Bicol University

College of Business Economics and Management

Entrepreneurship Department

GEC20.1 The Entrepreneurial Mind

Module 2 The Entrepreneur and His Market Activity 4
2nd Semester Academic Year 2023-2024

Cluckin’ Good Pastil

NAME OF STUDENTS

Arcos, Kisser Jane R.

Astillero, Ella Joyce M.

Atento, Jonna Marie D.

Bermas, Cherry Lou B.

Bernardino, Jenny Mae N.

Bonita, Kea Marie C.

Bustamante, Nika Mae C.

Cortes, Cristine A.

BSBA Major in Human Resource Management 2

GEC20.1 The Entrepreneurial Mind

Module 2 The Entrepreneur and His Market Activity
 Bicol University
College of Business Economics and Management

Entrepreneurship Department

Describe your product/service

Our product is Chicken Pastil, a traditional dish from Mindanao. It consists of seasoned
shredded chicken and seasoned rice wrapped in eco-friendly banana leaves, but for convenience, it's
packaged in styrofoam. Key features include various flavor options like Classic, Sweet and Spicy,
Korean Style, and Garlic Parmesan.

Describe your target customer

Our target customers are the budget-conscious students and professionals of the College of
Business, Economics, and Management. We've chosen them because they frequently buy froods from
the campus canteen. We also concentrate on this group of people because they align with our offerings
and consumption patterns.

A. Marketing Strategy
A.1 Product Strategy
Our product, Chicken Pastil, is a traditional dish from Mindanao, consisting of
steamed rice topped with seasoned shredded chicken, wrapped in eco-friendly banana leaves.
But for our business, it will be packaged conveniently in a styrofoam for takeaways and
deliveries. The key features include marinated chicken with various flavor options such as
Classic, Sweet and Spicy, Korean Style, and Garlic Parmesan, paired with seasoned rice infused
with spices like garlic, ginger, and turmeric.

Targeting a diverse audience, including busy professionals and budget-conscious

students like those at Bicol University College of Business Economics and Management (BU
CBEM), our product meets the demand for affordable yet flavorful lunch choices. Our
competitive advantage lies in offering a variety of flavors, convenience, affordability, and a
commitment to quality. Through personalized delivery service and social media presence on
platforms like Facebook, we aim to reach a wider audience and ensure customer satisfaction
with each purchase. However, potential weak points such as special delivery requirements will
be addressed through efficient logistics planning and clear communication with customers.

A.2 Pricing Strategy

Our pricing strategy for Chicken Pastil will aim to strike a balance between
affordability and profitability. Considering the target market of budget-conscious students and
professionals, we will set a competitive price level that reflects the value proposition of our
product. Initially, we will price our Chicken Pastil at a moderate level, slightly below the
average market price for similar dishes in the area which may be around PhP 45.00 - PhP
50.00. This price will attract customers and establish our brand since nearby canteens and fast

GEC20.1 The Entrepreneurial Mind

Module 2 The Entrepreneur and His Market Activity
 Bicol University
College of Business Economics and Management

Entrepreneurship Department

food chains sell their lunch meals above PhP 55.00. As we gain traction and build a loyal
customer base, we may adjust the pricing slightly to align with perceived value and market
demand. Additionally, we may offer promotional discounts during special occasions or as part
of marketing campaigns to incentivize repeat purchases and attract new customers. Payment
terms will be straightforward, with options for cash on delivery or online payment methods
for delivery orders, ensuring convenience for our customers. Overall, our pricing strategy aims
to position Chicken Pastil as an accessible yet high-quality, fostering customer loyalty and
driving sustainable growth.

