonstrating that the company focuses on
attracting customers rather than profit, as evidenced by the large number of consumer
links who have used their products to the end.

The product that has been developed by the company is really built with high sustainability
and can last without problem for a very long period of time. The high sustainability that

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 has been built in the product always become a Panasonic priority for a long time since the
company was established.

3.1.2 Weakness
Since of the use of a tiny motor and a low number of blades in this product, the washing
process of the clothing is not deeply into the materials because the rotational power that
is produced is sluggish, resulting in fewer clean clothes. This is the most common reason
why the stain cannot be effectively removed

There are so many buttons or functions on the washing machine that it can be difficult for
some people to figure out how to use it, especially for elderly users who are unfamiliar
with all of the latest technologies and features on the washing machine. It is not suitable
for all sorts of users. Therefore it is not user-friendly.

The washing machine takes an extremely lengthy time to complete the cleaning process,
resulting in a waste of time. The user must wait around one and a half hours for the
washing cycle to be completed. It takes too long to clean the clothes since the rotating
power produced and the filling water process are both sluggish.

3.1.3 Opportunity

If the company produces the product in a more designable way, it ensures that the
customer will be more attracted to the product and changes the way to open the cover of
the washing machine from the pull and fold to just slide it to make it easier, the product
can become more stylish and has a modern design. It will broaden the user base that will
purchase the product.

More features that make it easier for users to use the washing machine, such as adding
some feature that can automatically weigh the clothes when we put it in, and then it will
automatically release a sufficient amount of water and laundry detergent based on the
weight of the clothes weighed, will attract more people to the product. This feature will
entice many people to buy this product since it can minimize laundry detergent waste and
shortages while also making the washing process more efficient and convenient for
everyone.

The ECONAVI technology is an Intelligent Sensors that can detect unintentional waste of
energy, which means it may cut power use, resulting in lower electricity bills for all users.
If all Panasonic washing machines have this technology, it would entice more consumers

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 to buy them, which will be a larger accomplishment for them because most people are
wanting to reduce their electricity expenditure. As a result, Panasonic must extend the use
of ECONAVI technology to all of their products.

3.1.4 Threat

The presence of a new firm, such as Samsung, seriously disrupts the company's
marketing when they release a product that is simply comparable to Panasonic and has
virtually the same compartment or even more upgraded internals. This has become a
threat to Panasonic because the company's rival is on a comparable platform.

This threat is similar to the previous one, but it is a product comparable to the one created
by Panasonic, but there are other firms that manufacture about the same product and
specifications but with a different style or even better features. As a result, other firms is a
major competitor to Panasonic company.

The intended consumer for this product is mostly younger individuals who are familiar with
and capable of utilising modern technology. As a result, the customer base or individual
for this product is not broadened to include those who are older and are unfamiliar with or
unable to cope with all of the latest technology.

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4.0 FINDINGS AND DISCUSSION

4.1 Findings
Panasonic group has developed one of its excellent quality product which is called the washing
machine. This washing machine is a product of Panasonic that been developed for lifestyle
purpose and become a beneficial product for daily use.

Since of the use of a tiny motor and a low number of blades in this product, the washing process
of the clothing is not deeply into the materials because the rotational power that is produced is
sluggish, resulting in fewer clean clothes. This is the most common reason why the stain cannot
be effectively removed

There are so many buttons or functions on the washing machine that it can be difficult for some
people to figure out how to use it, especially for elderly users who are unfamiliar with all of the
latest technologies and features on the washing machine. It is not suitable for all sorts of users.
Therefore it is not user-friendly.

The washing machine takes an extremely lengthy time to complete the cleaning process, resulting
in a waste of time. The user must wait around one and a half hours for the washing cycle to be
completed. It takes too long to clean the clothes since the rotating power produced and the filling
water process are both sluggish.

4.2 Discussion
This company's washing machine offers both of the advantages and disadvantages as described
in "3.1." However, the most critical issues will be addressed in greater depth so that the
weaknesses may be solved with the solution development.

The first issue is that the power of the motor employed is inadequate, resulting in sluggish spinning
power to clean the clothes. This is due to the product's usage of a tiny motor to provide rotational
power. As a result, the clothes cannot be fully washed. This is the most prevalent washing
machine issue. As a result, the rotational power must be increased to ensure that the rotating
power is sufficient to fully clean the clothes.

