TEXT

INFORMATION AND
MEDIA
2
2
4

1. DESCRIPTIVE TEXT
• novels
• news

2. INFORMATIVE TEXT
THERE ARE • textbooks
• journals
FOUR TYPES
3. INSTRUCTIVE TEXT
OF TEXT • cookbooks
• instructional materials

4. PERSUASIVE TEXT
• editorials
3

INFORMATION
▫ It pertains to the
knowledge
acquired about
things surrounding
a person.
4

TEXT INFORMATION

▫ It is about
interpreting
words in order
to generate
knowledge.
5

TYPES OF TEXT
AND COMMON
FILE FORMATS
6

TYPES OF TEXT DESCRIPTION

Consisting of fixed sized characters
PLAINTEXT having essentially the same type of
appearance

Serve to link different electronic

HYPERTEXT documents and enable users to jump
from one to the other in a nonlinear
way

Appearance can be changed using font

FORMATTED TEXT parameters (bold, underline, italic, font
size, font color, etc.)
7
8
9
10

These are two different approaches in

understanding given texts.

DENOTATION - the literal interpretation of

Denotation ideas; the actual definition of a word

and provided by a dictionary, or the obvious

interpretation of a phrase or a sentence

Connotation CONNOTATION - an idea or quality that a

word makes you think about in addition to
its meaning
VISUAL
INFORMATION AND
MEDIA
14
12

VISUAL
INFORMATION

▫ “Visual” is something to look at

such as picture, chart or film, to
make something more appealing
and easier to understand.

▫ Unlike text that uses words,

VISUAL INFORMATION uses
pictures and graphics to convey
messages.
13

1. IDEOGRAM
Symbols, pictures, icons, 2. STATISTICAL VISUALIZATION
signs, and others that 3. PICTURE
communicate with one’s 4. GRAPHIC DESIGN
sense of sight are called 5. VIDEO
visual media. It can be any 6. 3-D IMAGE
of the following.
18

VISUAL
COMMUNICATION

▫ Process of giving
and receiving
visual information
through media
15

THE POWER OF
VISUAL
INFORMATION

“To see is to believe”

20

Selection Criteria: Visual

Information and Media

▫ Similar to the selection

criteria for text information,
one must keep in mind the
relevance, triangulation,
point of view, medium used,
and audience before using a
visual information and
medium.
16

PRODUCING A VISUAL 2. PROVIDING

INFORMATION SIMPLICITY
▫ It is important that the
1. PROVIDING presentation of your content
must be simple so that the
CLARITY viewers will be able to
▫ Making your visual understand your visual message.
information legible is to
make the content stand
PROVIDING
3.
out from the background EMPHASIS
▫ Highlighting the most essential
element and reducing the less
essential ones.
17

The information
that a person gets
from these visual
media is called
visual information.
If you were to create a business, what would it be? Try to create a logo
and an advertisement poster for that business and follow the guidelines
for producing visual information.

23
AUDIO
INFORMATION AND
MEDIA
25
18

Audio
Information audio” - relating to sound
“

that is heard on a recording or

broadcast

Clearly, this is aided by the

sense of hearing, where people
decode messages that are
audible.
27
RADIO
Sources of Audio o the pioneer of all kinds of
Information audio media information
(1904-1922)
o the first and original
broadcasting medium

MODERN DEVICES
o MP3 Player
o Podcast (a form of Internet
audio broadcasting)
28

Types of Audio Media

TYPE DESCRIPRION
Transmission of audio signals through the air
Radio
A radio broadcast or audio blog that can be
Podcast downloaded or streamed to a personal
computer
Dominant format is MP3
Music recording
Audio is integral to the sound design of
Film and television movies and television
Some forms include:
Alternative audio 1. Documentaries based on interviews;
2. Radio dramas
29

HEARING vs. LISTENING

▫ How are hearing

and listening
different?
30

HEARING
 Is the very act
of perceiving
sound by the
ear, and can be
done
involuntarily
31

LISTENING

 Requires the
attention of
the sound
receiver.
32

Listening
involves the
following process
1. Hearing
2. Attending
3. Understanding
4. Remembering
33

▫ In evaluating information,
regardless of type, one
should always involve the
following three points:
source, medium, purpose
and presentation
34

▫ Audio media is relatively

inexpensive, accessible,
and easy to use. With a
wide array of choices for
storing audio files, you are
no longer limited to
analog formats of sound
storage.
VIDEO
INFORMATION AND
MEDIA
36

VIDEO A recorded set of moving

images, usually accompanied
with audio. It can be a
television show, a movie, a
music video, a movie
presentation, or a plain video
record of an event in your
family.
37

SOME EXAMPLES OF
VIDEO INFORMATION
An information within a
video is called a video
1. Movie
information.
2. Television program
3. Music video
4. Video clip
5. Video
commercial/infomercial
 38

The power of Video

Information and Media

▫ Video is often considered as the most ▫ As of today, video has affected many
powerful medium because it social institutions greatly. Many
reproduces an information closest to commercial companies nowadays
reality. It is the digital simulation of an plunge into using videos to market
information, capturing most of an their products and services in and out
event’s images and sounds. It of the internet.
provides people with visual and audio
stimuli which further strengthen the
communication between the receiver
and the information provider.
39

▫ Social agencies propagate videos to ▫ Parents let their preschool children

raise people’s awareness of a watch educational shows to hasten
certain social issue. their learning abilities.