A.3 Distribution Strategy

Our distribution strategy is designed to reach a diverse customer base, focusing on
busy professionals and budget-conscious students at Bicol University College of Business
Economics and Management (BU CBEM). In response to the preference of BU CBEM
students and professors for the campus canteen due to its convenience, we have decided to
introduce personalized delivery services and utilize social media platforms like Facebook to
enhance accessibility and ensure customer satisfaction. We will prioritize accessibility and
affordability to tailor our approach to meet the specific needs of these markets. By providing
customized delivery options, we aim to create unique experiences for each customer,
enhancing satisfaction with every transaction. Our personalized delivery service caters to the
convenience of busy professionals, accommodating their hectic schedules. Additionally, we
strive to make our products more affordable through promotions and student-friendly
packages for BU CBEM students. Leveraging a strong social media presence, we aim to reach
a wider audience, showcase our products, address inquiries, and build connections with current
and potential clients.

Furthermore, the preference for acquiring Chicken Pastil using our distribution
strategies over ordering from the campus canteen or nearby restaurants among BU CBEM
students and professors stems from several factors. Foremost among these is the demanding
nature of their schedules, which necessitates efficient solutions for meals. Opting for Chicken
Pastil eliminates the need for time-consuming decision-making and travel, as it offers a readily
available and familiar option on campus. Additionally, the assurance of quick service
associated with our product further enhances its appeal, ensuring minimal disruption to their
academic or professional commitments. Hence, through integrating these two strategies—
personalized delivery and a robust social media strategy—we seek to engage a broader
audience and ensure that every interaction leaves a positive impression, contributing to long-
term success.

A.4 Promotion and Advertising Strategy

GEC20.1 The Entrepreneurial Mind

Module 2 The Entrepreneur and His Market Activity
 Bicol University
College of Business Economics and Management

Entrepreneurship Department

To effectively promote Chicken Pastil among the students of Bicol University

College of Business Economics and Management (BU CBEM), a comprehensive marketing
strategy encompassing social media platforms, physical advertising materials such as flyers,
and leveraging word-of-mouth from satisfied customers will be employed. These initiatives
aim to maximize outreach to our target audience cost-effectively while highlighting the taste
and convenience of our product.

Utilizing prominent social media platforms such as Facebook and Instagram, visually
appealing content showcasing our product's features will be shared, accompanied by student-
centric messaging emphasizing its appeal to their tastes and lifestyle. Encouraging students to
actively engage by sharing their photos and experiences, utilizing the hashtag
#Cluckin'GoodPastil, will further amplify our product's visibility and generate organic interest.

In conjunction with our digital efforts, widespread distribution of flyers across campus
will serve to reinforce awareness and encourage trial among both students and professionals
within the BU CBEM campus. Leveraging the power of word-of-mouth, fostered by satisfied
customers, will inherently build trust and confidence in our product.

Through these integrated promotional and advertising efforts, our objective is to

establish Chicken Pastil as the preferred dining choice among BU CBEM students, aligning
seamlessly with their preferences and lifestyles. This multifaceted approach ensures maximum
exposure and engagement, ultimately driving sales and solidifying our product's position
within the target market.

B. Action Plan of Your Business Venture (You can present this table form)

B.1 Steps and Milestones B.2 Action: How are Necessary Materials B.3 Backup Plan
you going to do it?

1. Approaching capital It will be easier for us ● Old clothes Organizing activity

providers to fund the capital of ● Old stuffs such as garage sales of
our business by and other used clothing or other
having each member items that are items will help us raise
contribute the same open for money for our startup
amount, as this is a sales. capital.
group business
venture.

GEC20.1 The Entrepreneurial Mind

Module 2 The Entrepreneur and His Market Activity
 Bicol University
College of Business Economics and Management

Entrepreneurship Department

2. Assembling raw We will gather our Chicken Pastil Nowadays, ordering

materials, facilities, and raw materials by first Ingredients: things online is
equipment canvassing the convenient, and their
products at malls, wet ● Shredded products are
markets, and other Chicken affordable without
stores that offers our Breast sacrificing quality. If
needs. In order to ● Cups of we are unable to get
keep the capital water what we need in the
amount affordable, it ● Onions traditional market, we
is beneficial that we ● Garlic can purchase
will conduct a search ● Ginger alternative goods here
for high-quality, ● Vegetable as to the reason that
reasonably priced raw Oil the online market is so
materials. As to the ● Salt vast and provides
facilities, we will make ● Pepper everything we could
sensible use of our ● Rice ever require.
members' available ● Seasonings
homes. In terms of ● Our
equipment, we will flavoring
collaborate as a group ingredients in
to complete and our chicken
maintain the pastil
equipment required to
Equipment’s:
produce the product.
● Gas Stove
● Rice cooker
● Cooking Pan
● Ladle
● Plates
● Bowls
● Fork
● Spoon
● Knife
● Chopping
Board

