Englishq4shseappmodule April 16

SHS
English for Academic and

Professional Purposes
Module 11
English for Academic and Professional Purposes
Module 11
First Edition, 2021
Copyright © 2021
La Union Schools Division
Region I
All rights reserved. No part of this module may be reproduced in any form
without written permission from the copyright owners.
Development Team of the Module
Author: Raymond C. Lopez

Editor: SDO La Union, Learning Resource Quality Assurance Team
Illustrator: Ernesto F. Ramos Jr., P II
Management Team:
Atty. Donato D. Balderas, Jr.

Schools Division Superintendent
Vivian Luz S. Pagatpatan, Ph.D

Assistant Schools Division Superintendent
German E. Flora, Ph.D, CID Chief
Virgilio C. Boado, Ph.D, EPS in Charge of LRMS
Belen C. Aquino, Ed.D, EPS in Charge of English
Michael Jason D. Morales, PDO II

Claire P. Toluyen, Librarian II
Target
This module provides guidance for the design, test, and revision of
survey questionnaires. The module covers initial planning, the design of
questions, examples of question types, and moving from a draft to a final
questionnaire.
In your previous lesson, you have learned the objectives and

structures of various kinds of reports.
After reading this module, you should be able to design, test, and
revise a quality survey questionnaire that is suitable for addressing the
research issues at hand (CS_EN11/12A-EAPP-IIe-j-7). Specifically, you will
know how to:
• Decide on the target population for the questionnaire;

• Identify the variables and indicators that will address the research
issues on which data are to be collected;
• Develop demographic, knowledge, attitude, and practice questions;
• Write close and open-ended quantitative and qualitative questions,
and contingency questions, where appropriate;
• Design probe questions and interviewer or respondent instructions
on the questionnaire; and
• Design a survey questionnaire about your choice of topic.
This module addresses the planning, design, test, and revising of

survey questionnaires. A survey questionnaire is a survey instrument used
to collect data from individuals about themselves, or about a social unit
such as a household or a school. A questionnaire is said to be standardized
when each respondent is to be exposed to the same questions and the same
system of coding responses.
Jumpstart
Directions: Read the passage below about definition of survey

questionnaire. Comprehend well what is the passage all about.
A questionnaire is a series of questions asked to individuals to obtain
statistically useful information about a given topic. When properly
constructed and responsibly administered, questionnaires become a vital
instrument by which statements can be made about specific groups or
people or entire populations. They are a valuable method of collecting a wide
range of information from a large number of individuals, often referred to as
respondents. Adequate questionnaire construction is critical to the success
of a survey. Appropriate questions, correct ordering of questions, correct
scaling, or good questionnaire format can make the survey worthwhile, as it
may accurately reflect the views and opinions of the participants. A useful
method for checking a questionnaire and making sure it is accurately
capturing the intended information is to pretest among a smaller subset of
target respondents.
Activity 1: Image Intensifier
Directions: Surround with the appropriate words or phrases the expression
in the middle of the graphic organizer.
Survey
questionnaire
Activity 2: Concept Validation

Directions: Rewrite the words or phrases you wrote in the graphic organizer
in Activity 1 to create a new definition of survey questionnaire based from
your understanding.
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
Discover
A questionnaire is simply a list of mimeographed or printed

questions that is completed by or for a respondent to give his opinion.
In order to gather useful and relevant information it is essential that
careful consideration is given to the design of your questionnaire. A well-
designed questionnaire requires thought and effort, and needs to be planned
and developed in a number of stages (Fig. 1):
Question content, phrasisng

Initial considerations
and response format
Question sequence and

Pretest (pilot) and revision
layout
Final questionnaire
Figure 1: Stages of planning a questionnaire

Types of Survey Questions
Two important aspects of questionnaire design are the structure of the

questions and the decisions on the types of response formats for each
question. Broadly speaking, survey questions can be classified into three
structures: closed, open-ended, and contingency questions.
A. Closed Questions
Closed (or multiple choice) questions ask the respondent to choose,
among a possible set of answers, the response that most closely represents
his/her viewpoint. The respondent is usually asked to tick or circle the
chosen answer. Questions of this kind may offer simple alternatives such as
‘Yes’ or ‘No’. They may also require that the respondent chooses among
several answer categories, or that he/she uses a frequency scale, an
importance scale, or an agreement scale.
Example:
How often do you play mobile Legends in a day? Please encircle
one answer only.
Never………………………………………1
1 to 3 hours………………………………..2
4 to 4 hours………………………………..3
Nearly the whole day……...………………4
The main advantages of closed questions are:

• the respondent is restricted to a finite (and therefore more
manageable) set of responses;
• they are easy and quick to answer;
• they have response categories that are easy to code, and
• they permit the inclusion of more variables in a research study
because the format enables the respondent to answer more
questions in the same time required to answer fewer open-ended
questions.
The main disadvantages with closed questions are:
• they can introduce bias, either by forcing the respondent to choose

between given alternatives or by offering alternatives that otherwise
would not have come to mind;
• they do not allow for creativity or for the respondent to develop ideas;
• they do not permit the respondent to qualify the chosen response or
express a more complex or subtle meaning;
• they can introduce bias, where there is a tendency for the respondent
to tick systematically either the first or last category, to select what
may be considered as the most socially desirable response
alternative, or to answer all items in a list in the same way; and
• they require skill to write because response categories need to be
appropriate, and mutually exclusive.
Some closed questions may have a dichotomous response format, which

means only two mutually exclusive responses are provided.
Example:
What is your sex?
___ Male
___ Female
For the above example a dichotomous response format is appropriate.