▫ Some educational institutions ▫ Social networks, such as skype and

nowadays utilize videos in Facebook video messaging, also aid
deepening their students’ in communication allowing people
understanding of a lesson to converse with each other and
replicate an actual face to face
conversation.
40

PRODUCING A Compared to other types of

VIDEO information, production of a
INFORMATION video information requires
more time and effort.
Pre-production
- involves storyboarding, scriptwriting, casting, etc.

41
Pre-production
- involves storyboarding, scriptwriting, casting, etc.

 In pre-production, the staff should observe the following checklist.

1. Conceptualize the story of your video.

2. Prepare a production schedule.
3. Plan the crew.
4. Write the script.
5. Visualize the script.
6. Find and secure locations.
7. Cast the actors.
8. Prepare the production design.
9. Make a floor plan.
10. Make a storyboard.
11. Make a shooting schedule.

42
Production
- includes shooting, filming, etc.

43
Production
- includes shooting, filming, etc.

 Production stage is the actual execution of the plans made in previous stage.

 Camera angles
1.High angle
2. Low angle
3. Eye angle
 Camera shots
1. Establishing shot

44
 Camera shots

2. Long shot 4. Bust shot

3. Medium shot 5. Tight shot/close up

45
 Camera shots

6. Extreme tight shot/extreme close up

Point of view

46
Post-production
-involves sequencing, editing, adding audio, file compression, etc.

47
Video release
- posting of video on television, internet, etc.; public viewing

48
MULTIMEDIA
INFORMATION AND
MEDIA
50

MULTIMEDIA
▫ Is the combination of
many channels of
communication which may
consist of, but is not
limited to, text, visual,
audio and video.
51

According to multimedia 1. Computer-based

professors Andrew 2. rhetorical artifact
Mactavish and Geoffrey 3. multiple media
Rockwell, multimedia has 4. integrated
the following characteristics. 5. interactive
52

Multimedia can be classified into two

types: linear and non-linear.

▫ LINEAR MULTIMEDIA ▫ NON-LINEAR

MULTIMEDIA
▪ This is oftentimes called ▪ Is the non-sequential type
passive multimedia, for it where the user need to interact
does not require the with the medium in order to
participation of a user in gain access to the information
delivering information. or control his/her experience.
53
Multimedia is utilized for a variety of reasons. These include
the following.
THE POWER OF
MULTIMEDIA 1. education
INFORMATION AND online schools, educational applications, children’s
MEDIA educational TV shows, etc
2. entertainment
computer, or online games, Android and IOS applications,
movies, etc.
3. advertising
electronic billboards, TV commercials, pop-up
advertisements, etc.
4. e-publishing
e-books, e-zines, etc.
5. virtual reality
computer or online games, virtual museums, etc.
6. public information
digital maps, public service announcements, digital news,
etc.
54

1. What/who is the source of information?

 Most of the times, a multimedia information
indicates a source,. However , sometimes it can be
tricky. It is better to avoid multimedia information
In evaluating multimedia that presents no valid source.
information, one should
always involve the
following three points: 2. What is its purpose?
source, purpose, and  Like other media, analyse the content of
presentation. multimedia information and relate it to the source.
55

3. How is the multimedia information made?

 Generally, in evaluating the quality of
multimedia information, one must incorporate all
the guide points in quality evaluation of all media.
a. How was the textual, visual, audio, or video information
In evaluating multimedia presented?
information, one should b. Can you fully comprehend the information that the
always involve the multimedia is trying to deliver?
following three points: c. Is the text understandable?
d. Are its visuals executed presentably?
source, purpose, and
e. Is its audio audible?
presentation. f. (for non-linear multimedia) is it user-friendly?
g. Is it engaging?
h. Is it interactive?
56
There are five general steps to follow
in e-zine production.
Producing a Multimedia
Information 1. Forming an editorial board
Like video production, the group must
▫ There are a lot of delegate people for each specific job,
multimedia samples. Most taking into account the talent/interest
of it would require a of the member.
person’s information
technology (IT) skills, such as
programming software 2. Brainstorming
applications and computer The team shall decide on a theme for
games. their e-zine. Do you want it to be about
fashion? Food? Music? Your local
community? Your school?
57
4. Post-production
After the content has been gathered,
Producing a Multimedia the typesetters and Layout Artists shall
Information now work on placing them on the
internet. They are responsible for the
3. Production design of the web pages contained
within the e-zine. Same in production,
In the production stage, the
the Editors shall work closely with the
team shall work on the written
post-production people to see it that
content of the e-zine. Here is
the content is properly presented.
where the research, writing,
digital content creation, and 20 5. Marketing
images for your content. The process of e-zine production does
not end with publishing. You also have
to make sure that it will have visitors
for it to thrive.
Choose 1 television commercial and internet advertisements that have compelled you or
you think would compel you to avail its product/service. What are its qualities that you
think made them effective? How accurate is it?

Explain their qualities one by one.

TELEVISION COMMERCIAL : __________________________________

Relevance

Triangulation

Point of view

Medium used

Audience

Quality
58
Choose 1 television commercial and internet advertisements that have compelled you or
you think would compel you to avail its product/service. What are its qualities that you
think made them effective? How accurate is it?

Explain their qualities one by one.

INTERNET ADVERTISEMENT : __________________________________

Relevance

Triangulation

Point of view

Medium used

Audience

Quality
59
THANK
YOU!
GODBLESS 

60