For Packaging:

GEC20.1 The Entrepreneurial Mind

Module 2 The Entrepreneur and His Market Activity
 Bicol University
College of Business Economics and Management

Entrepreneurship Department

● Styrofoam
● Plastic
Spoon and
Fork
● Banana
Leaves

3. Producing the
product We are able to ● Phone with If using an online
produce our product internet platform proves to be
by using the internet. connection. unsuccessful, using a
It will be the best and traditional strategy will
convenient for us to be wise. Using this
make the product if conventional method,
we use YouTube and we can search for a
TikTok for the skilled cook who can
tutorial. We will guide us through the
undertake trial and process of creating
error in making the and producing the
chicken pastil recipe product.
after learning how to
create it, allowing us
to see if it will satisfy
our customers.

We will provide our ● Phone for If the digital packaging

close friends a free editing digital design does not satisfy
4. Testing the product taste of the product design in our requirements, we
and packaging once we undertake Canva app. will use handmade
trial and error in order ● Printing designs, and if
to gather feedback on Machine – styrofoam is not a
whether or not our we will print suitable container for
chicken pastil is worth our digital the product, we will
satisfying to design in a use the traditional
customers. Since we printing method of packing
choose to package the shop. chicken pastil, which

GEC20.1 The Entrepreneurial Mind

Module 2 The Entrepreneur and His Market Activity
 Bicol University
College of Business Economics and Management

Entrepreneurship Department

chicken pastil in a ● Art Materials involves using banana

styrofoam container, such as leaves.
we will give the scissors,
container a stylish photo paper,
digital makeover to glue , and so
draw in and attract on.
more buyers.
Regarding the
packaging design, we
will collaborate in our
group to provide and
gather ideas for the
best design, and we
will create our digital
design using Canva
and other internet
resources.

5. Launching the product We will introduce our ● Phone with If social media fails to
product using social internet launch our goods, we
media, primarily connection can use posters, flyers,
Facebook, because ● Flyers and word of mouth to
the majority of people ● Posters promote our business
use this app, and product.
information about our
business endeavor will
spread quickly. The
posting should
include tagging the
college official page
and other programs
organization online
pages. In this launch,
we will provide
information on our
products, such as
where we will sell

GEC20.1 The Entrepreneurial Mind

Module 2 The Entrepreneur and His Market Activity
 Bicol University
College of Business Economics and Management

Entrepreneurship Department

them, their prices, the

variations in tastes,
and so on. One of the
strategies we will
employ while
releasing our product
is to use high-quality
photographs and
taglines to attract
clients.

6. Approaching potential To approach potential ● Phone with In order to reach out

customers customers, we decided internet to potential clients, we
to place our business connection also try to draw in
location near our non-student clientele.
target customers. Using the internet and
Since our target social media apps, we
customers are are able to locate these
CBEMians, we additional customers
decided to sell our online. We can use
product near the online product
canteen, particularly in delivery since we
the bench area, introduce and market
because many our goods online.
students are walking Given the popularity
and passing by in this of online deliveries
place. We can attract right now, it's likely
more customers if we that a large number of
are near and prone to customers will request
people. online delivery of the
product. We are aware
that a large number of
individuals, besides
students, are
interested in chicken
pastil, so we will
accommodate their
requests through
online delivery.