Next, there are much too many buttons or features from which the user may select, such as
programmes, water level, procedure, reserved water, and so on. It appears to be advantageous
to consumers, but it really confuses them and requires them to think about so many things only to
operate the washing machine. It will be easy for someone who is familiar with technology and
understands how it works, but it will be difficult for others who are unfamiliar with technology and

17
do not understand how it works. Panasonic has many different sorts of people that use the
product, therefore the user who is unfamiliar with technology and does not understand how it
works would lose interest in the product.

Last but not least is the washing machine takes an inordinately long time to finish the cleaning
procedure, resulting in a waste of time. The user have to wait around one and a half hours for the
whole washing cycle to finish. Because the rotational power produced and the filling water
procedure are both slow, it takes too long to clean the clothes. Therefore it is need to be improved
because nowadays people really do not like to waste time and need everything to be faster and
efficient.

4.3 Solution of the major problem with the advantages and disadvantages
The most major problem that are really need to be identified and search for the solution is the
interface of the washing machine is not user-friendly because there is too many button or features.
The problem has been chosen because it will make many users lose interest to the product. So
we have list down three solution for it:
SOLUTION 1
Reduce the number of button or features

ADVANTAGES DISADVANTAGES
User can directly press button for the washing The look of the washing machine will be a little
process immediately on the washing machine bit plain with only a few buttons display on it.
without have to think and decide which one to
use

SOLUTION 2
Use a scale technology that will weigh the weight of clothes automatically

ADVANTAGES DISADVANTAGES
The scale technology will make it easy for us The usage of will lead to another problem
to decide on how much to use water and which is the increasing in electricity bill
laundry detergent base on the weight of our
clothes

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 SOLUTION 3
Insert the technology that can calculate the efficient amount of water and laundry detergent
needed

ADVANTAGES DISADVANTAGES
The technology can help us in reducing the The washing machine will be overload with too
rate of wastage and shortage of water and many additional component
laundry detergent needed to wash our clothes

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5.0 RECOMMENDATION AND IMPROVEMENT

Based on the three solutions as stated above the most suitable solution that should be adopted is
use a scale technology that will weigh the weight of our clothes automatically and then from there
it will automatically produce the efficient amount of water and laundry detergent needed to wash
our clothes. It is the best solution because with that technology we can reduce the amount of
button and features on the washing machine which make it more user-friendly to all types of user.
Next, it also can help in reducing the wastage and shortage of water and laundry detergent
therefore it will reducing our live expenses. Lastly, the user also do not need to spend more time
to use the washing machine so that we can use our precious time to get another task done.

6.0 CONCLUSION

The company's quick expansion was enabled by its business model and the discovery of new
technologies or radical product innovation. It has created a revolutionary business model by
dramatic and gradual innovation of its business model building block. The corporation must ensure
that there is constant innovation and that there is always a new product that they produce for the
future in order to attract devoted users or fans of Panasonic.

Panasonic's product needs to be expanded to the entire world with a lot of launching ceremonies
and the debut of the product in another country to ensure that the entire world is aware of its usage
and features, and the product needs to be explained in greater detail so that it can attract people
to purchase it and the feeling will last a long time and become a regular buyer for Panasonic.

Finally, the corporation must ensure that their product is constantly on a high-tech platform and
that it quickly adapts to new technology in order to attract customers and become one of the items
that will provide a positive output for the user to get experience from it.

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7.0 REFERENCES
Lydia Belanger. (2018). The Amazing History of Panasonic. Retrieved 1 Nov, 2021, from
https://www.entrepreneur.com/article/310027

Thomas Bush. (2016). SWOT Analysis of Panasonic. Retrieved 28 Oct, 2021, from
https://pestleanalysis.com/swot-analysis-of-panasonic/

Panasonic Malaysia. (2021). Panasonic Companies in Malaysia. Retrieved 28 Oct, 2021,from

https://www.panasonic.com/my/corporate/profile/group-companies.html
Panasonic Malaysia. (2021). Panasonic Online Store in Malaysia. Retrieved 28 Oct, 2021,from
https://www.panasonic.com/my/consumer/where-to-buy-online.html
Shaw, A. A. (2021). SWOT Analysis of Panasonic. SWOT AND PESTLE ANALYSIS.
https://swotandpestleanalysis.com/swot-analysis-of-panasonic/

Bhasin, H. (2018). Marketing mix of Panasonic – Panasonic Marketing mix. MARKETING91.

https://www.marketing91.com/marketing-mix-panasonic/

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8.0 APPENDICES

8.1 Panasonic Logo

8.1 Product

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