However, this type of format should not be overused in a survey because it
elicits much less information than multiple choice formats. For example, if
seeking information on degree of interest in public affairs, the question “Do
you read a daily newspaper?” yields a yes/no response. This could be
reworded to: “How many times per week do you read a daily newspaper?” to
which multiple choice responses could be:
1. Seven times a week
2. Five to six times a week
3. Three to four times a week
4. One to two times per week
5. Less than once per week
6. Never Such a multiple category response format would provide
more specific and more useful information than the dichotomous one.
B. Open-ended Questions
Open-ended or free-response questions are not followed by any

choices and the respondent must answer by supplying a response, usually
by entering a number, a word, or a short text. Answers are recorded in full,
either by the interviewer or, in the case of a self-administered survey, the
respondent records his or her own entire response.
Example:
Who is your favorite Mobile Legend hero?
What Korean movie do you love most?
The main advantages of open-ended questions are:
• they allow respondents to express their ideas spontaneously

in their own language;
• they are less likely to suggest or guide the answer than
closed questions because they are free from the format
effects associated with closed questions; and
• they can add new information when there is very little
existing information available about a topic.
The main disadvantages of open-ended questions are:
• they may be difficult to answer and even more difficult to

analyze, they require effort and time on behalf of the
respondent;
• they require the development of a system of coded categories
with which to classify the responses;
• they require the respondent to have some degree of writing
ability; and
• respondent handwriting can be illegible
A good case for using open-ended questions is when the aim is to have
the respondents reply spontaneously, or when the investigator. is pilot
testing the first version of the questionnaire, or when the investigator wants
to collect evidence on the parameters of an issue with the aim of later
formulating a multiple choice or closed version of a question.
Generally, open-ended questions can produce useful information in an

interviewer administered survey, provided that the interviewers are alert and
trained to probe ambiguous responses. In self-administered surveys, it is
useful to provide instructions on the format of the response that is required
so as to minimize opportunities for the respondents to answer the question
according to very different dimensions.
C. Contingency Questions
A contingency question is a special case of a closed-ended question
because it applies only to a subgroup of respondents. The relevance of the
question for a subgroup is determined by asking a filter question. The filter
question directs the subgroup to answer a relevant set of specialized
questions and instructs other respondents to skip to a later section of the
questionnaire.
The advantage of contingency questions is that detailed data may be
obtained from a specific subgroup of the population. Some questions may
apply only to females and not to males; others may apply only to people in
school, and not to those who are employed.
At the base of good contingency questions are clear and specific
instructions to respondents. The formats for filter and contingency
questions can vary. One option is to write directions next to the response
category of the filter question.
Example:
Do you play Mobile Legends?
Yes (answer the question)
No (skip the question number 4))

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SHS

English for Academic and

Development Team of the Module

Author: Raymond C. Lopez

Illustrator: Ernesto F. Ramos Jr., P II

Atty. Donato D. Balderas, Jr.

Vivian Luz S. Pagatpatan, Ph.D

German E. Flora, Ph.D, CID Chief

Virgilio C. Boado, Ph.D, EPS in Charge of LRMS

Belen C. Aquino, Ed.D, EPS in Charge of English

Michael Jason D. Morales, PDO II

In your previous lesson, you have learned the objectives and

• Decide on the target population for the questionnaire;

This module addresses the planning, design, test, and revising of

Directions: Read the passage below about definition of survey

A questionnaire is a series of questions asked to individuals to obtain

statistically useful information about a given topic. When properly

constructed and responsibly administered, questionnaires become a vital

instrument by which statements can be made about specific groups or

people or entire populations. They are a valuable method of collecting a wide

range of information from a large number of individuals, often referred to as

respondents. Adequate questionnaire construction is critical to the success

of a survey. Appropriate questions, correct ordering of questions, correct

scaling, or good questionnaire format can make the survey worthwhile, as it

method for checking a questionnaire and making sure it is accurately

capturing the intended information is to pretest among a smaller subset of

Activity 2: Concept Validation

A questionnaire is simply a list of mimeographed or printed

Question content, phrasisng

Question sequence and

Figure 1: Stages of planning a questionnaire

Two important aspects of questionnaire design are the structure of the

The main advantages of closed questions are:

The main disadvantages with closed questions are:

• they can introduce bias, either by forcing the respondent to choose

Some closed questions may have a dichotomous response format, which

What is your sex?

For the above example a dichotomous response format is appropriate.

Open-ended or free-response questions are not followed by any

• they allow respondents to express their ideas spontaneously

• they may be difficult to answer and even more difficult to

Generally, open-ended questions can produce useful information in an

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