GEC20.1 The Entrepreneurial Mind

Module 2 The Entrepreneur and His Market Activity
 Bicol University
College of Business Economics and Management

Entrepreneurship Department

7. Developing a price Since students make Our fallback strategy

strategy up the majority of our is to offer promotions
consumer base, we like 10% off if the
know that they have budget-friendly
limited allowances, so pricing doesn't work.
we use a price strategy Since many people
that is friendly to their enjoy and respond to
budgets in order to promos, our product
effectively entice them will undoubtedly
to purchase our attract customers, but
goods. One of our it may be risky since it
objectives is to will only accumulate a
provide a cost- small profit.
effective yet profitable
service in order to
expand our clientele
and enable us to
create wealth.

C. Long Term Goal of Your Business Venture

C.1 Goals C.2 Potential Challenges C.3 Back-up Plans

1) Increase Brand We can invest in innovative

Awareness by 40% There could be high and memorable packaging,
competition from established customer engagement, quality
and emerging food brands in of the product, and marketing
the market such as nearby approaches through social
canteens and fast food chains media platforms to establish a
within the area, making it unique brand identity that can
difficult to stand out and stand out despite well-known
attract customers' attention. competitors.

2) Increase Revenue by As students with limited We can prioritize cost-effective

30% budgets, having limited marketing and advertising
financial resources could strategies such as word-of-

GEC20.1 The Entrepreneurial Mind

Module 2 The Entrepreneur and His Market Activity
 Bicol University
College of Business Economics and Management

Entrepreneurship Department

restrict the ability to invest in mouth referrals and social

extensive marketing and media marketing by making
advertising of the product, creative contents about the
limiting our potential to product through platforms like
maximize the sales by reaching facebook, twitter, tiktok, and
and attracting a broader instagram.
audience.

3) Decrease Production In the long run, we can

Costs by 10% establish strong partnership
with our suppliers. With that,
Reducing production costs we can have discounts when
might compromise the quality buying raw materials from
of ingredients and production them. We could also
process, leading to a implement a feedback system
substandard product that where we gather feedback
might not meet customers' from customers regarding the
satisfaction which can possibly quality of the product. In this
affect the brand's reputation. way, we can easily make
necessary production process
adjustments if there are
indications of declining
product quality or customer
dissatisfaction.

4) Build a Strong Social media can reach a large Assign specific group members
Online Presence audience for our business. to monitor and engage with
However, as there are a lot of the online community such as
people that are engaged in making creative contents for
social media, there could be marketing, responding to
negative reviews or comments comments or messages from
online that can harm our potential customers, and
online presence and reputation. managing reviews across
various platforms.

5) Increase Customer Customers may not feel We could implement a

Retention Rate by engaged to the brand or customer engagement strategy
20% product which can definitely which focuses on building
lead to low retention rates. strong connections with our
This lack of engagement can customers, including exclusive
arise from several factors like offers, discounts, and excellent
unappealing marketing, poor customer service. Actively
communication and social listening to customers'
connection with the customers, feedback and concerns by
or poor customer experiences. building communication can

GEC20.1 The Entrepreneurial Mind

Module 2 The Entrepreneur and His Market Activity
 Bicol University
College of Business Economics and Management

Entrepreneurship Department

also help foster loyalty from

customers and improve
retention rates.

D. My Company Vision, Mission and Strategies

D.1 Vision
“To be the top destination for unforgettable chicken pastil flavors.”

D.2 Mission
“To offer diverse Chicken Pastil flavors with a steadfast commitment to quality,
convenience, and customer satisfaction ensuring the best product and service experience for
all”

D.3 Enterprise SWOT Analysis

Opportunities Threats

1. Development of new 1. Potential negative

flavors or variations to impact of food safety
attract a wider or quality issues.
SWOT ANALYSIS customer base. 2. Fluctuations in
2. Collaborations with ingredient costs and
local restaurants or availability.
food delivery services. 3. Changing consumer
3. Introduction of online preferences and
ordering and delivery trends.
services. 4. Competition to
4. Collaborations with established businesses
events targeting the same
market segments

Strengths To do To do
1. Strengthen brand 1. Prioritize food safety
1. Authentic and awareness. and quality assurance.
traditional recipes 2. Enhance customer 2. Monitor Ingredients
2. Customization experience costs and seek
options to cater to 3. Utilize social media, alternatives.
diverse customer online advertising and 3. Stay abreast of
preferences. local events to increase consumer preferences
3. Unique product brand visibility. and trends.
offering

GEC20.1 The Entrepreneurial Mind

Module 2 The Entrepreneur and His Market Activity
 Bicol University
College of Business Economics and Management

Entrepreneurship Department

Weaknesses To do To do
1. Develop strategies to 1. Enhance supplier
1. Financial constraints mitigate the impact of relationship.
2. Potential dependency seasonal or regional 2. Seek feedback and
on specific suppliers fluctuations. reviews
for key ingredients. 2. Engage in community 3. Establish partnerships
3. Limited experience involvement with local restaurants
3. Monitor and adapt to or food delivery
regulatory changes services to expand
your distribution
channels

A SWOT analysis is vital for businesses as it provides a concise evaluation of our

internal strengths and weaknesses, as well as external opportunities and threats. This
analysis enables our business to identify our competitive advantages and areas for
improvement, which are crucial for strategic decision-making. By understanding the
strengths, we can leverage to gain a competitive edge. Recognizing weaknesses helps us
address vulnerabilities and enhance our performance. Furthermore, identifying
opportunities allows our business to capitalize on emerging trends and market gaps. Finally,
being aware of potential threats enables businesses to proactively mitigate risks and adapt
to changing market conditions. Overall, a SWOT analysis provides valuable insights that
inform business strategies and enhance their long-term viability and success.

D.4 Competitive Advantage

Our competitive advantage lies in the diverse array of chicken pastil flavors we offer,
catering to a wide range of tastes and preferences. We prioritize using high-quality, locally-
sourced ingredients to ensure exceptional taste and consistency in every bite, setting our
product apart from others. Additionally, our commitment to providing excellent customer
service and creating a unique dining experience further distinguishes our product in the
market, making us the top choice for discerning pastil enthusiasts.

D.5 Business Strategies

In our product's internal environment, we encounter various elements that shape our
operations and decision-making processes. Firstly, we face competition from similar
businesses locally which necessitates a comprehensive study of their business models, pricing
and strategies to identify areas where we can offer unique value. Understanding the needs and
behaviors of our existing customer base is crucial for maintaining satisfaction and loyalty, so

GEC20.1 The Entrepreneurial Mind

Module 2 The Entrepreneur and His Market Activity
 Bicol University
College of Business Economics and Management

Entrepreneurship Department

we actively engage with them to gather feedback and requests. Additionally, establishing and
maintaining good relationships with our suppliers is imperative to ensure a smooth supply
chain and responsiveness to our business needs. This involves regular communication and
collaboration to address any challenges or opportunities that may arise. Furthermore, assessing
the skills and weaknesses of our employees allows us to provide training and skill enhancement
opportunities to strengthen their performance and readiness at work.

Externally, we must also navigate various factors that influence our business
environment. We face competition not only from local businesses but also from online
platforms and different geographical locations. To stay competitive, we analyze competitors'
movements, distribution channels, marketing strategies, and service offerings to inform our
own planning and decision-making processes. Moreover, identifying potential new markets or
customer segments and developing strategies to attract and retain them is essential for business
growth and sustainability. This may involve utilizing marketing campaigns, promotions, and
other customer engagement tactics to enhance our brand presence and appeal.

In terms of suppliers, we will actively seek alternative options and establish contracts
that provide security and competitive pricing for necessary materials or services. This ensures
continuity in our operations and minimizes the risk of disruptions due to supplier-related
issues. Additionally, we recognize the importance of seeking new talents and modern skills
that can contribute to the growth and success of our business. Developing strategies for
employee care and retention is vital for maintaining their commitment and trust in our
business.

Overall, our business strategies encompass a range of initiatives aimed at driving

growth, efficiency, and innovation. These include continuously innovating our products or
services to offer unique value, focusing on providing exceptional customer service and
personalized experiences, identifying and tapping into new markets or customer segments,
streamlining internal processes to reduce costs and maximize resources, collaborating with
complementary businesses or influencers to expand our reach, providing training and skill
enhancement opportunities for employees, and staying vigilant about changes in the market,
industry trends, and competitor actions, and adjusting strategies accordingly. By effectively
managing both our internal and external environments and aligning our strategies with our
business objectives, we aim to achieve sustainable growth and success.

E. Operational Plan
E.1 Inputs

GEC20.1 The Entrepreneurial Mind

Module 2 The Entrepreneur and His Market Activity
 Bicol University
College of Business Economics and Management

Entrepreneurship Department

To ensure the seamless production of chicken pastil, a variety of inputs are essential
to carry out the day-to-day operation of the business. This includes a good quality of materials,
adequate packaging, and various effective tools and equipment.

a) Raw Materials

● Chicken meat
● Onions
● Garlic
● Soy sauces
● Vinegar
● Oil
● Ginger
● Spices
● Rice

b) Packaging

● Banana Leaves
● Styrofoam
● Stickers for branding

c) Tools and Equipment

● Rice Cooker
● Cooking pan
● Refrigerator/Cooler
● Containers
● Spatula

Additionally, a reliable workforce comprising skilled cooks for food preparation,

packaging staff, and cleaning personnel is mandatory. Further, access to utilities such as
electricity, water, and gas is important for the operational efficiency of the kitchen. And lastly,
the need for proper storage, including refrigeration units for perishable ingredients and
finished products, is essential in maintaining product quality and freshness. This section
provides a clear understanding of the resources and requirements necessary to support the
business's day-to-day activities. Thus, through this kind of meticulous management of these
inputs, the chicken pastil production business can operate efficiently and deliver high-quality
products to its customers.

GEC20.1 The Entrepreneurial Mind

Module 2 The Entrepreneur and His Market Activity
 Bicol University
College of Business Economics and Management

Entrepreneurship Department

E.2 Human Resource Requirements

To ensure long-term success, these requirements must be met in order to produce a
high-quality product:
a. Product Development: Developing new recipes for our chicken pastil to cater to
changing consumer preferences is our responsibility. We serve as the cook of this
business venture to refine recipes, perform market research to discover trends, and
guarantee constant quality throughout manufacturing. To maintain competitiveness in
the market, we strive to constantly enhance the flavor and nutritional content of
chicken pastil.
b. Marketing and Sales: To enhance its exposure and sales, We use a variety of media
to promote chicken pastil. We create advertising campaigns by posting on Facebook,
create marketing tactics, and hand out fliers to people. In order to spot growth
prospects, we also keep an eye on sales success.
c. Procurement: Securing premium ingredients and supplies required to make chicken
pastil falls under our responsibility. To ensure a trustworthy supply chain, we bargain
with suppliers to get advantageous terms and contracts. As we put backup plans in
place to ensure continuous production, we also keep an eye on market trends and
possible disruptions to procurement channels.

d. Finance and Budget: We are the one who manage the financial aspects of chicken
pastil production and sales. We create budgets for ingredient procurement, production,
marketing efforts, and distribution. Additionally, analyze the costs and revenues to
evaluate the profitability of the business and make strategic decisions to ensure long-
term financial sustainability.

E.3 Production Process

This section shows an in-depth production process of chicken pastil. The production
process of chicken pastil begins with meticulous preparation of ingredients and raw materials
followed by cooking and packaging and lastly is storage and distrubution.

a) Preparation of Ingredients and Raw Materials

● Chicken: Start by cleaning the chicken and right after boiling it for about 20 - 30
minutes until the chicken is tender then shred the chicken.

● Rice Mixture: Cook the rice until it's slightly undercooked.

GEC20.1 The Entrepreneurial Mind

Module 2 The Entrepreneur and His Market Activity
 Bicol University
College of Business Economics and Management

Entrepreneurship Department

● Banana leaves: Wash the banana leaves thoroughly and cut them into square pieces,
ensuring they're large enough to wrap the chicken and rice mixture.
b) Cooking and Packaging

● Heat up a separate pan over medium high heat, add oil, and sauté the onions and
garlic until the onions are soft and translucent and continue to sauté until fragrant.
● Add the shredded chicken and sauté for a minute before adding the water and soy
sauce.
● Continue to stir the mixture then add the spices. Set aside and let it cool
● Once all the ingredients are fully cooked lay a piece of banana leaf flat on a clean
surface.
● Place a portion of the cooked rice mixture in the center of the leaf.
● Add a portion of seasoned shredded chicken pieces on top of the rice.
● Fold the sides of the banana leaf over the filling to form a rectangular packet. Secure
the edges with toothpicks or strings if needed.
c) Storage and Distribution

● Store the packaged chicken pastils in a refrigerated environment to maintain freshness

and extend shelf life.
● Arrange for timely distribution to retail outlets, markets, or direct to consumers,
ensuring proper handling to preserve quality.

E.4 Outputs (Product or Service)

Our performance standards involve organizing free taste trials with either friends or
prospective customers to collect feedback, with the aim of refining the flavor of our chicken
pastil. These tests allow us to gather valuable insights on taste preferences and make
adjustments to ensure the creation of a truly delicious product. By engaging with participants,
we strive to craft a chicken pastil that satisfies the palate and meets customer expectations.

a. Taste and Flavor:

● Chicken Pastil should have a well-balanced and savory taste, with a distinct
blend of spices.
● The chicken should be tender and succulent, infused with flavors from the
marinade and cooking process.

GEC20.1 The Entrepreneurial Mind

Module 2 The Entrepreneur and His Market Activity
 Bicol University
College of Business Economics and Management

Entrepreneurship Department

b. Texture and Moisture:

● Chicken meat should be moist, not dry or rubbery.
● Rice should be cooked to perfection, fluffy and not clumpy.
● The overall texture should be smooth and enjoyable, without any unpleasant
chewiness.
c. Presentation and Appearance:
● Each serving should be visually appealing, with vibrant colors and an appetizing
appearance.
● Rice should be neatly packed and molded, with toppings evenly distributed.

E.5 Delivery and Payment

In the operation of a chicken pastil business, establishing efficient delivery and
payment methods is crucial for customer satisfaction and business success. To facilitate
convenient access to the product, the business will offer delivery options including pick-up or
delivery, tailored to customer preferences.
Furthermore, customers can place their orders through our Facebook Page ensuring
accessibility to a broad range of customers. Moreover, flexible payment methods are equally
important to accommodate diverse customer preferences. The business can offer cash on
delivery (COD) and online payments through GCash. Implementing secure and user-friendly
payment gateways enhances the convenience and trustworthiness of the transaction process,
fostering customer loyalty. Thus, prioritizing efficient delivery logistics and providing seamless
payment options, the chicken pastil business can establish a strong foothold in the market and
cultivate a loyal customer base.

E.6 Quality Control

Maintaining a high standard of quality in our chicken pastil production is crucial to our
company's long-term success. The implementation of standardised production procedures
guarantees consistency within every batch, enhancing our reputation for excellence. Checklists
are a useful tool for making sure that all important procedures are followed precisely, which
enhances the dependability of our processes. Every committee is composed of individuals that
are knowledgeable about their respective fields and are aware of their obligations.

Furthermore, compliance with relevant laws, rules, and standards shows our
dedication in producing goods that either match or surpass industry standards. In line with
privacy laws, we ensure strict adherence to data protection regulations, especially when
gathering personal information online. Additionally, our marketing strategies align with
Facebook Marketplace guidelines, ensuring compliance with rules regarding prohibited items,
accurate listings, prompt communication with buyers, and handling payment and shipping
details responsibly. Our commitment to quality not only gives our clients trust, but it also

GEC20.1 The Entrepreneurial Mind

Module 2 The Entrepreneur and His Market Activity
 Bicol University
College of Business Economics and Management

Entrepreneurship Department

establishes us as an innovators in the industry. In the competitive cuisine industry, we preserve

our reputation and promote long-term success by upholding strict quality control procedures.

GEC20.1 The Entrepreneurial Mind

Module 2 The Entrepreneur and His Market Activity